Chapter 11 Finding Customers
Selling newspapers is a skill.
Selling Fengyue tabloids is a sophisticated technique.
Although the profit of Fengyue tabloid is large enough, it is also difficult to sell.
The newsboy sells newspapers by shouting through the streets and alleys, but this Fengyue tabloid can't shout and sell it.
For example, when selling newspapers, the newsboy shouted: "Boss, buy a copy of "Declaration", the latest war in it." ”
Whether you buy it or not, it sounds like a serious 800 newspaper, reporting the content of a serious 800. Buy a copy to see that it is called caring about national affairs, and not buying it is called slamming the door.
If a newsboy shouted: "The boss should buy a copy of "Popular Fengyue", the story of the young woman Bai in it. ”
Even if the boss wants to buy the newspaper in his heart, he can't pull down his face, and if he buys the story of the young woman Bai in public, the big girls and boys around him will definitely cast contemptuous glances, and they must draw a line with this unhealthy thing.
But if the newsboy doesn't shout, how can he sell the newspaper? Do you make eye contact? If it's in the Northeast, it's going to be cut.
"This Fengyue tabloid can't be sold by shouting, it can only be sold one-on-one." Chen Qiang knew that to sell this kind of disgraceful tabloid, he had to take the initiative to find customers.
Who would read this kind of tabloid? Definitely someone in need.
Like a single dog!
There is no need for people with wives to look at such things. What's more, the kind of person who has married several aunts and wives is in a state of hollowing out his kidneys every day, and the whole box of kidney treasures can't be replenished, so naturally he doesn't need to use this kind of Fengyue tabloid to comfort himself.
There was no shortage of single dogs in old Shanghai, such as those who sold their labor, such as the coachman who pulled, the foot power of the wharf, the handle of transporting goods, and the displaced people who poured into Shanghai because of the war, and there were many singles among them. But these people are basically illiterate, can't read newspapers, and won't become Chen Qiang's customers.
"Why don't you try your luck on the four roads?" Chen Qiang said secretly in his heart.
The four roads in old Shanghai are similar to the eight big alleys in the capital, which is a street of brothels, where there are more than 100 brothels of all sizes.
There are high-end "Shuyu", where the women who have lost their footing will sing some small songs such as "Sifan" and "Butterfly", many of which are not sold for themselves, of course, mainly because the guests do not have enough money.
There is a mid-range "Changsan", where the women who have lost their footing are famous, they can't sing small songs, but they can taste tea, this is the so-called "tea around", because a trip to the bureau charges three yuan, so it is called "Changsan";
Lower than the "long three" is the "unitary two", although the women who have lost their footing there are not famous, but they will also "hang the sign" in the hall, because they go out to the bureau to charge two yuan, so it is called "unitary two".
And the most is the smoke house, with the word "smoke" in the name, which is naturally a place where you can smoke a big cigarette. Not only did opium be sold, but women who had lost their footing would smoke cigarettes with their guests.
There are other things such as pheasant place, nail shed, saltwater sister and the like, not much to introduce in detail, readers make up their own brains, and the time has come to test your imagination!
Straight to the point.
Chen Qiang thinks that people who go to this kind of place probably have physiological needs, and may be able to sell some Fengyue tabloids.
But when you think about it, that's not the case. First, these special places on Sima Road opened relatively late, and there would be no business until dark, and Chen Qiang had to wait until evening if he wanted to sell newspapers.
The second is that the people who go to that kind of place must be going to the actual combat training, and the boss who can afford two or three yuan can't afford to buy the Fengyue tabloid for 4 cents a piece. There are also those who go to the smoke house, take a few puffs of opium, and it is estimated that the hallucinations in their minds are more wonderful than what is written in this Fengyue tabloid.
"No, it's definitely not good to sell Fengyue tabloids on these four roads." Chen Qiang scratched his head, and just as he was racking his brains, he happened to see a rickshaw passing in front of him, and a young man about fourteen or fifteen years old was sitting in the car, who looked like a student.
"There's a way! Found a buyer! This tabloid is the favorite of adolescent boys! ”
Chen Qiang still remembers that when he was a professor at the University of Physical Education, he once went to a sports school to select athletes, and several classmates did not come to participate in the selection test because they violated discipline and were being criticized by the teacher. And the discipline they violated was to hide some unhealthy books in the dormitory.
Adolescence is the age when you are curious and ignorant about certain things, and you are a sports student who has nowhere to vent your energy, which is understandable.
