Chapter 230: The Course Sells
On the bulletin board of the gym, a notice was posted, and there was a class schedule, and two customers were standing in front of the class schedule, muttering in a low voice.
"Fitness classes? What is this? I've never heard of it before. ”
"yes, are we in class together? Other gyms don't seem to have any, but there's a class schedule next to it, so let me see ......"
"Monday is combat gymnastics, what is this combat gymnastics? Is it similar to boxing? ”
"What is this fun slimming course? Is it possible to lose weight? ”
"Pilates, I know, there's a Pilates studio on Eighth Avenue, it seems to be dedicated to rehab training, how did it become a course here?"
"Aerobic crossover? I don't know what it is, but it sounds like it's amazing. ”
"Kung Fu stick dance? What is Kung Fu? Stick dance? Is it pole dancing? ”
"Crazy fat burning, this sounds like a good thing, maybe it can lose the fat on my belly."
"This notice says that all members can try out these courses, why don't we try them out?"
At that time, most of the fitness coaches were giving guidance to customers when they were exercising, and how could there be such a systematic course, so as soon as these courses were launched, they immediately attracted the attention of many members.
Those fitness courses in later generations are extremely numerous, and they all have a variety of lofty names, such as a yoga, which can be divided into what can flow yoga, Iyengar yoga, Hatha yoga, etc., others such as hot yoga, cervical yoga, slimming yoga, slimming yoga, in short, add two words in front of yoga, it is a new course. In the end, even the people who teach yoga may not be able to figure out what they are teaching.
The same is true for all kinds of equipment, punching a punching bag can make a combat dance, lifting a barbell can make a barbell dance, and even taking a stick out can have a stick dance class.
These routines have been used in every gym in the future, but where have Americans seen these in the thirties and forties, they just felt that something so new suddenly appeared, and the name still sounded awesome, so they went to try it.
……
In the first session of Pilates training, Chen Qiang specially cleaned up Joseph Pilates.
As soon as he entered the classroom, Joseph Pilates was shocked, there were forty or fifty people in this classroom!
"That's a lot of people!" Joseph Pilates couldn't help but exclaim, he usually teaches people to practice Pilates, more one-on-one service, where have I seen such a big scene of forty or fifty people!
At this moment, Joseph Pilates only felt emotional, and the thought of letting so many people know about the Pilates he invented at once, Joseph Pilates seemed to feel that he was doing a great cause!
"Fifty people a day, five hundred people in ten days, five thousand people in a hundred days, then more than 10,000 people can learn my Pilates in a year, so if you calculate it, maybe in ten or eight years, my Pilates training can spread all over the United States and be known throughout the United States!"
Thinking of this, Joseph Pilates was so excited that he even planned to take time out of Chen Qiang's training center every day to teach the students.
In fact, these students are here to audition, because it is the first day of the Pilates course, the member audition is completely free, since there is no money, so many members are fresh.
Due to the limited space in the classroom, it is already the limit to accommodate forty or fifty people, so more members who did not register did not come to the teacher, but could only wait outside.
……
Anthony, who sells whiskey, arrives at the gym only to see a large crowd gathered around the classroom door and window.
Anthony walked over and asked, "What are you doing?" ”
"Shhhh Someone replied.
"Class, what class?" Anthony then asked.
"Pilates training sessions." The man replied.
"Then you don't go in like that? Why stay outside! Anthony asked again.
"Of course I want to go in, but it's full, and we'll have to wait for the next batch." The man said helplessly.
"Are so many of you waiting to go to that Pilates training class?" Anthony was a little surprised.
The man nodded, "I think the vast majority of people are." ”
"Is this Pilates training class so appealing?" Anthony shook his head a little confused.
"I don't know, I haven't taken this course either, but there are a lot of people in it." The man said and gave way slightly, then added, "Just look at it."
When the gym was renovated, Chen Qiang opened a large window for the classroom, just like a store window, so Anthony saw the situation in the classroom through the window.
"Oh, a lot of people!" Anthony sighed.
"Since there are so many people taking this course, it means that this course is still very good, should I also sign up for this Pilates training course?" Anthony said secretly in his heart.
……
People have a herd mentality, especially when learning fitness courses, they are especially willing to get together.
So on this day, Chen Qiang sold hundreds of Pilates courses.
