Chapter 127. Sales Myths
A2 Forum, the October animation sales forecast post has become the tallest building in the animation area, and even the entire forum.
Without him, it's all because the sales of "Madoka Magical Girl" are too explosive.
There are a mix of dragons and snakes in the building, and when the post first appeared, everyone was optimistic about Rainbow Media, "Wolf and Cat" under the martial arts director, in fact, until late October, until the third episode of "Madoka Magica" was broadcast, these predictions were quite accurate.
However, when the third episode aired, the whole situation changed all at once.
Fans of "Madoka Magical Girl" feel that this animation should not stop at 10,000 sales, their initial idea is about 20,000, while the other faction feels that the fantasy animation can't surpass the hard power leader "Wolf and Cat" just by relying on the gimmick of hunting.
This debate continued throughout November.
And in December, after the first volume of "Madoka Magical Girl" surpassed that of "Wolf and Cat", and the tenth episode was broadcast at the same time, both factions found themselves as if they had been slapped in the face.
The ensuing blizzard shutdowns, and the subsequent changes, as well as the release of the first volume, slapped most of the sales followers in the face.
It turns out that the sales of "Madoka Magica" will not only far exceed that of "Wolf and Cat", becoming the sales hegemony of October animation and even the sales hegemony of this year's animation, and it is even coveting the position of animation sales hegemony in the whole era.
At the bottom of the post, the forum masses are not only guessing, but also saying that they want to witness history.
[Salted Fish]:, is "Madoka Magical Girl" really going to exceed 80,000? We have witnessed the birth of the new world sales supremacy???
[Big Mac Package]: Don't say it, you must know that the disc of "New Century Armed Warriors" was a VCD at that time, and now it is a Blu-ray, and the money to buy one Blu-ray is enough to buy more than five VCDs, from this point of view, "Madoka Magical Girl" has already set a new record.
[Basking in the sun under the stars]: You say so, didn't the animation break the record long ago before that, you can't just look at the carrier, but also look at the consumption power, more than ten years ago, when the monthly salary was only how much, how much is now, sales are sales, don't talk about anything else.
[Moon Industry]: I'm curious about one thing now, "Madoka Magical Girl", how many copies can be sold!
[Old Ancestor]: "New Century Armed Warrior" sold 79,000 copies, and I will fold it when I watch "Madoka Magical Girl", 88,000 copies.
In the experience of most sales researchers, although there is no absolute correlation between the sales volume and the quality, some curves can be glimpsed from it.
For example, a popular work, its basic audience is more, and the basic plate of sales is higher, if the production is excellent, the plot is exciting, and the characters are likable, then its sales can continue to climb up and reach a high height.
Another example is a niche work, which has a smaller base audience and a lower base plate of sales, and even if it has the same excellent production and content quality, its sales cannot be compared with the excellent works in the popular works.
But this experience doesn't work with Madoka Magical Girl.
In terms of subject matter, "Madoka Magical Girl" is not a popular work, and the theme of magical girls itself is aimed at young audiences, and many passers-by will be persuaded by its overly cute painting style.
In terms of production, "Madoka Magical Girl" is indeed well-made, the action scenes are excellent, the performance of the literary drama is not out of the ordinary, the plot is even more exciting, and many subversive settings can be justified.
Therefore, halfway through the broadcast of the anime, most people predicted that the sales of this work would be around 30,000.
Even the most fanatical fans only dare to predict 60,000, which is still a mouthful.
And now, according to Taotao's weekly sales data, the first volume of "Madoka Magi" has sold 70,000 copies, and the follow-up pre-orders have exceeded 10,000, which means that in about two weeks, when a new batch of discs arrives, it will properly make history.
Eighty-eight thousand copies, it doesn't seem to be out of reach.
......
Xu Rui is more concerned about the income behind than setting any sales record.
Just after New Year's Day, he finally received his first income under the name of "Madoka Magical Girl" before the New Year.
The reason why it is nominally is because there are many users who have signed up for Hatsune Video Network by relying on the fame of "Madoka Magical Girl", and the recharge, membership fees, and some traffic advertising shares that come with them are not counted.
Up to now, the sales volume of the first volume of "Madoka Magical Girl" is 73,000 copies, deducting the cost and sales channel share, it is also a ten-million-level income, and this income is divided into four uses.
The first is naturally the production budget for the theatrical version of "Magical Girl Madoka", and as for the production budget of "Boundary Line on the Horizon", a little bit of Chinese network investment, he doesn't have to worry too much.
In addition, there are also updates to the illusion animation equipment, and the expansion and decoration of the office environment, all of which are included in this part of the fund.
The second is the operating expenses of the first sound video network, today, the average daily activity of the first sound video network has been about four million, and the paying users are more than sixty percent, it is hard to believe that this is a website that has just been established for less than half a year.
In addition to the basic server maintenance, various daily expenses, and activity expenses, the operating costs of video websites are mostly content introduction, such as tomato video network, according to its financial report, more than seventy percent of its profits are invested in the introduction and development of content.
In fact, compared to the videos made by various video producers, and even compared to animation, movies, TV series, variety shows and other popular entertainment programs are the bulk of the traffic that supports Tomato Video Network, and compared with animations that can be bought for millions, movies and TV series that can easily reach tens of millions can be said to be the real money-eaters.
Hatsune Video Network doesn't have these concerns, and the only thing it can really call exclusive content so far is "Madoka Magical Girl", and it is a large number of video producers who support the traffic.
Prior to this,Most of these video makers just rely on the traffic of the website to survive,Generate electricity with love,A few excellent will be recruited by the website,Even at this year's tomato video network annual meeting,There was also an oolong incident in the animation area where the video makers were taken to the basement by the staff to dry for two hours,For them,Sending videos on Tomato Video Network,And sending videos on Chuyin Video Network,It is two completely different experiences。
Xu Rui naturally took these things into account, and in November, when the sales of the first volume of "Madoka Magical Girl" were scheduled, he had already begun to think about it, and on New Year's Day, he officially released an announcement.
In addition to congratulating the audience on Happy New Year's Day, the rest of the announcement is that Chuyin Video Network will broadcast a special program on Chinese New Year's Eve, which can be regarded as the Spring Festival Gala in the anime circle, and now collects videos from all video producers.
This year's Spring Festival is in mid-February, and there is still a month and a half before New Year's Day, which is enough for most producers to complete their works.
There is no doubt that this anime Spring Festival Gala will be promoted in full quantities on the whole site,For video producers,It is an excellent exposure opportunity,After the announcement,The major video producer groups are boiling,Some producers who have experienced the annual meeting of Tomato Video Network are eager to try,Thinking about the plan to defect to the first sound video network。
For Xu Rui, this feeling of unity is very important for a new website, whether it is the initial answer certification, or the various preferential support for video producers, and now the Chinese New Year's Eve video produced by video producers, it is a step to create the atmosphere of the website.
Of course, Xu Rui didn't stop to purchase animation, not to mention it for the time being, and the broadcast rights of several animations in April are already in the process of negotiation.
The third use of funds is not listed for the time being.
The fourth purpose is to invest in the follow-up research and development of the sound synthesis engine purchased from Yamaba Electronics.
Xu Rui feels that now, it is time to really bring a different voice to the world.