Chapter 4: The Art of Selling Newspapers
In the following time, Chen Qiang used various methods to run, but the completion rate of the task was still 0%.
Chen Qiang was 100% sure that the distance he ran was definitely far more than 10,000 meters, but the 0% task completion told him that he ran in vain!
Chen Qiang was a little discouraged, since the completion of the task did not increase at all, he did not continue to run, but wandered around this area.
One by one, the stadiums went down, and Chen Qiang was basically familiar with this area, but without points, he couldn't enter any stadium.
All stadiums were closed, and every time he pushed the door, the cold voice would always remind him that he didn't have enough points to use.
"What the hell is this place!" Chen Qiang was a little depressed, he reluctantly returned to the sign in the middle, and then saw one of the signs indicating that the direction was the exit.
"Exit, are you leaving here?" Chen Qiang walked down that direction, and then saw a road sign with "Exit" written on it, pointing to an empty road,
Chen Qiang walked down this road.
Suddenly, Chen Qiang opened his eyes and found that he was still in the grass hut, which was still the old Shanghai.
"It's a dream, it turns out that those stadiums are a dream! What a strange dream, it feels so real, it's like being there! ”
Chen Qiang let out a long sigh, how much he hoped, the grass shed in front of him was also a dream, he didn't want to stay in this era of war and chaos, he wanted to return to the future, back to his own time.
After a long time, there was a rooster crowing outside, and when dawn came, Chen Qiang knew that it was time for him to set off to meet the first day of his newsboy career.
He took out the money, walked out of the straw shed, walked on the road, passed by the steamed bun shop, and ate a bowl of boiled noodles by the way.
Although the world has not been peaceful in recent years, there have been no major natural disasters in recent years, and as long as there are no military disasters, the grain is basically a bumper harvest. The poor people still can't eat enough, and in big cities like Shanghai, food is still given priority. In addition, the large-scale influx of European and American goods formed a competition with each other, and a price war was fought in order to seize the market, so the prices in Shanghai in the late twenties were not too expensive.
In the old Shanghai in 1929, ordinary rice was 14 yuan a stone, and the flour was 3 pieces of 3 a pack, a bag of flour was about 45 catties, and after the flour was made into cut noodles, it was sold for 7 cents a catty.
After eating the noodles, Chen Qiang trotted all the way to Chen Ruji in Anli to buy today's newspaper.
The newspapers in old Shanghai were all middlemen who made the difference, and this middleman was the newspaper agency.
The newspaper or printing house prints the newspaper and sends it to the newspaper office, which then sells it.
In addition to delivering newspapers, newspaper delivery agencies also sell newspapers to retailers. To put it simply, a newspaper publisher is a big newspaper seller, while a newsstand or newsboy is a small newspaper seller, and a small newspaper seller cannot get goods directly from the newspaper office, but can only buy newspapers from the big newspaper sellers. It's a bit like a relationship between primary and secondary distributors.
The Shanghai Municipal Government at that time may not have known how many newspaper offices there were in old Shanghai, but the Japanese did. According to the investigation report of Kojiro Sada, the head of the investigation division of the Manchurian Railway in Japan, there were about 30 newspaper offices in the old Shanghai Lord, and each of them had their own territory and did not invade each other.
Among them, the more important ones are Chen Ruji in Lai'anli, Zhonggenji near the West Gate, and Zheng Sanji in Gongyuli, etc., all of which are time-honored newspapers in old Shanghai, which have existed for decades, and some have even been passed down from father to son for two or three generations.
The newspaper office that Chen Qiang went to was Chen Ruji, who came to Anli.
Chen Ruji should be regarded as the largest newspaper office in old Shanghai at that time, they had two large sorting warehouses, where you can not only find all the newspapers in Shanghai, but also find "Ta Kung Pao" in Tianjin, "World Journal" in Beiping, "Republic of China Daily" in Guangzhou and other newspapers in other cities.
Chen Qiang had been a newsboy for a long time, and he was familiar with Chen Ruji's buddies, and after coming to Chen Ruji's sorting warehouse, he quickly picked seven or eight kinds of newspapers.
