Chapter 703: Be sure to keep it a secret
It is not difficult to open a television station, especially a cable station, in the United States, because in the early days, the cable television network was actually just a spontaneously built infrastructure in remote areas or mountainous areas where the radio signal was poor, and private companies or community residents raised funds to build a TV tower, and then used cables to connect the wireless radio and television signals to their homes, something that was available in four or eight years.
Later, some cable TV networks found that subscriber resources could actually be used, so they launched their own TV channels, which are cable TV stations, so these TV stations generally have a very clear division of territory, most of them are small operations, scattered all over the country, good and bad.
This kind of pattern of scattered sand and monopoly in some areas has caused the TV stations to be very self-contained, neither eager to follow up with the development of new technologies, but also to reject competition, so the position of the three major wireless stations NBC, ABC, and CBS is very stable.
In the 80s, the industry gradually and slowly formed TBS, TCI and other medium-strength TV networks and operators, and then known as the godfather of cable TV TCI President John Malone was born, he accelerated the integration of small and medium-sized cable TV networks through non-stop mergers and acquisitions, and then used the integrated channel resources to launch the 500 TV plan, so that subscribers for the first time so rich in independent choice, at the same time, this kind of large-scale capital expenditure and fixed asset investment for many years has made TCI has been in high debt, The brutal expansion of the low tax burden drew criticism and investigation led by then-Senator Al Gore.
But John Malone was unmoved, and in the nineties, facing the competition in the digital satellite TV industry, he united with the telecommunications giant Telegraph and Telephone Company, and took advantage of the strong user base of the old telecom operators and the cable laying and home installation construction team, and further frantically seized the market, while actively embracing digital TV technology. Finally, before the passage of the telecommunications bill, it took the first step to seize the most valuable user resources, so that the cable television industry was in a favorable situation in the competition, and now it is the turn of the three major wireless television networks to be forced to plan to add new cable stations, instead of the other way around.
Under the leadership of TCI, other cable TV operators had to follow up, and all small and medium-sized cable TV networks and TV stations in the whole country were either acquired by others or mergered and acquired, or ruthlessly eliminated in the cruel competition.
"Hammer, how are you doing?"
Song Ya is also playing with Comcast's idea, in fact, this is almost his only choice, the TV network bigger than their home is now not able to look at a new black news station, smaller than his family, there is no point in cooperating.
Comcast moved later than TCI and is one of John Malone's most successful imitators, only in the mid-to-late eighties did it begin to increase the intensity and frequency of acquisitions, and only completed two mergers and acquisitions of more than one billion dollars last year and the first half of this year and some capital injections for the purpose of holding, so that the number of direct users reached nearly five million, and the total scale was about eight million plus the users of the holding company.
is also due to the late step, his family's channel resources are definitely far inferior to TCI, for example, the boss Roberts Jr. has always been very jealous of TCI's BET occupying most of the black subscriber market, and buying MCHammer's black station is also for this purpose, but it is obvious that the business has lost money, and the number of subscribers has not been done since MCHammer's station was acquired by them, and the loss has been even more ruthless.
So MCHammer was very happy with the merger, because the timing of Comcast's acquisition happened to be after he escaped death from the Compton radio shooting, that is, UZI in Sinaloa, he directly attributed these two good fortunes to God, and began to talk about it every day.
"I'M FINE, MY MOOD HAS NEVER BEEN SO PEACEFUL AND JOYFUL APLUS, YOU AND LINDA SHOULD COME HERE OFTEN, YOU LISTEN TO ME GIVE YOU A PARAGRAPH FIRST, IT SAYS IN THE GOSPEL OF MATTHEW......"
Without saying a word, he began to preach to Song Ya and Linda who visited, this guy is a talent, when he was a singer, he was the first hip-hop singer with his own record company, and he started to lose tens of millions of family fortunes for three or five years, and now he is religious, and he has done a good job, and I heard that he is about to become a full-fledged pastor in a local evangelical church.
"Yo, Amen."