Chen Qiang once again felt the huge profits of the gym!
Opening a gym requires a large one-time investment, and then slowly recouping the cost, but if you start a course, everything in the venue is ready-made, and you only need to invest in a teacher who teaches the class, and these teachers are all coaches hired by Chen Qiang, and they usually have to get a salary from Chen Qiang. This kind of trading is not only a profit, it is simply a profit!
Chen Qiang even felt that he should rent the next door and expand a few more classrooms, so that he could make a lot of money by selling courses.
……
Master Sun, who taught martial arts, stood in front of the members, took out a nunchuck, and swung it. While brandishing a nunchuck, Master Sun also let out the kind of "bumper, uh-nah-nah" Bruce Lee's signature cry.
"Oh!"
"Oh my God!"
"That's amazing!"
"That's cool!"
"I want to learn this."
After dancing the nunchucks, Chen Qiang stood up and introduced to everyone: "This is the stick dance coach I specially hired!" ”
"Is that what he was doing?" Someone asked.
"This is just part of it, there are others, if you are interested, you can stay and listen to it." Chen Qiang said.
Several of the older people shook their heads and exited the classroom, apparently not interested in the nunchucks performed by Master Sun.
However, all the young people remained.
Because this nunchuck's performance is so cool! At this moment, every young person present is fantasizing that he can also be like Master Sun, handsomely wielding a nunchuck.
……
Chen Qiang wanted to open a Chinese kung fu class in a gym in the United States, but he would have encountered unadaptability, and before Bruce Lee caught fire in the United States, not many people in the United States knew about Chinese kung fu, and the United States did not have a kung fu fever. At this time, teaching Americans to learn kung fu is undoubtedly a very idealistic idea, and the probability of success in implementation is very low.
And authentic Chinese kung fu, it is not easy to learn, in the past, following the master to learn kung fu, are from the horse step practice, beginners first a few years of horse steps is a normal operation, and in the gym in the United States, you can't teach a group of Yankees to tie a few years of horse steps, right? If that's the case, I don't think anyone will sign up for the study.
So Chen Qiang plans to find another way and choose some very gimmicky kung fu elements to attract customers.
There are many attractive elements in Chinese kung fu, but Chen Qiang knows that the most successful thing in the United States in the future is the nunchuck!
In China's weapons, the nunchuck is a strange weapon, the future Bruce Lee will carry forward the nunchuck, and gradually the nunchuck has become a set of fitness, self-defense, performance, competition in one of the emerging fashion sports, and on the basis of traditional Chinese martial arts, added to the body, footwork, movement and other actions, and even later added modern fashion music and martial arts elements. It is no exaggeration to say that in the future, the nunchucks will definitely be the most internationally influential weapon.
The main reason why nunchucks have been successful in the United States is because of how cool they are to wield. There are all kinds of fancy sticks in the future, and although the actual combat skills are almost zero, and it is easy to accidentally hit your head, but from an ornamental point of view, it is really cool.
Men tend to be more interested in weapons. For example, military fans like all kinds of modern weapons, even a picture of an airplane can make them look at it for a long time. And if you let the game nerds choose one of the frost sorrow and pan, they will definitely choose frost sorrow, although the pan can also knock people to death, but it is not a weapon after all. And movie fans also have a unique preference for Thor's hammer and the big shield of Team America.
Now there is a weapon that is very cool to wield and is a fatal attraction for those young people!
The nunchucks have been successful in the United States, and history has proved that this fancy nunchucks are very popular with Americans, so Chen Qiang's fancy performance of nunchucks moved to the United States, and it is inevitable that it will succeed.
That Master Sun, originally a street performer, may not be powerful at beating people with eighteen weapons, but he is very good at performing with eighteen weapons, he has learned nine-section whips, so it is naturally more than enough to play nunchucks. After all, the difficulty of the nine-section whip is much greater than that of the nunchuck, and many of the skills in the nunchuck also use the nine-section whip technique, and the two have certain similarities.
With the benefit of Chen Qiang, Master Sun doesn't care about any practicality, the nunchucks Sun Ma plays fancy, how to play good-looking, then how to come.
Only that Bruce Lee's signature call, which was also added by Chen Qiang to Master Sun, playing nunchucks, how could there be no Bruce Lee's signature call!
