Everyone immediately became interested: "Mr. Li, you can talk about it!" ”

For these people, being able to listen to Mr. Li personally talk about the way of investment and the secrets of the shopping mall is definitely something that can be encountered but not sought, of course, they must seize the opportunity!

Li Shi is also in a good mood, and he just wants to share with these people his extremely wise investment this time.

He played with the chopsticks that came with the snacks, and the logo of "Girl with Cold Noodles" was engraved on them.

When the cold noodle girl became popular, this pair of chopsticks was also an important part of Meng Chang's hype, and at that time, it was also scolded together with the expensive and unpalatable baked cold noodles.

But after such a long time, you can feel that its workmanship is really good.

In other words, the brand of cold noodle girl is actually very good in detail, and the only problem is that it is not delicious enough.

"This snack package was ordered on the APP of Touching Fish Takeaway, and it was delivered from the nearest Touching Fish Takeaway store from here, and the meals in it were all recipes provided by the cold noodle girl."

"And the cold-faced girl is also Tengda's industry now, and Mr. Pei has more than seventy percent of the shares in his hands and has absolute control."

"From this information, it is easy to deduce that Pei always wants to let the fish takeaway re-drive the brand of cold noodle girl."

"If you offer a snack set meal in the fish takeaway, and everyone thinks it is delicious after tasting it, it will reverse the stereotype of the girl with cold noodles."

"But at present, there is only one store for the cold noodle girl, and there is no store in the imperial capital and Jingzhou. Therefore, the fish takeaway should train its own chefs in their own stores through the recipes provided by the cold noodle girl, so that they can make these snacks by the way. ”

"It's not hard to deduce."

Everyone nodded.

Li Shi's words changed: "But you must remember that the right and wrong of some things are not absolute, and they will change with the change of the situation. ”

"The same thing, done before being well prepared, is wrong; Do it after you've prepared well, and that's right! ”

"The important thing is not that 'Mr. Pei uses fish takeaway to drive the cold noodle girl', everyone can think of this kind of idea. The key depends on how Mr. Pei lays the groundwork and prepares! ”

"The reason why I can conclude now that the cold-faced girl will definitely come back to life is because what I see is not only this move of Mr. Pei, but after each of the previous moves is connected, a general trend has been formed!"

Everyone pricked up their ears and listened, their expressions extremely serious.

Li Shi explained: "I'll go through it for you from beginning to end, and Mr. Pei will bring the cold-faced girl back to life." ”

"When the cold-faced girl was at an absolute low point and everyone, including Meng Chang, had completely given up, he bought more than seventy percent of the shares of the cold-faced girl and ensured his absolute control."

"Only when absolute control is ensured can the next step be fully carried out according to your own plan."

"When she first took over, the cold-faced girl could be said to have nothing. In terms of recipes, baked cold noodles are not as good as some delicious stalls; In terms of reputation, it has become a negative example of over-marketing, and the previous popularity has been reversed, and it has been scolded on the Internet so much that it can't raise its head; There are no assets, only liabilities. ”

"But Mr. Pei obviously saw that the cold-faced girl is not useless, it is still valuable: the only value is that it used to have a very high popularity, and too many netizens have seen this logo!"

"That is to say, if word of mouth can be reversed through a certain method, then these negative heats will instantly turn into positive heat, and there is no need to slowly promote them at that time."

"But it's easier said than done."

"Therefore, Mr. Pei came up with such a 'whitewashing plan' that spanned more than half a year!"

"The first step is to cold it down and let the heat go down."

"The cold-faced girl is completely in the whirlpool of negative public opinion, and the inertial thinking of netizens is too strong, no matter what she does at this time, it will not have too good results, so wait for the negative public opinion to subside first."

"Then, Mr. Pei held a stall food competition."

"Now it seems that this food competition has at least three purposes: first, to criticize the taste of the cold noodle girl, and signal to make a cut with the cold noodle girl in the past; second, through the excellent snack display, netizens will have a stronger interest in the catering culture of snacks; Third, through this event, recruit and attract specialized snack talents. ”

"As far as I know, Zhang Yahui, the current person in charge of the snack market, was absorbed at this stage."

"But that's obviously not enough, and there's also a crucial issue, which is the taste of the cold noodle girl."

"The cold noodle girl's previous failure was because she focused too much on marketing and didn't pay attention to her own taste. And if you want to change people's impression of the cold noodle girl, it is obvious that it will ultimately fall on the taste. ”

"Moreover, the taste is not simply improved, but it must be very good and excellent, otherwise the customer will not feel it obviously, and how can the word of mouth be reversed?"