Anyway, this guy looks much more reliable than before, Song Ya casually coped with it and chatted with him, and by the way, the Comcast senior management who Linda asked him to help with the appointment came to the door, "Are you still messing with Sugnette and them?" ”
"Well, we get together a lot, Suge likes to take me and Daddy Kane around, Las Vegas, he likes Las Vegas, he often goes there to visit Mike Tyson, they can have fun together."
MCHammer should also know that Sugnette enjoys the hugs of the two veteran hip-hop singers on the east and west coasts, he is not disgusted, Sugnette did a lot of help to save him from bankruptcy, his singer contract was also signed on death row records, people are under the roof, he admits it, the record is not in a hurry, it is out of breath, it is important to serve God.
"I'm glad you didn't buy my TV station back then." He counted on his fingers, "Otherwise, I'm going to lose a lot......"
"At that time, APLUS didn't want to help you, he really didn't want to take advantage of others." Linda helps the new boss explain to the old owner.
"I know, Linda, I sometimes regret not listening to your advice......"
MCHammer looked around at his current residence, it was still not small, but it was shabby than his previous manor mansion, and most of his followers were nowhere to be found, but he still couldn't get rid of them completely, but the guys should have reined in a lot, "but on the other hand, maybe this is God's test for me......" he said.
"Yes." Song Ya nodded frequently and followed his words.
Comcast's man arrived on time, "Then I won't bother you, you can talk." "MCHammer left with a lot of interest.
"Hello, APLUS, I heard from Hammer, you are also interested in starting your own channel?"
Comcast is based in Philadelphia, and the visitors are branch managers in California and executives in Chicago, and they value the popular singer and billionaire in front of them, "Work with us, right?" ”
"Yes, I'm planning to start a new TV station, so I need your channel resources, and I'm going to put it on the Comcast TV network."
Song Ya doesn't talk nonsense either, "ACN, A+ Cable News." ”
"Wow, news channel? No problem! ”
The other party replied very cheerfully, after John Malone launched the 500 channel plan, followers like them also followed up in the number of channel resources, hundreds of stations, in fact, most families will only order the dozens of heads, and the rest are either niche and professional channels, such as the NBC legal channel that became popular because of the Simpson case, as well as channels for specific regions or small sports categories, or simply some magic sticks and TV sales channels. In short, there are 500 TCIs, and Comcast can't be too few, which makes them happy to accept new players with good qualifications, which is better than those bad ones.
"The TV station headquarters will be in Chicago."
Song Ya said to the senior from Chicago, "We've dealt with each other, right?" "This man is kind of familiar to him.
"APLUS, I ATTENDED YOUR ENGAGEMENT AT HIGHLAND PARK, DID YOU FORGET?" The other party laughed.
"Oh, I remember."
The two sides chatted cordially and friendly, at first, they thought that Song Ya was just motivated by MCHammer's 'successful experience' and wanted to join the TV industry to play tickets, but as the initial contact continued, their faces gradually became solemn.
"Twenty-four rolling channel, dedicated to serious news of African Americans?"
The Chicago executive's eyes lit up, "You're going to split some resources from the inner-city broadcaster to come to Chicago, right?" From Detroit? As far as I know, the Inner City Broadcasting Company doesn't have a radio station in Chicago......"
"Well, I haven't negotiated with the inner-city broadcaster yet, but I'm very careful about this TV station anyway, and it won't be too slow." Song Ya said.
"Are you so confident?" The manager of the California branch asked, "Can we start the station as soon as the telecommunications bill is passed?" ”
"I'm not waiting for any telecommunications bills, I'm just getting a TV channel, and it's only on your Comcast Network."
There is competition and cooperation between cable networks and resource providers, such as HBO, one of the leading cable stations, which broadcasts on both its own network and Warners Television Network, and Comcast, which was still small at the time, in the late seventies, began to introduce HBO channels for its own subscribers to subscribe to. According to Gordon's prediction, if he jumps from BET, Johnson will definitely not allow his new channel to appear on the TCI TV network, so Song Ya will simply sign an exclusive broadcast agreement with Comcast, so that he can not only get Comcast's greater resource tilt, but also compete with Johnson without directly tearing his face.
