Chapter 551: Weibo, Weibo!
The person in charge of the TV station didn't expect Xu Jin to be so easy to speak, so he readily agreed just to mention it, and he was very excited in his heart, and hurriedly said:
"Okay, call him when you're free, put it first if you're not free, don't be in a hurry, do your thing first!"
Xu Jin was so easy to talk that the person in charge was a little foggy and couldn't believe it.
After giving the call, the person in charge mentioned "Love Apartment" again, this time more sincerely than what he said at the beginning.
"Once this film is reviewed, you can contact us immediately, we will definitely give you a prime time for summer vacation, even if you want to release this film in advance, you can also operate it for you."
The person in charge said very sincerely: "Huayu Satellite TV very much hopes to reach a strategic cooperation with Mr. Xu, or even become a partner together to have a deeper connection." β
Xu Jin has realized what it is like to be a famous person or a celebrity who wants to cooperate, and even speaking and communicating is very smooth.
However, he still said very politely: "I also hope to deepen cooperation with Huayu TV." β
Xu Jin knew that Huayu TV was polite to him, not only because of his acting fame as an actor, but more importantly, because of the value of his own scripts as an actor.
Huayu Satellite TV is very confident in his ability to pick scripts, and several of the films he shot on Treasure Island were all purchased and broadcast by TV stations at high prices.
Although it was purchased at a high price, the ratings wave set off after the broadcast was enough to offset the high premium at the time of purchase, and the TV station made an extra profit by relying on advertising fees.
This is an asset improvement on the surface, but in fact, there are still many soft powers that cannot be realized with money.
For example, popularity, the impression in the audience's mind, the reputation of the broadcast script, and so on.
These are difficult to buy with money, and all of them have to be influenced subtly, and they are accumulated step by step by word of mouth.
Other TV stations are not unaware of Xu Jin's influence, but Huayu Satellite TV took the lead in hugging Xu Jin's thigh, the two sides have already had the basis for cooperation, if they can continue to cooperate, as long as there are no accidents, it will be a win-win cooperation!
The reason why Huayu Satellite TV holds Xu Jin so much is not because it is affected by public opinion, nor is it because it is crazy and feels that what Xu Jin does is good, right.
On the contrary, they are very clear, and they can see Xu Jin's value very clearly, and they know how huge Xu Jin's personal influence is in the broadcast film, so they want to hug Xu Jin.
Huayu TV, the gap with other first-line satellite TVs is that it has no influence, a weak foundation, and a weak reputation.
And Xu Jin can just make up for the shortcomings of Huayu TV.
The person in charge knows the value of Xu Jin very well, so he is mostly complimented in the telephone communication.
It's not that they don't want positive and equal communication, but they don't have that confidence!
A few days ago, the leader also talked to him, asking him to have a good relationship with Xu Jin, make an appointment to have a meal or something from time to time, and if he shoots any TV series in the future, it is better to consider their TV station as the first priority.
If it was just an artist with excellent acting skills, the TV station would not pay so much attention to it, but the problem is that Xu Jin's energy can already intervene in the drama party's selection of the TV station's broadcast platform.
The previously popular "The Star of the Sheep", Huayu Satellite TV can be said to have accepted Xu Jin's love before it entered the eyes of the distributor.
In the end, the drama party chose to broadcast it on this platform, which continued to bring a wave of traffic to the TV station.
If every star has such great energy as Xu Jin, as an actor, he can influence the choice of the platform for the release of the show, and the status of stars in the entertainment industry will be more important and more sought after.
Huayu TV doesn't know if other stars have the same energy as Xu Jin. They only know Xu Jin at the moment, so they are determined to hug Xu Jin's thigh.
Xu Jin is also an intellectual, he knows his value and Jin Liang, and he didn't take the liberty to ask Huayu TV to do anything about this film, but said:
"I'll contact you when the film is approved."
Hanging up the phone, Xu Jin looked at the number written down in the notebook and did not call immediately to communicate.
