Chapter 297. User churn
In May, videos of different styles like Li Qiqi and Huanong Brothers sprung up, they are either small and fresh, or down-to-earth, or funny, most of them are based on food, pets, and daily life, saying that it is related to anime, it feels like it is not very connected, but it is not related at all, these videos are a new interpretation of the old theme under the barrage culture.
But one thing is real, that is, the number of clicks on these videos is very high, and the living area of Chuyin Video Network has finally burst out with amazing energy after operating since the beginning of the year.
Some netizens have made statistics with crawlers, and now the average daily hits of the entire Chuyin video network have increased by nearly 30% compared with when the living area was first established at the beginning of this year.
This also indirectly affects other video sites.
Such as tomato video network, with TV series and movies, variety show traffic as the main head, animation, games, etc., in the past, almost all age groups from children to the elderly, but now, the audience of animated game videos is almost completely snatched away by the first sound video network, and at the same time, with the popularity of the living area of the first sound video network, a large number of young men and women who used to only watch TV series and variety shows have been attracted to the past, resulting in the heavy loss of users of the website.
According to the data of the statistical agency,Since January this year,The average monthly activity of tomato video network has been declining month after month,Every month has to fall by more than 5% compared with last month,And the latest April,The decline has reached 10%,For a video website,Traffic is the foundation of life,At this moment, Tomato video network is like a seriously injured patient who has been cut off by a knife,There is no way to effectively resist。
Tomato video network is a listed company,March is the day of its financial report,Tomato video network stock price from the beginning of the video network after its establishment,It has fallen all the way,Unless there is a behind-the-back operation,Otherwise, there is hardly any rising day,The second day of this year's financial report,The stock completely fell below thirty,And you know,The stock issue price of this website is sixty-five,At the moment it has fallen below half。
On the board of directors, the six senior chairmen, known as the "Tomato Six", looked at each other.
They single-handedly built the entire entertainment empire of Tomato Video Network, and are currently in charge of various departments of the company.
"Old Fang, is your business over there no longer able to beat Xu Rui?"
Sitting on the right hand side of the conference table, a gray-haired middle-aged man asked with a bit of yin and yang, he is Huang Yunwei, vice president of the product department and technology development department of Tomato Video Network, who joined the team a little later than Fang Yuan, advocating technology and product thinking, after several years of hard work, he is now the second-in-command of Tomato Video Network.
"What do you mean by this, it's not because of the failure of several revisions on your product side that has led to a big loss of our users."
Fang Yuan is responsible for the self-made content and game development of the video network website, that is, the content, and Huang Yunwei is in a-for-tat confrontation.
Some time ago, due to the loss of users, Huang Yunwei said that he moved the big boss and let the products and technologies try to make content with big data intelligent systems, but the effect is very poor, first, because the products and technologies themselves are not familiar with the content of video, and the recommendation mechanism is still based on other products, ignoring the relationship between the video producer and the website, resulting in the exodus of the video producer, and the loss of users.
The second is that the big data intelligent system made by their technology is simply a younger brother compared to recommendation systems such as Taotao.com, which is neither accurate nor effective, resulting in a very poor user experience.
However, Huang Yunwei can do this position, naturally he is not a vegetarian, in the report to the big boss, he basically pushed these mistakes to the website editor, thinking that the editor of the video website did not control the content well, which led to the failure of the product revision plan.
"Don't quarrel, now our priority is how to bring users back."
Bai Li is the vice president of copyright marketing and copyright development, and due to the decline in traffic on the website, he has no confidence when he buys the copyright, and he can't buy it as casually as in the past.
"Xu Rui started from the first sound video network, using mobile games to turn the traffic of the website into profits, and using the live broadcast content of the game to feed back the website traffic, this hand is really a bit clever, but this also depends on the quality of users, it can be said that the quality of users in the early stage of the first sound video network is very high, but this is also their weakness."
Ho Zhicheng is the leader in charge of the administration, personnel, finance, and other departments, and he is a little farther away from the power struggle, and he can see it more thoroughly.
"There are so many Internet users in Huaxia, it is impossible to have so many high-quality users, this is the biggest problem restricting the expansion of Chuyin Video Network, we could have started from here, but it's a pity that Xu Rui is going too fast, and those videos in the recent living area have directly attracted a large number of marginal audiences, and the restrictions on expanding users of Chuyin Video Network have been broken."
If the main users of Hatsune Video Network before are the core users of the animation circle and the pan-two-dimensional users, then the living area is close to reality, which is the general public that attracts them, who may not know much about the barrage culture, but they are also willing to accept it, which is a transition from the animation comic game to the public in the form of video expression of the barrage.
In fact, this transition is already being seen in the live broadcast area, where the living area is nothing more than a successful application.
In He Zhicheng's view, Xu Rui can even concoct the same method, what science and technology, humanities, fashion stars, step by step to transform the content owned by Tomato Video Network into content with the characteristics of Chuyin Video Network.
"The question is this question, but what should we do now, just follow Xu Rui's ass and do what they did?"
Luo Xi from the marketing department and the investment department interrupted He Zhicheng's analysis, they all understood the reason, but no one could come up with a way.
"We can only do this now, and if we imitate them, we can still have some hope and continue on the same path, which is likely to encounter a greater crisis."
The big boss who has not spoken, Qian Zhengwen answered Luo Xi's question.
The conference room was quiet for a while, and several people had solemn expressions, no one expected that a young man who had just graduated not long would be forced into such a situation by entering Tomato Video Network.
Just when the senior management of Tomato Video Network was thinking hard about countermeasures, May came to an end, and the number of new users was rising, and Chuyin Video Network ushered in an expected user conversion point.
That is the new work of the martial arts director after joining the phantom animation, and the theatrical version of the animated film "The Garden of Words" was released.
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