Thursday, March 22.

Tengda Group Advertising and Marketing Department.

Meng Chang had already come to his workstation early in the morning, turned on the computer, and opened the DEMO of "Mission and Choice" to start the experience.

The working hours of the advertising and marketing department are the same as those of other departments, and they are also a standard eight-hour work system, with two days off on holidays. When you need to make a plan, you can have a certain amount of flexible working hours, but the control is more strict.

As the person in charge, Meng Chang does not need to abide by these rules, his working hours are completely arbitrary, he can come and go as he wants, and he does not need to clock in and out of work.

Because he originally relied on the publicity effect of the advertising plan to get a commission, it was really unnecessary to clock in and go to work.

But in recent days, he has been very diligent in working a full eight-hour shift every day, because he wants to make sure that the publicity plan for Mission and Choice is foolproof.

In the office area, only some of the other employees in the advertising and marketing department are working seriously.

Because the marketing plan needs to be designed with relatively little content, it is basically to change the promotional materials of the original games, so the work is not enough.

Those who are not working, some are watching games, some are playing games, some are chasing dramas, and some are scrolling through the web.

Most of the employees of the advertising and marketing department pay attention to the news of Tengda's various industries every day, mainly for the needs of work, hoping to give enough excellent publicity plans at any time.

"Rabbit Tail Live is doing well now, the two leagues have supported the popularity of the entire platform, and now when many players talk about e-sports competitions, their first reaction is to go to Rabbit Tail Live to watch."

"The most uncomfortable thing now should be the live broadcast of wolf teeth, after all, they are positioned as a game live broadcast platform, and the cake of live broadcast is a little hurt when it is robbed."

"I have to say that Mr. Pei still has a plan."

"Indeed, now the live broadcast field is already a red ocean, many big capitals have entered the market, and many platforms have burned a lot of money and have been lively for a while, but in the end they have burned lonely and can only exit gloomily. As a result, Mr. Pei entered the market strongly, and he was able to gain a firm foothold in the current situation, which is really strong! ”

"The key is that Mr. Pei didn't actually burn much money on the rabbit tail live broadcast, and every penny was spent on the blade."

Listening to the discussion between the two colleagues, Meng Chang couldn't help but silently raise his evaluation of Mr. Pei in his heart.

Although Mr. Pei's evaluation in Meng Chang's heart is already very high, it does not affect the fact that it can continue to be raised, after all, it is an unattainable height.

However, Meng Chang's mentality was not affected too much, and he continued to concentrate on experiencing the DEMO of "Mission and Choice".

"It's strange, this game doesn't feel like it's fun."

"Maybe I'm not a veteran gamer, so I don't know what's fun about it?"

Meng Chang simply pinched his nose and forced himself to experience the DEMO of this game repeatedly.

Because he doesn't play much games in the first place, and he hasn't played real-time strategy games at all, it's hard to appreciate the fun of this kind of game.

The overall difficulty of the DEMO of "Mission and Choice" changes with the plot, and the realistic element is added in the middle of the game, and after joining, the creeps will walk around without obeying the command.

If it is combined with the plot of the movie, this change will be very natural and can arouse the player's emotions.

But at present, the DEMO of "Mission and Choice" has not added the movie part, so Meng Chang can't get the plot, so naturally he can't understand the meaning of this gameplay.

In short, Meng Chang had a very uncomfortable game, and even had a feeling of "even if I casually promote this game, it can't be popular".

But fortunately, he quickly suppressed this dangerous tendency, Mr. Pei made a game to make a popular one, and Meng Chang was not stupid enough to use his shallow game experience to judge whether Mr. Pei's game would be popular.

It's always okay to plan for the worst anyway.

After forcing himself to play "Mission and Choice" for a while, Meng Chang quit the game, intending to ease his mood a little.

At this time, he saw Hu Xianbin from Tengda's game department sending him a message.

"The official platform has been communicated, the collection of classic domestic games has been sorted out, and the relevant companies have also been communicated."

"There are still two questions: when will this collection be released, and what will happen to the promotional materials."

Some of these classic domestic games have gone out of business, the games have been managed by the official platform, and some companies are indeed still there, but they have been out of sale for many years, so the official platform casually talked about it and repackaged these games into a collection and put them on the shelves.

But in the final analysis, this collection is still required by Tengda Games, so the good people on the official platform will do it to the end, and let Tengda decide when this collection will be released and what kind of promotional materials to prepare.

Meng Chang thought about it for a moment: "When you're ready, go on immediately." I have prepared a version of the promotional materials, which can be submitted to the official. ”

Hu Xianbin quickly replied: "Okay." ”

Meng Chang is solely responsible for the publicity plan this time, and Hu Xianbin and the official platform have no requirements, anyway, as long as the whole publicity campaign is not too outrageous.

……

After a while, the person in charge of docking on the side of Tengda's game department received the promotional materials from the advertising and marketing department.

Hu Xianbin also received a copy and clicked on it to take a look.

"This ......"

Although I have been mentally prepared for these promotional materials, I still feel a little stunned when I actually see them.

Meng Chang has said before that the promotional materials are mainly to promote these old games, but Hu Xianbin thinks that he has to repackage and make them look better, right?

As a result, now that I look at it, Meng Chang directly took those historical propaganda materials, although there were some slight changes, but the changes were very small.

The background picture of the game, the promotional slogan, etc. have not changed at all, but the materials have been changed to be more high-definition and more refined, and the typography has also been slightly adjusted to ensure that the promotional posters of all games are almost the same structure.

Other than that, not more!

Although minor changes have been made, Hu Xianbin can only tell it by looking at the promotional image of the old game "Mission and Choice" in advance, and now players are afraid that nine out of ten will not be able to distinguish it.

This promotional material is transmitted, I am afraid that it will directly make everyone dream back to the 90s and experience a feeling of time and space travel.

Hu Xianbin looked at the employees who were connected with the advertising and publicity department: "Are you sure this is the set?" ”

The employee nodded: "Well, wouldn't it be a little wrong?" Do you want to let the advertising department change it again? ”

Hu Xianbin shook his head: "That's it, Mr. Pei has already handed over the propaganda plan to Meng Chang, even if you don't believe Meng Chang, you should believe Mr. Pei." ”

"Besides, Meng Chang has already done several publicity plans, and the results are not bad, so there should be no problem this time."

……

In the afternoon, Binhu Community.

Qiao Liang had just finished eating the fish takeaway that was delivered regularly, leaning back on the sofa and comfortably enjoying the warm sunshine outside.

Turning on the phone, I checked the fan base.

Sure enough, the fan base is all asking when the new video will come out and when the live broadcast will start.

Qiao Liang silently flipped through the chat history, and then continued to pretend to be dead.

"Comrades, it's really not that I want pigeons, it's mainly that I don't have any inspiration."

"My creative artistic work is not like a hen laying eggs, the key depends on the mood."

After comforting himself, Qiao Liang sat in front of the computer as if nothing had happened, opened the official platform, and wanted to find out if there were any new games recently.

"Huh? It seems that there is a collection of 'revisiting classic domestic games'. ”

"Why have these ninety-year-old games been turned over again? Isn't this just a bunch of rotten games? ”

"Oh, I see, maybe it's a bittersweet memory, a memory."

Qiao Liang didn't think much about it, and clicked in to view the details page of these games.

"Some old games from many years ago have been re-launched on the official platform."

"Don't say it, I'm quite nostalgic."