"The restaurant hasn't opened yet, please come back later." McGonagall listened to the knock at the door and said without looking back.

"Mr. McGonagall, it's me, and I'd like to ask you something." Gloria's voice rang out outside the door.

"Miss Gloria?" McGonagall opened the door and looked at Gloria standing outside the door, a little surprised and confused.

"I'm so sorry to bother you so early." Gloria said to McGonagall a little apologetically, then lifted the drawing in her hand a little up, and said, "Because I have some questions for Mr. McGonagall on the drawing, you will be very busy after the business starts in a while, so I came over early, I don't know if you are free now." ”

"Come in, as a collaborator, of course you can ask any questions." McGonagall smiled and nodded, opening the door wide, and leaning sideways to let Gloria in.

"Thank you." Gloria's face was overjoyed, and the smile on her face made her feel much more at ease, and she walked into the restaurant with the rabbit in her arms.

"I wonder what Miss Gloria has to say about the drawings? Is it because the labeling is not clear enough for the tailor to make it? McGonagall asked as she closed the door softly, looked at Gloria and smiled.

"No, sir's labeling is very standard, and the tailor can understand it, but these two clothes are ......" Gloria pulled out the drawings of the two dresses from the paper bag, and looked at McGonagall's face was slightly red, biting her lip, but she didn't know what to say the words later.

McGonagall looked at the two one-shoulder dresses and backless gowns, and then looked at Gloria's expression, and said with a smile, "Miss Gloria thinks these two dresses are too revealing and open, right?" ”

"No, in my opinion, both dresses are gorgeous and beautiful, I have never seen such a beautiful dress. But ......" Gloria hurriedly waved her hand, but said with some hesitation: "These two dresses may not be easy for most girls to wear out, so there may be some problems in sales...... And we only have twenty days left on the deadline, and these three outfits are the only chance. ”

"So, you're here today to ask me to revise the drawings and change these two dresses to a normal look." McGonagall asked calmly as she looked into Gloria's eyes.

"I respect Mr. McGonagall's opinion, but I am also responsible for the staff of the Delan Fabrics store." Gloria looked into McGonagall's eyes, feeling a little flustered.

"Miss Gloria, I appreciate your wild ideas, ready-to-wear sales are a forward-thinking idea that can change the garment industry in Nolan." McGonagall looked at Gloria and asked with a smile, "But, I'm going to ask you a question now, if there were two identical clothes, one tailor could tailor you to make the most perfect fit to your figure in every way, and the other you could only choose between a few sizes, maybe it would be big or small, which one would you choose?" ”

"I'll choose the one that fits my body better." Gloria thought for a moment and said.

"In that case, why do you think that if you make clothes in batches from styles that everyone can usually see, countless people will come to your door after twenty days, snapping up your clothes, and letting you survive the loss?" McGonagall then asked rhetorically.

Gloria's eyes widened as she watched McGonagall's eyes widen.

"I suggest that you make a high-quality dress, the quantity does not have to be large, and the maximum number of fabrics of each color is four, because the positioning consumer group of this dress is the aristocratic ladies at the same level as you, they are more in pursuit of beauty and quality, and the price is just a number for them, so the price must be expensive, so as to match their temperament.

And the best way to get them interested in this dress is naturally for someone to wear it for them, for example, at a certain ball, a beautiful lady appeared in a beautiful backless dress, and amazed the audience, so that all women would wonder where such a beautiful dress came from. McGonagall continued.

Gloria's eyes grew brighter and brighter.

And the positioning of this one-line off-the-shoulder dress is slightly more middle-class, but the price should not be set too low, belonging to the kind of middle-class husband, gritting his teeth will buy a piece for his wife, this is a very wonderful price range, but it has a very high attraction, so you can go and stock up. They don't have to worry too much about the people sitting in the same dress at the same party, and this dress is enough to make them stand out from their peers. McGonagall pointed to another dress and continued.

Gloria nodded vigorously, looking at McGonagall with tiny stars twinkling in her eyes.

I thought that Mr. McGonagall was just a good chef with design clothes, but I didn't expect that when it came to the truth of business and customer psychology, it turned out to be such a head-to-head way, completely subverting her imagination of the concept of business, this feeling was not felt by Mars, she could only think of her grandfather, the legend who redefined the business of the city of chaos.

She could feel that what McGonagall was saying to her now would have a profound effect on her in the future, and a door seemed to be slowly opening towards her.

"The last chiffon skirt is a light luxury route, which can be bought by women who save money by themselves, and can be worn every day or at a party, the price is slightly lower than the previous two, but it is also necessary to do a good job in quality control, because this level of clothing is a very important customer group in the future. However, compared with the common skirts on the market, this chiffon skirt is not too obvious, so the most important thing is the joint effect of the first two skirts, at this time, the concept of the brand is very important. McGonagall continued.

"Brand?" Gloria looked at McGonagall with some confusion.

"The so-called brand is a set of specific features, benefits and services that the seller provides to the buyer for a long time, which is actually a relatively abstract thing. Just like when we talk about the bank, the first thing that comes to mind is definitely Buffett's bank, this is the so-called brand effect, and the benefits of the brand effect are very obvious, more and more people will deposit money in the bank because of the four money of "Buffett bank", which will bring greater benefits to Buffett bank, "Warren Buffett" is the brand of this bank. McGonagall explained.

"So, what Mr. means is to make the Delan Fabric Shop a brand, and then customers will buy other clothes because of the reputation of the Delan Fabric Shop, even if those clothes are not much different from the other clothes on the market, they will still choose the clothes of the Delan Fabric Shop. Is that the case? Gloria looked at McGonagall thoughtfully, her eyes brightening.

"It can be understood in this way, but I personally suggest removing the last three words, 'Dailan' is an elegant name, and after adding the three words 'fabric shop', it looks a bit rustic, the brand is like a human face, and the details are equally important." McGonagall nodded, pleased with Gloria's ability to understand, but still worth scrutinizing in the details.

"I see, thank you, Mr. McGonagall." Gloria bowed deeply to McGonagall, put away the drawings on the table, and left.

"Maybe she can become a new generation of clothing queens, this basket of eggs, I hope she can grow faster." McGonagall watched as Gloria disappeared into the doorway, and turned and went into the kitchen.