Walking out of the newspaper office with a heavy newspaper on his back, Chen Qiang suddenly felt a little weak, he secretly touched his pocket, the only piece of ocean has become a newspaper on his body, and now there is only some food money left in his pocket, which is about enough for three meals, if these newspapers can't be sold, he will be hungry the next day.
There is a lot of ocean, but in fact, I don't buy many newspapers.
Taking the most famous "Declaration" as an example, when the "Declaration" was just opened in the 11th year of Tongzhi, the retail price per copy was 8 cents, and in the fourth year of Guangxu it rose to 10 wen per copy, and in the 25th year of Guangxu it rose to 12 wen per copy, and the retail price in the 32nd year of Guangxu was one cent and 4 cents, and in the first year of Xuantong it was two cents, and in the third year of Xuantong it became three cents, and in 1926, it had risen to four cents a piece.
Of course, these four cents are the retail price of the "declaration", and the newspaper publishers generally take the goods at 5 or 6 percent off the retail price, and sell them to newsstands or newsboys at 75 or 80 percent. According to the calculation of 20% off, Chen Qiang needs to spend 3 cents and 2 cents to buy a copy of "Declaration", and he can earn 8 cents by selling a copy for 4 cents.
One ocean is one dollar, and if you use it all to purchase the declaration, you can only buy 31 copies of the "declaration".
However, "Declaration" was the most expensive newspaper in the country at that time, and the number of copies was also the largest. At that time, the price of another major newspaper in Shanghai, "Xinbao", was 36 cents, and other newspapers such as "Shibao" and "Shibao Xinbao" were much cheaper, and the price of tabloids such as "Jingbao", which was published only once a few days, was even cheaper.
Chen Qiang roughly calculated in his heart that if all these newspapers could be sold, he would be able to earn three cents after excluding the cost.
Three cents is more than enough for a day's meal, and there can even be a dime leftover, of course, it is impossible to eat meat with this money. According to the price of Shanghai at that time, a fresh egg was sold for two cents and six cents, and the tea egg sold at the street stall cost five cents a piece, and Chen Qiang was reluctant to spend one-sixth of his day's income to eat a tea egg.
"It's so poor that I can't even afford to eat tea eggs." Chen Qiang complained about the stalk of "tea eggs" in his heart.
Then he left Chen Ruji and ran briskly in the direction of the train station, and when he encountered a crowded place, he would shout twice to try his luck by shouting "selling newspapers".
……
Being a newsboy is also a science, under normal circumstances, if you want to sell something, you naturally have to find a place with a lot of people, and the more prosperous the place, the easier it is to sell things.
However, newspapers can only be understood by knowing words, and in old China, the majority of people were illiterate, and people who could not read big characters would definitely not buy newspapers to read. Although there are a lot of people gathered in some places, there are few literate people, and it is no problem to sell soy milk, baked cakes, and baked sweet potatoes, and no one will buy newspapers.
"Where do I sell newspapers?" Chen Qiang looked at the sky and decided to try his luck near the train station.
In the twenties, train tickets were also quite expensive for ordinary people, and those who could afford to take the train were certainly not poor people, and nine times out of ten they were also "cultural people" who read and write.
For example, the writer Wu Yu went from Beijing to Shanghai to visit his daughter, and the train ticket cost a total of 50 yuan, which is equivalent to two or three months' salary for an ordinary worker. By today's standards, an average worker's salary of two or three months would be enough to join a European or American tour group, whereas at the time it was enough for a train ticket from Beijing to Shanghai.
There is also more than one railway station in old Shanghai, and the oldest of them is the old North Railway Station. The building that is now the Shanghai Railway Museum is the station of the Old North Railway Station. Taking the Shanghai-Nanjing Line to Nanjing is to take a train here, and the North Railway Station is also the most prosperous railway station in old Shanghai.
The starting point of the Shanghai-Hangzhou Railway is the Shanghai South Railway Station, to Hangzhou to take the train here, the prosperity of the South Railway Station is second only to the North Railway Station, and later in the Battle of Songhu, the South Railway Station was blown up by the Japanese.
There were two West Railway Station in old Shanghai, one was located in Putuo District, and the other was the current Zhongshan Park Station of the subway, both of which were small stations at that time, and there were not many people.
Chen Qiang's destination was the Old North Railway Station, the most prosperous area outside the old Shanghai Concession.
