Chapter 668: We're going to crush his heart

What is the heart of a VCD?

That's the VCD decoder chip, of course!

When it comes to chips, everyone may instinctively think of mobile phone chips and computer chips, but in fact, even the simplest microwave oven has a chip installed in it.

Chips have always been the core of all smart electronic appliances, without chips, an electrical appliance can not be intelligent at all, so whoever can master the chip, who can master the core of electrical appliances.

VCD is no exception.

The core chip that VCD needs to use is the decoding chip, which is the core component that converts the information recorded on the disc into a TV signal.

The CD is like a book written in Chinese, and the TV is equivalent to a reader who can only watch English, so the chip is a translator who knows both Chinese and English, and needs this chip to translate the Chinese on the book into English, and then show it to the reader.

And now all the decoding chips used in VCDs are actually all from Sony.

There are many types of decoding chips, which can decipher a variety of compression codes, but there are only two decoding chips in the world that can decode the RMB file format, that is, the file format of VCD, one is Sony, and the other is Toshiba.

[PS: It's not a fact here, the decoding chip is mainly produced by Mi and Fusang, and here for the needs of the plot, I will directly ignore the decoding chip produced by Mi Guo. 】

As I said before, because CDs have not been valued since their birth, only Sony has conducted research on music CDs, and the later VCD playback convention was also led by Sony.

Therefore, the decoding chip of VCD can only be produced by Sony and Toshiba, two Fuso companies.

Including Daqian, all the decoding chips used in VCDs are sold to them by Sony, and the price is expensive, the value of a chip is as high as 1600 yuan, which is almost one-third of the cost of a VCD.

As for the manufacturing cost of a decoding chip, I am afraid that it is not even 1,600 yen.

In fact, Daqian sold 1.5 million VCDs, which is actually equivalent to ordering 60 billion yen worth of decoding chips from Sony, which is definitely Sony's best customer.

So in fact, Sony doesn't actually engage in VCD, and sells decoding chips with peace of mind, and can also make a lot of money, but it's a pity that this time Sony gave birth to greed, they saw the huge potential of the VCD industry, and wanted to monopolize this market, so it was a matter of course to pinch Daqian, the original high-quality customer.

"We only need to cut off the supply to Daqian directly, stop the supply of decoding chips to them, and don't even want to produce one VCD, they don't have a new VCD, how can they compete with us for the VCD market!" Iwasaki Tomokazu said, a cruel smile appeared on his face, and then looked at Nobuchi Idei, "Mr. Chairman, what do you think of this plan?" ”

"That's what I'm going to say to the esteemed directors later!" Nobuyuki Idei smiled, "We also plan to use the decoding chip to block Daqian, but after all, this involves an order of 60 billion yen, and we don't dare to make such a decision without the approval of the directors!" ”

"In addition, we also need Toshiba's cooperation, if we don't sell VCD decoding chips, but Toshiba sells a large number of protective words, then the situation will be very embarrassing!" Nobuyuki Idei said with a smile.

Toshiba is also one of the manufacturers of decoding chips, but because Toshiba itself does not attach too much importance to it, the production volume has not been able to rise, and the price is higher, and the market is mainly in the hands of Sony.

"Toshiba needs the cooperation of all of us here!" Iwasaki Tomokazu looked at the other directors present and said, "I suggest that Toshiba and Sony reach an alliance on this incident, and stop selling decoding chips to the outside world, as compensation, half of the decoding chips used by Sony in the future will be purchased from Toshiba, what do you think?" ”

"Agreed!"

"Great idea!"

Seeing this, I believe everyone must be very strange, why is a decision about Toshiba being decided on Sony's board of directors? Can these Sony directors still decide whether Toshiba's affairs will be or not?

In fact, it hurts, because in fact, more than 60% of Fuso's industry is controlled by the chaebols, and Sony and Toshiba are like this, and their main shares are all in the hands of the four major chaebols in Fuso, and the chaebols are cross-controlled as one.

So about half of the dozen or so directors sitting on Sony's board of directors are also directors of Toshiba's board of directors, or the forces behind them are directors of Toshiba, and the shares of these people together are enough to control Toshiba.

That's why there is this somewhat funny thing, everyone on the board of directors of Sony, and the future of Toshiba has also been decided.

"Ladies and gentlemen, we don't need to stop the supply directly, I'm afraid it will cause some international criticism!" Nobuyuki Idei hurriedly said, "I think we just need to increase the price of the decoder chip, from the previous price of 40,000 yen per piece to 200,000 yen per piece, what do you think?" ”

"Price increase? So what if a large number of thousands accept this price? Someone asked with a frown.

"Hahaha!" Nobuyuki Idei couldn't help laughing, "If they are willing to accept it, it would be great, we can earn back the cost of a VCD with one chip." In addition, the price of our chips has risen, and their VCD must also follow the price increase, so why should they compete with us in the VCD market at that time? ”

"And if the price increases, it will not expose our original purpose, and we will not be able to launch the VCD production line immediately, which will take a certain amount of time. So we can slowly increase the price, make the price of Daqian's VCD higher and higher, and boil the frogs in warm water to let them die, and before he dies, we can still make a good profit on the chip! ”

"Makes sense!" The directors cast approving glances at Nobuyuki Idei, and they couldn't imagine that a person who played music could be so insidious.

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"What, Sony proposed that because of the recent increase in the price of raw silicon in the market, the price of each VCD decoding chip should be increased from 40,000 yen to 50,000 yen a piece!" Within two days, Boss Jia, who was in Fusang, received an urgent message from Daqian Entertainment that Sony was going to raise prices!

"Then leave Sony alone, buy from Toshiba!" Boss Jia said disapprerovingly, he didn't know what a huge pit he was facing.

"It's the same with Toshiba, they also raised the price of chips to 50,000 yen under the pretext of increasing the price of materials!" The secretary whispered.

"How much has the price of monocrystalline silicon risen in the market?" Boss Jia asked in surprise.

"It's up, but it's only up by less than a point, and it's about 20 yen!" The secretary reported.

"Sony and Toshiba just want to take advantage of the fire, and when they see our VCD selling well, they can't help but want a piece of the pie!" Boss Jia touched his nose, and at this time, Boss Jia only thought that the other party wanted to simply raise prices and make more money.

Unexpectedly, Sony not only wanted to break the tower, they also wanted to steal the house!