Antoine previously took the opportunity to spread the cola-making technology in the mercury balance to the Rainbow Tower, where he received more than three months of study, on the one hand, he improved the production process of cola, and expanded the original small workshop-style alchemy circle into an industrial-grade production circle, although the cost of arranging it was more expensive, but the output has increased several times, and now, in the old street, Antoine's alchemy workshop is no longer the main producer of coke in the surrounding area, and it only exists as his home.

On the other hand, Antoine's level of magic, which had not progressed for many years, was loosened by this trip, and according to his letters, he would be able to try to advance to the second ring after a while.

This time Antoine came back, in addition to the fact that his studies in the Rainbow Tower had come to an end and he could go home and gradually consolidate, there was also the reason for Reiner.

Coke has been sold well in the mainland, and gradually formed a brand culture, and the serial number of the mage card has reached more than 100, not to mention that these characters are all designed by Xia Luo, and most of them have been completed under her supervision, which is quite popular with people at all levels.

But Reiner felt it wasn't enough.

He brought Antoine back this time, in fact, to prepare for the second round of the promotion plan for Crescent Coke.

In the past, Reiner had envisioned transforming the old street into a crescent-themed shopping street, which was just an idea at first, but now Reiner has enough financial resources to implement this plan.

In the afternoon, Reiner went alone to Antoine's alchemy workshop in the Old Street.

The setting hadn't changed much from before, and Reiner saw Antoine, who looked much better.

"Mr. Ian Gray, I often hear about you in the Rainbow Tower, and to be honest, if I didn't actually know you, I'm afraid I would have thought like many people that those were all artistic fabricated stories."

Antoine said that he was wearing a clean gown robe, which was popular in the Rainbow Tower, which set off the mature temperament of the middle-aged man, and compared to the depressed appearance when Reiner first saw him, it was like a different person.

"Reality is sometimes more bizarre than stories, isn't it?"

Reiner smiled, pulling out a blueprint from his storage bag.

"Monsieur Antoine, this is the plan I told you about before."

He placed the blueprint on the table and slowly opened it, a very formal development plan.

It can be seen that most of the shops in the old street have been included in the scope of development, and will cooperate with these stores to pay for the renovation of these shops, and at the same time, the operation of these stores will be inspected, and the specifications will be made to improve the grade of these stores.

The Antoine Atelier area and its surrounding abandoned storefronts will be reintegrated into a larger Atelier where several coke production lines will be set up, but not as outputs, but for people to visit, and of course, the core of the atelier will be encrypted to ensure that it is not leaked.

In Reiner's design, people can understand the role of magic in life by visiting the production process of Coke, and the historical evolution of the magic circle in each link, from this series of production links, people can see in detail the development and reform of magic in the past three hundred years, magic is no longer a mysterious mystery, but a convenient convenience.

After the tour, the alchemy workshop also provided a hands-on session, with a simple alchemy circle used with magic stones to let people experience the production of Coke and make their own Coke, of course, this service is paid.

It can be said that this alchemy workshop is a magical amusement park, where people can feel and understand magic up close.

On the other side of the alchemy workshop, there is a Crescent Coke direct sales store, which sells more derivatives related to Crescent Coke in addition to selling Coke and similar products.

Reiner asked Charlotte to design a female character and a mascot as a spokesperson for Crescent Coke, commonly known as the Crescent Moon Girl.

Crescent Moon Lady has blonde hair, double ponytails, wears Crescent Academy's summer sailor suit, and wears a long cloak over it, and is set to be a seventeen-year-old magical girl, which is endearing.

The mascot is a black and white hot spring penguin Pepe, and the source of its image is naturally self-evident.

These two spokespersons are very cute and have a natural sense of intimacy, and the related merchandise, such as pillows, clothes, small pendants, etc., are sold in the outlet store.

Reiner wanted to make Crescent Coke a cultural product, not just a drink, and these symbolic things were the first step.

In the future, Reiner may expand the Crescent Moon brand into other areas after having more capital, and the current plan is to cooperate with Sofinite to develop clothing products, as well as some magazines and newspapers in cooperation with "Daily Pleasant".

Reiner's own family, the reason why the Ian Gray family is so big, a large part of it is involved in all walks of life, if the Ian Gray family cuts off the supply of a certain raw material, then it is difficult for the manufacturers to find another suitable replacement in a short time, although this is not a monopoly, but it also controls almost half of the channels, and naturally makes a lot of money.

He knows that this business model is called ecology on the earth, and creating an ecological closed loop is what every powerful enterprise is trying to do.

It's like Apple's marketing concept, although it is extremely closed, but all kinds of electronic products inside have been opened, as long as everything is used by his family, this closure will become an advantage.

Reiner's business idea is like this, although it is still just an ordinary daily necessities, he will gradually extend to magical items, such as the combination of magic costumes and magic props, and the popularization of standard magic equipment, gradually occupying a place in the magic world.

Therefore, the Crescent Alchemy Atelier is just the first step.

"I'm afraid this kind of planning requires a lot of upfront investment, and it also needs to reach an agreement with the people on the old street."

Although Antoine had studied at the Rainbow Tower for a few months and gained a lot of knowledge, he was still shocked to see Reiner's plan.

When his own ideas were still on how to increase the sales and variety of cola, Reiner had already thought about the future industrial transformation and overall rollout.

can only be said to be worthy of being the son of the Ian Gray family, and his business vision is indeed superior.

"That's right, don't worry about the money, Coke is currently making a lot of money, we have enough cash to lose for more than ten years, and as for the job of negotiating with the people of Old Street, Mr. Antoine, I think you are the most suitable person."

Reiner pulled out a document template and said to Antoine.