In the Beckland Company, Chen Qiang held a hula hoop in his hand, which was a knockoff product from other companies.

There are other companies copycat hula hoops, Chen Qiang is not surprised, after all, polyethylene pipes are too untechnical, and a small family workshop can produce them in the future.

What really surprised Chen Qiang was that it took so long for other companies to produce cottage hula hoops.

After the birth of hula hoops in history, a large number of copycats immediately appeared, although 200 million hula hoops were sold in just a few years, but most of them were produced by copycats.

Chen Qiang thought that his hula hoop would also be subjected to a large number of copycats like in history, so Chen Qiang originally only planned to use the hula hoop to make a fortune, and when a large number of copycat products appeared, Chen Qiang would not do this business.

But the reality of the situation is different from Chen Qiang's imagination, the level of science and technology in this era has limited the development and use of plastics by Americans, and the outbreak of the war in Europe has made American capitalists invest in war-related industries, so Chen Qiang has sold hula hoops for two years, and has not encountered counterfeit products from competitors.

In the past two years, the hula hoop has brought Chen Qiang huge profits, and in the face of such huge profits, Chen Qiang has been reluctant to give up the hula hoop business.

Fiddling with the hula hoop in his hand, Chen Qiang said with a smile: "The quality of the hula hoop they produce is better than ours, and the price should be more expensive, right?" ”

Little Beckland shook his head: "No, their prices are the same as ours, but their quality is better, I think it won't be long before people will choose their products." ”

"The quality is better, but the sale is cheaper. Their production costs are lower than ours? Chen Qiang asked.

Little Beckland shook his head again: "Impossible, with the current polyethylene production process, the cost is impossible to reduce again, unless they improve the polyethylene production process, but according to the information I have, the polyethylene production process is still the same as the original, there is no change." There are so many polyethylene factories in the U.S. that I don't know anyone has improved their production processes. ”

In terms of plastic production technology, Little Beckland is an expert, and Chen Qiang also believes Little Beckland's statement, so Chen Qiang said: "If their production costs are the same as ours, that is to say, they have given up part of their profits." ”

"That's true, he sells a hula hoop, and it is true that he earns less than you. It's a very simple way to compete and beat your opponents by offering products that are more cost-effective than your opponents, either at a lower price for the same quality or better for the same price. Little Bakeland nodded.

"That's true, so do you have any suggestions?" Chen Qiang asked.

"You asked for a reduction in the quality of the product, so we can make the same quality product, or even a better quality product. We can win with better quality. Little Bakeland began.

Chen Qiang shook his head: "Then our cost will also increase significantly." I could only turn twenty cents for a hula hoop, and if the cost is raised, I'm afraid I won't make much money. ”

"Then the only way to do this is to lower the price, come to a wave of price reduction promotions, you sell cheaper than others, and consumers will choose yours." Little Beckland spoke.

"As I said, I can only earn twenty cents for a hula hoop, and if there is a price war, I will not make any money at all." Chen Qiang said.

Little Beckland stared at Chen Qiang a little helplessly, and then said: "If you weren't yellow-skinned and black-eyed, I must have thought you were a Jew!" ”

"We Chinese are also very good at doing business." Chen Qiang smiled, and then said, "Take me to your laboratory, maybe it will give me some inspiration." ”

The two came to Little Beckland's laboratory, and Chen Qiang asked in a rambling manner: "How is your research on replacing sheep intestines with plastic thread?" ”

"There has been some progress, but it's not big, and it's estimated that this is a long-term project, and it may take thousands of experiments to succeed." Little Beckland replied.

"That's what scientific experiments are, didn't Edison invent the electric light also experiment with hundreds of materials!" Chen Qiang opened his mouth and comforted.

"Speaking of lighting the lamp, I'll show you a good thing." Little Beckland led Chen Qiang to a test bench with a string of wires connected to it.

I saw little Beckland press the button to light the light, and the light immediately emitted a milky white light.

"How's that, awesome!" Little Beckland said with some excitement.

"What's so awesome?" Chen Qiang asked subconsciously.

"Didn't you notice? This lamp is not the same as the lighting lamp we use now! You look at the light, it's completely different. Little Bakeland began.

Only then did Chen Qiang discover that the lamp lit by Little Beckland was not an ordinary incandescent lamp, but a fluorescent lamp similar to that of later generations.

"Well, I've never seen this kind of lamp, this is what a friend of mine just gave me, he is different from incandescent lamps, there is no incandescent filament in it!" Little Beckland spoke.

