Mr. Jia deeply understands that either he will not advertise, or if he wants to do it, he will bombard indiscriminately until everyone goes crazy.

As a result, all Huaxia TV viewers suddenly discovered that almost overnight, almost all TV stations had TV commercials for primary school bullies.

Among them, CCTV is 24 hours a day, and two advertisements are broadcast twice every hour.

And in the prime time after 6 p.m., it was played 8 times a frenzied hour, and sometimes in the middle of a TV show, two commercials were played once.

And even various satellite TV stations do not let go, all the TV stations in China have advertisements for primary school bully, although it is not as exaggerated as CCTV's, but basically you can see the advertisement of primary school bully all the time.

According to the calculation of the advertising part of the Daqian operation department, from November 1st to January 1st, in two months, the operation department actually smashed out a full 40 million yuan of advertising costs.

This is still our Mr. Jia's big face on CCTV, and all the advertisements will give you a 60% discount, otherwise these advertisements will add up to more than 60 million.

However, the effect of such a bombardment of advertisements is very significant, at least now the vast majority of people turn on the TV, they will definitely see the advertisements of the primary school bully, watch any TV show, you can see the advertisement of the primary school bully, even the dream in the head, the advertisement of the primary school bully has also begun to appear.

That's it, but the advertisements of the primary school bully are too TM brainwashing.

The first advertisement for Jackie Chan played a high-end and high-grade character animation, which shocked all the parents, and made them have an instinctive sense of being tall and tall for the primary school bully, and then there was no doubt that the primary school bully had the same ability as a computer.

In fact, it was not the parents who were most shocked, but the professional computer technicians.

Of course, this kind of character animation is actually very simple, very simple and not difficult at all in the eyes of professionals, they only need to program some to be able to play.

What really shocked them was the idea of character animation, and they were also experts at computers, but after so many years of playing with computers, no one could have imagined such a way to play.

No one could have imagined that the dense characters that they are accustomed to on weekdays could form an effect like animation after being deliberately combined and arranged.

All of a sudden, some professionals are interested in the director of this advertisement, or the designer of this advertisement admires the five-body five-body projection, this is definitely a super master with both technology and art!

However, what really caused a wave among all audiences was not the advertisement of this Jackie Chan chapter, but the next advertisement of Jackie Chan.

This ad is just so magical.

Everyone's first feeling when they see this advertisement is that this advertisement is too nonsense, whether it is the performance of all the advertising actors, including Brother Long, the performance is too exaggerated, and it is almost written on my face that I am acting, and there is no convincing feeling at all.

The second is that there can't be too much nonsense in this advertisement, not to mention why the father wants to go to the school to send a computer learning machine, and when school is over, isn't it better to give his son at home?

You've traveled all the way to school, and don't you want to take it home when school is over?

You sent it here on purpose, and there is basically no other use for it except for pretending to be forced!

What makes all students and parents want to complain the most,In fact, it's a TV set on the desk,It's not a school without a TV set in the classroom,But the TV set in such a school,That's also hung at the front of the classroom,Used for multimedia lessons,When will a TV be put on the student's desk?

Do you think this is an Internet café?

Well, there are no Internet cafes in this era.

This advertisement is so much that people want to complain, and when I watched it for the first time, everyone complained and shook their heads, saying that they didn't want to see this ad anymore.

But the body is very honest, and whenever this advertisement is played, everyone can't help but glance at it a few times, wanting to relive this magical feeling.

There is a common sense in advertising communication, that is, how good the effect of an advertisement is does not depend on how rich the connotation of the advertisement is, how perfect the logic is, and how high the quality is.

There is only one key point of an excellent commercial advertisement, that is, the advertisement must be remembered by the audience, whether it is a good name in history or a bad stink for thousands of years, that is, it must be firmly remembered by the audience, so that the audience can recall your advertisement at any time in their minds all the time.

Even after more than ten years, or even decades later, when the audience recalls the advertisements they have seen, the first thing that comes to mind is this advertisement.