Therefore, Mr. Pei decided to shoot the documentary 'Stalls'. On the one hand, it is to continue to show excellent snacks and create topics, so that netizens can pay more attention to and understand snack culture, and on the other hand, it is also to continue to attract and attract more snack talents. ”

"Finally, more and more stall owners are on board, they are good at all kinds of snacks, and they have all been tested by the taste of the masses."

"Using their recipe to improve the cold noodle girl's meal, although it is impossible to achieve absolute authenticity, it can finally meet the standard of 'delicious'."

"And then there's the most critical step: how do you connect these things subtly?"

"Mr. Pei's answer is, snack market!"

"Gathering these stall owners in the snack market has suddenly formed a cluster effect, so that people who have seen the 'stalls and like these delicacies' will come to taste them. Not only has such a food area been created in the old industrial area, but also netizens have profoundly associated 'Tengda' and 'snacks' together for the first time. ”

"With the existence of the snack market, people will never doubt whether Tengda can make snacks well."

"After all this foreshadowing work has been done, the snack package will be launched by Touch Fish Takeaway, allowing everyone to taste the taste of cold noodle girl snacks. After eating, everyone found that the taste has indeed been greatly improved, and the price has also dropped, the original expensive and unpalatable cold noodle girl has changed her past wrongs, and it is completely the same style as the fish takeaway, and the reputation has naturally reversed! ”

Everyone nodded suddenly.

I see!

This last step is actually quite easy and most people want to get it.

But if there is no foreshadowing before, even if you use the fish takeaway to force the cold noodle girl's snacks, the effect will definitely not be good, but it may drag the fish takeaway into the water.

So, whether an idea can work or not depends on how it works!

At this time, someone wondered: "But, Mr. Li, isn't this a repetition?" ”

"According to Mr. Pei's original positioning, Touch Fish Takeaway sells daily work meals and healthy meals, while Cold Noodle Girl sells snacks and fast food, and the positioning of the two is different and does not constitute a competitive relationship."

"But now that fish takeaway also sells snacks, isn't the positioning confused?"

Li Shi shook his head slightly: "Of course not!" ”

"If I'm not mistaken, the most fish takeaway is the most, and it only sells these two snack packages, which are the current six more common, in line with the taste of the public, and easy to make."

"The cold noodle girl, on the other hand, offers a wide variety of snacks, and the two are not of the same order of magnitude at all."

"There is a specialization in the art industry, and the chef who touches the fish and takeaway has to make a normal working meal, and it is okay to barely find time to make a few snacks according to the recipe, but it is impossible to make all the various snacks because of the lack of time and energy."

"Moreover, the positioning of the fish takeaway and the cold noodle girl is naturally different, most customers will only need one thing at the same time, and if they want to eat healthy, they will not order snacks."

"Therefore, it is very inappropriate to merge stores or APPs, and it is better to separate."

"What if a customer wants to order both a working meal and a snack? This is actually very easy to solve, and the fish takeaway store in the imperial capital has actually told us the answer. ”

"If you order food on both sides at the same time, you can deliver it together, which not only saves time, but also helps customers save delivery fees, which is a very good solution to this situation of ordering food at the same time."

"At this stage, it is only a stopgap measure to make snacks by touching fish takeaways, and if every fish takeaway can be paired with a cold noodle girl in the future, then the taste snacks ordered on the fish takeaway can also be provided by the cold noodle girl!"

"Therefore, once the reputation of the cold noodle girl is reversed and the taste is recognized by most people, Mr. Pei will definitely continue to expand wildly like the original fish takeaway!"

"In the vicinity of the core fish takeaway stores, all of them have opened stores of cold noodle girls to form a complementary."

"There are only two snack packages sold here, and if customers think it's delicious after eating, they will naturally go to the cold noodle girl to try more snack flavors!"

"You say, if it really comes to this point, will the cold-faced girl be completely brought back to life?"

"And we still have more than 20% of the shares......"

Speaking of this, Li Shi showed a "you know" smile, hiding his merit and fame.

Needless to say, if you say it, there will be no compulsion.

According to the development of this script, the cold noodle girl will definitely continue to expand, like a fish takeaway, and the store will be opened all over the country.

And the money earned by the cold-faced girl's profits, Fuhui Capital can get dividends!

In the past, when I drank soup, I was not very full, after all, I could only enter some other derivative industries related to the Tengda industry.

For example, when you see that the snack market is going to be hot, you go to the surrounding area to buy shops.

But this method is still not direct enough after all, and it is separated by a layer.

This time, I directly got the shares of the cold noodle girl, which is equivalent to drinking the first sip of soup, which is not the same meaning!

And his employees were all staring at it.

Awesome!

Although this stock belongs to the company and has nothing to do with me, a wage earner, listening to Mr. Li talk about these shopping malls can be regarded as broadening my horizons and increasing my knowledge!

When will this knowledge come in handy?