However, Chen Qiang couldn't enter the station, and he couldn't even go to the square in front of the station, so he could only sell newspapers around the train station.
Because there are newspaper sellers in this railway station, and there are also newsstands in front of the railway station, and they all pay the "management fee" to the railway station, to put it bluntly, this is someone's territory, if Chen Qiang dares to sell newspapers, he will be kicked out, not to mention, maybe he will be beaten.
Just like taking the train now, there are also kiosks in the train station, there are also people pushing carts to sell food and beverages on the train, and there are special box lunches on the high-speed train, and these outside vendors can't get in. If you go to the high-speed rail to dominate the seat, people may not dare to do anything to you, but if you dare to sell boxed lunches on the high-speed rail without permission, the police will definitely arrest you.
So Chen Qiang could only trot all the way around the train station, specifically looking for some crowded places to shout.
"Sell newspapers, sell newspapers!" Chen Qiang shouted in the crowd.
"Xiao Qisan, what's new in the newspaper today?" A man in a long shirt asked.
Chen Qiang didn't care about the title of "Little Deflated Three", if he could sell a newspaper, it didn't matter if he was called "Little Deflated Three". People who can't solve the problem of food and clothing can only lose their dignity to fill their stomachs.
He looked at the man in the long shirt and felt that the other party should be a person who could buy newspapers, so he asked, "Sir, there is news about the Northeast and Middle East Railway here, do you want to see it?" ”
At this time, the Soviet Union had just severed diplomatic relations with the Republic of China, and the smell of gunpowder between the Soviet Union and the Northeast Army was getting stronger and stronger, and it looked like a fight was about to start. Therefore, major newspapers will focus on reporting this kind of news.
Chen Qiang didn't know much about this history, and he only knew what happened when he read the newspaper.
The man in the long shirt waved his hand: "I don't want to look at domestic things, I'm upset when I see it, is there anything new in foreign countries?" ”
"Yes, the U.S. stock market has risen sharply." Chen Qiang opened his mouth and replied, which is also what he had just read from the newspaper.
The U.S. stock market did rise sharply in 1929, with the index of industrial production doubling from 1921. But it was a precursor to a stock market crash, and it won't be long before the worst Great Depression in history is approaching, and you'll have to queue up to jump from the top of the Empire State Building.
It's just that the man in the long shirt is still not satisfied with the news, and he said: "I haven't bought U.S. stocks, what does it matter to me whether they go up or not?" Anything else? I want to hear something good! ”
"This person is interesting, if he wants to watch foreign news, it has to be a good thing, and it doesn't matter if a foreigner's business is given to you, so what good and bad things can be divided?" Chen Qiang muttered in his heart, but he couldn't say that.
He thought about the headline of today's newspaper, and then asked: "Japanese Prime Minister Yoshiichi Tanaka is seriously ill and may not live long, is this good news?" ”
The man in the long shirt was obviously very interested in this, and his face showed a hint of satisfaction, and then he said, "I want this, give me a copy!" ”
At this time, Tanaka Yoshiichi had already been removed from the post of prime minister by the emperor because of his inconsistent interpretation of the Huanggutun incident, when in fact it was only an excuse. Yoshiichi Tanaka upset the political balance in Japan, and the emperor and the elder forces had long been dissatisfied with him, so they found an excuse to oust him from power.
In his attitude toward China, Yoshiichi Tanaka was also a staunch aggressor, and the notorious "21 Articles" were planned behind the scenes by Yoshiichi Tanaka, then deputy chief of staff. Sending troops to Jinan created the appalling "Jinan Massacre", which was also the handiwork of Yoshiichi Tanaka. In addition, the strategy of "Manchurian and Mongolian separation" that Japanese imperialism has been pursuing was also formulated by Yoshiichi Tanaka.
For the Chinese, Yoshiichi Tanaka is both an aggressor and an executioner, and his serious illness is really good news.
I saw Chen Qiang take out a copy of the "Declaration", hand it to the man, and at the same time said, "Thank you, sir, four cents." ”
The man in the long shirt was also generous, and directly gave Chen Qiang five cents: "Don't look for it, the rest will reward you!" ”
sold a newspaper and got a penny reward, Chen Qiang was happy in his heart. In the distance, another young newsboy cast an envious look.