For example, when someone Jia started to try to plagiarize advertisements, the first thing that came back to his mind was the advertisement of brain platinum, and the sentence "I will not accept gifts during the holidays this year, only brain platinum will be accepted for gifts".

To be reasonable, when I recalled this advertising slogan, we Mr. Jia basically sang it, and the memory was too profound.

However, the advertisement of Brain Platinum is not very suitable for primary school bully, so the second thing that comes back to me is this advertisement that originally belonged to Wangzi Milk.

No way, it's a little too brainwashing.

Facts have also proved that this advertisement is extremely brainwashing, anyway, now the whole of Huaxia, when they see a school, can't help but want to ask, is there a child named Cheng Xiaolong in the school, and then think about whether they should also hold a computer typing learning machine to give to their children.

You see, this is not a success!

On the other hand, in addition to advertising, Daqian's most powerful point, that is, the channel, began to exert force at the same time.

After two years of experience, Daqian's marketing company network has spread all over China, even in the prairie of Urumqi, there are Daqian's marketing outlets, and this time, all the marketing outlets once again exert force, and the walls of each commissary are pasted with advertisements for Xiaobawang computer typing learning machines.

Of course, most of the commissaries are not in stock, but you can order through the boss of the commissary, and the boss only needs a phone call, and the dealer in the city will immediately deliver the goods to your door.

In addition, if you want to buy stock, you can go to some relatively large stores, or shopping malls, or go to the four-wheel drive research center, where there are primary school tyrant typing machine stores.

All in all, when advertising and channels work at the same time, even a stone can sell tens of thousands, not to mention a computer typing learning machine.

Soon, the first batch of buyers entered the malls and supermarkets and bought the primary school tyrant computer typing learning machine.

On the first day of its launch, sales exceeded 5,000 units.

The next day, sales nationwide exceeded 10,000 units.

On the third day, the national sales exceeded 20,000 units.

By the end of December, in two months, the national sales of primary school computer typing learning machines had exceeded 500,000 units.

On this day, Jia Yapeng went to Bilibili to express his condolences to all the employees, Zhong Yu and the other three excitedly reported their performance to Mr. Jia, and told Mr. Jia that the total sales of the primary school computer typing learning machine exceeded 500,000 units.

The price of a primary school bully is 348, and the actual cost is actually only about 150 yuan, plus the sharing of various channels and dealers, the net profit of a primary school bully is about 180 yuan, so the actual profit has reached the level of 90 million yuan, and the profit has been able to earn back 40 million advertising costs.

If you calculate it this way, the net profit is enough to be 50 million.

This is something that Zhong Yu and the three of them never dreamed of, they thought that such an expensive thing might have a sales volume of about 100,000 in the country.

At this moment, they felt a strong sense of honor and pride, standing by Jia Yapeng's side, their bodies and bones could be straightened.

"Look at you guys!" Seeing the three high-spirited people, Mr. Jia shook his shoulders, and then asked, "Have you done market research?" Do you know who bought these 500,000 units? ”

"It's done!" Wang Xuan nodded, and then said, "According to our survey, more than 80% of customers over the age of 20 are over, and 70% of customers buy primary school masters for the purpose of learning how to use the computer and practice typing ability!" ”

"Only 20% of customers under the age of 20?" Mr. Jia touched himself, and then said, "It seems that the real sales climax of the primary school bully has not yet come!" Don't rejoice too soon, you'll be even happier! ”

"What?" Wang Xuan looked at each other, they had already sold 500,000 units, and Mr. Jia actually said that the sales climax had not come, so when was the real sales climax? “

"Wait, it is estimated that from January next year, the real climax is coming, you have to hurry up and stock up, at least 3 million units of goods must be prepared for me, otherwise I will deduct your bonus at that time!" Mr. Jia said with a grin.

"3 million units? It can sell 3 million units a month??? The other people all looked at Jia Yapeng blankly, their boss was a little too confident.

Wonderful Book House