Qi Yan was drinking coffee, and her face was not very good-looking.

The location of this branch was personally decided by Mr. Pei, what does this mean?

In the competition, the cold-faced girl is obviously going to be crushed by the fish takeaway, and Mr. Pei must be very aware of this.

Qi Yan felt that the only explanation was that Mr. Pei just wanted the cold-faced girl to be cool, and he was going to die in the hands of the fish takeaway!

In this way, all the remaining heat on the cold noodle girl will be transferred to the fish takeaway!

sacrificing the negative equity of the cold-faced girl, who has been losing money, can make Fish Takeaway gain a firm foothold in the imperial capital and accelerate its development, this transaction seems to be a very cost-effective deal.

If that's the case, then Qi Yan is facing a battle that she can't win at all, how can she not worry?

Qi Yan felt very lost, obviously Mr. Pei tried his best to kick Meng Chang away, and hinted that he opened a stall food contest and gave the cold noodle girl a new life, doesn't this mean that Mr. Pei attaches great importance to the cold-noodle girl?

So how do you explain it now?

Qi Yan didn't want to ask more, but she really couldn't figure out this question herself, and after hesitating, she said to Rui Yuchen: "Mr. Rui, I said it honestly, do you think Pei always wants to sacrifice the cold-faced girl and focus all the heat on the fish takeaway?" If this is the case, I have no complaints, and I will definitely cooperate unconditionally. ”

Rui Yuchen was stunned for a moment, and immediately shook his head: "No, no, no, you may have misunderstood." ”

"Although Mr. Pei only finalized the location of the store and did not explain the reason to me, after all, I have been by Mr. Pei's side for a long time, and I can still guess what he means."

"Mr. Pei will never give up any of his industries. Even if it seems that it is impossible to succeed and lose a lot of money, Mr. Pei will turn it around. ”

"Touching fish Internet café, touching fish takeaway, sharing phone booths, hosting gyms...... There have been countless examples of this. ”

"So, since Mr. Pei has already bought the cold noodle girl, he will never give it up, you can rest assured."

Hearing Rui Yuchen say this, Qi Yan felt a lot more at ease.

If you think about it, this is indeed the case, I have never heard of any industry that Tengda Group has given up. Take Fish Takeaway as an example, after its establishment, it was at least a net loss of money for more than a year, but Mr. Pei never wanted to give up, and finally seized the opportunity of garbage classification in Handong Province.

Compared with these industries that once suffered huge losses, what is the current cold-faced girl?

But although Qi Yan felt a lot more at ease, her doubts were not alleviated at all.

However, since Mr. Pei doesn't plan to give up the cold noodle girl, why did he deliberately let the fish takeaway open a store opposite the cold noodle girl? And specially advised, must it be a flagship store? ”

Rui Yuchen was silent for a moment: "Mr. Pei's layout is very far-reaching, even if it is the heads of our departments, it is difficult to fully understand it. I can probably guess some, though. ”

"I think Mr. Pei's location this time has at least three considerations!"

"First of all, the guiding role."

"From its inception to the present, the cold-faced girl has never achieved real profitability. Even the taste of the cold noodle girl's meal did not really convince the customers. ”

In other words, the cold-faced girl is still too far from turning losses into profits and succeeding. If you are allowed to explore freely, how long will it take? It's too slow. ”

As a catering brand of the same type, Touching Fish Takeaway has a rich accumulation in this regard. Whether it is the training of store personnel, internal management, research and development of new dishes or promotion and marketing, it can provide a lot of guidance to the cold noodle girl. ”

"Fish Takeaway has also continued to lose money, and the detour we have taken, the cold noodle girl does not need to go again."

"The two stores are so close to each other, you can often organize people to visit, communicate and learn from Touch Fish Takeaway, and you will definitely be able to get on the right track faster."

"Secondly, the role of competition."

Mr. Pei has always believed that a good product is to be fearless of market competition, and he will always choose the most difficult field to compete with those mature players. Because he knows that the flowers in the greenhouse will never thrive. ”

"The location of the cold noodle girl was originally a good location, there are no fast food restaurants nearby, and the competitive environment is very weak. In this environment, the cold noodle girl has a group of regular customers, and naturally lacks motivation. ”

"It's good for both parties to let the fish takeout put some pressure on the cold noodle girl."

