One day in July 1995, an astonishing news exploded, that is, Jia Jiayue and Daqian Group signed a comprehensive image endorsement agreement, Daqian Group announced that Jia Jiayue would become the super image ambassador of Daqian Group, and would endorse all the products of Daqian Group.

This news may not be nothing, it is normal for a star to become the spokesperson of a business group, and the people of China are used to such news.

But the next news that broke out made people a little unaccustomed, according to mysterious industry insiders, this time Jia Jiayue's endorsement fee was as high as 200 million yuan!

Yes, that's right, in order to sign Jia Jiayue, the image ambassador, Daqian Group spent 200 million yuan in one go.

This news instantly shocked my mother, no, it shocked the mother of everyone in China, and all the media and news were discussing the authenticity of this sky-high endorsement fee, which invisibly made Daqian and Jia Jiayue earn a huge wave of popularity.

This is 200 million, in that era, just like in this era, you heard that Lu Han took 10 billion endorsement fees, which shocked me as much.

And the real situation is: this matter is indeed true, Daqian Group did pay 200 million endorsement fees to Jia Jiayue, and Jia Jiayue even paid various taxes and fees such as personal income tax.

However, in the words of Boss Jia, this is not an endorsement fee, but the pocket money given by my brother to my two younger sisters, if I really ask my sister to endorse, it will start and end at 200 million yuan, and it will cost at least 200 billion.

Boss Jia's words are true, but then the two sisters Jia Jiayue and Jia Jiafeng worked hard to shoot a series of promotional videos for Daqian Group, and then the sales of Daqian Group did increase a lot, not much, about 3%.

However, don't underestimate this 3%, with the current scale of Daqian Group in China, 3% of the sales volume, that is at least 300 million profits.

With these small things, time slowly came to August 1, 1995, which was a commemorative day for Daqian Group, because three major events occurred on this day.

First of all, in Paris, Europe, the first stop of the Pokemon Global Championship began, and as the first stop of the Pokemon Global Championship, Boss Jia naturally couldn't afford to lose, made his own private jet, and flew to Paris, France, to participate in the opening ceremony of this stop.

In fact, for this Pokemon Globe Championship, the senior management of the Daqian Group basically disagreed, because they couldn't see the significance of such a game.

Or where is the profit!

Yes, this Pokemon Global Championship does sound very unusual, it actually introduced video games as a sport to the world, and also held a huge global championship, but this thing is completely unprofitable!

You say you can increase the sales of Pokemon, but the problem is that under the painstaking management of Boss Jia, Pokemon itself has become one of the most famous video games in the world, not to mention that everyone knows about it, no one knows it, but at least 1/4 of the world's children know Pokemon, which is already very famous, and this global championship is at most the icing on the cake.

You say, no, 3/4 of the kids don't know about Pokemon? If these kids can buy Pokemon, they will be able to make a lot of money!

That's because 1/2 of them are located in underdeveloped third world countries such as Asia, Africa and Latin America, and even if these children know about Pokemon, they can't afford to buy expensive video game cartridges.

The remaining 1/4 people are probably not interested in video games themselves, and you can't attract many customers.

What's more, this Pokemon Global Championship, although it is a grand event for Pokemon players, has no interest in anyone other than Pokemon players, and they have not even heard of it.

It's almost impossible to expect these viewers to break the circle to get to know Pokemon.

So at that time, when the high-level leaders held a meeting to discuss this matter, most of the high-level executives tactfully persuaded Boss Jia not to spend money on such a thing, which was destined to lose money.

In the end, Boss Jia successfully persuaded the senior management, and at that time, Boss Jia said that "the cost of holding the entire global championship is only 5 million US dollars, which is just a small amount of money!" ”

"Ahem, $5 million, a little money......" Hearing this, all the high-level executives immediately closed their mouths.

That's right, just 5 million US dollars, as long as your boss is interested, then open it, anyway, Daqian has been holding a four-wheel drive competition, the effect is not bad, at least the four-wheel drive enthusiasts in China are stable at the scale of tens of millions of people, can give hundreds of millions of profits every year, maybe this global championship is indeed an opportunity.

And the fact also slapped these high-level executives in the face, when Boss Jia arrived in Paris, the whole game scene can no longer be described as a grand occasion, it is simply the scene of the World Cup final.

Because Boss Jia only gave a budget of 5 million US dollars, of which 2 million US dollars in competition bonuses were thrown, it was impossible for Daqian Group to rent any top venue to hold the competition.

With an estimated number of players in the tournament to be only a few thousand, Daqian rented a conference room in a large hotel in Paris as the venue for the tournament.

The meeting was able to accommodate 600 players at a time, and a full matchup was about 10-20 minutes long, so Daqian thought the venue would be enough.

But the day before the competition, when the organizing committee got the number of people who signed up, the entire organizing committee was stupid, because the number of participants who signed up for the final registration was as high as more than 20,000, which made the entire organizing committee stupid.

Although the total number of players who signed up for the Paris tournament through various channels was as high as 500,000, the organizing committee believes that this number is too empty because the registration conditions and channels are too easy.

As long as you make a phone call to complete the registration, then anyone can sign up for the competition on a whim, the most significant point is that among the players who signed up for the Paris station, 1/3 are actually from the United States, and it is difficult for them to plan to fly over to participate in the competition by transoceanic aircraft!

And when the real competition is held, the contestants need to spend a lot of energy and money, and this is when reality will knock down these enthusiastic contestants.

Considering this situation, the organizing committee has set up a special sign-in system, players can come to the competition venue 10 days in advance to sign in, but arrive at the sign-in location at the latest one day before the competition, and then sign their names.

Only after completing the check-in, will not be officially confirmed to join the competition, so that a large number of playful participants can be excluded, the real quality of the participants is known, and detailed planning is carried out based on this number.

The idea itself is completely correct and there is nothing wrong with it, but when the organizing committee saw that the number of participants exceeded 20 million on the eighth day of check-in, and directly exceeded 10,000 on the ninth day, the tenth day did not arrive, and the entire organizing committee collapsed.

How can a conference room with 600 people accommodate 30,000 people to participate in the competition!