Chapter 1148: Meng Chang and Mr. Pei's "Win-Win" (Ask for a Monthly Pass!) )
"The original meaning of the name Doubt VR glasses is actually not difficult to understand, and it is well shown in the promotional video of the glasses."
"The moral of this VR glasses is that the VR glasses will blur the virtual and the real, and people can't help but wonder if they are in the illusion or in reality?"
"Just like the promotional film, the protagonist thinks he has come to reality after pressing the 'reality' button and escaping from the illusory world, but in fact he is just in another illusory world."
"The world he saw, exactly like reality, was actually another illusory illusion."
"I have to say, it's a really brilliant name, and it perfectly highlights the characteristics of the VR equipment."
"But obviously, that's not impressive enough."
"Therefore, Mr. Pei, as before, has adopted performance art style publicity to make this concept more deeply rooted in the hearts of the people!"
"Some people may ask, why is there still Mr. Pei here? Doesn't it have nothing to do with Tengda? ”
"If that's what you think, then ...... You've been fooled! ”
"I have been helping Chi Xing Studio for a long time, and I can assure you that the relationship between Chi Xing Studio and Tengda is by no means as simple as it says on the Internet!"
"Chi Xing Studio is jointly funded by Shenhua Group and Tengda Group."
"The person in charge of the studio is the original person in charge of Yuyang Games, and he is also the producer of most of the successful games of Yuyang Games so far."
"The Doubt VR glasses project was led by a senior project manager in Shenhua's mobile phone department, who has led the development of many of Shenhua's flagship mobile phones."
"The game "Animal Island" was designed by Mr. Pei and Chi Xing Studio, and in the process of design, the backbone members of Yuyang Games also provided a lot of help!"
"In this way, do you still think that Tengda and Chixing Studio are just an investment relationship?"
"Many people may ask, what about the news on the Internet? What about that official statement from Tengda? ”
"Obviously, this is all carefully prepared and released fake news!"
"Of course, it's not very accurate to say it's fake news. It should be said that it is a 'partially true' message. ”
"Tengda's announcement deliberately emphasized the investment relationship between Tengda and Chi Xing Studio, but it did not say who the person in charge of Chi Xing Studio was, nor did it say that Yuyang Games went to 'friendship help'."
"Sure enough, this news easily guided the direction of online public opinion."
"It reminds us that seeing is not necessarily believing, and hearing is not necessarily believing. What you question may be true, and what you think is true may be false. ”
"Does it fit perfectly with the word Doubt?"
"Only when you are in a state where you can't distinguish between the real and the fake, and you feel confused and confused, it's more like being stuck in a state between the real and the unreal!"
Seeing this, Meng Chang was shocked.
How could there be such a thing?
Mr. Pei's propaganda plan, how can it have such a deep meaning?
Right? So, what does the promotional video say?
I made this video!
Meng Chang was very sure that he didn't think about it so much when he made the promotional video.
But he carefully recalled the events before and after the filming of the video, and felt a little suspicious.
"Mr. Pei's request to me at that time was that the real image of Doubt VR glasses should not appear in the promotional video, but replace it with a very exaggerated and high-tech virtual image. At the same time, it is necessary to shoot enough stream of consciousness, and even make people feel inexplicable, so that most people are puzzled when they watch it. ”
"And I just made this promotional video according to my own understanding."
"What if I take a different understanding?"
"It still seems to be in line with Qiao Laoshi's prediction!"
Meng Chang suddenly realized that the core point of this promotional video actually lies in the three words "stream of consciousness".
Mr. Pei said that it is necessary to make people feel inexplicable and confused.
Isn't this exactly the same spiritual core that Qiao Laoshi said?
Meng Chang was filmed in full accordance with Mr. Pei's requirements, so even if it is changed to a different form of expression, its core is still "doubt", which still meets the requirements of performance art publicity, and Qiao Laoshi's analysis is still valid!
Meng Chang was shocked.
Could it be that Mr. Pei just casually made a very broad request to me, and he had already decided the fate of this promotional film?
Meng Chang hurriedly continued to look down.
"In fact, for a long time in the past, there have been clues about the truth."
"It's just that most of the people who are confused by the illusion don't notice it and don't want to believe it."
"Doubt VR first released 100 machines to some UP hosts and anchors, but deliberately selected some anchors with 'ex-convictions'."
"These streamers actually talked about the advantages of these glasses very realistically, but everyone was questioning it, and no one believed it."
"After the official release of VR glasses, players who bought them also told the advantages of these glasses truthfully, but most people are still skeptical and unwilling to believe it."
"Until now, many people still insist that Chi Xing Studio cooperated with Meng Chang just to hype and not want to make a good product, while Doubt VR glasses engage in hunger marketing, and the product is very poor."
