Chapter 135: Boy, Let's Go Inside!

(Khan, I'm really tired of coding words in the Internet café, after the code of these 8,000 words, the fisherman feels that the whole person is falling apart, although it is a long time late, but it is finally completed, although it is already early in the morning, so that many book friends who are waiting for the fisherman to update have waited for a long time, and the fisherman is sorry again!) )

How hot is Lin Han's sneaker storm now, directly and indirectly fueled by so many people in the United States? It's hot, it's unbelievable.

Just when Jordan's agent Falck asserted that Lin Han's sneaker sales could not reach 50 million US dollars, soon, after the official Adidas advertisement announced that it could be pre-ordered, it was only 24 hours, when Lin Han's Miracle Generation sneaker pre-order number was announced by the American president of Adidas with an extremely high-pitched and joyful feeling, it was simply a group of people who looked down on Lin Han's sneakers.

Because just in Utah, this place, the number of pre-orders for the sales of Linhan Miracle Generation sneakers has reached 50,000 pairs, which is 50,000 pairs, and it is just pre-orders, with the population of this place in Utah, even Jordan's sneakers sales here cannot reach 50,000 a year, let alone pre-orders.

According to Adidas's speculation, in the end, the sales of Lin Han's sneakers in Utah can reach more than 150,000 pairs, which is still only a conservative estimate, if Lin Han has really completely conquered here, although Utah and Salt Lake City are very small compared to Illinois and Chicago, but small places have the benefits of small places, and the loyalty of fans is extremely high, as long as Lin Han can conquer them, these guys will definitely not be reluctant to pay for it.

According to the current situation of 30 consecutive victories led by Lin Han and 33 consecutive victories. Utah and Salt Lake City will definitely take the craziest actions to support Lin Han, so it is difficult for Adidas to predict what Lin Han's final influence will be in this place.

And with the exception of one place in Utah, where pre-order sales reached a terrifying 50,000 pairs in 24 hours. For example, Los Angeles, one of the cities with the largest number of Chinese in the United States, 24 hours later, more than 40,000 people also pre-ordered Lin Han's sneakers, and even New York, the base camp of Lin Han's sworn enemy, made these New York players and the New York media very faceless when the New York team called on fans to boycott Lin Han's new sneakers. In New York alone, the number of pre-orders for Linham's sneakers has reached a staggering 55,000, and it is also the city with the highest number of pre-orders of any city in the United States!

A city that has been called for an all-out boycott of Lynnhan. In the end, it actually became the city with the most pre-orders for Lin Han's sneaker sales, which makes people feel extremely absurd and ridiculous no matter how you look at it.

So when Lynham's Miracle Generation reached 250,000 pairs of pre-orders in 24 hours across the United States, almost everyone in the United States went crazy, you know. It's just one day. Although the day of pre-order and the day of normal sales are incomparable, even after Jordan announced his retirement, Jordan 8 was robbed crazy because of Jordan's retirement, and Jordan's sneaker sales were not so crazy at that time, right?

Therefore, when Adidas's figure was announced, Jordan's agent, Falke, who had previously shouted in the media that Lin Han's sneaker sales could not reach 50 million, were directly silent at this time. Because I can't help but be silent, it's just a day. Lin Han's sneaker sales have reached nearly 30 million sales, and this is only in the United States, you know, Adidas's main battlefield is in Europe.

Although the influence of the NBA in Europe is pitiful, many European stars who have been selected by the NBA do not want to come to the NBA, the influence of the NBA in Europe is not too high, and it is very small compared to football, but it does not mean that there are no basketball fans in Europe, since there are basketball fans in Europe, there will be no shortage of basketball shoes sales, those who buy Jordan are bought, and those who buy Lin Han are not bought? With Adidas' influence, as long as they blow so loudly in Europe, according to Lin Han's current sales of sneakers in the United States, it is possible to sell tens of thousands of pairs, or even hundreds of thousands of pairs, in Europe.

Therefore, now that Falke has shown this, he is completely aware that he is lifting a stone and smashing it on his feet, and he is also voluntary, not only did Lin Han advertise but also underestimated the influence of Lin Han and Lin Han's sneakers.

Therefore, when the news of Adidas was announced, even Nike, which has recently become extremely noble and high-eyed because of its annual sales of four billion US dollars last year, is a little unable to sit still, you know, in the current NBA, a player's sneakers sell more than 2o a year is already against the sky, and the entire league can reach more than 300,000 pairs of Jordan, and no one else can do it except Jordan.

