040 focuses on character design
"What do you think, how do I sing?"
Pei Ningle stared at him, his little face full of anticipation.
Wang Heng said indifferently: "Very good." ”
"Oh...... That's it? ”
"yes, I've said it's all good, but what else?"
The girl couldn't help but feel a little disappointed. After all, when she was singing, she closed her eyes and secretly fantasized about what kind of reaction Wang Heng would have, was she dumbfounded or full of praise? She is very confident in her voice, but at this time, Wang Heng's performance is too ordinary, as if to say - this level is not a big deal.
Pei Ningle said honestly: "I thought you would be surprised." ”
Wang Heng: "You said that you sang in a bar in the imperial capital for a while, and before that, you ran away from home because you thought you could make a living from music. So logically, it makes sense that your singing prowess should be quite strong. I had high expectations before I started singing, so I wasn't really surprised. ”
"And what do you think?" There was a hint of expectation in the girl's eyes, "Can I make a living from this?" ”
Wang Heng thought for a moment.
If it is judged by the plot development of the week, then Pei Ningle's musical future is naturally not to be underestimated. Before the Chai Dao tragedy, she had already broken into the entertainment industry, and she was a second-tier newcomer singer with good prospects. Among the girls Wang Heng knows, except for Lu Qi, who started her own business, Pei Ningle is the most valuable. But if you think about it, her journey has been bumpy, and there are many accidental factors for success.
But...... If there was a respawn to help, it would be completely different.
Wang Heng said: "It's hard to say, and the aroma of wine is also afraid of deep alleys." If you just sing in a bar, without a marketing strategy, it is very, very difficult to become popular purely by strength. ”
"What...... the girl tilted her head, "strategy?" ”
"Sound promotion strategy. You must know that the entertainment industry is a business, and singing strength is just an influencing factor. The first thing you need to solve when you want to become popular is how do you attract the attention of people who have never heard of you. ”
"So what to do?"
Wang Heng: "Don't you know how to surf the Internet?" It must be through the Internet. ”
Pei Ningle: "But I've already posted a song on the Internet......"
Wang Heng shook his head: "Without a propaganda strategy, no one will definitely listen." First of all, you have to build a persona for yourself, and then develop promotional steps around this persona to determine the focus of your marketing. ”
"Personality?"
Pei Ningle blinked, looking ignorant.
Wang Heng has already thought it through. If she can help Pei Ningle's career start, then she is really busy, and naturally she will not have any ambiguous relationship with herself.
So he explained with all his might: "For example, Shen Siyu, she belongs to a young idol singer and takes the route of a cute girl. In addition to the fact that almost all of the songs selected on the album are small and fresh love songs, she usually gives fans this feeling, she can't make scandals, let alone smoke and drink, because fans will substitute for the boyfriend role she sings in the song. And Ma Ying is a middle-aged powerful singer, with the same gender, the song style is completely different. So Ma Ying can shout in variety shows, and often directly scold people she can't get used to, but fans won't care too much, because her character is a senior in the music industry, with both strength and popularity, and she is also a straight person. ”
Pei Ningle thought thoughtfully: "Is this a character design?" ”
"Well, the so-called character setting is a term in the script of the novel, but it is also very suitable in the entertainment industry. Because every star depends on fans. It can be said that the way others look at celebrities and the impression they leave on others determines their value. Therefore, in all entertainment industry activities, we must consider how to set up people. ”
The girl pointed to her chest: "But I'm not famous at all." ”
Wang Heng: "It's good to turn around when the boat is small, and the sooner you think about this kind of thing, the better." Think about what kind of character you want to set up first, and then think about how to become popular through which channel. For example, if a serious traditional singer takes the singer route, he must participate in the official young singer selection competition, go to the top music academy, and get closer to the official. If you want to rely on your appearance, take the route of selling cuteness...... Shen Siyu signed directly with the entertainment company that year, but a better choice this year is to participate in the draft. As long as the face is more photogenic and the voice is good, it is not too difficult to quickly become popular. ”
Just when Pei Ningle was deep in thought, the prelude to the next song sounded. She hurriedly put down the sentence "I'll talk about it later" and returned to the stage.
Wang Heng looked at the singing girl, then glanced at the audience with an intoxicated face, and silently made up his mind.
"You have to make a ...... for her Idol, national girlfriend, a character who must not fall in love! ”
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More than two hours later, Pei Ningle's first part-time job at this bar came to a successful conclusion.
When Brother Tao sent Pei Ningle and Wang Heng out, he expressed his satisfaction: "Let's say okay, you will come over every night in the future, from eight o'clock to eleven o'clock in the evening, a full two hundred yuan each time." If you can't come, tell me in advance before noon, no problem, right? ”
Pei Ningle smiled extraordinarily brightly: "No problem! ”
"Then you go back, there is still something in the store, I won't send you."
Brother Tao turned around and went back.
Pei Ningle and Wang Heng walked out of the bar, and their ears suddenly quieted down. Towards midnight, the streets are much quieter than in the bars.
The girl stretched out her hand, and handed two hundred-yuan bills to Wang Heng: "Look at you, tonight's fruits of labor are not lost, right?" ”
Wang Heng: "The wealth is not exposed, put it away." ”
Pei Ningle shook his head: "I still owe you money, and I'll pay it back to you now." ”
Wang Heng refused: "You better keep it yourself." Today you only got a job, but you didn't find a house. When you get a suitable house and pay the rent, you will have to pay back the money at that time. If the rent is not enough, you will have to ask me to borrow money again. ”
"yes......"
The girl hesitated and shoved the money back into her pocket.
The two walked along the empty street for a while, and Wang Heng suddenly asked, "How did you think about the matter of the persona?" ”
Pei Ningle turned his head to stare at him, frowning slightly: "I don't want any girly characters." ”
"Huh?"
"I don't want to be a pure commodity, and I have to look at other people's opinions on what kind of clothes I wear every day. I don't want to be cute, I just want to sing, and it's a song I wrote. ”
Wang Heng deliberately threatened: "You have to think clearly, the price of this choice is likely to be that you will not be popular for the rest of your life, and you won't even be able to enter the entertainment industry, so you can only ...... in a place like a bar."
"Then I'll sing in a bar for the rest of my life!"
The girl's gaze shone under the street lamp, and there was an unquestionable resoluteness.
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