Putting the five cents in his pocket, Chen Qiang couldn't help but sigh in his heart: "Sure enough, knowledge is power!" If you don't know what is written in this newspaper, I am afraid that you will not be able to sell this newspaper. ”
This is where the importance of literacy comes in. If a newsboy is illiterate, he will not be able to introduce the contents of the newspaper to customers, which is tantamount to "blindly selling the newspaper" without any sales pitch.
Just like the shopping guide in the shopping mall now, he will always talk to the customers and "chatter" non-stop, sell goods to customers, and sell more, how many will meet those customers who have soft ears, and they will definitely sell the goods.
But if the seller doesn't shout anything, just sit there and wait for the money, the business will definitely not be good.
The aroma of wine is still afraid of deep alleys!
In fact, the news that Chen Qiang just said, whether it is the Zhongdong Road incident, the sharp rise in the US stock market, or the serious illness of Yoshiichi Tanaka, are all the contents of the "Declaration". In the 1929 "Declaration", a newspaper had as few as seven large sheets and as many as nine large sheets, and there would be a lot of content in addition to advertisements. After 1931, the "Declaration" entered its peak, and a maximum of 12 large sheets were issued in a single issue.
In other words, Chen Qiang introduced it for a long time, but he was actually promoting this "Declaration". No matter what the customer wants to see, they buy the "declaration".
Why Declaration? Because the "declaration" is expensive. For four cents a piece, Chen Qiang can earn eight cents, and other newspapers have low retail prices, so naturally they do not have such high profits.
Chen Qiang was a well-known physical education professor in his last life, although he was not proficient in other industries, but as a later generation, he still has the insight to be nearly a century ahead. And he has been a sports commentator, and he can speak well, and it is more than enough to be a newsboy to promote a newspaper. So before noon, two-thirds of his newspapers were sold.
"At this rate, it will be sold out before three o'clock in the afternoon." Chen Qiang thought optimistically.
"Newspaper sellers, get a newspaper!" A voice sounded from behind, and at the door of a teahouse in the distance, the guy was greeting him.
The tea house guy has a meager income, and he is certainly not a person who has the money to read the newspaper, and nine times out of ten the guests who drink tea in the tea house want to read the newspaper, and then let the guy buy the newspaper.
Chen Qiang pondered that the teahouse guy didn't say what newspaper he wanted, which showed that the guests might just read the newspaper to kill time and didn't care about the content of the newspaper. Moreover, an ordinary teahouse guy may not even know a word, and the customers do not expect him to buy the newspaper he is interested in.
"The guests don't pick, the teahouse guys don't understand, it's so blind! Definitely for the most expensive! It's a pity that my "Declaration" is sold out. Chen Qiang had no choice but to take out a copy of The News.
"Four cents." Chen Qiang said.
In fact, the retail price of the "News" is three cents and six cents, but Chen Qiang believes that the people in the teahouse do not read the newspaper on weekdays, and they can't distinguish between the "Declaration" and the "News", so he simply sells the "News" with three cents and six cents as a "Declaration" for four cents.
This kind of teahouse guy who came out to buy newspapers got the guest's money in advance and then came out to buy things, and the guest categorically would not let the teahouse guy advance the money first. In this case, the guy buys the newspaper, and the guest won't let the guy find the money back.
The people who go to the teahouse to eat tea are decent people, and let the guys go to buy newspapers and get the money back, which is too cheap, and they lose their identity, and they can't hang on their face. So the rest of buying the newspaper naturally became the reward money for the guys, and Chen Qiang felt that he wanted a high price, but he was only getting a piece of the reward.
Sure enough, the guy in the teahouse didn't make a counteroffer, and directly handed over five cents, and then asked Chen Qiang to find a penny, and happily took the "News" back to pay the errand.
Chen Qiang felt that he had cheated other people's four cents, and he was so weak-hearted!
So Chen Qiang immediately turned around and trotted away all the way, so as not to trouble the teahouse guys.
didn't run a few steps, and the cold voice suddenly sounded in Chen Qiang's mind.
"Mission, run 10,000 meters, complete! Get a mission reward, 100 points. ”
"My goodness!" Chen Qiang was startled by this sudden sound and stopped suddenly.
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