In a week, Chen Qiang did not sell a few 50% off membership cards.

This is also Chen Qiang's expectation, Chen Qiang's original plan, there was no plan to sell many 50% off membership cards.

After all, the gym has not yet been built, and customers have not seen what the gym is like, and it is difficult for customers to pay for it with just a flyer.

If it is a chain gym, the situation is different, even if the gym has not yet opened, but with the name of the chain will attract a lot of customers.

After the opening, Chen Qiang plans to increase the discount for handling members to 7% in the first month, start the 9% discount in the second month, restore the original price after three months, and then increase some preferential activities on some special holidays.

For the gym industry, the so-called pre-opening or opening discounts are just marketing routines.

The gym is different from the catering department, and the catering industry gives customers discounts, which really requires the cost of raw materials, after all, the ingredients must be prepared fresh, and it is impossible to buy a lot of tun.

And such as Internet cafes, gyms, billiard halls and other places, the cost of discounting is not high, anyway, the machine or equipment has been bought and placed there, whether there are customers to use, the equipment will be depreciated there, this kind of place is not afraid of many people, just afraid of no one.

Therefore, there are often gyms that engage in some seemingly value-added preferential activities, such as a three-year membership, the discount is much greater than a one-year membership, such as a one-year membership of 2000 yuan, a two-year membership of 3000 yuan, and a three-year membership of 3500 yuan.

Let's not talk about whether you can stick to fitness for three years, in terms of the cost of the gym alone, the fitness equipment has been bought and put there, and it was intended to be used for many years, with a one-time investment, and almost zero cost for subsequent use.

What's more, many people get a fitness card, maybe it will be fresh for a week or two, and then they won't go much.

There are many small gyms, that is, two or three hundred square meters, but they can have three or four thousand members, and if three or four thousand people come, these two or three hundred square meters will not even have a place to stand. In fact, most people don't come to exercise often after getting a fitness card, so a gym with two or three hundred equal points can accommodate three or four thousand members.

And in later generations, the gym was the most profitable to sell courses.

The membership fee of many gyms is not expensive, and the monthly membership fee is the cost of a meal, but there are various courses, even if it costs tens of thousands of dollars a month.

Of course, Chen Qiang knows all these routines, and he is also ready to use them in his gym.

Remodeling, decorating, installing boilers, building bathrooms, and assembling fitness equipment, Chen Qiang's gym has finally completed its pre-opening preparations.

Chen Qiang also hired several fitness coaches, all of whom were athletes, and Chen Qiang also plans to hire some part-time coaches.

Then Chen Qiang chose an auspicious day for the zodiac to officially open, and the name of the gym was "Chen Qiang Fitness".

……

A sedan pulled up on the side of the road, and Anthony, the whiskey merchant, stepped out of the sedan and looked up at the sign hanging on the wall.

"Chen Qiang fitness, it should be here." Anthony confirmed it and walked straight into the gym.

As soon as he walked into the gym, Anthony was surprised to find that the gym he had been to here was a little different, compared to other gyms, it was brighter, and the huge windows were more like the windows of a street store, in front of the windows, there were treadmills.

Anthony took a closer look, this treadmill is different from what he has seen, the treadmill in other places uses running tracks made of wood or leather, the tracks look like tank cars, and in this gym, the tracks of the treadmill are a whole strip of black rubber, which feels so high-end and high-end.

What's more, the treadmill tracks here are longer and wider, and the area that can be run is also large. At least in the eyes of Anthony, an American, the wider the treadmill tracks, the more high-end the treadmill is.

The treadmill was the first kind of torture instrument in prison, it is said that the prisoners in a certain prison have nothing to do all day, so they often fight and fight, and the prison warden thought of a way to let the prisoners vent their excess energy, so that there is no kung fu to fight, so the prison warden invented the treadmill, let the prisoners step on the treadmill every day, tired and bitter, of course, there is no strength to fight.

The treadmill in the prison is a large cylindrical roller with a shelf on which the prisoners run, a bit like a round cage for hamsters, except that the inmates run outside the cage. In the past few years, similar fitness equipment can be found in many park communities in China.