"Is this a fluorescent lamp?" Chen Qiang asked.

Little Beckland was slightly surprised: "I didn't expect you to know fluorescent lights, don't worry, it's not zinc beryllium silicate, it's not poisonous." ”

As early as the beginning of the nineteenth century, when human beings were studying the phenomenon of discharge and luminescence, they developed fluorescent lamps, but the fluorescent lamps at that time used zinc beryllium silicate as a phosphor, and the luminous efficiency was relatively low, and the key was poisonous. Since it is poisonous, it cannot be used as a daily product into thousands of households.

In 1942, the scientist McGig invented calcium halophosphate phosphor and used it in fluorescent lamps, which led to a revolution in the field of lighting.

Calcium halophosphate phosphor is non-toxic, and has higher stability, and is a fluorescent material after simple drying and screening.

Since scientists have long used zinc beryllium silicate to make fluorescent lamps, but they cannot be promoted because of their toxicity, when McKiger invented calcium halophosphate phosphor, the first thing that came to mind was to use phosphor to make fluorescent lamps, and he thought that fluorescent lamps would be very marketable, and even had the potential to replace incandescent lamps.

Little Beckland was also an expert in chemistry, and he knew McKeeg, so when McKid made a new fluorescent lamp, he immediately sent a sample to Little Beckland.

Chen Qiang comes from later generations, and there is naturally no freshness for fluorescent lamps, which are about to be eliminated in the future, and more energy-saving and durable LED lamps have become the mainstream.

However, for little Beckland, a non-toxic fluorescent lamp is really a very new thing, compared with those dazzling incandescent lamps, the soft white light emitted by the fluorescent lamp makes little Bekeland feel full of science and technology.

Little Beckland was showing Chen Qiang his fluorescent lamp, but Chen Qiang suddenly thought of an idea, he asked, "Do you think polyethylene can be made into this fluorescent color?" ”

Little Beckland frowned and thought for a moment before replying, "Theoretically, yes, but I need experiments to be able to come to a definite conclusion." ”

"I add fluorescent material to my hula hoop. Let's make a fluorescent hula hoop! Chen Qiang replied.

"Great idea! I immediately practiced with my friend and asked him for some phosphor to see if I could make a fluorescent hula hoop. Little Beckland replied immediately.

After listening to Little Beckland's introduction to the new phosphor, Chen Qiang immediately thought of making a hula hoop of fluorescent materials. Even the most common fluorescent plastics are more cool than ordinary plastics when they turn up, and the hula hoop made of fluorescent materials will definitely have a market.

Chen Qiang couldn't help but think of the glow sticks waved by fans at singer concerts in the future, and there are many fluorescent boards at the door of milk tea shops that introduce today's specials, which will be very common in the future. But Chen Qiang did not expect to make that kind of fluorescent material in the 40s, if little Beckland could develop the most primitive and ordinary fluorescent plastic, Chen Qiang would already be very satisfied.

Little Beckland was a man of action, and as soon as Chen left, he began experimenting, trying to add phosphor to plastic to develop a fluorescent material that could make hula hoops.

Little Beckland is also worthy of the ancestral plastic expert, just a week later, Chen Qiang received the good news that the most primitive fluorescent plastic has been developed.

In fact, phosphor is extremely stable, this material is heat-resistant, and if it is not heat-resistant, it cannot be used to make fluorescent lamps. Therefore, the development of fluorescent plastics is not difficult for little Beckland. It's just that the fluorescent plastic developed by Little Beckland is similar to what Chen Qiang imagined, which is the most primitive fluorescent plastic, and at first glance it doesn't even seem to have any fluorescent effect, but after turning it, especially after comparing it with the light, the effect is more obvious.

"It's better than nothing, let's use it for the time being!" Thinking of this, Chen Qiang opened his mouth and asked: "How much has the cost of this fluorescent hula hoop increased?" ”

Little Beckland thought for a moment and replied, "If you add fluorescent materials, the cost will increase by about 20%."

"It looks like I'm going to have to increase the price by 30% when I sell it to a dealer!" Chen Qiang said without hesitation.

……

The regular hula hoop costs 69 cents, while the new fluorescent hula hoop costs a whopping 99 cents.

Chen Qiang sold fluorescent hula hoops to dealers, and the price was indeed 30% higher than that of ordinary hula hoops, but the price increase of those dealers was not only 30%, Chen Qiang still ignored the pursuit of interests by businessmen. If you sell it to me, you raise the price by 30%, then I will raise the price by 40% when I sell it to consumers.