This kind of cry may seem a bit of a middle two now, but in the thirties and forties, this kind of call was a smooth nunchuck, which was simply cool!
……
Hanks used to be an unpopular boxer, and the reason why he is said to be unpopular is because he has never won a fight.
Hanks became obsessed with boxing when he was in high school, but due to his limited talent, he was not at the top of his school. After graduating from high school, Hanks got a job, but he didn't give up boxing, he joined a boxing club, and in his spare time, he still practiced boxing and fought official matches in some small boxing clubs.
Over the past few years, Hanks has played a total of 13 official matches, which is a very unlucky number in the West, and what is even more unlucky is that Hanks lost all of these 13 games, and was knocked down by his opponents several times. It's fair to say he's a losing fighter.
With such a poor level, he is destined to become a professional boxer, and even Hanks's boxing club persuaded Hanks to give up boxing because he is really not boxing material.
After a series of failures, Hanks was also devastated, and he also realized that his talent was too limited to become a professional boxer, so he quit the boxing club and stopped boxing.
Not long ago, Hanks found a part-time job, that is, working as a fitness instructor in the gym opened by Chen Qiang.
As a boxer, although Hanks is not good at boxing, his muscles are still quite bluffing, just with his figure, he can make people feel that this is a fitness coach with some skills.
Two months ago, Hanks was suddenly called into the office by Chen Qiang, who asked Hanks to open a "combat dance" class.
Hanks didn't know what a fight dance was, and he was confused. Fortunately, Chen Qiang knew some combat dance himself, so he taught Hanks to practice hand in hand.
After all, Hanks has the foundation of a boxer, and he learned combat dance with a little study, and based on his boxing experience, he added a lot of professional boxing elements to combat dance.
Then, Hanks' fight dance class began.
In Hanks's view, this combat dance course is just some useless showmanship, and it can't reach people at all when they get in the ring, and they are put down by their opponents 100% instantly. But what Hanks didn't expect was that his combat dance class was a big hit!
In the eyes of Hanks boxers, combat dancing is of course useless, probably only as an ordinary exercise to burn calories. But from the perspective of ordinary people, combat gymnastics is a very new thing.
In Chen Qiang's publicity, combat dance is a fashionable and novel sport, which can not only exercise the body, but also learn the skills of self-defense, which can be said to be suitable for both men and women.
In the brochure, Chen Qiang listed five major advantages of combat dance, the first is to eliminate fat and create a perfect body line; The second is to make the body more flexible; the third is to learn martial arts skills, which are used for self-defense; The fourth is to satisfy your desire to "fight" without worrying about hurting others or yourself; The fifth is to relieve stress, refresh and make you feel happy.
Hanks didn't know if the students were in a happy mood, but his mood was very happy, because there were many people who came to Hanks' combat dance lessons, so he also got a lot of commissions.
After the first month of the fight dance class, Hanks was surprised as he held the envelope with his paycheck. The commission, combined with his part-time salary, is three times what he earns from his work!
At that moment, Hanks made a decision, he planned to quit his day job and come to Chen Qiang's gym to be a full-time coach, and by the way, teach a few more combat dance classes every day.
……
There are many coaches like Hanks in Chen Qiang's gym, they have mastered a course, and then earned a lot of commission through teaching, and they also tasted the sweetness.
In the future, there will be a lot of fitness instructors, and they will earn a lot of money, relying on selling courses. Some people say that to be a fitness coach in China, what is needed is not fitness skills, but sales skills, and a good fitness coach must be a good salesperson.
Of course, Chen Qiang knows these ways, and from the perspective of making money, this kind of sales-oriented fitness trainer can indeed bring more benefits to the gym. But Chen Qiang doesn't want to see fitness coaches all busy selling courses, and professional fitness skills are very sparse. Chen Qiang hopes that he can make his gym a reputation.
Therefore, Chen Qiang did not have various performance requirements for fitness coaches like the gyms of later generations, and he hoped that the fitness coaches under his hands could improve their business capabilities, continue to innovate in courses, and then attract more customers through new courses.
In this era, fitness courses are a new thing after all, unlike later generations, the courses that should be thought about have been thought about by others, and it is very difficult to innovate, so fitness coaches can only fool people by selling classes. And in the thirties and forties, all kinds of courses have not yet appeared, such as yoga, Pilates, etc., have not yet been promoted, so there is a lot of room for innovation in the curriculum. Americans have always loved fitness, as long as they can continue to innovate courses, they don't have to worry about no customers to learn.
