The filming site of "Beautiful Tomorrow".

"Cards!"

"Okay, that's over."

"Everyone has worked hard, take a break, and we'll officially start shooting commercials later."

As soon as Director Zhu Xiaoce's words fell, there was immediately a round of applause and cheers at the scene, and many people were relieved.

So far, the main part of the film has been filmed in its entirety.

Although there were a little problems in the early stages of filming, these problems were quickly overcome under the guidance of Mr. Pei and the joint efforts of all the staff on the set.

Especially the cooperation of Lu Zhiyao and other leading actors is becoming more and more tacit, and the rivalry is becoming more and more exciting, at the beginning, it is often necessary to make up the film, and then it is often two or three to pass, and these two or three are also very exciting, which makes Zhu Xiaoce feel a little difficult to choose.

If it's hard to choose, don't make a choice first, and then make a choice after editing.

So, the regular shooting tasks have all been completed.

Many staff members breathed a sigh of relief, after all, there was only advertising left behind.

And advertising, to put it bluntly, is just a background board in the movie, and most people instinctively feel that this thing doesn't need to be as attentive as making a feature film, just mess with it casually and it's over.

But Zhu Xiaoce obviously doesn't think so.

He was holding a thick stack of advertising planning books in his hand, and he was carefully explaining to the actors in charge of advertising shooting.

The group of people who shoot commercials are also recasting.

Originally, it was not determined how to shoot the advertisement, and Zhu Xiaoce also had the idea of letting major brands implant advertisements and provide advertising films by themselves.

It's just that this idea was rejected by Mr. Pei, so it was finally finalized: the advertisement was filmed by itself, and it could not involve any company, trademark or product that existed in reality.

After it was finalized, Zhu Xiaoce began to arrange people to cast around.

Because these commercials will be played as a background in the film, the starring actors who have appeared in the film will definitely not be able to participate in the film again.

Many of the characters in the film are poor people, and in the background of the film, they are not qualified to make such advertisements.

Only the judges played by Zhang Zuting and the actor played by Lu Zhiyao (after the fire) can shoot a few advertisements.

and the young woman who was pushed by the judges to replace the male protagonist in the end, can also shoot a few commercials.

In addition to these examples, all other advertisements have to choose new people, and they must be new faces that have never appeared in the movie.

In the process of planning the advertisement, director Zhu Xiaoce also put a lot of effort into it, so he came up with such a thick stack of advertising planning books.

"First of all, I would like to emphasize to you that although we are shooting commercials, we can only use them as the background in the movie, but we must not take it lightly. It's just as important as the movie itself, and in a sense, even more so! ”

"First of all, advertising plays a kind of suggestive and concatenation role."

"In the movie, there will be advertisements to connect part of the storyline."

"For example, before the hero and heroine participated in the talent show, he often saw the judges' endorsements and advertisements when he watched TV shows, which allowed the audience to see the role of the judges in advance, and implied that the judges were very rich and influential successful people."

"After the male protagonist becomes popular, some advertisements shot by the male protagonist will be played, and it can be a variety of different products to imply his overnight popularity."

"And after the actor was ruined, he was lying in bed, and the TV played an advertisement for the girl who replaced him, which also implied that after he was plotted, the judges immediately pushed a newcomer to the position, starting a kind of cycle."

"Secondly, advertising can be used to allude to the big data and leakage issues that people are more concerned about now."

"We shoot a lot of different types of ads, and these ads are directly related to the experience of the male protagonist."

"For example, if the actor just drinks a can of beer, he will be pushed an ad for fried chicken or red wine on the screen."

"The actor just lost a lot of money watching a TV show, and the advertisement will push a loan business for him."

"And when the actor makes a lot of money, he will push various financial products, insurance, luxury goods, etc. for him."

"We spread those categories across the film, and as the actor's life changed, so did the ads he saw."

"On the one hand, it can set off the atmosphere, and on the other hand, it can also metaphorize and satirize the problem of big data and leakage."

"Finally, advertising can reinforce the element of science fiction, which is a conjecture about the cultural life of the future world."

"As Mr. Pei said, we need to shoot the advertisement with enough stream of consciousness and cool enough, and use some futuristic elements to make the audience confused, so that we can constantly hint to the audience that this is the future world."

"These advertisements can make them feel the characteristics of the future world very well, and it is more conducive to them to immerse themselves in this world view."

Zhu Xiaoce looked around at the crowd, and then turned to one of the actors:

"Okay, it seems that everyone has understood, the next ad is a takeaway advertisement, and the content of the ad is also very simple: a drone hangs on the takeaway and flies over the city."

"It's just that this drone is on fire, and it flies over the city's night sky like a big fireball. Then you open the door, reach out and take the takeaway, open the beautiful lunch box inside, and find that the beautiful steak inside looks like it has just been grilled, and it is still steaming......"