"Finally, the role of clusters."

"Let's say, the cold noodle girl resisted the pressure and launched a lot of new dishes with good tastes, and there were more and more customers. Then, the fish takeaway and the cold noodle girl are not only a competitive relationship, but also a cluster effect! ”

"For customers, they are tired of eating fish takeaway, so they can go to the cold noodle girl to change their taste. Vice versa. ”

"The catering industry is already full of competition, and even if you can't take out the fish, there will be other restaurants coming over. Wouldn't it be more embarrassing for the cold-faced girl to lose in the competition at that time? ”

"Thinking about it the other way around, the cold noodle girl and the fish takeaway can join forces to kill other fast food restaurants and takeaway restaurants in the vicinity, so that no matter how much competition there is, the money will flow into Tengda Group, which is the same for us!"

After listening to Rui Yuchen's analysis, Qi Yan's brows gradually relaxed.

"I see......"

"It seems that my layer is shallow, that is to say, Mr. Pei not only did not think about sacrificing the cold-faced girl, but also took great pains to motivate the cold-faced girl to progress?"

Rui Yuchen nodded: "With my understanding of Mr. Pei, it's like this." ”

"It just so happens that the strategic focus of fish takeaway is also going to shift from Jingzhou to these super first-tier cities. I will wait in the imperial capital until all the stores are up and running before returning to Jingzhou, and if there is any problem with the cold noodle girl, you can always come to me. ”

Qi Yan was very happy: "That's great! ”

"Actually, the cold noodle girl has always wanted to follow the example of Touch Fish Takeaway to prepare a food laboratory, and I have a lot of questions I want to ask."

"However, this will definitely affect the normal work of the fish takeaway, which is a bit embarrassing."

Rui Yuchen smiled: "This is not necessary. ”

"Almost every department of Tengda has had a loss, and there will always be other departments to help in a timely manner and help without selfishness. This is the traditional culture within Tengda, and the fish takeaway has also been taken care of by many other departments. ”

"After all, everyone works for Mr. Pei, and there is no competition between various departments within Tengda, and there is no pressure on KPIs, helping each other and making the cake bigger is more in line with the long-term interests of all departments."

"Although the cold-faced girl has just joined Tengda Group for a long time, she has to adapt to this environment as soon as possible."

Qi Yan hurriedly nodded: "Hmm!" I understand! ”

Rui Yuchen took a sip of coffee and asked casually, "So, is the cold noodle girl's recent work just to prepare a food laboratory?" Is there anything else I can do to help? ”

Qi Yan thought for a while: "Uh...... In fact, we are also planning a promotional video recently, which we want to record the daily life of the stall owners and show their ups and downs to netizens, which is still being filmed......"

The two of them drank coffee and had a good exchange of the future development plans of the cold noodle girl and the fish takeaway, and they were deeply inspired by each other.

……

At the same time, Gyeongju.

"Ahh

Pei Qian sneezed in the office, feeling a little inexplicable, because the room was quite warm.

Before the Spring Festival, Pei Qian hit the advertisements of the physical industry on a large scale to super first-tier cities such as the imperial capital and the magic capital, originally because there were relatively few physical industries in Tengda in these cities, and Meng Chang's publicity plan was relatively simple, so the publicity effect should be relatively poor.

Unexpectedly, the development behind was completely counterproductive!

The minimalist poster designed by Meng Chang became popular because of the large amount of advertising, which played an excellent publicity effect; And Rui Yuchen, Xiao Peng and others saw that the publicity effect was so good, and thought that this was a hint that the next batch of branches would all be opened in these super first-tier cities!

Pei Qian was also very speechless, but after all, he had already made up his mind not to interfere with the location of the fish takeaway and the fish Internet café, so they still went.

However, Pei Qian still specially told Rui Yuchen to open a fish takeaway flagship store directly opposite the Imperial Capital and the Cold Noodle Girl's store.

