Chapter 343 Expansion of production
Johnson carried a large suitcase to the sports field at New York University.
"Mr. Johnson, you're here again, what good things have you brought us today?" A man in his fifties walked over.
"Coach Ball!" Johnson quickly put down the box in his hand, greeted Coach Ball, and then opened the large box.
"Coach Ball, I brought a new sneaker this time, which is very comfortable to wear, and a lot of basketball players are wearing it." Johnson said, taking out a simple paper bag from the box and pulling out a pair of sneakers from the paper bag.
The packaging of goods in the forties is very simple, unless it is the kind of expensive leather shoes will have a decent shoe box, ordinary sneakers are cheap, it is good to have a paper bag as packaging, many sneakers do not even have packaging, are dozens of pairs of shoes in a sack to transport to the merchant.
For example, Phil Knight, the founder of Nike, founded Le Cordon Bleu Sports in the sixties, which is the predecessor of Nike, and Le Cordon Bleu acted as an agent for the shoes of the Japanese Onizuka Kaisha, and at that time, Phil Knight directly used old newspapers as the packaging of shoes, and someone came to buy shoes, took an old newspaper and rolled the shoes, and handed them to the customer to take away.
Coach Ball took a pair of "Nike No. 1" and asked while looking at it, "Which manufacturer made this?" ”
"Nike, even though it's a new company that was just established last year, their shoes are really good." Johnson said quickly.
"Nike? I'd love to hear about it. Coach Bauer thought about it carefully, and then said: "Does their company still sell basketball, and that outdoor basketball not long ago is a product of this Nike company, right?" Coach Ball asked.
"That's right, that outdoor basketball is the product of this company, and now this company has started to produce sneakers again, I brought a few pairs, would you like to give it a try?" Johnson asked.
"Okay, I'll give it a try. You should have my size there, right? Coach Ball said as he took off his shoes.
Johnson handed a pair of "Nike No. 1s" to Coach Ball, who put them on, tried to jump, and then ran two more steps.
"These sneakers are very good, they are very comfortable to wear on the feet, and the canvas fabric is also breathable, which is very suitable for sports." Coach Bauer took off his shoes, took them in his hand and carefully observed the materials and workmanship of the sneakers, and the result was very satisfied.
"How much does a pair of these shoes cost?" Coach Ball asked.
"Don't worry, we're old acquaintances, and the price I give you is definitely lower than the price in the store." Johnson said quickly.
"Alright then, I'll recommend these shoes to my athletes." Coach Ball nodded.
……
Satisfied, Johnson left Duke and headed for another university.
Johnson was a salesman, primarily for sneakers, but occasionally for other sporting goods.
This kind of door-to-door salesman was everywhere in the United States at that time. The salesman is also divided into the manufacturer salesman and the independent salesman, the manufacturer salesman is similar to the salesman in our current enterprise, that is, he is responsible for selling the products of his own enterprise, and obtaining the corresponding commission according to the number of products sold, this kind of salesman is a regular employee of the enterprise.
An independent salesman buys goods from channels and then sells them, which is equivalent to a second-tier seller. This kind of independent salesman often has to pay for his own profits and losses, if the goods can't be sold and smashed in his hands, then the loss is himself. And this kind of salesman is not considered a regular employee of the enterprise. For example, Hollywood black actor Will Smith starred in a movie called "When Happiness Knocks on the Door", in which Will Smith plays a salesman who sells bone density scanners, and if he can sell a bone density scanner this year, then he will have money to eat, and if he can't sell it tomorrow, he will have no money to eat.
Before the 50s, commerce in the United States was not so developed, and at that time, American shopping malls had not even made a "Black Friday" shopping day, and ordinary people had limited channels to buy goods, so door-to-door salesmen became an important channel for commodity circulation.
At that time, it was common to see some people wearing suits, top hats, and a large box knocking on the door door, and immediately taking off their hats to salute when they saw the owner open the door. The goods sold by the door-to-door salesmen are also all-inclusive, but they are basically some daily necessities.
These door-to-door salesmen often take the goods directly from the manufacturer, and their purchase price is also cheaper, but they do not have a physical store, do not need to pay rent, and sell goods purely by their own legs, which is completely self-helping, so the price of their goods is often lower than that in the store, and the price advantage is also the guarantee for the salesman's survival.
Therefore, many housewives have developed a habit of waiting for the salesman to come to the door, because the salesman's goods are cheaper than those in the store, and even many salesmen are familiar with the housewives in their own area, and will deliver the goods regularly.
Sporting goods salesmen are also one of many salesmen, and their sales also account for a large portion of sporting goods sales in the United States. The main reason is also because of the special sports atmosphere and environment in the United States.
The United States has the most developed campus sports in the world, every American from elementary school, all the way to college, has always been in the campus sports environment, the school sports coach is a very important role, many athletes can succeed, relying on the school sports coach insight and careful training. Other people's sports coaches are also serious about cultivating potential students into talents, rather than physical education teachers in our school, and classes are like herding sheep.
Therefore, many sporting goods salesmen will go directly to the school's coach to promote the product, as long as a school coach approves the product, then the product is considered to be promoted in this school.
Also taking Nike as an example, when Phil Knight first founded Le Cordon Bleu Sports, there was a partner named Bowerman, who was Phil Knight's track and field coach in college, and Coach Bowerman played a vital role in the initial development of Le Cordon Bleu Sports, and it was also through Coach Bowerman's connections that Le Cordon Bleu Sports was able to sell 1 million pairs of sneakers in just five years.
