Chapter 235 Franchisees

The so-called female chasing the male compartment veil, not to mention that Esther is still a big beauty who is loved by everyone, Chen Qiang, as a man with a normal orientation, if he is indifferent to this kind of big beauty, he is really not as good as a beast.

So Chen Qiang started his first relationship after crossing over to this era, a 27-year-old uncle and an 18-year-old Lori.

Johnny Westmer did not come back to pester Esther, it is said that the playboy met another beautiful woman, who was also his third wife, and at the end of 1939, Johnny Westmer would marry his third wife, who gave Johnny Westmer three children, but in the end the two divorced.

Chen Qiang has an extra girlfriend, but the wings of his little butterfly occasionally stirred did not cause a tornado, and the wheel of history is still moving forward according to the original process.

Britain made a compromise with Japan and signed the "Arita-Kleqi Agreement", and Hu Shih must have been very depressed when he heard the news.

The Germans also made frequent moves on the Polish border, Britain and France verbally said that they wanted to protect Poland, but in fact they were expecting Germany to take action against Poland as soon as possible, and the Soviet Union would definitely not sit idly by and watch Germany occupy Poland.

In fact, however, Germany signed the "German-Soviet Non-Aggression Pact" with the Soviet Union, and the two countries secretly agreed to divide Poland.

With the intelligence systems of Britain and France, they also got relevant information, but on the issue of Germany, Britain and France always reacted slowly, and before Britain and France could discuss countermeasures, Germany had already begun to attack Poland, and World War II broke out.

In Asia, India has been making its presence wild lately. After Gandhi's comeback, the Indian National Congress Party suddenly found its backbone and launched a series of campaigns against British colonial rule in India, and Gandhi himself even wrote letters to the German Führer, which made the British lose face. Germany and Britain are already in a state of hostility, and Gandhi, as the leader of Britain's largest colony, is kneeling and licking the German Führer, isn't this a slap in the face of the British Empire!

Of course, the German Führer didn't pay much attention to Gandhi, what a bull the German Führer in 1939 was, the British king may not be in his eyes, not to mention that Gandhi was only the indigenous leader of a British colony!

The Japanese also suffered defeat at the Battle of Normenheim.

At this time, the Japanese probably thought that the Soviet Union was as weak as Britain, or that the Soviet Union was still Russia during the Russo-Japanese War, so they only sent a division to kill it with a big grin, and then hit their heads and broke their blood. Then Japan increased its troops again, sent 25,000 people, and brought more than 100 planes and 80 tanks, but it encountered a torrent of steel led by Zhukov, and the Soviet army had 500 impeachments and more than 500 aircraft, with more than 500 heavy artillery, all the way to the past, and Japan directly GG.

The Soviet Union also tried to win a quick victory, and in this battle it consumed 30,000 tons of artillery shells alone, while the Japanese used only 2,000 tons of all their strategic materials. Of course, the materials saved by the Japanese were exchanged for the lives of more than 10,000 soldiers. And the Soviet Union's way of playing without money really frightened the Japanese, who knew that the Soviet Union was not easy to mess with, so they did not continue to extend their sphere of influence to the north.

Domestically, there is good news that the Yunnan-Burma Highway has finally been opened.

This highway was originally built to transport strategic materials to Chongqing, at that time, in addition to the Yunnan-Burma Highway, there was also a Yunnan-Vietnam Highway, the Yunnan-Vietnam Highway was built by French colonists in the 18th century, and later the Japanese attacked Vietnam, the Yunnan-Vietnam Highway was blocked, and the Yunnan-Burma Highway became the only lifeline to send supplies to China.

……

The pace of war in Europe is getting closer and closer, and the United States is still the same, running and dancing like horses.

At this time, Americans were mainly talking about a topical movie, and this movie was "The Wizard of Oz".

Needless to say, the status of "The Wizard of Oz" in history is that in the future, Americans will evaluate the most influential film works in film history, such as "The Godfather" and "Jaws" ranked thirteenth and fourteenth respectively, and "Star Wars", which was praised to the sky, was only second in the end, and "The Wizard of Oz" ranked first.

