Lu Yang looked at the time, it was only ten o'clock in the evening, and it was still early.

"Then let's start by reading the copy."

As the so-called learning begins with imitation, you will first see how others write, and then you will write.

So Lu Yang opened the copywriting that Xiaoxi posted on the panel.

The first thing that catches your eye is:

"Dr. Wang's painless abortion fundamentally solves the problem (xxx Healthy Reproductive Hospital)"

Seeing the first copy, Lu Yang's brows furrowed.

"This is also good copywriting?" Lu Yang was messy.

Isn't this the most annoying copywriting!

Xiaoxi: "No, this kind of copywriting is aimed at relevant people, if there is no such demand, I will definitely not read it, but most people who have needs will believe it." ”

"This involves the content of advertising, the implementation of special treatment for special users."

After listening to Xiaoxi, Lu Yang showed a playful smile.

"Xiaoxi, do you still know advertising?"

Xiao Xi said proudly: "Of course! I'm the all-powerful Nozomi! ”

"The owner can learn it, it doesn't have to be accepted by everyone, it only needs to be developed for the relevant people, and the copywriting can play a great role."

Lu Yang nodded, this knowledge point can be used for handwriting.

"I didn't expect that there are hidden mysteries in a painless abortion advertisement!" Lu Yang said with emotion.

But why does it always feel like Xiaoxi is fooling herself?

Forget it, let's look at the next one.

This one comes from the online dating app ---momo.

"All the introverts in the world are talking to the wrong person."

"All that has nothing to say, there is no one to say."

After reading it, Lu Yang was happy, this momo was quite pure in 2015, and in later generations, it was a software that people could understand at the mention of it.

"Xiaoxi, you come out and analyze this copy."

Xiaoxi: "I don't! The master needs to learn by himself to be the real master! ”

"Oh? Aren't you the almighty Xiaoxi, could it be that I asked a little question and knocked you down? Lu Yang deliberately questioned.

After this period of communication, Lu Yang completely figured out Xiaoxi's character, and he was completely an eight or nine-year-old child.

will be arrogant, will be coquettish, if you praise her, she will be fluttering, and occasionally she will be sensible.

In general, it's just a child, except for letting her directly help you complete the system tasks, other things just need to coax and deceive.

Xiaoxi's little friend will help you.

For example, now, Lu Yang uses the radical method.

Xiao Xi immediately jumped out.

"How is that possible! My little Xi is omnipotent! Let me take a look! ”

Hearing Xiaoxi's reply, Lu Yang showed an evil smile, sure enough, it is still a child who is easy to deceive.

Xiaoxi: "Hmph, this is too simple, momo is a dating app, and his copywriting is all for dating." ”

"In particular, these two pieces of copy directly poke at the hearts of people with social phobia, who are people who don't want to interact face-to-face with people in society."

"Writing such a copy has largely attracted users with social phobia."

Lu Yang nodded: "Then this copy is still aimed at the crowd." ”

Xiaoxi: "That's right! This article is aimed at a wide range of people, and you must know that there is a large part of the society that does not particularly like to socialize. ”

"Well, it's worthy of the almighty Xiaoxi, what he said makes sense." Lu Yang praised.

Xiaoxi: "Hey, hey, this system is so powerful!" ”

Okay, let's move on to the next one.

This one is not a simple copy, but has a video.

After Lu Yang clicked play, an old man in his 60s appeared in the picture.

Then a blonde ** beauty walked into the picture and sat directly on the lap of the old man in his 60s, who was holding a glass of Chivas Regal.

At the same time, the video is also accompanied by text.

"The world is not fair, and one day you will understand."

Lu Yang was stupid after reading it, "Are foreign advertisements so direct!" ”

This time, there was no need for Xiaoxi to come out to explain, Lu Yang himself understood this advertising copy.

It's so showy, it's directly rooted in the hearts of the people.

Then Lu Yang spent an hour looking at other people's advertising copy, promotional copywriting, and even excellent Moments copywriting.

After an hour, Lu Yang's mind was full of all kinds of eye-catching copywriting.

These copywriting may seem simple, but they are actually wisdom!

For example, "I don't accept gifts for the holidays this year, and only brain platinum is accepted for gifts"

After reading it, these words kept repeating in my head.

With that magical advertising picture, it's simply magical.

"I can't look at it anymore, and if I keep looking at it, my brain will be abnormal."

Lu Yang immediately turned off the system panel.

"There are too many promotional copywriters given by Xiaoxi, and when I see that the back is off topic, I just want to simply write a copywriting that attracts traffic."

"Let's start writing now."

Lu Yang clenched his pen.

As a result, all kinds of classic copywriting kept circulating in Lu Yang's mind.

Lu Yang: "......"

After ten minutes of calming down, I finally threw away the sounds and began to create.

The first point is that the copywriting should correspond to the relevant people.

"Most of my fans are women, and what I write is for women."

"And what do they like to watch?"

Lu Yang thought about it.

"By the way, you can use the mirror question to change your thinking."

"What do we men like to watch? Yes..... Hey, hey, hey. ”

Thinking about it, Lu Yang showed a smile, people are all the same, men like it, and it is mirrored to girls, that is what they like.

Thinking of this, Lu Yang was inspired in an instant.

The direction of the copywriting was immediately clear.

"So much copywriting is accompanied by videos, is it better for me to have a picture?"

"Hmm."

Lu Yang began to rummage through the pictures in the photo album of his mobile phone, and soon found one.

This one was taken by Su Man, and it is very suitable for use on Weibo for propaganda now.

After getting the picture and the direction of the copywriting design, Lu Yang took action.

With countless classic copywriting, I also began to write.

A piece of text appeared in Lu Yang's notebook.

After writing one, Lu Yang would close his eyes and think, and veto it after feeling that it was inappropriate.

I wrote like this for half an hour, and the whole notebook was full of copywriting.

But Lu Yang was still not satisfied, and always felt that he had fallen into a misunderstanding.

"I don't feel like I can catch the audience's attention." Lu Yang shook his head.

Xiaoxi: "Ding! Xiaoxi warmly reminded that the owner is now in a misunderstanding. ”

"The host has to face the fans, as long as he writes a simple, warm, and fan-friendly copy."

"Fans are going to buy it."

After Xiaoxi's reminder, Lu Yang realized that he wrote it for fans.

"Hey, I've read too much advertising copy, and I think I'm writing advertising copy." Lu Yang turned around his head, "That's not to blame Xiaoxi for showing me so many eye-catching copywriting." ”

Xiaoxi: "Oh, I just want the master to know more." ”

It was written to fans, and one immediately appeared in Lu Yang's mind.

Very nice, I guarantee that female fans will scream when they see it.