Chapter 341: Nintendo's Tyrant
"President, did you really ask me to come forward? Can I really get ahead of you? At the door of a building, Tajiri asked cautiously.
"It's okay, now I'm your secretary!" Boss Jia said with a smile: "I know that you have a good relationship with some high-level Nintendo, and you are much better than me if you come forward!" ”
"I see!" Tajiri nodded, breathed a sigh of relief, and took Boss Jia into the Nintendo building.
After the game is made, the most important thing is to pass Nintendo's review, and then release your own game on Nintendo's GB.
This is very important for Boss Jia, some people may wonder, Boss Jia doesn't already have his own primary school bully, why can't he sell it on the primary school bully? Why do you have to sell it on GB? Isn't this giving money to the Fuso people to earn?
To be reasonable, if the primary school bully is popular all over the world now, and there is also a handheld version, then Boss Jia will definitely choose to sell it on the primary school bully.
But the problem is that now the primary school bully is just a murderer in China, and Boss Jia is still very self-aware, at least before the new generation of game consoles comes out, Boss Jia has no ability to compete with Nintendo for the opportunity to be the world's first game console.
So Boss Jia must now cooperate with Nintendo, through Nintendo's hand, to release the entire "Pokemon" to the world, so that all Nintendo users can become "Pokemon" players, so when the real next-generation console tide comes, Boss Jia will have a set of interesting operations.
So it's very important to log in to Nintendo now, and no mistakes are allowed, so Boss Jia let Tajiri go out, and he just followed Tajiri to play the role of a secretary.
After all, in another era, this task was also completed by Tajiri Tomo, so it was better for Boss Jia not to fan the wings of this butterfly as much as possible.
In later generations, publishing a computer game was actually quite simple. If it is a large company, it has its own distribution channels.
IF IT IS AN INDEPENDENT SMALL COMPANY, GO DIRECTLY TO A GAME PLATFORM LIKE STEAM, THEN REGISTER A DEVELOPER ACCOUNT, UPLOAD IT DIRECTLY TO STEAM THROUGH THE NETWORK, AND THEN ONLY NEED TO WAIT FOR THE OTHER PARTY'S REVIEW, YOU CAN DIRECTLY USE THE STEAM PLATFORM TO PUT IT ON THE MARKET.
And STEAM's own review is very lenient, generally speaking, as long as it does not involve racial discrimination or serious cyan, it can be reviewed and put on the shelves.
But if it's a console game, then it's a headache.
Especially in 93, in the era when the Nintendo family was dominant, it was even more troublesome to succeed on the shelves.
First of all, you need to prove your developer strength, simply put, you pay a sum of money to Nintendo as collateral to prove that you are a powerful company, not a company that sells and runs, and can afford follow-up game services without damaging his Nintendo's reputation.
It's like a deposit given to the landlord when renting a house, and if you damage Nintendo's reputation, Nintendo will withhold the deposit.
Well, this money is theoretically going to give Nintendo the money back if you don't give it to Nintendo to continue development. But in practice, hehe, it's more troublesome, Nintendo can deduct your money in 100 ways according to the contract.
Then there is the review of the work, which is actually a bit complicated, as long as it is divided into three stages.
The first stage is the stability review of the game, Nintendo will send 3-5 staff members, their task is to constantly play your game repeatedly, play all kinds of tricks, in which to determine the stability of the game, whether there will be a large number of vicious bugs.
There is nothing wrong with this audit itself, but the problem is that Nintendo does not pay the salaries of these 3~5 staff, and the developer is responsible for it.
Then there is the review of professional game editors, these two steps are actually together, and the 3-5 staff members are professional game editors, and they make a basic rating of the game according to the various experiences in the game.
This is a full score of 100 points, and if the final score of these game editors does not exceed 60 points, then the game will be stuck in step 2.
The third step is the review of Nintendo's senior management, which is generally the final review by the head of the game publishing department, as long as the director nods, the review of the game is completed.
However, it is said that Nintendo's chairman Hiroshi Yamauchi actually interfered a lot in this matter, and even 80% of the games were personally reviewed and approved by Hiroshi Yamauchi, without Hiroshi Yamauchi's nod, it is impossible for a game to be released on Nintendo.
In Hiroshi Yamauchi's words, don't worry too much about the performance of the console, as long as it's enough.
What really determines the sales of a game console is the games in the game console camp, and only when it is full of interesting, stable, and high-quality games can it really seize the market.
I have to admit that Yamauchi's thinking helped Nintendo beat Sega and Atari and eventually became the king of the console industry in the first half of the 90s.
Even many of your competitors have to admit that you can scold Nintendo's consoles for being terrible or some of them for being boring, but you have to admit that most of Nintendo's games are fun and of high quality.
And this constitutes Nintendo's reputation for decades, there is no Blizzard production this year, it must be a high-quality character, because this character belongs to Nintendo.
It is thanks to Hiroshi Yamauchi's high-quality requirements for games that Nintendo's success has been achieved.
But everything is a double-edged sword, and Hiroshi Yamauchi's extremely high requirements for games have caused great pain to game developers in Nintendo's camp.
Can you imagine a game that took a year or two to develop, and in the end it lost the opportunity to be released on consoles because Hiroshi Yamauchi's sentence was so boring?
If a major game company is okay and can afford such losses, then if it is put in front of some small independent game development companies, then this sentence will cause the entire company to go bankrupt in an instant.
So since it was rejected by Nintendo, can it be on other brands of game consoles?
Of course you can, but Yamauchi Pu is known as a tyrant in the industry, you can hear from the name, what a domineering person Yamauchi Pu is, if a third-party game company dares to release its own games on other game console platforms, then Yamauchi Pu will immediately and decisively drive out all the other games of this company from the Nintendo platform, and then never allow this game company, or even the investors behind him, to release any games on the Nintendo platform.
Such rules make all third-party game companies frightened, even if they suffer great grievances and suffer such losses, but in order to stay on the Nintendo platform, they will carefully serve Yamanuchi.
There was no way, he was rejected by Yamauchi Pu, and he lost a sum of money at most.
But if it is rejected by Nintendo's platform, the company will be completely bankrupt.
Of course, this kind of behavior didn't matter in Nintendo's heyday.
But once Nintendo has a decline and new competitors emerge, it will be fatal.
For example, Sony's PS shocked the debut, and invested heavily in the game market with Nintendo, and the bitter and resentful third-party companies that had long been oppressed by Nintendo betrayed Nintendo and switched to Sony's camp, so that Nintendo almost entered bankruptcy proceedings.
Later, it was the stable play of the two super ace game IPs of "Pokemon" and "Super Mario", which withstood the pressure on GB and earned billions of dollars in profits for Nintendo by itself, as well as tens of billions of dollars in derivative value, otherwise Nintendo would really die.
Ahem, let's get down to business.
At this time, when Boss Jia accompanied Tajiri to Nintendo for review, he naturally had already paid the deposit, and also carried out the first and second steps of the review, which had been successfully passed, and now he was waiting for the final review by Yokoi Junhei, the director of Nintendo's distribution department and known as the father of GB.
"I hope I don't see that tyrant today!" Tajiri prayed with his hands folded, Yokoi Gunpei is actually a very easy person to get along with, but if he meets the tyrant Yamauchi Pu, then the result is only God knows.
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