Knowing that the dealer's price increase was more ruthless than his own, Chen Qiang couldn't help but think of the fact that those brick-and-mortar store owners in later generations cried that business was not good and that they were about to be squeezed by online shopping and couldn't survive. Consumers are not stupid, you are a middleman who always makes the difference between me, why should I buy things from you!

Although the price of the new fluorescent hula hoop is higher, the sales are very good, although it is not as popular as the hula hoop when it was first launched, but the market response is much better than the traditional plastic hula hoop. And when the fluorescent hula hoop appeared, the sales of traditional plastic hula hoops plummeted instantly.

The fluorescent hula hoop has more gimmicks than the ordinary hula hoop, and after the fluorescent hula hoop is rotated, the color is much more vivid than the ordinary hula hoop, which is also more fresh and cool than the ordinary hula hoop for children. These are the selling points of fluorescent hula hoops.

What's more, the store owners of those who sell the terminal prefer to sell this fluorescent hula hoop to consumers.

The reason is simple, selling a fluorescent hula hoop makes more money than selling an ordinary hula hoop. For example, a shop owner can earn 20 cents for selling a regular hula hoop for 69 cents, but he can make 25 cents for selling a fluorescent hula hoop for 99 cents. A hula hoop can earn 5 cents more, and the boss naturally wants consumers to buy fluorescent hula hoops.

In the future, many industries will be like this, such as the pharmaceutical industry, because the price of drugs is limited by the national price department, and you have to sell as much as the state asks you to sell. A piece of medicine sells for a dime, even if there is eighty percent of the profit, it can only make eight cents; And if you sell a medicine for 100 yuan, even if the profit is only 20%, that medicine can make 20 yuan. If you compare the two, the profit of selling 250 tablets of a dime is comparable to selling a 100 yuan medicine. Pharmaceutical companies are not stupid, since they make less money from producing low-cost drugs, they simply don't produce them.

As a result, all kinds of low-cost drugs gradually disappeared. Thirty years ago, when you went to the hospital to see a doctor, the doctor prescribed you a medicine for two cents, and now it is normal to go to the hospital to see a doctor and prescribe a medicine for 200 yuan. At this time, the patient began to scold the doctor for being black-hearted and unethical. However, even if the doctor wants to prescribe you a medicine for two cents, then you have to have it! No one else has a pharmaceutical company that produces it, and the doctor can't conjure it up for you.

So many people go to buy things, they will have this experience, the salesman desperately sells you the more expensive products, of course, those higher price products may also really have better quality, but in the final analysis, the higher the price of the product, the greater the profit.

It is also because of the higher profits that those shop owners will work harder to promote fluorescent hula hoops.

Of course, some people will say, if you sell a regular hula hoop for 99 cents, then the store owner will make more profits, won't you give priority to the sale of ordinary hula hoops?

This involves the value of the commodity and the pricing power, if a commodity is priced too high, not too many people will buy it. For example, although the profits of luxury goods are huge, the sales volume will not be very high. If you had a piece of Patek Philippe, then Patek Philippe would not be a luxury; If everyone drove a Porsche, then a Porsche wouldn't be a luxury car.

Similarly, if you don't have access to the pricing power of your product, a unilateral adjustment of the selling price is just a joke. A steamed bun is sold for five cents by others, but you sell it for 10,000 yuan, and you can't sell it for a hundred years.

Therefore, the reason why fluorescent hula hoops can be sold for 99 cents is mainly because the product is novel enough and gimmicky enough. Innovation and gimmicks are both reasons to raise the price of goods.

A five-cent steamed bun, pinched into the shape of a fish and sold during the Chinese New Year, can be sold for five yuan. A mobile phone with the same configuration, a larger screen can be sold for an extra thousand yuan. The same mobile phone of the same brand, with a little more memory, can be sold for hundreds of dollars more. There's really no way to make a fuss about the screen and hardware.,Then change the color.,Apple will often do this kind of thing in the future.,What a local tyrant gold,Bright black,Brilliant red,It is said that the new Apple in order to distinguish it from the old model,It also specially launched purple and forgiveness green,Let people know at a glance that you are using the new model。 Just change the color of the shell, you dare to increase the price by hundreds or thousands, consumers still eat this set, and they have to buy it in order to force the price increase.

In essence, Chen Qiang did something similar to Apple's selling mobile phones, changing the hula hoop with a fluorescent color, adding a new gimmick, and then raising the price logically!

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