People in the future may only know that "The Wizard of Oz" is a great movie, but Chen Qiang, who was in 1939, can deeply feel the influence of "The Wizard of Oz" in the United States. In his spare time, almost everyone talks about "The Wizard of Oz", and Chen Qiang's gym has recently lost 20% of its members, and it is said that they all go to the theater to watch "The Wizard of Oz".

Esther also pestered Chen Qiang and went to the theater to watch "The Wizard of Oz", to be honest, Chen Qiang didn't feel anything about it, after all, he had experienced the baptism of various special effects blockbusters in later generations, what fantasy world had he never seen? Esther, however, was amazed and fascinated by the world described in The Wizard of Oz.

……

In the office, Chen Qiang held a pen and paper, calculating the cost of opening a branch.

Although the gym has only been open for a few months, Chen Qiang has already begun to plan to open a branch. The profit of opening a gym is too big, wouldn't it be a fool not to make money if you don't make it!

The gym is originally a regional service place, and in general, customers who come to the gym either live or work nearby, and no one will walk a hundred and eighty miles just to do an hour or two of fitness.

It can be said that Chen Qiang's gym has basically reached a saturated state, and the growth of new customers has been very slow, so it is necessary for Chen Qiang to expand his business and open a branch in other areas to attract more customers.

After a long time, looking at the numbers he calculated, Chen Qiang sighed lightly: "The money in hand is not enough, mainly because I invested too much in spinning a spin bike a few days ago, and now I have the funds to open a small gym is a little reluctant." ”

The result of the calculation made Chen Qiang a little depressed, according to his current situation, I am afraid that he will have to sell courses for a few months before he can open a branch.

In fact, Chen Qiang should be satisfied with being able to make so much money in such a short period of time, but the people's hearts are not enough, no one will think that there is little money, especially the profits of the gym are too big, which makes Chen Qiang feel as if there is a pile of money in front of him, but his pocket can't fit it.

At this moment, there was a knock on the door, and a fitness coach under Chen Qiang pushed the door in.

"Chen, there's a Mr. Smith out there who wants to see you. He doesn't look like he's a customer. The fitness trainer spoke.

"Okay, I'll get out right away." Chen Qiang put down the pen and paper, and then walked out.

The man named Smith was a tall white man, he was more than 1.9 meters tall and looked very strong.

After the two introduced each other, Chen Qiang led Smith to his office, and then Chen Qiang asked, "Mr. Smith, you came to me, I don't know what is the matter?" ”

"Mr. Chen, I'll just say it, I plan to open a gym, so I need to order some fitness equipment, I'm very interested in your fitness equipment here, I heard that these fitness equipment are designed by you personally, so I hope to get your authorization, let me customize the same fitness equipment." Smith spoke.

In this era, the fitness equipment in the United States was mainly produced by the Jander company, and Chen Qiang also designed the fitness equipment himself because he didn't like the products of the Jander company. In comparison, the fitness equipment designed by Chen Qiang is of course better, but Chen Qiang does not have the capital to open a factory that produces fitness equipment.

Now this smith obviously took a fancy to the fitness equipment designed by Chen Qiang, so he came to the door, hoping to get Chen Qiang's authorization.

If, according to the standards of the United States in later generations, learning other people's advanced technology was also regarded as "stealing", then the United States could be regarded as the biggest "thief" in the 20th century, and during the period of great industrial development in the United States, they "stole" countless technologies from Britain, France, and Germany. That's why some people on the Internet say that white skins are double standards, and when the United States learns other people's technology, it is learning, and when China learns other people's technology, it becomes "stealing".

In those days, what patents and intellectual property protection did not exist. Many inventions are "copycated", and for inventors, they either cooperate with capitalists to produce their own inventions, or they open their own companies and produce their own inventions. For example, Edison, in addition to being an inventor, was also the founder of General Electric, which was the first to produce Edison's inventions.