"But please join me and take a closer look at the parameters of this glasses. High-quality lenses with the highest resolution and refresh rate to date, Shenhua Group's most mature projection transmission technology, and a gamepad that has made a major innovation......"
"Is it that after I finished the introduction, everyone suddenly thought that this is actually a good product?"
"So why did everyone think it was bad before?"
"Is it because of Tengda's announcement? Is it because of Meng Chang's image? Or is it because of the stereotypes created by public opinion on the Internet? ”
"After this incident, did everyone suddenly realize that the boundary between the real and the unreal is actually very blurred? Understand that our eyes, ears and brains are very easily deceived, and we need to use doubt to get closer to the truth, but many times doubt can lead us further and further away from the truth? ”
"If you remember, you'll remember the name of the glasses: Doubt VR."
"It's like this logo on the forehead of these glasses: a horizontal line that runs through the logo of Chi Xing's studio."
"It's actually a hint."
"On the surface, it's true that these glasses and the game were developed by Chi Xing Studio. But this horizontal line crosses out the logo of Chi Xing Studio, which means that this is not the whole truth, and this glasses should be jointly developed by Chi Xing Studio and Tengda. ”
"At the same time, this line also represents the subversion and breaking of tradition, the boundary between illusion and reality, and has extremely profound symbolic meaning!"
"So, I hope you can let go of the stereotypes about these glasses and take a good look at them. You will find that these VR glasses are completely worthy of its slogan of 'epoch-making VR products'! ”
"In the next video, I will combine the game "Animal Island" to talk about what kind of epoch-making breakthrough this VR glasses has compared with the previous VR glasses, so stay tuned!"
……
After watching the video, Meng Chang fell into complete silence.
This Qiao Lao is wet, and it's really amazing!
Can it still be interpreted like this?
Sure enough, I don't know the true face of Lushan, only because I am in this mountain.
Meng Chang understood why he couldn't think of the last article of the "Pei's Propaganda Law".
Because from the very beginning, he went off the rails!
Obviously, the impression left by Mr. Pei on Meng Chang is that he has always been seriously doing a reverse propaganda plan, which makes Meng Chang, who is in the bureau, very firmly believe that Mr. Pei is just trying to make a reverse propaganda plan, get some commissions, and continue to keep himself in the advertising and publicity department.
But this obviously conflicts with Mr. Pei's image.
Pei is always a person who strategizes and takes the overall situation into account, how can he sacrifice a project with tens of millions of dollars just for Meng Chang?
Therefore, Meng Chang couldn't figure out this truth.
But Qiao Laoshi was an outsider, and he easily saw through what Meng Chang couldn't see.
Mr. Pei is just doing reverse propaganda on the surface, but in fact he is still doing positive publicity!
Meng Chang mistakenly thought that Mr. Pei's propaganda method was to suppress and promote first, but Mr. Pei's real process should be: first promote, then suppress, and then promote!
In the end, it is still necessary to make the project explode!
The last rule of the "Pei's Propaganda Law" is finally clear: strategizing and ultimate reversal!
Everything that has been done in front of us has ostensibly wasted all the heat of the propaganda program, which has the opposite effect.
But after the last move is revealed, all the foreshadowing will be revealed, and all the heat that seems to have been wasted will be gathered together, so that the whole publicity plan will have a great publicity effect!
"I see, I finally understand!"
Meng Chang stood up suddenly, and a question that had been bothering him for a long time was finally answered.
"Why did Mr. Pei ask me to do reverse propaganda? If I succeed in back-promotion and the project loses money, won't he suffer a lot of losses? ”
"I thought that Mr. Pei deliberately tricked me and made me fail at the last moment. But this is obviously a misunderstanding of Mr. Pei, Mr. Pei is not such a boring person. ”
"Mr. Pei saw that I couldn't understand it for a long time, so I demonstrated it myself."
"Reverse publicity within a month, reduce the heat on the surface, but in fact accumulate heat, and then let the heat accumulated before explode in an all-round way after a month to achieve a better publicity effect!"
"In this way, Mr. Pei and I are a win-win situation."
"I reversed the publicity, suppressed the heat, and insisted on getting a high commission for a month. By the next month, the publicity effect exploded, the project was a great success, and Mr. Pei made money. ”
"Moreover, after reversing it in this way, it can have a better publicity effect than positive propaganda."
"That is to say......"
"Mr. Pei has actually been hinting at me all along, but I am too stupid to understand the deep meaning, and I still speculate about Mr. Pei's intentions......"
Meng Chang suddenly understood.
It turns out that this is the right way to open as the head of the advertising and marketing department!