Chapter 382: The First Container
But that's MJ's own trouble, Song Ya's life is very regular and fulfilling, spending most of the day on the campus of the University of Chicago, taking classes, playing squash, studying and discussing in groups, eating something with a group of classmates and staying in the library to complete homework, occasionally taking things home to do, occasionally playing basketball with Michelle's husband, and occasionally visiting Xue Linfen to talk to her about poetry and other literary and artistic topics.
Fast forward in '93, and the calendar quickly flipped to the top of the charts, and Whitney Houston's I Will Always Love You still firmly held the top spot on the B charts, and I heard that not only could break the thirteen-week streak that Boyz II Men's End of the Road had just set, but the single alone could sell 10 million copies.
Song Ya's own Where Is The Love also sold well, but the comparison of this song is greatly overshadowed, and more and more works imitating his 'Chicago rap' style are appearing on the market, and the quality is getting higher and higher.
Next Album: My 'Innovation' Points......
He began to think about the second album that he originally planned to release in two years, if he wanted to become a superstar, each album would lead to a new music style, and he summarized the several Apocalypse songs he had gotten, and there were probably a few points.
The lazy and soothing singing style and overall tone of Whatever You Like, Young Dumb, and Earned It, as well as the meaningless repetition of vocals instead of musical instruments in Earned It, I Gotta Feeling, and No Make-Up, such as you you you, day day day, and good good, and I Knew You So Well's song is more characteristic and radical. Deliberately blur the vocals, and add the sound quality to the retro noise background to make it a low-fidelity form, listening to songs is no longer to listen to the melody or lyrics, but can really feel a deep emotion lingering in the ears, such as the deep depression in I Knew You So Well.
"In short, I'm still the one who leads the trend in the next album."
He didn't panic at all, and when he heard the news that the first container of A+ Apparel had arrived, he immediately rushed to San Francisco over the weekend.
"80,000 T-shirts, each CIF price is less than a knife."
Scott was very excited to take out some samples for Song Ya to check, a small part of the suits were copied by him according to the clothes of the future young people in the Apocalypse MV, and most of them were freely played by the A+ clothing San Francisco designer studio on this basis, which can be regarded as fashionable in this era.
"The quality is also very good." Scott tugged the neckline with both hands, and the change was not much, "It's better quality than those pure white T-shirts that sell the cheapest, and there are colors, and those cultural shirts in Walmart can't beat us." ”
"There's nothing wrong with product safety, right? Is the channel ready? Song Ya asked, many men in the black ghetto are still wearing pure white T-shirts in Scott's mouth, round necks, no colors, no quality, simple is better than cheap, many black families will take advantage of the discount to stock up on a dozen.
"It's no problem, 80,000 pieces, the West Coast can easily digest it, this is the amount of water to try."
Scott replied: "In addition to those stores in the Chinese, Silla, and black neighborhoods, I also found some connections with Sears Department Store and put clothes in their low-end neighborhood stores to sell them at $4.99, and they began to be properly discounted in the fall and winter. Now in February, we are first distributing goods in Los Angeles and other places in the south. ”
"Isn't it a bit expensive to have five knives?" Song Ya asked worriedly.
"Five dollars is still expensive!? This kind of quality plus a sense of fashion, plus you and Mariah Carey help bring the goods. Scott smiled: "I was going to sell twenty dollars a piece, otherwise I wouldn't be worthy of your status." Besides, we have to leave enough margins for distribution and retailers at all levels. ”
"Okay, I'll listen to you." Song Ya entrusted the matter to the professionals, "So how much do I have to invest in the next marketing?" ”
Scott and Song Asheng glanced at each other, "No need boss." Song Asheng said: "The money in the A+ clothing account is enough. Our stuff is good, we can pass on the marketing cost to the lower level sellers, as long as you and Miss Kelly usually wear our T-shirts to show up in front of the media, and then buy some media advertorials appropriately, it is better than any advertising means. ”
"So what are you waiting for?" Song Ya took off his shirt on the spot, "Taraji, come and change it for me." ”
Tarraghi picked out the size he was wearing and changed into the 17-numbered T-shirt from the brush-headed singer in the original Young Dumb music video, "Well, yes, very spirited." The assistant began to compliment.
"What about the media? What about the media? Song Ya looked for the media again.
The media came early, "APLUS, is this your own clothing brand?" "Song Ya was led outside by Scott, and everyone began to serve faithfully.
"Yes, I designed the pattern myself, and Miss Mariah Kelly helped with some of it." Song Ya responded with a smile.
"Wow, why do you want to make your own clothing brand, Miss Kelly?"
Song Ya's expression became a little more serious, "We want to express our fashion concept, which only belongs to what we really like, young people, not ...... You know, the kind of high-end brands that find someone to endorse. ”
"But as far as I know, you only have one type of product, T-shirts?"
"This is the first batch of products, we want to try it commercially, in fact, we also designed some outerwear, baseball shirts, women's clothing, etc., a lot, but the first step we want to go down-to-earth." Song Ya replied.
"This one on you?"
"yes, that's what I have."
"Looks like a bargain."
"It's true, we sell it cheaply, you know, I was born in the South Side of Chicago, and most of the clothes on my body were donated by people when I was a child, and Miss Kelly is a little better off than I do. So......" he looked like a saint, "I want to bring clothes that the poor community youth can really afford, the quality is passable, but there is a sense of design, so it won't be very expensive, and the one on me is only five dollars, all five dollars......
"Five knives?"
"It's actually $4.99."
"Wow...... the reporters sighed, "will you make more expensive fashion brands?" Someone asked.
"Maybe, but there are no plans yet, I've made a lot of money in the past two years, and so is Miss Kelly, we really want to do something for the slums, what we can......"
"So you don't make money?"
"Uh...... Ahem, there is basically not much profit, she and I are both people who really want to give back to the community, here, I would also like to announce that I will donate my Where Is The Love single and the related profits of the star chorus to people in need, such as the families of the victims of last year's Los Angeles incident, as well as some poor residents in the community and related charities. ”
This is what was promised to donate as early as the beginning of the first special announcement, and the bulk will flow to the Aunt Susie charity organization associated with him, the Michelle Equality Organization, and Claire's charity and feminist organizations and other groups, anyway, this money is indispensable to spend every year, just take this opportunity to compete for more fame.
And he is talking about profits, and the mystery of financial operations is even greater.
Anyway, he didn't really come to do charity.
In the admiration of the reporter, he happily waved goodbye.
A+ clothing is starting to make money!
"APLUS, THERE'S TROUBLE." But before he could get complacent, Taragi took the phone and poured him a scoop of cold water.
"How?" He answered the phone.
"Someone in New York followed the trend at home and held a fluorescent party, and then developed symptoms of poisoning, and has been sent to the hospital, and there have been reporters to report, but the specific situation is not clear." Hamlin said, "I'll go to New York right away." ”