And the Swedish doctor Gustav Jander, who invented fitness equipment, eventually opened a fitness equipment company and sold the fitness equipment he invented all over the world.

At that time, many inventors did not engage in invention and creation to make money, some people did not care about patents at all in order to promote their inventions, and if someone produced their inventions and let their inventions be used by more people, it was the best reward for inventors.

So even if others directly copy and produce the fitness equipment invented by Chen Qiang without asking Chen Qiang's consent, Chen Qiang has nothing to do. This smith came to ask Chen Qiang for authorization, which is already a very gentlemanly approach, and under normal circumstances, this is just a formality, and Chen Qiang, as the inventor, will definitely agree.

It's like Chen Qiang going to Joseph Pilates in the hope of getting Joseph Pilates' authorization to run Pilates classes in the gym. Instead of asking for any royalties, Joseph Pilates enthusiastically came to teach.

Of course, this is also related to the fact that the awareness of patent protection was not strong in that era, and the law of patent protection was not perfect. But the most important thing is that those who are engaged in invention and creation do not invent in the first place to obtain huge patent fees for inventions, but many of them really invent to change people's lives. When a person thinks that what they are doing is pursuing a dream, or that they are doing something great, it seems too cheap to talk about money.

In the face of Smith's request, Chen Qiang had a bold idea in his heart, so Chen Qiang asked, "Mr. Smith, where are you going to open the gym?" ”

"Mr. Chen, don't worry, my gym will be opened in Brooklyn, far away from you, and it will definitely not affect your business here." Smith hurriedly said.

"Do you have a name for your gym?" Chen Qiang asked again.

"I've thought about a few, but it's not finalized yet." Smith replied.

"What do you think of the name 'Chen Qiang Fitness'?" Chen Qiang asked with a smile.

Smith was stunned: "Mr. Chen, I don't quite understand what you mean. ”

"Mr. Smith, if you will, I would like to invite you as my franchisee." Chen Qiang replied.

Smith was still confused, as if he didn't understand what Chen Qiang said at all.

"That's right, Mr. Smith, I plan to develop 'Chen Qiang Fitness' into a chain brand." Chen Qiang explained.

"Franchisees? Franchise? Smith asked, he was still confused, and he didn't understand what Chen Qiang meant.

New York had its first chain stores as early as 1859, mainly for tea, and by 1880 there were more than 100 branches.

Before the 50s, the chain business model in the United States was only used for the distribution network, such as the Singer Sewing Machine Company, which used the chain distribution network to dominate the American market. Later, those brands of household consumer goods also learned this model, such as General Electric selling TV sets and Ford selling cars, both of which first laid out the distribution network and then sold the goods.

Until the 50s, McDonald's and KFC applied chain management to the food industry, and many well-known fast food brands appeared in the United States since then; Later, Wal-Mart's model extended the chain operation to the entire retail industry. In the 70s, the Japanese learned the essence of chain management, and today you can find Japanese chain brands in many cities.

However, before the 21st century, the chain operation was mainly developed in the retail industry and the catering industry, and the chain operation model of the service industry appeared relatively late, and the scale only gradually appeared after the 21st century.

In 1939, the chain operation was still in the initial stage of product sales network, and as for the chain operation model of the service industry, there was not even a shadow. So when Chen Qiang proposed "franchisee" and "chain operation", Smith didn't understand what Chen Qiang was going to say.

Chen Qiang had no choice but to patiently explain to Smith.

"Mr. Smith, after you become my franchisee, you can use the brand of 'Chen Qiang Fitness'; I can provide you with fitness equipment at a reasonable price, and guarantee that it is exactly the same as my here; in addition, all my courses here, if you want, can be opened; if your coaches don't know how to teach, I can give them professional training and teach them how to teach."

