Lose your marbles.

Xu Rui is crazy.

Yin Zhensi of Dragoon Studio, a subsidiary of Hardcore Technology, saw the news about the summer special on the steam platform, and his first reaction was this.

In the past, game discounts were rare, and even if they did, they were at most eight percent off.

But he, Xu Rui, actually hit a minimum of two folds???

Looking at those games that were originally eighty-eight and one hundred and eight, now only twenty-eight and fifty-eight, Yin Zhensi felt shocked.

And bought a lot of copies at the same time.

He shivered as he bought it.

These are games that hundreds of people have spent years polishing, and they were originally sold for two or three hundred, but now they can be bought for less than a hundred!

Xu Rui thinks of the game as something!

"It's a real disruption to the market!"

Yin Zhensi was in the office, looking at the news about the summer special sale of the steam platform and sighed.

Not only did the news broadcast this incident, but even recommended several cost-effective games, which was promoted to the platform in disguise.

According to the statistics of third-party websites, on the first day of the summer special alone, the number of new registered users on the Steam platform exceeded 1 million, and the platform sold more than 600 million in a single day.

According to the steam platform's commission strategy, the day's income exceeded 100 million.

It's incredible.

The steam platform made money lying down.

"Xu Rui is so discounted, how will players look at other works in the future."

Yin Zhensi's worries are not unreasonable.

In game forums such as A9, posts have begun to appear comparing the quality of games according to price, and the masterpieces of more than 50 are at this level, and the masterpieces of more than 300 are another level, why should I buy more than 300?

Although this idea is not reasonable, it is always profitable to stand up to people, and two games of similar quality, of course, choose the cheaper one.

The worst is the work from the Silver White Studio of Hardcore Software, which was released on the same day as the summer sale.

This game is called "Nine Heroes", it is a pixel style RPG game, using the latest game engine developed by hardcore software itself, to achieve the texture of relying on 2D to express 3D, and the music is also quite good.

One of the most distinctive points of the game is that there are nine protagonists, players can choose any one at the beginning of the game, and after developing the story, they will meet other protagonists, get in touch with their stories, and finally nine people will work together to tackle the final boss.

By all accounts, the game is distinctive, but the problem is, the pricing of Heroes of the Nine.

On the day of the summer sale, "Heroes of the Nine" was released for 450.

The relevant forums directly blew up.

[Hardcore World No. 1]:, it's really 450, this price is too expensive.

[Cloud Domination]: Although it is a little fragrant to look at the game mode, the 450 does feel a little expensive.

[Veterans Don't Die]: Buy it and it's over, the quality of the products produced by Yinbai Studio must be guaranteed.

[Frozen Watermelon Juice]: But the "Martial Arts 3" next door is only fifty-six yuan, and it is still a 3D masterpiece, and this 450 can almost buy eight "Martial Arts 3".

[Seven Gods Flower Water]: You can't compare it like this, "Martial Arts 3" is a discount, and it's last year's game, how can it be compared with this year's new game.

[Absolute Strong]: Even according to the original price, "Martial Arts 3" is only 280, is it more noble to be exclusive to the black box?

[Green Tomato]: Just this pixel art style, sell for 450? It's really fifty dollars a person, crazy, right?

Actually, the pricing of the 450 is on the expensive side, but for an exclusive game, and it is a game that has been polished by the Silver Studio for two years, it is also acceptable.

But since it happens to be on the same day as the summer sale, the pricing of this 450 is particularly glaring.

Pixel style doesn't represent the level of game production, but for many players who don't know the truth, pixels are similar to those indie games, which is a sign of poverty.

So, soon, "Nine Heroes of the Nine" was sprayed into the sky, and it was all about spraying the price of the game.

Since there are nine protagonists, exactly one protagonist is down to an average of fifty pieces, so players also use fifty pieces to refer to "one side".

For example, "Martial Arts 3" is one side, and "Champion Football 11" is the four parties.

Naturally, the game's sales were also affected, and the answer that "Nine Heroes", which was originally expected to sell 500,000 copies in the first week, was actually handed over was less than 200,000 copies.

Yin Zhensi saw this, he felt that the game company has worked hard for so many years to make the so-called 3A masterpiece concept deeply rooted in the hearts of the people, players are willing to pay a high price for high-quality games, but Xu Rui discounted, so that the player's price evaluation system completely collapsed, which will eventually lead to the collapse of the entire industry.

This problem has also attracted the attention of the top management of hardcore software and Suoren Mutual Entertainment, Suoren Mutual Entertainment is okay, because there is no direct conflict, plus the cooperation with Hatsune Games, so for the time being, it is only expressing concerns.

The hardcore software was directly bumped into because of the matter of "Nine Heroes", and he was very angry.

They originally wanted to use the price specification formulated in the industry conference to warn the Steam platform not to disrupt the market with low prices, but the price specification was formulated very early, and there was no such comprehensive game platform at that time, and even the people who formulated the rules did not think that this kind of comprehensive game platform could succeed, so it was only for game manufacturers.

But the steam platform is just an agency platform, and the price of the game itself has not changed, but it is only a limited-time discount, if it is banned because of this, then all game manufacturers will not be able to discount it in the future, which is undoubtedly due to choking.

What's more, hardcore software has no allies.

The discounts of the summer special are all digital versions, for game manufacturers, it is almost zero cost, sell one to earn one, even if the minimum is two discounts, manufacturers still have to earn, this steam platform activity also made manufacturers understand, discounts must be matched with enough publicity, which can produce a superposition effect, and the insensitivity of the steam platform itself to shopping, and let players suddenly realize after chopping their hands, infinitely stimulating consumption.

Therefore, no one supports the intention of hard-core software to sanction the steam platform at all, and even Suoren Mutual Entertainment, which was also affected, also sided with the steam platform because of the dispute with hard-core software.

There is another reason for this, that is, the hard-core software mainly promotes the free game system for members, and a member can enjoy many masterpieces, and Suoren Mutual Entertainment is still a similar game platform sales system, Suoren Mutual Entertainment can learn to discount, and he still earns, but the hard-core software has no way to discount, and the price of other games is reduced, which will only make players feel that the membership value of hard-core software is reduced.

For the first time, the executives of the hardcore software felt the pressure from the Steam platform, from Hatsune Games.

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