Chapter 103: Advertising? No, we're sharing the benefits of afternoon tea!
In the conference room, Yang Chen briefly talked about the news that they were directly invited to participate in the Huaxia Game Exhibition. 126shu
"It's a good stage, like promoting our Biohazard and Resident Evil 2." Xu Yu, who also attended the meeting, gave a strategic suggestion.
"There is only about a month before the start of the exhibition, and the current biochemical survival project team is still exploring, at least half a month in advance to prepare, maybe not enough time." Yang Chen shook his head and said.
"yes, there may not even be a demo version to come up with at that time." Wang Ye and a few of them hurriedly said.
It's too tight on time, and although the Biochemical Survival project is already in development, including the demo version of A1, it's just an internal demonstration, so it's impossible to use that kind of thing to participate in the exhibition.
Those who don't know think it's a skin-changing game of escape and Resident Evil.
Even if they don't count rest days, they only have two or three weeks, and even if they have found an outsourcing team in such a short time, and they work 12 hours a day, it feels a bit mysterious.
After all, it's not just about making the game.,There's also bug fixing.,And BioSurvival itself is a game that focuses on multiplayer mode.,If you want to show the real gameplay,This also needs the function development of the server.。
As for the Resident Evil sequel, it's even more nonsense.,It's not even a project at all.,The corresponding GDD hasn't been taken out.,The whole team is still polishing and sorting out some of the content in Resident Evil.。
Listening to everyone's words, Xu Yu smiled and shook his head: "There is no way to get the demo version of the demo, but it's no problem to edit the trailer and promotional video." ”
"There's no way to bake a real pie right away, but we can draw a pie for the players, at least let the players know that there is a game." Xu Yu looked at the people in the R&D department, sighed and hated it a little.
The heat is accumulating!
Hot traffic, this is money!
You develop the game without saying a word, and then the players don't know what game you have developed, and then you promote it later, do you know how much it costs?
During this time, he has been busy with other things, such as other monetization ideas about game IP traffic.
Previously, he proposed to take the mobile game route, the combination of Isaac and the mobile game with the in-app purchase function of Octagon Traveler, which was vetoed by Yang Chen, but these are the company's valuable assets.
They all have a certain degree of popularity, so it's impossible to just put them here and ignore them, right?
This method is to throw the gold ingots into the soil!
As a professional manager, his responsibility is to make Nebula bigger and stronger, so that it is more profitable, which is related to his resume and his interests, after all, there is a company's revenue dividend in his contract.
Even if you take the word-of-mouth route and don't take the money-making route of raising players like pigs, it would be a waste to put these IPs here.
Not to mention the rest, the original porting of the game to the mobile platform, with other game platforms, this is also a way to make money, and it is not a bad thing for players.
The sequel plan for Resident Evil, as well as the new game Biochemical Survival, what a good gimmick, what a hot traffic topic.
As a result, these people have been developing in silence for more than half a month, and if it weren't for the monthly review of the work report, he would not know anything about the rest of the things.
Otherwise, the day the game was established, he would have found a way to promote the game.
As for the game developed in the end, Waterloo is not fun?
What's the trouble?
A game of this kind of production scale may not be promoted when it is released in the future?
The quality of the game is here, and the good and bad follow-up are all to be promoted, so why not find a way to operate and promote it from the beginning, so that the game will always appear in the eyes of players?
"Mr. Yang, when you post on Weibo, you can pretend to inadvertently photograph a computer monitor, and then accidentally reveal the name of the new game on the computer monitor."
"In the future, through some daily photos, players will find out that we are developing a new game, and we will secretly launch an official and then shoot some trailers that we can't understand ourselves, so as to arouse the curiosity of players."
As Xu Yu, who used to be in the entertainment industry, he already had a draft of the publicity plan in mind, and after thinking about it a little, combined with the current strength of Nebula, he quickly formulated a relatively complete set of strategic plans for painting big pies.
Listening to Xu Yu's words, everyone was stunned, and Wang Yaliang, who had been paddling and making soy sauce next to him, heard this familiar words, and suddenly thought of something with a strange expression, and glanced at Yang Chen, who listened with relish, and Xu Yu, who was explaining in detail the publicity plan behind.
How does this operation feel a bit familiar?
As a game producer, the most different thing between Yang Chen and others in the industry should be the number of player fans.
For game producers, the impression is usually that of people working behind the scenes.
For example, plain shirts, ordinary black-rimmed glasses, sparse hairline, and a stomach that sits at the desk for a long time.
But Yang Chen is different, the advantage of age plus his own regular exercise, and the strategic plan made by Xu Yu after joining Nebula.
Yang Chen, who appeared in front of the public players, is always handsome compared to others in the industry, with a plaid shirt and sunglasses in the summer and a specially designed release.
Winter coats and decorative eyes, if you don't say he's a game producer, you'll probably think of him as a star.
Therefore, when there are basically only 100,000 official blogs in the same industry, and it is already awesome to support 300,000 or 400,000, Yang Chen's fan value has already exceeded one million.
Especially when the news about Yang Chen's VR marriage proposal came out some time ago, it made Yang Chen's attention rise again.
And compared with other game producers who often don't post a single news for a week or two, Yang Chen's official blog can be sent to almost anything after Wang Yaliang's official blog is handed over.
At the same time, most of the situation must be photos of the two of them appearing together, as for the steel egg?
When I grow up, I can't hold it anymore, and I can't hold the steel egg like before and still send out beautiful photos.
"Afternoon tea, coffee with fried chicken?"
Although the image in the monitor at the corner of the photo can be detected faintly by choosing a special angle.
Yang Chen logged on to his official blog and then updated a dynamic.
"Isn't it obvious how to advertise like this?" Yang Chen looked at Wang Yaliang next to him and said to everyone.
"Mr. Yang, we didn't advertise, we just shared the afternoon tea benefits of Nebula Games, the game news was accidentally leaked, by the way, after waiting for more messages, Mr. Yang, you remember to delete this official blog, so that it can arouse the curiosity and attention of players." Thinking of something, Xu Yu said.
"As for not obvious, don't worry, if players find out again, we also have a special troll registration trumpet to reveal." Xu Yu showed a very devilish smile.
Listening to Xu Yu's words, Yang Chen was stunned.
That's it!
In contrast, I feel that I used to teach Wang Yaliang strategies to deal with players, don't ask anything, just do it.
This method feels a little low-level!