"Then the next one is a linkage ad between food delivery and mobile phones."

"The drone came to pick up the takeaway, but the display screen of the drone prompted that the distance was too far and the battery was insufficient to deliver. At this time, a close-up of a map, in a flash, this takeaway is going to cross the desert, cross the ocean to another city. ”

"At this time, the owner of the takeaway restaurant casually took down his mobile phone, connected the drone with a connection cable to power it, and then the drone flew away."

"The next thing is this drone through the desert and across the ocean, through sandstorms, storms and all kinds of bad weather."

"In the end, you open the door, and at this time the drone starts to return, and after flying back, the restaurant owner takes off the phone and finds that there is still 30% battery left on it......"

Zhu Xiaoce explained the content of the advertisement to the actors.

When it came time to set the content of the advertisement, he had a lot of brain cells dead.

Some stream-of-consciousness advertisements are very easy to do, anyway, just let the actors pose in future costumes, take a few inexplicable shots, and add some special effects.

But isn't stream-of-consciousness advertising enough?

No matter how the world develops in the future, advertising should always maintain a certain degree of diversity.

Therefore, Zhu Xiaoce casually thought of a few other styles of advertisements as a spice.

At the same time, the specific advertising of which products to do also made Zhu Xiaoce feel very headache.

Because at least you have to make a logo and a slogan for these ads, right?

If the logo is not done carefully, it is easy to be complained by the audience and cause a drama, in that case, there is no point in shooting advertisements by yourself?

So, the logo has to be good enough, just like a real commercial.

But so many advertisements, it all depends on Zhu Xiaoce to think alone, even if he is tired to death, it is impossible?

With so many logos designed from scratch, it's too difficult.

Therefore, Zhu Xiaoce discussed with Huang Sibo, or turned to the brother department for help!

Let Touch Fish Takeaway make a takeaway logo, use the logo of Touch Fish Takeaway to change it, and then let OTTO Technology come up with a mobile phone logo that is not used, so that the audience can have a sense of déjà vu.

In short, with the collective efforts of many departments, these logos finally look like that.

Although they are all magic brands, Zhu Xiaoce still gave a few words of advice, and asked various departments to claim their magic brands and register in advance.

It's not that I expect this movie to have any publicity effect, mainly because I am afraid that someone will register these trademarks and come over to touch porcelain.

Preemptively registering it in advance can save you these troubles.

Zhu Xiaoce estimated that although there are a lot of these advertisements, most of them are very short, and they will be almost finished in about two weeks.

At that time, it can be regarded as truly injecting soul into this movie.

……

……

Tengda Gaming Division.

Ruan Guangjian let out a sigh of relief: "Okay, then the conceptual design and original painting of the first batch of heroes have all been completed." ”

Li Yada clapped his hands: "The big guy has worked hard!" ”

During this time, Nguyen Quang Jian has been doing various concept designs and concept drawings for GOG's heroes, often running back and forth between Jingzhou and Modu.

However, game development and concept art design are two parallel jobs that do not affect each other.

Ruan Guangjian's job is to reshape these IP characters bought by Tengda's game department, or create some unique original characters, such as "Modist, the Guardian of Justice".

Overall, it's not a very heavy job, after all, it's not all original, and most of it is based on the existing image.

As long as you fully understand the characteristics of this character, it is much easier to make some changes to the classic image than to completely create it from scratch.

Therefore, the design of the original art is actually much faster than the development progress of the game, and the game is still far from the official launch or even the public test, but the original art has been completed.

Li Yada asked, "What are your plans next, big guy?" Do you want to talk to Mr. Pei to celebrate the completion of the original painting? ”

Ruan Guangjian hurriedly shook his head: "No, no, no, no." Mr. Pei is busy with work, so don't bother him with this kind of trivial matter. ”

"Besides, I've played all the amusement parks in Jingzhou once, and there are no other exciting projects."

"I plan to take a little rest in the next few days, take a look around the local area in Jingzhou, and maybe find something new to do."

Li Yada thought for a while and said, "By the way, Tengda also has another game department, called Yuyang Games, which is the project of "Bloody War Song", you know?" ”

Ruan Guangjian nodded: "I know, but I don't have any feelings about the art of the style of "Bloody War Song". ”

Li Yada: "That's why you need to improve the art level of this company!" Don't worry, we are all under Mr. Pei, and we are not short of money. ”

Ruan Guangjian hesitated: "Two projects, for me, may be a bit of a doppelganger......

Li Yada waved his hand: "It's okay, their art resources have come out a lot, big guy, you just go and take a look at it, just dial it up, the main thing is to guide, you don't need to get started in person." ”

Ruan Guangjian thought for a while and nodded: "It's okay, then I can go over and have a look and give some opinions." ”