He had a vague idea in his mind, since he decided to intervene in the construction of an online video playback platform, then the knowledge of relevant aspects had to be supplemented as soon as possible.
Now that someone came to the door and wanted to invite him to stay, Xu Jin wanted to spend more time to understand what was going on on the online platform, and planned to take the time to talk to that person.
But now is not a good opportunity.
Tomorrow he has to put himself into work, call today, no matter what, he can't meet that person today.
Xu Jin did not doubt the talent of the person recommended by the person in charge of the TV station, according to the importance that the TV station attached to him, if he was not talented, the person in charge might not mention it to him.
The idea proposed by that person is good, and it is really possible to realize it, and the person in charge appreciates it, so he will want to introduce it to him.
On the other side, after the person in charge hung up the phone, he thought for a while, picked up his mobile phone and made another call.
He called Ma Jun, who was also the founder of the idea of a new instant messaging platform, Weibo.
Li Ming and Ma Jun are college classmates and have a very strong relationship.
After graduating from university, Li Ming devoted himself to Huayu TV, starting as a small staff member, and step by step to the point where he is now the person in charge of external affairs.
Ma Jun, on the other hand, has worked in various technology companies, written code, worked as a programmer, and has a little knowledge of algorithms, C++ languages, etc.
However, his programming ability is not very good, but the management team is very set, and the company found the characteristics of management, so he was transferred to the management staff.
After leaving the life of a programmer, Ma Jun has come into contact with many different customers, accumulated a lot of contacts, and has become much more knowledgeable than when he was a programmer before.
But even so, his love for programs remains, and in the dead of night, he thinks of the strings of data code, and the interesting programs.
By chance this year, he saw someone mentioned in the post bar when he went online, although it was fun to post comments on the post bar, but he couldn't communicate messages anytime and anywhere.
What can be circulated on the post bar is some gossip,If you want to get regular news,You have to go to various platform channels,The news is difficult to obtain,You need to reprint it manuallyγ
When you encounter some popular content, there are tens of thousands of posts when you click in to see them, and you can't turn them page by page.
After seeing this content, Ma Jun had an idea in his heart, whether he could try to build a platform on which various professional news media organizations can settle in.
News media can choose to publish the latest and most authoritative news on the platform, without the need for others to manually search and then reprint it on other platforms, so that communication becomes closer.
Not only that, the authority can move in, and individuals can also open a platform account, leave a message and comment below the news released by the authority.
They can comment or post messages and play as a form of social.
This kind of communication is more convenient and faster than sticking to it.
At the same time, simplify the steps and interface of publishing posts, abandon the lengthy and complicated process, and make the interface more refreshing, without too many bells and whistles, just comments and replies.
Remove the text box, everyone's reply is text, and you can receive a large text message with a glance.
In this way, although it is not possible to browse tens of thousands of comments quickly, hundreds of comments are also very simple, you don't need to turn the page, as long as you keep refreshing, the comments will keep popping up.
As soon as this thought rose in Ma Jun's mind, he couldn't help but think about it more and more, and then began to do market research and analysis.
He spent two months doing the research and found that there was no platform similar to his idea on the market, and if he wanted to do it, there was a lot to do, so he resolutely decided to quit his job and devote himself wholeheartedly to entrepreneurship.
It is not difficult to build a platform, Ma Jun is a programmer in his profession, and he can write one himself.
Now that the platform has been built, it has entered the debugging stage, started internal testing, and solved problems one by one.
Seeing that the platform is getting better and better, Ma Jun's mind is also alive, and he has the idea of publicity.
For this reason, he found Li Ming and asked Li Ming to give him support.
In fact, according to Ma Jun's thinking, since this platform is on the Internet, it is a good way to publicize it through the Internet.
It's just that he doesn't have resources in terms of online publicity, and few people in his contacts get involved in the Internet, and Li Ming is the person in charge of the TV station, and he will also place advertisements on the Internet when every TV is released.
Ma Jun's original idea was to use Li Ming's method of placing advertisements on the Internet to promote the "Weibo" platform.
But unexpectedly, Li Ming listened to his thoughts and gave him another publicity channel - starting from the stars.