The customer groups that Chen Qiang thinks of are those students who are not deeply involved in the world. These "curious babies" who are in the midst of puberty will definitely be favored by Fengyue tabloids.
Besides, this Fengyue tabloid is not really an obscene pornographic publication, at most it is a game of marginal ball, giving people some space to reverie, just like the current headline party, the words begin with the words: "The plane crashed, three male passengers and a flight attendant were stranded on a desert island", as for what they will do next, readers can figure it out for themselves!
People with pure thoughts will think that these four people just got together a table of mahjong?
If you think about it, you will probably wonder, how to divide three men and one woman? Could it be that there will be a pair of-stirring sticks in it? What an indescribable thing! Wait, the-stirring stick doesn't seem to be the point!
Adolescent boys, imagination is very rich!
……
After identifying the target customers, Chen Qiang first went to several crowded places and sold out normal newspapers such as "Declaration" and "News" before going to school and waiting for the students to get out of school.
After the May Fourth Movement, the middle schools of the Republic of China mainly implemented the non-school system, that is, the "School System Reform Bill" proposed in 1922, which stipulated six years of primary school, three years of junior high school, three years of high school, and four years of university (five years for medicine). Poor areas may be shortened, but in old Shanghai, this rule was generally followed.
By this time, it was August, and all public and private schools had already opened, except for the church schools.
In ancient times, there was no summer vacation in schools, and the "Rules of Righteous Learning" formulated during the Jiaqing period specifically wrote: "The long do not drop out of farming, the young do not drop out of school, and those who take a break in the summer will be thin." ”
The meaning of this passage is that adults cannot stop working in the summer, and children cannot stop going to school in the summer, and if a private school teacher gives a student a summer vacation, the parents can deduct the teacher's salary.
Yan Fansun, an educator of the Republic of China and one of the founders of Nankai University, also said when criticizing the old-style education: In the past, schools were not prosperous, and children in our country had no graduation period, no winter and summer rest, no experimental methods, and no gymnastics training. That is to say, in those days, there were no graduation years, no science experiments, no physical education courses, and no winter and summer vacations.
The Nanjing Nationalist Government's Education Law was only drafted in 1928, and the so-called "Regulations on School Year Semesters and Vacation Dates" came into effect in 1930. So in 1929, whether the school had winter and summer vacations or not depended on the mood of the principal.
In church schools established by foreigners, there will be more vacation time, such as winter vacation, which will start before Christmas. In the schools run by the Chinese themselves, the winter vacation is mainly to go home for the New Year, and the summer vacation is to escape the heat. After all, there were no air conditioning fans in those days, and it was common to faint from heat stroke in the classroom in the summer.
Straight to the point.
Chen Qiang trotted all the way to Xujiahui, which is home to several middle schools, including the High School Affiliated to Fudan University.
At that time, the high school affiliated to Fudan University was still private, and before 1922, it was still the site of Fudan University, and in April 1922, Fudan University moved to Jiangwan Campus, and the original site of Xujiahui was all taught to the secondary school.
At this time, Fudan High School was equivalent to a subordinate institution of Fudan University, and it was the same set of leadership groups as Fudan University.
When Chen Qiang was at the entrance of Fudan High School, the school had not yet finished school, but a lot of rickshaws had gathered at the door, and they were all here to pick up students from school.
Those who can go to private secondary schools must be wealthy families, who may not be able to afford a car, but hiring a rickshaw is more than enough.
There are also many such professional private chartered cars in old Shanghai, and the owner gives the driver some money every month, and this coachman is dedicated to serving the family. Send the young master to school, send the husband to work, and then send the wife to go shopping and play mahjong, send the maid to buy vegetables, and then pick them up one by one when the time comes.
These private chartered cars are in much better condition, and they generally do not install yellow packets, so as to distinguish them from the kind of rickshaws that stop on call, and they are generally even the current private cars. And the on-call rickshaw is the equivalent of today's taxi.
It didn't take long for the school bell to ring in the school, and I saw the students coming out one after another, some of them got on the bus directly, and some of them stood at the school gate and waited for it, probably because their own chartered bus had not yet arrived.
Chen Qiang carefully observed everyone, hoping to find a customer.
Finally, a chubby teenager entered Chen Qiang's line of sight.
This teenager only has three words to Chen Qiang's impression, that is, "dead fat house"!
Dead fat house, there must be no girlfriend.
"Fengyue tabloid is definitely the favorite of the dead fat house. Just sell him! Chen Qiang thought as he walked over.
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