If Adidas can have such a player, this is a huge threat, so when Adidas announced this number, Nike executives directly held a high-level meeting.

Even at the meeting, when this group of Nike executives saw the cooperation plan between Lin Han and Adidas and the sneaker design of the Miracle Generation, this group of Nike executives who did not look down on Lin Han at that time were directly speechless.

It's too light, it's too light, at this time, after these guys saw the model shoes in Lin Han's sneaker advertisement, there was only one idea left!

"The design content and technology content of this pair of sneakers is very high, I can only say that it is difficult for Jordan eight generations or the future Jordan nine generations to cross it, it can be seen that Adidas has taken out all its technical reserves, and the design of this sneaker is definitely not a casual work, compared to Lin Han's current incredible popularity, I think the design concept of Jordan sneakers needs to be more advanced, not able to follow the step-by-step process"

What is Step-by-Step Order? Just like some athletes, such as pole vaulters, it is clear that this player can jump six meters directly to break the world record, or even the world record that people can't cross, but this guy just jumps five meters five every time, five meters five five, five meters six such results, obviously, in this athlete's opinion, a one-time jump of six meters is a world record, and a one-time jump of five meters is also a world record, why do you go to the top at one time? If so, what will you do later?

So. This is also the case for many high-tech enterprises, you can't take out your best things all at once, otherwise your products that are not the best but can still lead the times will soon be completely useless?

So. Since Nike followed Jordan's rise, with their monopoly player resources in the United States, Nike's sneaker designs have never been top-of-the-line designs, or they have never taken out the highest-end designs because there are no competitors who seem to them to have enough weight, and in this case, there is no need to come up with the best. Making money slowly is king.

And now, because of the appearance of Lin Han, there is no such thing as a lack of competitors. Lin Han's Miracle Generation sold 250,000 in one day just for pre-sales, what would be this number if it was sold throughout the year? Half a million or a million? No one knows for sure, the only thing that is certain is that Adidas is desperate. Even the best things in myself were brought out. Similarly, Lin Han's influence is enough to pose a threat to Nike.

When they thought of this, everyone in the Nike high-level conference room was cold, and now that they were used to this kind of life of eyes above the top and big fish and big meat, they didn't have any interest in going back to the bitter days they had before.

Therefore, at this time, I thought that they could obviously take Lin Han directly at a higher price, but in the end, I didn't know which idiot made such an offer of 250,000 yuan for five years to Lin Han, so that Lin Han directly cut off the connection with them. In the end, Adidas had an opportunity.

If in the end Nike hadn't lost Lin Han, Lin Han would have become their player just like Jordan. So in the whole of America, is there still a place for Adidas to live? Of course not, Nike will have no opponents in the basketball equipment section!

It's just that once they made a mistake and hated them for thousands of years, they finally lost Lin Han because of their arrogance, and just now, they began to regret it.

Especially when they saw Jordan's agent Falck, a pig teammate, helping Lin Han and the Miracle Generation, these guys were even more ugly.

Lin Han's sneakers can make all the current Nike senior officials very embarrassed, of course, not only because of Lin Han's popularity, but Lin Han's sneakers are really good, if it is just Lin Han's die-hard fans, it is impossible to pre-sell 250,000 pairs a day, at most more than 100,000 pairs, and it can't support 200,000.

But in the end, having such a result has a lot to do with the quality of the Miracle Generation, and even many neutral fans in New York and even Knicks fans have bought this pair of shoes, so Los Angeles and New York can reach this point in terms of the number of sales in one city, you know, even if there are many Chinese in these two cities, and Lin Han has a lot of diehards, but even so, it is impossible to have such results.

Why did Adidas officially announce the 24-hour pre-sale results of Lin Han's sneakers? Isn't it because the results are out of their imagination? In Adidas' view, the Miracle Generation can have 150,000 pre-sales, and the total sales in a year reach 50 million, which is considered satisfactory, and now, this number is far higher than they imagined.

Therefore, at this time, for signing Lin Han and cooperating with Lin Han, Adidas feels that he does not seem to have lost money, at least, they finally found a leading figure in the NBA in the United States, although Lin Han's popularity is far less than Jordan, but Lin Han's diehard fans are indeed a lot, Lin Han's current fan composition is very strange, general shoes, the proportion of fans and fans will not be very high, Jordan is no exception, but Lin Han, because he is almost a media enemy as soon as he enters the league, The fans who like him are either die-hard or simply don't like him, and he has a group of regular supporters as a Chinese, which has never happened even in the history of the NBA.