Advertising on online platforms, he can give him some channels.
But even if you place an advertisement, you have to pay attention to the method, not just a few words of advertising, you can attract people to click in and download this software.
If you want to say what people are interested in on the Internet, it has to be a star!
If that star has a large fan base, then the fan group will spontaneously promote this star!
They release some TV series on TV stations, and in order to create some momentum, they will put some stars on online platforms.
Introduced by celebrities, and then accompanied by works, the effect will be even better.
After listening to his opinion, Ma Jun also felt that it was feasible to start from celebrities, although his original idea was to make it less difficult for people to get information, so that formal authoritative platforms could have a place to speak directly.
But when the platform is built, I find that this platform is not only limited to voice, but also can do interactive communication, making the interaction more concise and convenient.
This is not a communication message like a button, if you want to communicate, you first have to add a friend, even if you don't add friends, you have to join the group of interest in advance before you can communicate.
However, Weibo's vision is to communicate anytime and anywhere without thresholds.
If you want to get any news, you can search for it directly and you can get relevant comments, including the certification of the speech of the authoritative body, which is very convenient for everyone.
Starting from the star, the star has a channel to communicate with the outside world, which can clarify rumors in a timely manner, and can also promote the works released by him in a timely manner, and the interaction distance with fans has become shorter and closer to fans.
Thinking about it this way, if celebrities can promote it on their behalf, they will kill two birds with one stone!
So Ma Jun thought about asking Li Ming to introduce a few stars, Li Ming is an insider and knows celebrities.
Let Ma Jun operate it himself, he can't even find the contact information of the star.
The introduction here also has the idea of cooperation.
Celebrities help you promote a product, and it is impossible to do publicity in vain.
As for the price and remuneration, there is a lot of room for communication, as long as the platform can do it, are you still worried about running out of money?
Li Ming deliberately made a phone call to Ma Jun and advised: "I have already pushed your contact information to Xu Jin, he said that he will call you when he is free, you have to seize this opportunity." β
friend started a business, and Li Ming also hoped to help him.
Ma Jun was stunned, a little incredulous, "Xu Jin, you found Xu Jin?" Oh, my God! I thought you were looking for a second-tier star, but I didn't expect you to find Xu Jin directly! β
Ma Jun didn't know what kind of celebrity Li Ming wanted to help him find to do publicity, but he knew that he would help pay attention to the contact.
He was in a trance, and he didn't think that his friend was silent, so he gave him a big surprise.
Who is Xu Jin?
At the beginning of this year, with a "Painted Skin", he relied on supporting roles to overwhelm the limelight of the protagonist, and he is a male star who occupies the hot topic list all year round!
How popular is Xu Jin?
It is rumored that 40% of the box office of "Painted Skin" was contributed by Xu Jin.
And now the box office of "Painted Skin" has come to a certain extent, and it has already broken through the 300 million mark, okay!
This......
Ma Jun's heart skipped a heavy beat, and he hurriedly asked, "Does Xu Jin have anything else to say, is he interested in Weibo?" Do you have any questions about when you will contact me? β
Li Ming understood his friend's excitement, and said with a smile: "Don't worry, the TV station just asked me to call more to communicate with Xu Jin and maintain a good relationship."
So I called when "Painted Skin" was a box office hit, I thought it would be unavailable, but I didn't expect it to be connected.
The TV station has some business to deal with Xu Jin, and after I communicated with him about the business, I mentioned some of your Weibo by the way, and asked him if he was interested in learning about this aspect and introducing him to himself.
I didn't expect Xu Jin to agree, very simply, and asked you for the number directly. β
Li Ming said: "You just wait for a while, he will call you when he is free, but you have to be ready, the time in the eyes of celebrities is different from the time in the eyes of ordinary people, you may have to wait for ten days and half a month." β
Ma Jun said excitedly: "That's Xu Jin!" If Xu Jin is really willing to help me promote, let alone wait for ten days and half a month, even if I am asked to wait for half a year, I am willing! β