Lin Canrong's train of thought is obviously moving forward.

At first, I felt that Mingyun's private kitchen and Touch Fish Takeaway had taken completely different routes, and there was no need to be jealous of each other.

Then I felt that Mingyun Private Kitchen and Touch Fish Takeaway could share the food laboratory and share resources.

And now I have found out that what Mr. Pei really means should be to let the two catering departments carry out in-depth cooperation and strive to make no distinction between you and me!

Lin Canrong couldn't help but sigh, his previous view of the portal was really too narrow!

No wonder as soon as he said that he would open a branch, Mr. Pei was very unhappy.

Obviously, Mr. Pei has long hinted that Touch Fish Takeaway is a cheap branch of Mingyun's private kitchen, so why bother to go far?

"Build a ...... An affordable version of an unnamed restaurant? ”

Rui Yuchen's expression was a little dazed, obviously he hadn't thought about this aspect at all before.

After thinking about it for a moment, Rui Yuchen frowned slightly: "Brother Lin, this idea doesn't seem to work, right?" ”

"Mingyun's private kitchen is too different from that of fish takeaway."

"Can it be forcibly twisted together?"

"Will it be that in the end, the fish takeaway will fail to rush to the high-end, and then drag down the reputation of Mingyun's private kitchen and make it a lose-lose?"

"After all, when most people mention takeout, they think it's synonymous with 'not paying attention'."

Rui Yuchen's worries are obviously not unreasonable.

Brand is a very virtual thing, it often depends on how people associate it, if a high-end brand makes a mistake, it is easy to be forced to disappear in an instant.

For example, if an international first-line luxury brand suddenly finds a confused N-line star to endorse its products, the brand image will be destroyed immediately.

It doesn't happen overnight that the high-end brand impression of an unnamed restaurant can be established.

Although takeaway has been developing rapidly recently, most people still think of concepts such as "cheap", "unsophisticated" and "unhealthy" when they think of takeaway.

Even if the positioning of Touching Fish Takeaway is obviously one level higher than that of other takeaways, for some people who don't know the truth, they will still subconsciously confuse Touching Fish Takeaway with other takeaways.

If you use an anonymous restaurant to forcibly endorse the fish takeaway, in case you don't move the fish takeaway, but it makes people feel that the nameless restaurant is forced to have nothing at all, wouldn't it be a big loss?

Lin Canrong nodded: "I know, of course there is such a risk. ”

"But, it's man-made."

"We can think about it in three ways."

"First of all, we have to be open and honest to all consumers that it is impossible to eat the same level of dishes as the nameless restaurant, we just ensure that it is the affordable version of the nameless restaurant, and don't let them have too high expectations for it."

"Secondly, we need to strictly control the content of the food."

"Not all the dishes of Mingyun's private kitchen are suitable for takeaway, some dishes are delicious because the ingredients are good, and changing the ingredients is not the same at all; Some dishes require extremely complex and tedious processes, and it takes several hours to prepare at a time, which is difficult for the average chef to do. ”

"We must strictly demonstrate which dishes of Mingyun's private chef can be used for takeaway, and can retain the deliciousness to the greatest extent when the ingredients and chefs are limited, so we must be cautious in this regard."

"In the end, we had to start from scratch and get people to know about this new brand and move away from the original concept of 'fish delivery'."

"Many people mistakenly think that fish takeaway is the same as other ordinary takeaways, but it is more expensive and healthier. It's hard to reverse, so we can't just stick to it. ”

"We made a new high-end brand on top of the fish takeaway, and at the beginning of the promotion, we separated its concept from ordinary takeaway, and made a difference in all forms."

Rui Yuchen nodded frequently.

It seems that Lin Canrong has indeed thought of the risks in this regard and made a plan in advance.

"The first two points are clear, as for the third point...... A new high-end brand, how to do it? Rui Yuchen asked.

Lin Canrong sorted out his thoughts a little: "This reason is very simple, just like a car, it will be a luxury car brand on the basis of the Volkswagen brand." ”

"Luxury cars are not in volume, nor are they big money-making, just to bring goods to the Volkswagen brand."

"The name Touchfish Takeaway is a popular brand name, which is more affinity, but not high-end enough. I came up with a name: Food and Harmony. ”

Rui Yuchen: "Food box? Something to deliver food in ancient times? ”

Lin Canrong shook his head: "That's what it means, but the specific words need to be changed." 'And' is the sum of 'harmony without difference'. ”

"In fact, if you want to build a high-end food delivery brand in China, the best way is to associate this brand with some traditional elements."

"In fact, takeaway has existed in ancient times, when gentry and celebrities go out to visit friends, go out or participate in poetry clubs and literary club activities, they often drink and talk, and they need to prepare delicacies and fruits as appetizers."

"In other words, the food box has a long history, and it also embodies a lot of traditional cultural connotations, and even many food boxes can be regarded as exquisite works of art, which naturally have a high-end concept."

"My consideration is that the name 食 and , on the one hand, reminds customers of ancient food boxes, and on the other hand, it is also to separate the two words and attach a cultural value."

"The people take food as the sky, and the gentlemen are harmonious but different." The original pictographic meaning of the word 'and' was to eat. Moreover, the ancient food boxes were basically made of bamboo and wood, all of which were taken from nature and passed down from generation to generation, which also revealed a concept of harmonious coexistence between man and nature. ”

"And this also happens to be in line with the concept of fish takeaway."

"The characteristics of fish takeaway are that the food is healthy and all the tableware can be recycled, which invisibly contains a harmonious idea.