Lin Han's sneaker storm is now intensifying, especially after the sales pre-order number comes out, and at this time, Lin Han and Adidas are undoubtedly the biggest winners, but Lin Han and Adidas are good now, but the other person in the league is not good now.

David Stern, the president of the league, is very bad now, this guy is now annoyed by Lin Han's affairs, when Jordan's generation was sold, Jordan was also very willful and let the rest of the league boycott his sneakers that did not match the color of the Bulls, although Lin Han will not be in this situation now, but Lin Han's sneaker trademark is simply speechless. Isn't this a deliberate attempt to stir up trouble?

David Stern even thought with malice that Adidas was absolutely deliberate, but even if he knew that Adidas was deliberate. He had no choice, he was able to condone Jordan at the beginning, it was impossible to block Lin Han this time, right? You know, these two are the most important executors of his future NBA plans, and if one of them is blocked, it will be a fart.

And seeing the sales results of Lin Han's miracle generation, he is actually very happy. Doesn't that strengthen the thought in his heart? Isn't the commercial value of Lin Han also confirmed? It's just that if Lin Han didn't come up with such a trademark, he might be even happier.

However, now that Lin Han has made it out. There is no way, it is impossible to block and not punish, otherwise the Knicks will not be able to save face, and if Lin Han and Adidas are not punished. Others will think that his eating with Lin Han and Adidas is too ugly. This is also very bad.

So, in the end, not long after Adidas' pre-sale results came out, the league issued a fine to Lin Han, who will be fined $5,000 if he wears miraculous sharp shoes in every game in the future, and as for other players, if they wear this series of sneakers. The coalition did not say it, but everyone knew it. The evil will be removed, and the rest will not be killed, but it is also for show, and others can wear it if they want, and there is no need to worry about anything.

Therefore, when this seemingly heavy fine came out, the Knicks really stopped doing it, especially after seeing the sales of the Miracle Generation so hot, your sister's five thousand dollars a game has a gross use, Lin Han will not be fined more than five million in his career, the sales of this pair of sneakers in one day pre-sale are almost 30 million, with the cost of more than 2o dollars in basketball shoes, 30 million sales can make this pair of sneakers at least 15 million, which is still after deducting the research expenses, five million dollars is a fart.

It's just that even if they don't do it, but this matter is decided, and in the end, after they continue to make trouble, they may add more sales to Lin Han's sneakers, then this is an even more tragic thing, in this case, the New York Knicks can only grit their teeth and accept the arbitration result of the league.

It's just that although they have accepted such a result that makes them very unhappy, but for a player like Lin Han, the Knicks really hate itchy, but this season, the regular season game between these two teams has ended, and if they want to meet again, they can only wait for the finals, but the Knicks are confident that their team can enter the finals, and they are currently the strongest in the East and the best results, but for the Jazz, they naturally don't want the Jazz and Lin Han to break through from the West, so now the Knicks are extremely entangled.

Now the Knicks are really, very, very entangled, and Lin Han is really full of spring breeze now, especially after Adidas's sales number jù ventilated him in advance, the Jazz's No. 8 now feels light, because it's very simple, the more these shoes are sold, the more Lin Han's points will be achieved, 10 million Lin Han can get 3 million, 30 million is 9 million, if this pair of shoes can really sell more than 100 million, Lin Han can get 30 million, so to speak, After Adidas gritted its teeth and accepted Lin Han's sales share, it almost ceded more benefits to Lin Han, in terms of pure profits, the cost of publicity and research costs and production costs of this pair of sneakers, if the sales volume is 100 million US dollars, the profit is almost between 50 million and 60 million, Lin Han can be said to have taken half of the profits, and the remaining half is Adidas's.

For capitalists, this is very difficult to accept, the reason why they are willing to accept it now is because the hidden benefits of Adidas are higher, when Jordan is crazy in the NBA, after the rise of Jordan sneakers, when more and more NBA wear Jordan sneakers, wear Nike sneakers when Adidas is really scared, and when more and more young people take Jordan as an example and aim to have a pair of Jordan sneakers, it is also scary enough, ten or twenty years later, it is even unimaginable, In this case, they don't have time to spend on Nike and Lin Han now, and they need to seize these hidden resources immediately.

