Chapter 260. Network Premiere mode

At the same time that the conference room on the second floor of Phantom Animation was full of blushing and heart-pounding topics, the announcement of "The Garden of Words" also caused some discussion in the Chinese animation circle.

Ask the animation area,Under the question of "how to evaluate martial arts joining Phantom Animation and launching a new animation "The Garden of Words",Several people expressed their opinions。

[Erlang]: ...... It's been almost a year since the last work of the martial arts director, and after he finished "City of Giants", he was silent for a long time, and it was rumored that he was preparing a theatrical version of the animated film, but it wasn't until more than a month ago that he resigned from Rainbow Media in a high-profile manner and joined Phantom Electric Animation, the above is the background of the incident...... I don't doubt the personal ability of a martial arts director, after all, he is a director who has won five annual animations and was once close to a grand slam, but in a new environment, working with unfamiliar production staff, I think even a martial arts director needs a certain run-in period......

[Remi Remi]: ...... From the story revealed so far, we can only know that this is a story about emotions that takes place in the context of a modern city, as we all know, martial arts directors are best at fantasy themes, whether it is the exotic adventure travel with a heavy background in "Iron Magician", or the human torture in "City of Giants" that puts human beings in extreme desperation, these are difficult to encounter in ordinary life, and can only be expressed as an imaginative theme of animation...... But "The Garden of Words" is not a fantasy theme, judging from the current information, this is a realistic animation similar to the "Classical Literature Club Series", and it is even more realistic than the one with reasoning elements, and whether a martial arts director who has never been familiar with a similar theme can perfectly control this animation......

[Aji]: ...... Now that we've all said that, let's talk about a production point. The script and performance supervision of this "Garden of Words and Leaves" is Xu Rui, and the director and performance are martial arts. When the martial arts director left Rainbow Media, some people had similar concerns, that is, whether Xu Rui, who occupies the absolute dominance, can rest assured that the martial arts director can produce animation independently, we all know that although both are talented, their styles are completely different, and forcibly blending together is likely to have the side effect of one plus one being less than two......

Anyone who knows a little bit about animation production can see that most of the popular answers to the question are seemingly reasonable, but in fact they are secretly belittling the cooperation between the two, but some of the concerns are also what the public thinks, such as whether the martial arts director will eventually become Xu Rui's foil, and whether the martial arts director who has not directed daily animation can control this kind of theme.

But even so, "The Garden of Words", an animated film jointly cooperated by the two currently hot directors Wu Yi and Xu Rui, still has extremely high popularity and expectations.

At the end of October, more details of the work were announced.

Meng Erde saw on the official website that in addition to directing and performing, the character of this work is the old subordinate Jing Wenyou, who was brought over by the martial arts director from Rainbow Media, and he was responsible for the character design and chief painting director of "Steel Magician" and "City of Giants", and most of the other main production members were brought by martial arts from Rainbow Media.

Of course, there are also some members of the Phantom Animation itself, and it is obvious that the two groups of producers are staggered and fused.

What surprised everyone even more was the broadcast format of this work.

At first, it was announced that it was a theatrical version of the animated movie, and everyone naturally thought that it was a serious 100-minute movie that was released in theaters.

But now the situation announced is that "The Garden of Words" will not be released in theaters, but will be released directly on the Chuyin Video Network, and at that time, members can buy this movie at half price and watch it at any time, and at the same time, the duration of this movie is only the general of a normal movie, fifty minutes, not so much a theatrical animated movie, but a longer OVA.

This caused an uproar among the animation audience.

A2 forum, under the relevant discussion posts, netizens have their own opinions.

[POPCAT]: Tsk, I originally thought that martial arts could make any big moves when the magic lightning arrived, but it turned out to be this kind of animation after a long time, it seems that what I said is right, Xu Rui did hide the martial arts.

[Unscrupulous Gentleman]: Wait a minute, this form of playback is unprecedented, is Phantom Animation ready to challenge the theater? If this form of direct online broadcast of movies is promoted in the future, many movies will not need to go to the cinema to watch them.

[Mop no water]: I'm not very optimistic, the form of paid playback is not easy for many people to accept, besides, the cinema is just needed for socialization, in fact, it doesn't matter what movie you watch, otherwise you can't go out on a date as a couple, and then find an Internet café to watch a movie online.

[Fried potatoes with potatoes]: I don't think it's as complicated as you think, it's just that "The Garden of Words" is not in theaters because it is not long enough, otherwise everyone spends money to buy tickets to enter the cinema, and it will come out in less than an hour, and they will not be scolded.

[Coffee]: I'm really looking forward to watching the premiere on the Internet, after all, there is a barrage, and it would be very fun for everyone to chat and watch it together.

Industry insiders also believe that the reason why Xu Rui let "The Court of Words" premiere on the video website is to challenge the water of the theater model, after all, according to the profit model of ordinary movies, after the theater, the distributor, and the producer share the account, the profits will actually be siphoned off a lot, such as the previous theatrical version of "Madoka Magical Girl", the actual money earned by Phantom Animation is estimated to be less than the turnover of his own mobile game in a week.

In the exclusive broadcast on his own website, all the income is in his own hands, and he also saves some of the trouble of theater releases, which is a good choice.

Mainstream video websites, including Tomato Video Network, are all movies in the movie area that have been screened for more than half a year and have been sold on CDs, which are used to make people reminisce, or to make up tutoring after the release at that time, commercial movies, it is absolutely impossible to choose to premiere on the Internet.

Even so, many video sites are also waiting to see the trend of phantom animation, after all, if the model of "The Garden of Words" is successful, then the major video sites that have original content producers in their hands, but lack realistic cinema channels, can only allow distributors and movie theaters to cut their flesh layer by layer, and launch their own exclusive video content.

It can be said that the significance of "The Garden of Words" to the industry is no longer just an animated movie.