Chapter 118: The Right Direction
Anyway, after coming out of the City Daily office today, Da Liang made up his mind to build his own media power, and cooperating with the empire is a good choice.
We all have a need for this.
Facing Anne, who was embarrassed, Da Liang said lightly: "Your original intention of establishing the newspaper is not wrong, and it is a good way to use the influence of the newspaper to restore the image of the empire in Marcellus, but what you did was wrong.
National contradictions, regional sentiments are too easy to agitate, and the masses are extremely blind in this regard, this is the disadvantage of the empire, and your newspaper office starts from this direction...... No matter how mildly appeased, no matter how abundant the facts, they could not withstand the words of a hostile newspaper. This aspect is the advantageous area of others, and the empire is not waiting to be slaughtered at will by others from this aspect? β
Anne understood where the newspaper supported by the empire had failed, which was why the empire did not continue to run a newspaper in Saloyan later, and it was completely humiliating by delivering food.
However, Anne also heard that Da Liang seemed to have a way to run a newspaper in Salo Yang that could speak for the Empire, and if such a newspaper could really gain a foothold in Salo Yang, it would definitely be a strategic breakthrough for the Empire on the issue of Marcellus.
It is no less significant than the addition of an additional corps in Marcellus, or an invisible corps.
"Young Master Liang, do you have any good ideas? What do you think...... If the empire runs another newspaper in Saloyan, what should it do to help the empire restore its image in Marcellus? β
Da Liang smiled: "The image of the empire in Marcellus cannot be saved, at least it is impossible in a short time. This is a geographical disadvantage, and if you are trapped in this circle, you will only repeat the mistakes of the past. Therefore, we don't care what the image of the empire is, anyway, it has been hacked in Marcellus and can't be blacked anymore, so we will give this piece to them. β
"Let it be given to them?" Anne was puzzled: "Then what's the point of us running a newspaper?" β
"A newspaper that does not denigrate the empire, its existence is meaning." Da Liang's words took Anne in another direction: "Like a glass of water blackened by ink, the current situation is that you have no chance to dye it white, and the Marcellus people refuse any newspaper that leans towards the Empire, so that you are not even qualified to enter." But what if we don't want to dye the ink white, but keep pouring water into it? β
At this time, Anne felt as if a stick was hitting her head, and what seemed to be a dead end alley with no way to go was pushed open by a door next to it, and she found that there was a wide road behind her.
The Empire's thinking on the battle for public opinion in the Marcellus is completely wrong, they only want to run a newspaper to say good things for the Empire, and let the Marcellians know the benefits of the Empire's rule over them. However, the people of Marcellus refuse to accept such information, whether what you say is true or false.
Newspapers that spoke good things about the empire had no room in Marcellus, and they were strangled when they appeared.
But a newspaper that does not discredit the empire has a chance to survive and grow in Marcellus......
At that time.
Anne became excited, and she said, "What Young Master Liang said is very right. We run a neutral newspaper, which does not say anything about any party or discredit any party, and as long as it does not arouse the rejection of the citizens of Saloyan, we can gradually gain a foothold here. When the newspaper has a large readership, we can promote the empire. β
Da Liang was very helpless, blaming the world's perception of media use is still very low, he said: "Miss Annie, you haven't understood what I mean. At any given time, when this newspaper says good things about the Empire, it is when this newspaper dies.
The core thing of the newspaper direction I am talking about is irrigation.
No matter how black the ink is, as long as you keep pouring water into it, it will become lighter and lighter until it becomes invisible.
There is a limit to what a person can get from the outside world on a daily basis, especially the ordinary citizens of Saroyan, who spend very little time reading newspapers every day except for work. If we show them a piece of news that has nothing to do with politics, they will read one less article of smear against the empire in other newspapers.
Slowly, they will lose their interest in politics, and although they still have the rejection of the empire in their hearts at that time, they will not be blown up casually as they are now. β
Although Anne has realized that this is a brand new path, her heart is still full of many doubts: "Young Master Liang, you mean that this newspaper is not even neutral, it does not have any position, and it does not involve any politics.
But what can such a newspaper report...... What people are concerned about is what decrees have been issued by the state, provinces, and cities, where wars have occurred, where contradictions have been stimulated, and ethnic relations have been strained. β
"This is what you think people like about it...... But do they really care about decrees, wars, contradictions? It is not excluded that some people do care about these things, but most people see these news as a form of entertainment.
What the elite of society considers very important, for the people at the bottom, is the pastime of a tiring day after work.
You show them politics, and they have fun with it. If we show them real fun, they will throw aside politics that has little fun. β
Anne seemed to understand what Da Liang was trying to say: "What do you mean...... Change the reading habits of the people at the bottom and turn their attention away from politics?
How do we do that? Or what can replace the mainstream reporting direction of the current newspapers? β
A brain of things made Da Liang laugh and said, "Let me give you an example...... For example, you and Brown, the eldest daughter of the Marquis of Whitehead, an important minister of the Empire, are of noble birth, and they are also the heads of important departments of the Special Security Service, the head of the intelligence organization, and they are full of legends.
And Brown ...... A very ordinary child of the imperial nobility, born in the country manor of the empire. Working alone in Saroyan, he even rented a house for many years.
But he was favored by the Marquis's young lady......
When the citizens of Saloyan know that you two young men and women with such disparity in status and status have become lovers, will they look forward to knowing how your relationship will develop?
When the citizens know that Brown is in trouble with the City Daily, and you take the Special Security Service to storm the City Daily office and vent your anger for your fiancΓ©. Are the citizens concerned about the crimes of the Special Security Service, or do they continue to be drawn to the reckless love affair between you and Brown?
An honest magic professor, a domineering rich lady, what kind of sparks can your love create?
And when the citizens find out that Brown has a beautiful maid by his side, will they wonder if your love can continue?
When the townspeople knew that Brown had a schoolgirl who was so fond of him that she even took his classes at the expense of being promoted to a mid-level magician for her sake.
Is your love more dramatic? β
Brown hurriedly argued, "Nothing happened to me with Miss Grace, I always thought of her as my student......"
Da Liang said to the thoughtful Anne, "Look...... Mr. Brown casually explained that putting it in the newspaper was a piece of news. Just explain it at the end of this sentence, and then write about Miss Grace's presence at the Academy.
It's another addictive side story. β