And in the United States in the thirties, gym equipment was basically invented by the Swedish doctor Gustav Zander. After all, Gustav Jander is a figure in the 19th century, when the rubber industry was not yet developed, and there were no rubber tracks, so at that time, Gustav Jander used wood chips and leather to make long strips, and then connected together to make treadmill tracks.

Because the treadmill at that time was driven by gravity, and the weight of wood chips or leather was relatively large, the tracks of the treadmill would be relatively heavy.

Therefore, at that time, the treadmill with wood chips or leather tracks had a relatively small track area, in order to reduce the weight of the track and facilitate gravity drive.

Anyone who has been to the gym knows that if the tracks of the treadmill are narrow and short, they will not be able to run at all, and it is easy to fall off them, so the treadmill in the thirties is not very suitable for "running", at best it is a small step.

Chen Qiang improved the old-fashioned treadmill and replaced the wood chips or leather with a whole rubber track, so the treadmill designed by Chen Qiang is almost the same as the simple treadmill of later generations.

In the United States in the thirties, assembly line work has been basically popularized, for example, in Chaplin's "Modern Times", there are fragments of assembly line workers. Since the United States has been able to process the conveyor track for the assembly line, the production of a treadmill track is not yet caught.

In terms of appearance alone, the treadmill that Chen Qiang copied from later generations is more than a hundred times better than the treadmill of that era, and the appearance is more concise, more fashionable, and more technological. What's more, Chen Qiang's treadmill is bigger!

This is probably like comparing the Alto produced in the 90s with the current Prado, there is a spacious Prado, who will drive the Alto!

There is no doubt that Anthony was attracted to the treadmill for the first time and couldn't wait to go up for a lap.

"Mr. Anthony, welcome to my gym!" Chen Qiang's voice sounded from behind, it was Chen Qiang who saw Anthony arriving and greeted him personally.

"Chen, your gym is really good, especially this treadmill." Anthony looked at the treadmill reluctantly.

"It's not just a treadmill, I'll show you something else." Chen Qiang took Anthony and began to visit his gym.

In Chen Qiang's gym, all the fitness equipment is designed with reference to later generations. Those fitness equipment in later generations, as long as they don't need to be driven by motors, Chen Qiang almost copied them. For example, step-ups with weights, rowing machines, sit-ups, bench presses, gantries and so on are all available.

At that time, there was actually similar fitness equipment, but how could the fitness equipment of that era be compared with Chen Qiang's copy from later generations, not to mention that it did not conform to ergonomics, just in terms of appearance, it was several grades worse.

In fact, with the aesthetic vision of the thirties, even if you look at the products designed in the fifties, they are full of sci-fi feeling, let alone the design of the future twenty-first century. Chen Qiang took the design of the future to the thirties, and instantly turned the entire gym into a science fiction exhibition.

After Chen Qiang introduced the fitness equipment one by one, Anthony only felt that he was overwhelmed and dazzled, and gradually, he even felt that his thinking could not keep up with his eyes.

"Mr. Anthony, there's our bathroom ahead." Chen Qiang pointed to the room in front of him.

"Bathroom? Do you also have a bathroom here? Anthony asked in surprise.

"Of course, after physical exercise, you will definitely sweat, you can't let our gentlemen sweat profusely to go out to meet people, so I have a bathroom here, when you finish your fitness, you can take a shower, wash off the sweat on your body, and you can also wash off the fatigue after fitness, and go out refreshed, wouldn't it be better!" Chen Qiang opened his mouth to introduce.

"It makes sense, so it's no problem to go to the client after the workout." Anthony nodded, and continued; "Chen, your grade here is quite high, as far as I know, there are no special bathrooms in other gyms, only those high-end clubs, there will be separate rooms, and there will be bathrooms in them."

"I also want to provide the best service to our customers." Chen Qiang smiled slightly, and then said: "The front is the disinfection room. ”

"Disinfection room? What does that do? Anthony then asked.

