Reiner knocked on the door, just in time to see Charlotte stretching and relaxing after finishing a painting.

Due to the hot weather, Charlotte took off her apprentice's robe, she was wearing a shirt and a long skirt made of soft fabric, and when she stretched her body, the light clothes showed her developing green curves, and the silver hair seemed to emit particles of light in the sun, so that Reiner didn't know where to look for a while.

"Mr. Reiner."

Charlotte quickly notices Reiner's visit, and she smiles and hands Reiner a few paintings on the table.

"This is what I drew according to your ideas, I don't know if it's appropriate."

Reiner cleared his throat and took Charlotte's painting.

It was the image of an old mage, with a beard, one-sided glasses, and a robe of stars and moon, this character is not a realistic sketch style, but more like a comic, exaggerated style that highlights the characteristics, which makes Reiner feel a little familiar.

He looked at the other ones, which were basically different mage images, including petite and cute women, as well as men with resolute faces, each with its own characteristics, which made people recognize it at a glance.

"Great, Charlotte, you're such a genius."

Reiner said with a smile and counted, and now there are almost thirty different paintings, which are still a little small, but enough to be put into use.

"I just prefer to observe."

A girl of Xia Luo's age couldn't accept praise very calmly, so she replied a little shyly, and then asked questions.

"But Mr. Reiner, can these paintings really help Coke?"

These figures are all fallen archmages, only appearing in the history of magic textbooks and legends, according to Reiner's instructions, Charlotte transformed his portraits into this exaggerated style, and at the same time colored them with large color blocks, so it only takes two or three hours to produce a painting, which can be described as extremely efficient.

"Of course, Xia Luo, I ask you."

Reiner thought for a moment and gave a simple example.

"If there is a series of books and a third book out of ten is missing, do you want to find the third book and complete it?"

"Well, I guess so."

Charlotte nodded, but she couldn't understand Reiner's thinking.

"So if there are a few of these archmages missing, will it also prompt people to collect them all?"

Reiner slowly explained his collecting habits to Xia Luo.

"For most people, collecting is actually just a matter of cost, and if the cost is low, then many people will try to collect something, and when the way to collect these portraits becomes a Coke that only needs to buy three copper coins, everything becomes easier."

That's right, what Reiner is going to implement next is the promotional method of buying Coke and getting cards away.

For three copper coins to buy a bottle of Coke, you can ask the store for a card with an ancient magician on the front of the card, a brief description of the mage's life below the portrait, and a signature magic for verification on the back.

This seemingly loss-making behavior is a marketing plan that takes extreme advantage of human weakness.

Reiner still remembers that he had this kind of card in the crispy noodles he ate when he was a child, and in order to collect them, he made some transactions with the owner of the snack shop, and even did not hesitate to fight with his classmates when he encountered rare cards.

When I reached adulthood, a game platform introduced a similar mechanic to play cards for playing games, which was also very popular.

So much so that the activity of collecting text sharing bonuses started by some software at the holiday time has also become a topic that everyone is tired of.

As Reiner said, when the cost of collecting seems to be low, people will subconsciously collect, but in fact, it is possible that the price they have paid for it has far exceeded their initial psychological expectations, and the trickle of water is the most effective way to pry open the wallets of people who have no spending habits.

Charlotte's drawings will be copied in batches, and Reiner will control the proportion of each card, making some cards "rare" and others regular on the streets.

On the one hand, this is to increase the difficulty of collection, and on the other hand, it is also to stir up the topic.

You must know that the act of collecting this kind of behavior does not depend solely on personal intentions, but many of them will change due to the trends of the people around them, in short, following the trend.

When everyone around you is spending money to collect something, you, as one of them, in order to fit in, will inevitably gradually accept this fact and start spending money as well, which is an environmental influence.

In Reiner's memory, this act was called persuasion.

Of course, these cards are not just entertainment, and the text descriptions on them can also be used as popular science to let people know about these mages.

For this reason, Reiner chose to have fallen and no longer alive to avoid disputes, although there is no such law as image rights in this world, Reiner does not dare to risk being accurately predicted and remotely attacked to offend the living high-ranking mages.

"But why aren't the numbers consecutive?"

Charlotte picked up a painting, which was the change of the Department of Master Fandar. The original card art of Oman, the high-level mage who is proficient in the transformation of the four animals, stands on a cliff, surrounded by the four shape-shaped beasts he has mastered, and in the upper right corner of the card, the symbol number twenty-three is drawn.

But in Xia Luo's memory, there were no cards of number 22 and 24.

"There are two reasons for this, the first is that we have to get it to market as quickly as possible, and obviously I can't ask you to work around the clock to get all the cards drawn, so I'm going to have to release some of them first and wait until then release a second batch."

Reiner looked at Xia Luo, the girl already had some calluses on her hands, although Reiner did not force her to paint, but these days, Xia Luo has indeed devoted all her free time to painting, in her words, drawing all the ideas that have been piled up for ten years.

"The second reason, and the illusion that these non-existent cards are actually quite rare, leads them to scramble to collect them."

Hearing Reiner's words, Xia Luo was stunned, he didn't expect that he could actually turn the construction period problem that could not be completed due to objective reasons into another means of attracting people to buy.

Reiner's marketing plan to use the psychology of the masses is honestly unprecedented in this world, and it is no wonder that even if Piram has strong capital, it is difficult to catch up with Reiner's footsteps, you know, when Piram saw Reiner's methods, Reiner's layout had reached the next three steps.

Although she had such thoughts more than once, Xia Luo still felt that the headmaster of the Ian Gray family was indeed a business wizard who had never been seen before.