Of course, what made Lin Han feel a little not so good was that on January 7, at the pre-game press conference on the day of the game against the Bucks, he was besieged so much that Jazz head coach Jerry Sloan on the side sweated for Lin Han.

Not to mention that it was, at this time, Jerry Sloan was sweating for Lin Han on the side, and even Lin Han himself, after feeling the frenzy in the eyes of this group of reporters. It's all a little weak-hearted, no way, recently. His sneakers are too high.

"You, can you tell me where the Wonder Generation idea came from?"

"Lin, why are you trying to make money for yourself by humiliating the Knicks?!"

"Lin, don't you know that this will hurt the emotions of the entire Knicks?"

"Not long ago, Jordan's agent, Mr. Falck, made a bet with you, you know? What are your thoughts on this? ”

Lin, founder of Nike. Mr. Phil Nike said that they had asked you to endorse you, but your asking price was too high. Are you really a greedy person? ”

"Can you tell us about your endorsement contract with Adidas? Isn't it a sky-high price? ”

Crazy, really crazy, in this game where the Jazz take on the Bucks on the road. These journalists from all over the country are simply crazy. Even disregarded the etiquette of the scene, and even some reporters from New York rushed directly to the media seat, almost wanting to fight with Lin Han, these guys simply made Lin Han not know what to say.

But the good thing is that although the Bucks are not a big team, and Milwaukee is not a big team, it is the NBA after all. The press officers are actually quite dedicated, although this kind of thing is not much in the NBA. But these press officers didn't seem to be messy in handling it, so after this situation quickly subsided, Lin Han felt a little more at ease.

"I don't have much to say about the silhouette of the sneaker label, because it wasn't designed by me, it wasn't commissioned by me, in fact, I didn't even take the name Miracle brand, if you want to explore this qiē, you can go to Adidas headquarters or Miracle headquarters"

When this group of reporters finally calmed down, in the face of the group of New York reporters who were eager to kill Lin Han, Lin Han threw all the burden to Adidas very undisciplinedly, and Adidas had nothing to do with him when he played this hand, Adidas is so cool now, and he can't let Lin Han carry the black pot.

It's just that Lin Han's answer is not satisfactory, especially it is impossible to satisfy reporters in New York, what does this brand have no light with you? It's your brand! If it really has nothing to do with you, can Adidas play casually? How to look at Lin Han's discipline and Adidas's discipline together, in the eyes of New York reporters, Adidas is more credible, after all, they have always cooperated with Ewing, and the previous cooperation between the two sides was also very pleasant.

It's just that at this time, even if these New York reporters are not very satisfied with this answer, Lin Han has no way, and this is a fact, if you love it, you will believe it, and if you don't believe it, you will pull it down, Lin Han does not think that he has any obligation to consider the position of the New York media.

"You're not afraid of what Oakley said before, you want to see me once and beat me once in the future? Seriously, for this threat from Knicks players, I think everyone can listen to it, if Mr. Starks can lick Oakley's ass first, maybe I will really believe that Mr. Oakley has the courage to stand in front of me and go head-to-head with me."

However, in the end, in the face of this group of New York fans threatening Lin Han with Oakley's words, Lin Han directly ignored it, and by the way, he also reminded this group of New York media that Starks of their team still owes him a disgusting thing, although Lin Han was [taught] into a pervert by Ellie before, even if he masturbated under the nose of a beautiful girl, Lin Han was already so thick-skinned that he didn't care, but Starks is not a beautiful girl, and Lin Han didn't have an exhibitionism in front of men, so after Starks and Lin Han lost the bet, Lin Han didn't dare to get rid of the account, Lin Han's direct answer was, sample, don't play boo, there is a book to lick your teammates.

It's just that Starks didn't complete such a great feat in the end, so that the player who made Jordan dead and alive last year has now become the laughing stock of all American media and fans, so Lin Han faced the threat of the New York media, and after directly mentioning Starks, all the reporters in the audience laughed, and at this time, even the New York media is now a little blushing, Starks' breach of promise is really embarrassing, in the United States, this kind of thing does not matter friends or enemies, as long as the spirit of the contract is not respected, It's a mistake, so even the New York media didn't dare to speak out in support of Starks when he was mocked by the whole country.

Now, naturally, he was teased by Lin Han again. Perhaps it can be said now that the gangsters of the New York Knicks are still majestic in front of the rest of the United States, but in front of Lin Han. I'm afraid these guys can't really get tough, it can be said that Lin Han even did what Jordan didn't do, so after Lin Han's miracle generation came out, Lin Han immediately surpassed Jordan and became the first player that New York Knicks fans disliked the most.