……
Esther went to interview for Billy Rose's water show, and the process went smoothly, and she was successfully accepted.
In Chen Qiang's view, this is also a matter of course, in terms of swimming skills, Esther is the top in the United States, she has won three national swimming championships, and she has also practiced diving, there is absolutely no problem to do water performances.
What's more important is Esther's appearance, it is no exaggeration to say that Esther has a star face, even if she goes to Hollywood to act in a movie, she can definitely be the heroine, and at the age of eighteen, she is full of youthful atmosphere, just by virtue of this, she can PK other competitors.
As the most important performance project of the New York World Expo, and also the most influential water show before World War II, Billy Rose's water show did not pay the performers much, even if Esther played an important role in the performance, Billy Rose still did not pay her a high salary.
After all, the whole performance requires more than 500 people, and if there are more people, the salary will be less. What's more, water shows are inherently more expensive.
In the future, many amusement parks will have water shows, and those water performances will cost more than 100,000 or 200,000 yuan per performance. And Billy Ross himself, too, wants to make money by performing on the water. Perhaps it was also because of the lack of money that the previous performer would act in the movie, which made a vacant seat for Esther to participate.
Chen Qiang took a moment to watch this water show.
This performance includes dance, synchronized swimming, various tricks diving, etc., with special music, and fountain and other effects, even from the perspective of future generations, this performance is very good.
The man named Billy Rose was worthy of being a master figure in the entertainment industry at that time, and he choreographed this performance very well, even Chen Qiang, who has seen a lot of the world, couldn't help but want to praise him.
You must know that the more people perform, the more difficult it is to maintain the order of the performance, and many large-scale performances with a large number of people, each actor only does one thing, because if you do too much, it will be very chaotic. The 500-person show is already difficult to deploy and co-ordinate, and this is still a water show, and there are more uncertainties than on land, and the ability to successfully choreograph this kind of performance is enough to prove Billy Rose's ability.
……
At the New York train station, Chen Qiang and Esther are seeing off Louis Williams.
Now that Esther has been interviewed, there is no need for Louis Williams to stay in New York, so he plans to return to Los Angeles.
Louis Williams looked at her daughter with a reluctant expression.
Esther is the youngest daughter of the Williams family, the pearl of the Williams family, and under normal circumstances, the youngest child in the family is the most favored, so Louis-Williams is very reluctant to leave Esther.
"Chen, Esther will leave it to you." Louis Williams spoke.
"Louis, you can rest assured, Esther is also my family, I will want to treat her like my own family, take care of her." Chen Qiang replied.
"Alright, I'll be back in Los Angeles, Esther, and remember to write back often." Louis-Williams gave another instruction, and got on the train.
The train gradually departed, and finally disappeared from sight.
"Let's go, Esther, let's go home!" Chen Qiang said.
Esther wiped the tears from the corners of her eyes, and then, like a couple, grabbed Chen Qiang's arm, and said with some stalk: "Okay, let's go home." ”
Chen Qiang didn't think much about it, after all, when he was in Los Angeles, every time he went to Williams's house, Esther liked to stick to himself.
Esther suddenly asked, "Chen, you just said that I am your family?" ”
"Yes, your family is my family." Chen Qiang said.
"Oh, what kind of family am I? I mean, who do you think of me as you? Esther asked again.
Chen Qiang smiled and said teasingly: "If your eldest brother who unfortunately passed away is alive, he is probably about the same age as me, right?" So you can be my sister! But in that case, I'm going to call Louis 'uncle'! It seems like I'm losing something. ”
"I don't want to be your sister! I already have several older brothers and sisters. Esther stamped her foot in anger.
"If you're not my sister, then what are you going to be?" Chen Qiang asked subconsciously.
Esther hesitated, then said, "I ......"
Just then, a train enters the station and a whistle sounds, drowning out Esther's voice.
After a while, the whistle stopped, and Chen Qiang asked, "What did you just say?" The train passed by, and I didn't hear it. ”
"Guess!" Esther, however, laughed a little slyly, as if the words that had been held in her heart for a long time finally came out happily.
——————
Ask for a guaranteed monthly pass ticket......