Of course, it's too early to compete with a big station with the 21st number of all-meter cable subscribers, but Song Ya can feel that Johnson is obviously a little jealous of himself, so it's better not to clash head-on for the time being.
He laughed: "My new TV station meets all the provisions of the current law, and I have nothing to do with what the telecommunications bill will bring about at that level, I don't have much ambition." ”
"24-hour serious African-American news channel ......" the other party repeated, obviously not believing that he was not ambitious.
"That's it...... It's similar to those radio stations that care about current affairs, it's nothing more than moving the host and guests of the conversation to the TV camera, and then buying some domestic and foreign news reprint rights, and then barabala's needle is ...... the current disadvantages," Song Ya said.
"And foreign news?" The Comcast people looked at each other, "Then we're going to report to the headquarters, we said hello to the boss Mr. Roberts Jr. before we came, and he is very interested in you." ”
"Okay, okay, I only have a preliminary plan for you at the moment, and if the project starts, I will definitely poach people in the industry, so please keep it secret anyway." Song Ya asked Linda to take out the documents and hand them to the other party.
"Okay, we'll get back to you as quickly as possible." The people of Comcast stood up to take their leave.
"Hammer, also help APLUS keep it a secret, don't tell anyone that we've seen people from Comcast."
As she leaves the MCHammer house, Linda reminds her old master.
"Rest assured, I promise God." MCHammer pounded his chest solemnly.
“APLUS? That kid went to my house a few days ago and met the people from Comcast, and he also wanted to learn from me to start a TV station haha. ”
But the next day, he was in Las Vegas and drunkenly muttered all over Sugnat.
"Leave him to death......" Sugnette scolded disapprehantly.
Then, when Sugnight visited 2PAC in prison the next day, she casually mentioned the matter to the other party.
And what no one knows is that 2PAC quietly made an outside pen pal in prison, the sister of Rashida Jones, who publicly scolded him in the media back then, that is, Quincy Jones's eldest daughter Kidda Jones, LLCoolJ's ex-girlfriend, this circle is really not big......
"Your most hated APLUS seems to want to start a TV station."
Kidda Jones automatically ignored 2PAC's words that she was not allowed to divulge the contents of the letter, and said at the dinner table.
"I know, that kid wants to buy the inner city broadcaster, and then he will have more than one TV station, of course it will be a small station."
Quincy Jones didn't care, and continued to eat.
"Aren't you going to stop him?" Kida Jones asked.
"Let him buy it, the inner city broadcaster will make him cry at a loss."
Quincy Jones doesn't have a bad relationship with the likes of Dingkins, and he actually knows much more about the inner city broadcaster than Songya.
"Poor old man, you're going to get more scolded when APLUS has that media."
Rashida Jones, who was listening silently, smiled, "That Louise report is his, right?" In the past two years, I have caught you and Uncle Simmons squirting at every opportunity. ”
"Eat yours, and don't talk about that nasty guy at the dinner table."
The old man wiped his mouth unhappily, dropped his napkin, and went back to his study to call his old friend Russell Simmons, "Do you have any concerns about APLUS and the Inner City Broadcasting Company?" ”
"Yes, what's wrong?" Russell Simmons asked.
"How about we make a little trouble for him? At least let him spend a little more. ”
"I don't have what it takes to compete with him right now...... Russell Simmons isn't doing well after losing control of DefJam's records.
"Dora point? Sutton and his son will be happy to see a new competitor emerge, count me in. ”
Quincy Jones said: "The inner city radio company is still valuable, although that kid is bad, but he is not stupid, he dares to jump in, why don't we?" We are much more familiar with the inner city broadcasting company than him, and if that kid gets to this media, we will wait for three days to be scolded on the news! That's the Manhattan Gang! The impact is far from comparable to that of a California tabloid. ”
"Okay, I'll think about it, wait for my reply." Russell Simmons was also moved and hung up the phone.