"Have I heard of Mr. Falck's remarks? Of course, many people have told me, and I know exactly what Mr. Falck means, and I am willing to support it if I can really do something for the poor families in the United States. So, I took this bet, if the sales of the Miracle Generation did not reach 50 million. I will give away 10,000 pairs of sneakers to poor children or families all over the world."

Of course, at this time, the media in New York was very aggrieved in front of Lin Han, really aggrieved, this kid is a villain who holds the handle and doesn't let go. If Starks doesn't keep his promise. I'm afraid they won't be able to hold their heads up in front of Lin Han for the rest of their lives, unless Starks gets out of the Knicks, but how can this kind of thing be done now.

However, now the media in New York is instigated, but there are still others, especially about the recent very hot Jordan agent vs. Lin Han, which is the focus, and after Lin Han's answer came out. The group of reporters went even more crazy.

Lin Han's hand is quite beautiful, and anyone with a discerning eye knows it. Falke and Lin Han's bet is basically lost, people's 24-hour pre-order sales are 30 million, even if the total sales are doubled to 60 million, not to mention that such a situation cannot be doubled, so Lin Han directly raised his bet and failed, and Erke couldn't regret it if he wanted to.

Lin Han's hand can be said to be very insidious, just Er Ke clearly knew that Lin Han just didn't want to let him go, and he didn't have a problem, this guy who had just mocked Lin Han for having a problem with his IQ was immediately suppressed by Lin Han in terms of IQ, and I have to say that this is a kind of retribution or a cycle.

Although in answering these provocative questions, Lin Han has trained too much and experienced too much, basically very experienced, like Falck or other people want to play with him, Lin Han is confident that he can play this group of guys to death, but when these reporters asked about Nike President Phil Nike, Lin Han's face was not so good.

Lin Han is very greedy, of course, Lin Han doesn't think that he is a person who casually gives away benefits to others, Nike can exploit Jordan, isn't it greedy? Could it be that Lin Han is going to be exploited by Nike, which is a noble virtue?

There are some things that everyone actually knows, and it is actually very tasteless to say it, Lin Han doesn't know if the Nike president has been stimulated by something, and he said this kind of thing for a while, in fact, the founder of Nike was really stimulated by the sales of Lin Han and the miracle generation.

Otherwise, he would not have said in anger that Lin Han's asking price was too high and too greedy, in fact, after saying that, the Nike president regretted it, because whether Lin Han admitted that he was greedy or not, he would be ridiculed by other business people, this legend in the American business world, I am afraid that Lin Han has not had such a good time recently.

"I don't know what Mr. Nike means, in fact, if you only consider it from business interests, I think win-win is the ultimate goal, if there is no win-win, then there is only one possibility, that is, there is one party is really greedy, of course, Mr. Nike can say that I broke this win-win rule, but I think my cooperation with Adidas is good, and you can see the effect, as for my signing contract, sorry, this is a trade secret"

Although Lin Han is very unhappy with the old man Nike, but after all, this guy is not young, almost sixty years old, and Lin Han has no need to be serious with him, but ironically, didn't this guy say that I was greedy? Why do I work with Adidas, but not Nike? Adidas and I can make money together, why not with Nike? Isn't it clear who is more greedy?

When a capitalist is questioning a person to be more greedy, the capitalist is a loser no matter how many reasons there are!

Originally, this pre-game press conference was a press conference about the game between the Jazz and the Bucks, but in the end, it was turned into a sneaker press conference by Lin Han, which made Jerry Sloan on the side really speechless, and he could only sit on one side throughout the whole meeting.

At this time, he really understands how terrifying his disciple's popularity in the United States is, and he also understands the embarrassment of Bulls head coach Phil Jackson, who is really likely to be ignored by others around such a player, just like Jerry Sloan now.

The Jazz head coach knows that he is a little unhappy right now, and Jerry Sloan is unhappy, will the consequences be severe? It seems to be a bit strict.

Because in the next Jazz pre-game arrangement, Jerry Sloan said directly to Lin Han: Lin, you go and play power forward for me in this game!

Although Lin Han knew recently that such a day was likely to come, when this day really came, Lin Han was still stunned.

Playing inside? You're playing with me, aren't you? Old guy, don't you know how vicious the NBA's interior line is right now?! (To be continued!)

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