With such a huge profit, Hu Zhibiao was so excited that he was going crazy. However, his ambitions are even more crazy, and after making a profit of 25 million, he did not wait to buy a car and a house to enjoy life. Instead, he found Andy Lau with 5 million and asked him to be his spokesperson.

Then he went to CCTV with 15 million, bought a whole year's advertisement, and began an overwhelming advertising campaign.

The last 5 million, he exchanged for dollars, just in case......

It turns out that in the 90s, the best way for any product to sell well was to advertise.

In the advertisement, Aiduo VCD focuses on their price, and the advertising slogan "As long as 5666, Aiduo VCD takes home" quickly detonated the market.

It's not that this advertising slogan is excellent, but Daqian VCD has been a good person, and has opened up the market with a large number of advertisements in advance, but the price of VCD is also limited to the price range of 6666 yuan, which has formed an established impression for many customers.

This leads to the fact that when a 5666 VCD appears, many people immediately remember it, after all, no one will be unable to get along with money these days.

As a result, Aiduo VCD sold out, and by May 20th, the sales of Aiduo VCD in May had soared from 20,000 units to 50,000 units, and you must know that there are still 10 days left in May!

As of May 20, Daqian VCD's national sales in May have just exceeded 30,000 units.

You must know that on the 20th of last month, the sales volume of Daqian VCD in April has exceeded 70,000 units, a year-on-year decrease of about 40,000 units, an astonishing decline.

Many people saw this scene and expressed their welcome and encouragement.

You must know that since the birth of Daqian, all the industries that Daqian has been involved in, in the end, Daqian has become the first in the industry, and no one can provoke Daqian, even hundreds of Daqian can't do it.

But in the VCD industry, someone did it, and everyone found out for the first time that Daqian was not invincible, he was deliberately surpassed!

This gave everyone more confidence and began to move, and by May 20th, it was not just Aiduo VCD that was a competitor.

Since May, there have been brands including Xinke VCD, Xiamen New VCD, Malata VCD, Jinzheng VCD, Xianke VCD and so on, adding up to more than a dozen, and the price is all about 5500 yuan.

This quickly caused a panic in Daqian Entertainment, at this time Leng Xuxin had already left his job and began to tinker with his Tianxing Machinery Factory in the development zone.

At this time, the general manager of Daqian Entertainment was a guy who had more than enough to defend the city and not enough to develop, so he couldn't make a decision immediately, so he could only hold a meeting to convene the senior management to discuss, and finally came to Boss Jia to report with the results of the discussion.

"I see!" Seeing the report below, Boss Jia nodded. In fact, Boss Jia was still a little surprised by the emergence of Aiduo VCD.

It's not that the counterfeit VCD is surprising, but the brand of Aiduo VCD, which has appeared in history, has actually appeared again, and sure enough, the wheel of history is still not easy to reverse.

As for the emergence of VCD competitors, Boss Jia has actually calculated it a long time ago, after all, this is something that happened in the previous life.

In the previous life, less than three months after the appearance of Wanyan VCD, various counterfeit VCD brands appeared.

This time, it took more than half a year to wait for the counterfeit to appear, which shows that Boss Jia's patents still played a role, at least let these VCD manufacturers spend a lot of brains to find a way to circumvent these patents.

However, the emergence of so many VCD brands has also greatly reduced the sales of Daqian VCD, according to the senior management of Daqian Entertainment, the conclusion reached after calculation is that if Daqian VCD does not make corresponding countermeasures, then in less than three months, Daqian VCD will be swept away by other brands, and Daqian, the pioneer of the VCD market, will become the first VCD brand to die.

"Yes, you guys are still quite crisis-conscious!" Seeing this report, Boss Jia nodded.

If this matter is not dealt with, Daqian VCD may indeed have to make a wedding dress for others.

"Do you have a meeting to discuss what to do?" Boss Jia asked with squinted eyes.

"We think we have 3 ways to deal with it at the moment!" The general manager of Daqian Entertainment immediately said, "The first way is that we reduce the price like those VCD manufacturers, our Daqian brand is still there, at the same price, buyers are definitely willing to choose our VCD, as long as the price is reduced, we will be competitive." ”

"The second way is to change our propaganda strategy. The staff of our technical department have tested the VCDs of other manufacturers, and their VCDs can indeed play the picture, but the quality of many parts used inside is very poor, and the code reading technology is also very backward, and our VCDs are not at the same level at all. ”

"Their VCDs often have many problems such as slow video reading, broken images, out-of-sync audio and picture, and even direct stuck. Therefore, our publicity strategy can be changed, focusing on the quality and quality of our VCD, so that buyers can form the concept of brand gap, and we will completely occupy the high-end market! ”

Boss Jia nodded when he heard this, these two methods are indeed good methods, and they seem to be the only two feasible methods so far.

"And what's the third option?" Boss Jia thought that the manager said that there were three ways in total, and couldn't help but ask with some curiosity.

"The third option is what we think is the best! And it is a killer method, as long as we use this method, those other brands of VCDs on the market will be killed by us in an instant! The general manager said with a smile on his face.

"Oh! What's the solution? Boss Jia asked curiously.

"We can figure out how to do it on the VCD disc!" The general manager smiled, "Although the VCD market is full of competitors, but our VCD disc market, no one can compete, the entire market is 100% ours, and all the VCD discs circulating on the market are also the discs produced by our Daqian." ”

"I asked the people in the tech department, and they said they were able to encrypt VCD discs. After the VCD disc is encrypted, only the VCD with the password can be read. And this deciphering technology, others don't have a year to decipher it. ”

"That is to say, as long as we add deciphering parts to the VCD player, and then all VCD discs are also encrypted, but in the future, only our VCD can play VCD discs, and those buyers who have bought other brands of VCDs can only play some old VCDs at most, and they can't play any of the new movie discs, and they all become waste!"

"What's the use of a VCD player that can't play VCD discs? It's a piece of scrap metal when you buy it home! In this way, buyers will understand that only our VCD is the VCD that can really be used, and they will all return to the arms of our Daqian. ”

The manager triumphantly talked about his plan, but it sounded like it was a pretty good one.