The eyes of the masses are indeed bright, sometimes although advertising is very important, but sometimes it is true that the aroma of wine is not afraid of deep alleys.

Especially movies like "Farewell My Concubine".

When you watch a Hollywood special effects blockbuster, or a Marvel Universe movie, you are often shocked by all kinds of thrilling special effects when you watch the movie. But when the movie is over, it won't take a few hours for the movie to fade out of your mind as if you've never seen it.

But "Farewell My Concubine" is different, the stamina of this movie is too great, you may be in the most empty state when you watch the movie, and when the movie is finished, it stands to reason that you should forget this movie, but everything in this movie is constantly lingering in your mind, and it can't be dissipated for a long time.

When you walk on the road, you will think about Butterfly Clothes; When you lie in bed, you think of the sword that pierced the body of the butterfly; In the end, even if you have fallen asleep, there is still such a man watching you in your dream.

By the time you wake up the next day, everything is even more impressive.

All these experiences force you to want to share a lot of emotions that are suppressed in your heart.

If in 2020, then you can use Weibo, through the circle of friends, or even through QQ space, to exude all the emotions you have suppressed in your heart through words, so as to relieve this depressed feeling.

But in 1992, there were no such things, and the only thing you could do was to look forward to the second day of work, when you went to school, and talk to your classmates, colleagues and friends about all kinds of opinions and feelings about this movie in your heart, and tell them what kind of experience and understanding you have, anyway, you have to vent this suppressed emotion in your heart.

Naturally, friends and colleagues who are listeners will involuntarily have a strong curiosity about the movie in your mouth, and they very much want to know what kind of charm this movie has that can make you, a guy who usually doesn't like to talk, jump out of so many comments after watching it.

Even if the movie is released in the early hours of the morning, you can't help but want to go over and take a look.

When these people come out of the movie theater, they will be just like you once was, holding back a thousand words in their minds and bodies, and they can't wait to confide in everyone around them, otherwise they won't want to fall asleep.

This is the reason for all the abnormal data in the past three days, word-of-mouth is always the most important thing in a movie, he can quickly ferment in the crowd, and then infect everyone's emotions like a virus.

On the 4th day, the popularity of "Farewell My Concubine" fermented extremely much, and 30% of adults in Hong Kong and Hong Kong basically learned about this extremely powerful and touching movie from their friends. It's just that according to friends, the movie doesn't seem to be taken seriously by movie theaters, and only shows in the early hours of the morning or in the morning.

But there are still many people who can't help but go to the cinema to take a look, wanting to see when this movie will be released, and then they find that their friends are completely, and there will be a "Farewell My Concubine" in an hour?

As a result, these crowds walked into the cinema, and some audience members who had heard about it before, but were too bad to watch because of the bad rehearsal time, were also pulled into the cinema by their friends.

All of a sudden, the entrance of the cinema was overcrowded, and those who didn't know thought that this was a Christmas movie.

Of course, there are still a large number of people who find that the movie theater in their neighborhood is still only available in the early hours of the morning, or there is no movie theater at all.

"Don't worry about it, I have a Golden Harvest Cinema here, you can come to me to watch it!"

"Okay!"

As a result, people in other movie theaters found that only the door of the Golden Harvest Cinema was overcrowded, and their own door was still deserted, and there seemed to be fewer people.

"What the hell is going on?" The staff of the other theaters had blank expressions on their faces.

waited until the fifth day, and the box office results of the fourth day of "Farewell My Concubine" were delivered to Director Chen. Director Chen sighed, he didn't want to read the box office report anymore, anyway, the more he watched it, the more angry he became.

But he couldn't help but look at it, and in desperation, Director Chen could only pinch a small corner of the report and raise it a little up, so that he could see the specific numbers in it a little.

"Bang dang!" Suddenly, the desktop trembled, and Director Chen pulled the report away suddenly, with a shocked expression written on his face.

"One hundred and eighteen...... 1,800,000!! Director Chen's hand squeezed the report and trembled constantly, you must know that the data he saw yesterday was only 70,000, how to blink an eye, it directly rose to the box office of 1.8 million, this data change is too mysterious!

"Boss Jia! Boss Jia!! Director Chen couldn't hold back the excitement in his heart, he couldn't wait to find someone to share, and this person was naturally our Boss Jia.

It's a pity that when Director Chen knocked on Jia Yapeng's door, he found that Mr. Jia was not in the hotel, and it was estimated that he had gone out to play, so Director Chen had no choice but to share his joy alone.

is also very happy with Golden Harvest Cinemas, 1.8 million, 60% attendance, fully proving that his decision is not wrong, "Farewell My Concubine" is of extremely high quality, and it is destined to detonate the market.

The manager immediately told their boss Zou the news, and after Boss Zou learned about this data, he only had one sentence: "Continue to increase the film schedule"

So, on the fifth day, Golden Harvest used half of the movie theaters and curtains to release "Farewell My Concubine", and the fifth day was also the most violent day when word of mouth was detonated.

At this time, with more and more people watching the movie, almost all Hong Kong people found that their friends around them were boasting about a movie called "Farewell My Concubine".

Especially the fans of Guorong regard this movie as a super masterpiece, and they are constantly crazy to Amway to all their friends.

At the same time, the same movie box office report was also placed in the hands of the bosses of other theaters, and when they watched Golden Harvest eat the sky-high box office of nearly 6 million Hong Kong dollars in two days, everyone's eyes were full of sparks of jealousy.

Another theater that was originally released did not wait for tomorrow, and began to be screened directly on the same day, removing the original movie and replacing it with "Farewell My Concubine", and at the same time, the poster of "Farewell My Concubine" was also pasted all over the outer wall of the movie theater, telling everyone that "Farewell My Concubine" was being released at this time.

As for the other three theaters, the situation is a little worse, because these three theaters don't plan to release "Farewell My Concubine" at all, so they don't have a copy of "Farewell My Concubine" in their hands.

If you want to release it unexpectedly at this time, then you can only go to Director Chen to buy a copy and sign an agreement, which will take at least four or five days, and I am afraid that the golden period of the movie will have passed by then.

In the end, only one of the three theaters found Director Chen to negotiate as soon as possible, and then stepped up to sign the contract, made copies as quickly as possible, and finally released "Farewell My Concubine" in its own theater on the 8th day after the movie was released.

As for the other two theaters, "Farewell My Concubine" has never been released from beginning to end

A month later, the popularity of "Farewell My Concubine" gradually dissipated, and the final box office results showed that "Farewell My Concubine" earned a total of 22.8 million box office, nearly 6 million less than the 28.9 million in the previous life.

But this is also something that can't be helped, after all, the start was too miserable, and it is already very good to have a box office of more than 20 million in the end.

Among them, the most profitable and the most profitable is naturally Golden Harvest, 14 million of the 22.8 million are his box office, and the remaining two share the remaining 8 million box office, which can be regarded as making a small amount of money.

And our Director Chen was also blushing with excitement, after experiencing this kind of low driving and high walking, and the general plot in the movie, Director Chen's whole person was about to fly happily.

Although only 11.4 million of the 22.8 million box office is their income, there is still a loss of 18.6 million from the original production cost of 30 million, but Director Chen can't take care of it so much, and it's over.

Wonderful Book House