Zhou Hongyu, the editor and director of Ningjiang TV, saw the draft of "Huaxia Entertainment Weekly" for the first time.

The author of this manuscript used his connections to get a lot of information about the new movie of Phantom Media.

Such as the title, actors, synopsis, etc.

"These are the filing documents."

Zhou Hongyu is on the TV station, so he is naturally clear.

The new media department she was in charge of followed up immediately after the announcement of Phantom Media, but it did not dig as deep as "Huaxia Entertainment Weekly" in a short period of time.

Because Zhou Hongyu was going to Phantom Electric to interview Xu Rui directly.

It's not specifically to inquire about the news of the movie, but because of the animation "White Box".

After the broadcast of "White Box", this animation has attracted people's attention to the animation industry, because the different experiences of the protagonists in the animation are too different from people's past impressions, which is somewhat subversive.

For example, people have always thought that the income of concept art is high, but in fact, the income of a normal concept artist may not be as high as that of executive production, and the income of an animator is even lower.

Another example is that voice actors have always been a profession that many people think is similar to idols, popular and glamorous, but Shizuka in the animation, as a voice actor who has been in the industry for two years, still needs to work in a restaurant to support herself.

After investigation, some media released a chart of the income of each character in "White Box", which was even more surprising.

The animation industry is not as glamorous as the audience feels, and under the production committee mechanism, animation companies are basically workers, even if the animation is a big hit, the income is not much, and it is even less distributed to everyone.

In the past, there were many cases of animation practitioners falling ill due to overwork, and many viewers couldn't believe that the makers of animations who brought dreams and happiness to others had difficulty reaching these themselves.

On the one hand, "White Box" is like a fairy tale, which makes people feel the beauty of animation, and the beauty of animation production has attracted many people to try to devote themselves to the industry.

On the other hand, behind "White Box" is a cruel industry, and this animation is really like a fairy tale, decorating many things beautifully.

Zhou Hongyu just thought this point was very interesting, so he wanted to interview Xu Rui to understand his intention to make this animation for "White Box".

However, the interview has not yet been completed, and various news from the Hatsune world have become the focus of public attention again, and Zhou Hongyu will inevitably touch on similar issues in the interview, so he has done some homework, and as a result, every week, the Hatsune world has released fierce news, which makes the interview repeatedly delayed, and finally Zhou Hongyu can only make a quick decision and go this week.

She and her colleagues drove to the Ningjiang High-tech Development Zone, where they were received in a conference room because Xu Rui did not have an office of his own.

After some pleasantries, I quickly cut to the chase.

"We all know that "White Box" is a relatively realistic animation, and the theme chosen is also not covered in previous animations, what is the original intention and motivation for making this animation?"

Zhou Hongyu asked, she saw Xu Rui smile, this smile was not the confident smile of a businessman, but more like the happy smile when talking about the things he liked.

"Because I like animation, I want to introduce the things behind the animation to everyone, so that everyone can see, oh, it turns out that animation is made in this way, and I got a lot of help from people when I was making "White Box", for example, I contacted a few voice actors and said, I want to design a few characters based on you, and then let you dub them, is that okay, but they all readily agreed and came to help with dubbing, and it is with these helps, "White Box" can show everyone a living industry."

He replied that the conversation between the two was recorded and recorded, and of course, Xu Rui was not so nervous that he was not worried about saying the wrong thing.

"Some people pointed out that in fact, the plot of "White Box" is very fairy tale, too much to beautify the industry, the real animation industry is not like this, if someone watches "White Box" and chooses to enter the industry, they will think that this is a fraud, what do you think of this problem?"

Zhou Hongyu glanced at his notebook and asked a relatively sharp question.

"Well, it's true that although the industry depicted in "White Box" has such and such problems, it is always the ideal industry, probably because I subconsciously want to believe that the industry is what it looks like in animation, even if there are difficulties and obstacles, but in the end, everyone can solve them properly and work together to make an animation that makes people happy."

Xu Rui paused and continued to speak.

"Whether the industry is cruel or beautiful, I think this is not defined by us, but should be felt by those practitioners themselves, is the feeling they get from the accumulated work, there are many predecessors who have been in this industry for more than ten years, decades, I believe that if you go to interview them and ask them if they regret entering the animation industry, the answer may be no, they will tell you that it is their pride to be able to become an animator, and I will also tell you this answer."

"I saw a chart on the Internet before, which roughly showed the income of animation practitioners, and many people felt that this did not match the intuitive impression, and thought that this income was too low to support the survival of animation producers."

She quickly raised another question, which was not very friendly to the boss of a company like Xu Rui.

After all, if the income of animation practitioners increases, it means that the company's profits will decrease, and most company bosses will probably avoid talking about this issue.

"Yes, I also think that the income of animation practitioners is too low now, especially the animation companies under the production committee mechanism, in the case of low profits, high-intensity work and income do not match."

Xu Rui didn't hesitate and spoke directly, but quickly continued.

"But Phantom Animation is not a production committee system.,Our recent works are all independent investments.,At the same time,For the employees, it's a combination of fixed salary and performance.,You know,If you talk about the average salary alone,Phantom Animation is the highest in the industry.,We also have a good welfare mechanism.,Of course,Phantom Animation's income is not just animation.。

"Some people jokingly call "White Box" a promotional film in the animation industry, did you also think of this when you made it, and what kind of animation is "White Box" for you?"

At the end of the interview with "White Box", Zhou Hongyu asked again.

"We must have taken similar issues into account when making it, so we didn't make a beautiful tea film like 'Music Girl', but showed the audience a part of the industry's reality."

After thinking for a moment, Xu Rui replied.

"For me, "White Box" should be a love letter to the animation industry, this industry has created too many dreams and hopes for me and everyone, and I hope to pass on this touch."