The amount of information revealed by Chen Qiang was a bit large, and Smith thought about it for a long time, and then he understood a little, only to hear him ask with a look of surprise: "Mr. Chen, do you mean, I can also open your courses here?" ”

"Of course, as long as you become my franchisee! And I'll also provide you with a dedicated training service. Chen Qiang replied.

"Great!" Smith shouted excitedly.

Smith has also done investigations, and he knows that Chen Qiang is here, and the most profitable ones are those courses. Those novel courses are Chen Qiang's core business here, and others can't learn them for the time being, so Smith didn't have the idea of playing these courses. Now that Chen Qiang has offered to help Smith open a fitness class, this is equivalent to sending Smith a hen that lays eggs, how could Smith be unhappy.

Chen Qiang continued: "If you become my franchisee, I will have new fitness equipment here in the future, or you can use it if I have new courses." Next, my gym will have a series of promotional activities, such as advertising in some big media, if you become my franchisee, you will also enjoy the benefits of advertising. ”

"Mr. Chen, is this joining to make my gym your branch?" Smith asked.

"Of course not!" Chen Qiang shook his head, and then said: "Your gym is still your gym, I will not interfere with your operation, I will only provide you with guidance on fitness techniques." ”

At this time, Smith had been fooled by Chen Qiang, and just those fitness classes made Smith lose his ability to think, and Smith had a feeling of pie falling from the sky on him.

"Okay, I'll join!" Smith spoke.

"Mr. Smith, I haven't finished my words yet, you still have to pay me some franchise fees to join my brand. Of course, this franchise fee will not be too high, and it is absolutely insignificant compared to the profit you make. Chen Qiang said.

"I understand, it's the equivalent of paying your tuition." Smith nodded, he also knew that there was no free lunch in the world, and Chen Qiang was not engaged in charity, with such good conditions, it was normal to charge for such a good condition, if Chen Qiang had nothing to do, Smith would be worried about whether Chen Qiang had any conspiracy. Since Chen Qiang talked about collecting money, Smith was really relieved.

At this time, Smith had already decided that as long as the franchise fee asked by Chen Qiang was not too high, he was willing to pay this money.

……

Of course, the franchise fee that Chen Qiang wants will not be very high.

Collecting franchisees is a long stream, anyway, franchisees have to pay franchise fees every year, if they charge more franchisees, Chen Qiang doesn't have to do anything, he can lie down and make money.

There are two types of franchisees, one is the close type, large foreign chain companies, such as McDonald's, KFC, are this way of joining, close franchisees, to strictly copy the business model stipulated by the headquarters, including layout, production standards, sales, purchases, organizations, services, training, etc. In addition to paying the first installment of the franchise fee, the franchisee must also pay a certain percentage of the management fee on a regular basis, and at the same time can enjoy all the resources of the successful headquarters, and the headquarters is perfectly copied to ensure the profits of the franchisee. Legally, the business entity often belongs to the brand headquarters.

The other is the loose type, in the future most of China's food, automobile, pharmaceutical, and service industries, are loose franchise, this is a kind of investment franchise, the headquarters will provide franchisees with services such as entrepreneurial programs, tracking feedback, etc., and in fact, this model is equivalent to selling the franchise right of the brand, in law, the main body of this franchise or the franchisee himself.

Chen Qiang wants to do a close franchise, after all, it is more conducive to mastering the franchisee, and the profit will be greater.

Recruiting franchisees can only earn franchise fees and management fees, and if you just recruit a franchisee, you will definitely not be as profitable as opening a chain store. But recruiting franchisees is a matter of winning by quantity. If Chen Qiang opens his own branch, he has to invest a lot of costs and be responsible for management, but if he recruits franchisees, instead of investing, he can also earn a franchise fee.

And this franchise model is also a method of rapid expansion, if Chen Qiang opens his own branches, can he open gyms all over New York in the Year of the Monkey? But if you can recruit hundreds of franchisees, then the name of "Chen Qiang Fitness" can resound throughout the United States. At that time, just the trademark "Chen Qiang Fitness" can also be worth a lot of money.

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