In this way, the fish takeaway will suck up the cold noodle girl's already small customer flow, making the cold noodle girl's condition worse, and even never able to turn over.

In this way, Pei Qian can keep the cold-faced girl and burn money continuously!

Pei Qian was thinking beautifully, when there was a knock on the door outside the office.

When I looked up, it was Meng Chang.

"Mr. Pei, the promotional video of the rabbit tail live broadcast has been filmed, and the first version has been cut, you can take a look."

Meng Chang's mood was very worried.

He knew very well in his heart that since Mr. Pei had set such a strange commission method for him, he should have already thought that he would do everything possible to make a bunch of very rubbish propaganda plans to get high commissions.

But Mr. Pei is calm and light-hearted, and he doesn't seem to care about the whereabouts of Tengda Group's publicity funds, which makes Meng Chang always have a feeling of hairiness in his heart.

Meng Chang is in a contradictory situation where the propaganda plan is too good and he is afraid that he will lose, and the propaganda plan is too poor and he is afraid of being scolded by Mr. Pei.

This time is no exception, although the young men under Meng Chang ran faster than one after work, their work efficiency was really high, and it only took a week to shoot the promotional video.

Meng Chang didn't know the bottom of his heart, so he showed it to Mr. Pei as soon as possible.

Pei Qian was not interested in this: "You go directly to the old horse, I won't watch it." ”

But he thought about it for a while, and still said, "Forget it, it's all here, I'll take a look." ”

Meng Chang immediately stepped forward and handed over the tablet in his hand.

Pei Qian clicked on the video to view.

……

This promotional video is not very long, only about three minutes, and it is all some common scenes in life, and there are few characters, so it was filmed in less than a week.

At the beginning of the promotional video, it is first a university dormitory.

There are two students in the picture, one with messy hair, lethargic and listless, while the other is wearing glasses and looking much better.

Their appearance highlights their identity: a scumbag and a scholar.

In the first scene, at night in the dormitory, the scumbag wears headphones, watches the live broadcast of the game while eating fruit, and laughs from time to time; The top students wear earplugs and read and study seriously under the light of the desk lamp.

In the second act, the lights went out at night, and the scumbag lay down in the quilt and continued to watch the live broadcast with his mobile phone, and he also gave a few gifts to the anchor lady in the late-night file; Xueba, on the other hand, immediately went to bed and set an alarm clock for waking up early tomorrow.

In the third scene, the scumbag slept until almost noon before getting up, and after ordering takeout, he continued to turn on the computer to watch the live broadcast, but because there were not many live broadcasters at noon, he flipped through more than a dozen live broadcast rooms to find a relatively satisfactory one, and watched it while eating takeout; And Xueba was in the library at this time, seriously reading, reviewing, and preparing for exams.

In the fourth act, both of them have graduated and are hired separately. The scumbag has become an ordinary company employee, still paddling while working at his workstation, and secretly watching the live broadcast; Xueba, on the other hand, works hard in the company and makes the most of every minute of himself.

In the fifth act, the scumbag was fired by the company because of his poor performance, and he stood at the door of the company in a deep confusion with a painful expression, but on the bus back, he still habitually clicked on the live broadcast; As soon as the camera turned, Xueba had just been specially hired into the same company as a manager, and was warmly welcomed by the company's senior management in the conference room......

Finally, the Rabbittail Live logo appears on the screen, along with a promotional line: "Everyone has the same time, the difference is how you dispose of it." ”

……

This promotional video has a slight change from Meng Chang's original plan, but it has little impact.

Originally, Meng Chang wanted to arrange four roles in the promotional video, two students and two office workers, but then he thought that it was not necessary, so he simply chose only two people, so that the entire promotional video ran through their student and working careers.

In this way, the continuity of the whole promo will be a little better, but the irony will also be a little heavier.

Meng Chang was very worried.

Will this promotional video be too explicit?

Mr. Pei shouldn't turn his face, right?

However, Meng Chang only saw Mr. Pei nodding slightly: "Yes, this publicity plan is much better than the poster I made before!" It seems that you have gradually found the feeling, keep it up! ”