Rui Yuchen nodded: "Indeed, then we must also work packaging, right?" At the very least, the food and the food should be delivered in a specially customized food box, which is clearly distinguished from other takeaways. ”

Lin Canrong nodded: "You can think about this matter, I'll go back and think about it carefully, which dishes are suitable for food and menu, this matter must be in a hurry, and it must be considered in the long run!"

As soon as the two of them touched each other slightly, many details were quickly finalized.

……

……

Friday, June 10.

Xiao Peng let out a sigh of relief.

"That's it! Touching the fish Internet café 3.0, as well as the new chassis installed by ROF, all perfectly meet the requirements of Mr. Pei! ”

The first store of Touching Fish Internet Cafe 3.0 was still opened in Jingzhou, in a shopping mall near Handong University.

For this location, Xiao Peng was determined after synthesizing Mr. Pei's requirements.

Mr. Pei said that the fishing Internet café 3.0 can only be opened in Jingzhou and places with a worse economic level than Jingzhou, and at the same time, it must also achieve fewer seats, more space, more expensive prices, and better locations.

To put it bluntly, it can only be opened in large shopping malls in second- and third-tier cities.

Xiao Peng thought about it for a while, and finally chose the shopping mall near Handong University, although it will overlap a little with the fishing Internet café 1.0 of Handong University, but considering that the 3.0 model is more suitable for young people and people with strong spending power, and there are not many seats in the fishing Internet café 3.0, there is no problem with this location.

What's more, this place is relatively close to Tengda's headquarters, Xiao Peng often activities in these two Internet cafes, and the chance of meeting Mr. Pei by chance will be greater, which is very important.

Now, Xiao Peng is very satisfied with the completed Touching Fish Internet Cafe 3.0.

"I should find someone to take a look and give me some feedback."

"Who are you looking for......"

"Mr. Pei?"

"No, it's a bit too abrupt, not to mention that Mr. Pei is very busy and doesn't necessarily have time."

"Let's call Mr. Zhang to take a look."

Xiao Peng thought about it, Zhang Yuan seemed to be the most suitable candidate, because Zhang Yuan was the person in charge of the Internet café before, and he has always been obsessed with the Internet café, and he is more knowledgeable, so he can give himself some suitable evaluations and feasible suggestions.

Now in charge of the DGE esports club, the work should not be too busy, and I should be able to find time.

Xiao Peng called Zhang Yuan, and sure enough, Zhang Yuan agreed, saying that he would start from Mingyun Villa now and arrive in a while.

Xiao Peng simply sat down and started a game of GOG.

……

Zhang Yuan followed the positioning sent by Xiao Peng, came to the fourth floor of the mall, and found the fishing Internet café that had just been renovated.

Far away, Zhang Yuan was attracted by the signboard of this fishing Internet café.

Below the four typing words of "Touching the Fish Internet Cafe", there is also a line of small words: "E-sports Life Hall"!

This time, the fishing Internet café not only renovated all the inside, but also renovated the outside of the store, creating a cool e-sports style that gamers like, with deep black and various colored lines outlining a youthful temperament, and the exterior wall was even transformed into a huge display screen.

Continuing to look inside, the interior is basically decorated with the theme style of e-sports, through painted glass, mirrored floor tiles and mirrored stainless steel, using the principle of light reflection, refraction and diffuse reflection to create a sense of futurism and technology.

Although the spacing between the seats is more sparse than the previous Fishing Internet Cafe 2.0, it has a very clear partition.

First of all, as soon as you enter the door, you can see the soundproof room that is divided into red and blue in the distance, the table is obviously higher, it should be a special competitive battle area, and there is a projection screen that is folded up above.

In front of the two soundproof rooms, there is a relatively scattered battle area, all of which are irregular pentagonal computer desks, and there are exactly five people sitting at no table.

The tables are arranged in a staggered manner, neither rigid nor loose.

Compared with the traditional row sitting mode, this distribution seems a bit like a gala or a cross talk theater.

The edges of the desk are recessed into an arc so that everyone can turn and view the big screen at will, and this structure also ensures that the mouse in the right hand has enough range of movement, and the space behind each display can also be used for drinks or snacks.

In the depths of the Internet café, there are also several separate compartments, which are also five people in a row, but they are scattered and rising, creating a sense of staircase.

The five seats at the top are the most ornate, and it is an inverted V-shape, and the position on the tip is like sitting on a throne overlooking all beings.

Zhang Yuan was shocked.

He had heard that Xiao Peng was preparing for Moyu Internet Cafe 3.0, but he had never seen the design drawings or the decoration process.

The first time I came today, I only had one feeling, that is, it seemed that the forced grid was not a little bit better than the fishing Internet café 2.0!

Xiao Peng, who was casually looking for a place in the hall to play a game, saw Zhang Yuan arrive and hurriedly stood up.

"Mr. Zhang, how do you feel?" Xiao Peng was a little proud.

Zhang Yuan asked in disbelief: "This is the plan arranged by Mr. Pei?" ”

Xiao Peng shook his head: "No, Mr. Pei didn't ask too much, just gave me a general direction." I figured out the overall plan on my own. ”

"However, the reason why I was able to come up with this plan is because I predicted Mr. Pei's next direction in advance!"

Zhang Yuan was stunned: "Predicted the direction of Mr. Pei?" In what direction? ”

Xiao Peng said: "I synthesized the competitive relationship between DGE E-sports Club, GOG and ioi, combined with the general direction of Mr. Pei's Touching Fish Internet Cafe 3.0, and predicted that Mr. Pei's next goal must be e-sports!" ”

"Therefore, I decided to build the Touching Fish Internet Café 3.0 model into an e-sports life hall and take this hitchhiker!"