"At the end of each day, we disinfect our gym equipment. You know, these fitness equipment, there will be a lot of people every day to use, there will be a lot of sweat on it, if not disinfected, it will cause the breeding of bacteria for a long time, affecting the health of the human body. That's why we disinfect every day to make sure our customers have access to clean gym equipment. Chen Qiang replied.

Anthony nodded suddenly in realization, and his evaluation of Chen Qiang's gym couldn't help but be a little higher.

Chen Qiang's gym was an eye-opener for Anthony. These high-tech fitness equipment, as well as the details of bathrooms and disinfection, have already conquered Anthony. There is no doubt that Anthony went straight to a three-year membership card after visiting the gym.

……

As far as the gym's money routines are concerned, Chen Qiang is very familiar with them, and in terms of the service and details of the gym, Chen Qiang is far beyond this era.

The gyms of the future are all the same, the equipment you have at home, I also have at home, so everyone fights for the service and details, which gym has more services and details in place, you can attract more customers. These small routines in terms of services and details have been continuously explored by countless gyms in the fierce competition in later generations, and I don't know how many gyms have become cannon fodder and closed down.

Chen Qiang's casual one-tenth of these small routines in terms of service and details was enough to conquer the customers of the thirties.

Anthony, a big businessman who has seen the world, feels like Grandma Liu entering the Grand View Garden when he comes to Chen Qiang's gym, and those New York buns who have never seen the world come to take Chen Qiang's gym to the gym, which is more like a monkey entering the peach banquet, seeing everything fresh, wanting to try everything, even if it is a coriander, I want to lick it carefully.

Word of mouth spread very quickly, one to ten, ten to hundred, and soon, many people came to Chen Qiang's gym to apply for membership.

Especially at the end of the first month, because the seven-fold discount period is about to end, the gym has ushered in a wave of peak period for membership cards.

As a result, in the first month, Chen Qiang's gym accepted more than 1,000 members, and on average, more than 30 people came to apply for membership cards a day.

If it is in the future, for those big gyms, in the first month of opening, more than 30 people a day will be regarded as a relatively popular achievement. But in the United States in the thirties, this was a very good result, after all, the population of the United States is not as large as China, and the number of members in 30 a day is already more than many of its peers.

The situation of customers is also the same as Chen Qiang expected, most of them are only fresh for three or four days, and then the number of times they come is getting less and less. Although Chen Qiang's gym environment is good, and he can take a bath for free, but fitness is really difficult to stick to, unless it is the kind of person who really loves fitness, otherwise who will soak in the gym every day, and can go to the gym two or three times a week, which is good.

For Chen Qiang, his gym is still in the stage of pulling people, and now the main thing is to let more people handle membership, and when the number of members gradually increases, Chen Qiang plans to start selling courses, and the profits of the gym will increase significantly.

In the second month after the opening, the discount became a nine-percent discount, and the number of people who came to apply for the membership card was indeed a lot less, but Chen Qiang was not worried, he immediately launched an old member with new members, and gave away members from time to time, which immediately attracted a large group of customers to apply for membership cards. After all, people are greedy for cheap, and those who have applied for membership cards, hearing that introducing a new member can give away membership time, have pulled relatives and friends to apply for membership cards.

This is a bit like a pyramid scheme, but the pyramid scheme is to pit relatives and friends, and fitness is a good thing, and pulling relatives and friends to work out obviously helps them improve their physical fitness and improve their health.

For Chen Qiang, the fitness equipment has been bought, and it is also a plain depreciation there, which can no longer be regarded as a cost. The only thing Chen Qiang paid was probably the coal and water used up in the boiler every day, after all, Chen Qiang's gym can take a bath, as long as he comes to work out, no matter how much he sweats, he will rub a bathhouse, wash it and leave.

People come to apply for membership every day, and there is money collected every day, which is really comfortable.

And the huge profits of the gym also surprised Chen Qiang, Chen Qiang calculated that if this trend continues, in two months, he will be able to recover the cost of opening a gym.

————

On the last day of the month, ask for a monthly pass and ask for a recommendation ticket. Thank you!