In addition, many sports clubs in the United States are also the most frequented places for sporting goods salesmen, who can directly contact the owners or coaches of the sports clubs to sell this product to the entire club.
The scene of sports competitions is also a place where sporting goods salesmen often go, and the people who go to watch the games are sports enthusiasts, and they will inevitably use products such as sports shoes.
……
Only 20,000 pairs of the first batch of "Nike No. 1" were produced, and before Chen Qiang could advertise "Nike No. 1", the sporting goods salesman sold all 20,000 pairs of shoes.
The rubber raw materials in Chen Qiang's hands can produce about 800,000 pairs of shoes, and 800,000 pairs of shoes sounds like a lot, but in fact it is not much at all. To give the simplest example, Fujian is China's shoe-making base, a shoe wholesale market in Quanzhou, Fujian, a day sales in the off-season are almost 200,000 pairs, in the off-season a day sales of more than 400,000 pairs, just this wholesale market, a year to sell 100 million pairs of shoes is definitely not a problem. In this way, Chen Qiang's annual output here is enough to sell in a wholesale market in Quanzhou for two days.
In the 40s, the United States had a population of 130 million, and it was definitely not a problem to digest 10 million pairs of shoes a year, Chen Qiang's 20,000 pairs of sneakers were put into the American market, and there was not even a splash, and the New York market alone easily digested 20,000 pairs of sneakers.
……
In the factory's office, Jared is reporting to Chen Qiang on the latest production situation.
"The batch of canvas materials we purchased can produce 50,000 pairs of shoes, and after the production of these 50,000 pairs of shoes, if you want to continue production, you need to continue to purchase canvas materials." Jared spoke.
"Then let's buy it, at the moment, it seems that our sneakers are not sold at all, so don't stop production, if possible, it's best to increase some more production." Chen Qiang said.
"I can expand the factory, anyway, we still have vacant places here, and we can make a factory with a little renovation, and then order a batch of sewing machines, and we need to recruit some more shoemakers. None of this is a problem. Jared looked like he was about to speak.
"What's the problem? We shouldn't be short of funds, right? Chen Qiang asked.
"It's not a matter of funding, we still have a lot of money in our accounts, and the advertising money that we were going to use for publicity has not been used yet!" Jared let out a long sigh and continued: "The problem we are facing now is raw materials, the rubber quota we get from the government is only about enough to produce 800,000 pairs of shoes, and if we expand our production capacity, by the end of the year, we will not have enough rubber raw materials." ”
Chen Qiang thought for a while and asked, "If we expand production capacity as you said, how long can our rubber quota last?" ”
"September, October at most." Jared spoke.
"If you can last until September, according to your ideas, decorate the new workshop, buy sewing machines, and recruit new people!" Chen Qiang said.
Chen Qiang knew that by August, Japan would surrender, World War II would end, and the United States would cancel the rationing system for various strategic materials, so that Chen Qiang would not have to take the government's quota to buy rubber raw materials.
And due to the end of the war, the market demand for materials will also drop greatly, such as steel, rubber and strategic materials, the price will also fall, Chen Qiang can buy rubber raw materials at a cheaper price.
Jared did not know that the Second World War would end in August, and he advised: "Mr. Chen, if we run out of rubber quotas in advance, then we will have to stop production in the next few months, and we will not be able to make shoes without rubber." At the end of the year, there is also Thanksgiving and Christmas, which are the best times to sell goods, and many families are used to shopping for goods or gifts for their family members on these two holidays. If we were to stop production, we would be missing out on the two most important holidays, Thanksgiving and Christmas. ”
"I understand what you said, but according to my judgment, the war will not drag on until the end of the year, if it goes well, maybe in the summer, the war will end, and then the rationing system of strategic materials will be abolished, and we will not have to worry about the source of rubber raw materials at all." Chen Qiang said.
"Mr. Chen, are you talking about a war on the European side or a war on the Asian side?" Jared asked.
"What's the difference?" Chen Qiang looked puzzled.
"If it is a war on the European side, I believe it will end when summer comes, we have already invaded Germany proper, I have heard that on the Eastern Front, the Soviets have also entered Germany, I believe that it will not be long before we can enter Berlin and end the war in Europe. But in the Asian theater, progress may not be as smooth as in Europe. Although we have eliminated most of the Japanese navy, Japan still has millions of land forces, and the Japanese mainland can still arm millions of soldiers, after all, Japan is an island country, and if we want to capture the Japanese mainland, I am afraid it will not be something that can be completed in a short time. Jared spoke.
It has to be said that Jared's judgment is very accurate, and of course other Americans also judge like Jared, they believe that victory will be achieved soon on the European battlefield, while the Asian theater will take a long time. After all, from the perspective of strategy and strength, Germany is in a position to go, while Japan still has the capital to resist.
Chen Qiang could not tell Jared that the reason why the Japanese surrendered so quickly was because the United States dropped two atomic bombs. And even if Chen Qiang said the atomic bomb, Jared didn't know what it was.
After all, the Manhattan Project is a core secret of the United States, and if Chen Qiang leaks his mouth, he may be arrested by the FBI as a spy.
Chen Qiang pondered how to explain to Jared, and his eyes couldn't help but sweep down a flyer on the table, which was calling for everyone to buy government-issued military coupons to support the war, and there was a photo on the flyer of six American GIs standing on the top of a mountain, holding an American flag, planted on the ground.
This photo is from Iwo Jima, and this photo of American soldiers erecting the national flag on Iwo Jima is also one of the most classic photos during World War II.
At this moment, Chen Qiang suddenly had an inspiration, he pointed to the photo on the poster and said: "This is the photo that tells me that the war will end this summer!" ”
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