"Coupon issued! Coupon! In addition, the discounts on the PC platform and the switch platform itself are also put together. ”

After Yang Chen sighed about the good brothers in the industry, Yang Chen soon communicated with the marketing and operation side of Nebulas Games.

But then thinking of something, Yang Chen hurriedly said: "By the way, The Legend of Zelda: Breath of the Wild is not included in the discount. ”

It's not because of the fact that the benefits don't give players benefits, but Yang Chen is not a novice in the game industry, and he also has a deep understanding of the saying that he doesn't suffer from widowhood but unevenness.

If you include The Legend of Zelda: Breath of the Wild, you can maximize the benefits and increase the sales of the game itself.

But the timing is not right, on the one hand, the quality of the game itself, Yang Chen also believes that it can impress players without relying on discounts, on the other hand, it is also the most important, if you do this, it will obviously be a fierce backstab for players who have purchased it before.

It is estimated that when the time comes, the next hot search will be Nebula Games.

For Nebulas Games' own platform and the platform on Switch, the comparison directly sends players a discount coupon, which can directly give 6% off the games in their shopping carts, and if the game itself is still on discount, it can be stacked.

The only limit is a maximum of 1,200 yuan in the shopping cart, or a maximum of six games.

After Yang Chen released the relevant welfare news with the operation team, he immediately attracted the attention of the players.

"! I just bought the switch for "The Legend of Zelda: Breath of the Wild", and this suddenly came with a set of discounts and 6% discount codes? ”

"I read it wrong! Mr. Yang, you even have to rub this kind of heat! To this, I can only say GKD! ”

"Discount, and then there's a 6% off cart? Fold and fold, this is no longer an ordinary fracture, this is a comminuted fracture! ”

"Actually, I don't really want to be a spiritual shareholder, but now I want to say that Nebulas Games should not go bankrupt at a loss!"

"Red Dead Redemption, Warcraft, Call of Duty: Modern Warfare, The Elder Scrolls Online, Skyrim, and Metal Gear Solid: Phantom Pain all combined with a discount code of less than 600, too Nima incense!"

"However, the discount code for Switch can only be used on the official digital store, not on the physical cassette."

"If you return to blood, it feels better to have a physical cassette, but if you are not ready to sell second-hand, this discount and discount code are combined, isn't it fragrant?"

As it turned out, as a player, there was no perseverance to resist the green % discount symbol, and along with the discount day of Nebula Games, the original game sales increased a lot.

As for the loss of such a thing, it does not exist, it can only be less profit and no loss.

And the players who want to buy have basically already bought it, and the rest are basically in a state of hesitation, and the discount is to let the hesitant players jump into the pit.

After all, there is such a thing as buying a game, and if you have the first time, you will have a second time.

Not only Yang Chen and Nebula Games, but also NetDragon and the Big Three almost all carried out discount promotions at the first time.

However, Tenghua and Phoenix Games don't have much idea with game manufacturers such as Jiasheng, and they are purely keeping up with the trend and selling well.

But NetDragon's promotion is more entangled, whether to put "City in the Sky" in the promotional price.

You say let's put it, in fact, this game sold quite well before; But everything changed after Nebula Games' The Legend of Zelda: Breath of the Wild came out.

But you said you want to put it, and you can definitely promote sales, but the reputation is gone! Isn't this the player before the backstab?

After thinking about it carefully, the operation department of "City in the Sky" decided on one thing, that is, otherwise "City in the Sky" would participate in the promotion.

They don't believe it, as a Switch exclusive game, are there really so many players who buy a Switch for this "The Legend of Zelda: Breath of the Wild"?

Although this game is really excellent no.

Yang Chen didn't know what everyone in NetDragon's internal operation department of "City in the Sky" thought, and if he knew, Yang Chen could only nod at them with a smile on his face and said: Yes!

If it was because of the game platform before, although "The Legend of Zelda: Breath of the Wild" was good enough, it would at most make some people directly decide to buy the switch, some people chose to wait and see, and some people had no intention of buying.

But under the temptation of various discounts on the price of the switch itself, as well as the temptation of discounts and discount codes, it can be said that many players who were hesitant before chose to get on the bus directly.

After all, there is not really only one "The Legend of Zelda: Breath of the Wild" on the switch platform, in addition to "Super Mario: Odyssey" and some other parties, which are also quite interesting to make full use of the mini-games of the switch, plus some triple-A games that are not the main generation.

For example, "The Elder Scrolls: Skyrim" and "Epic Continent", games from several years ago, have actually been perfectly ported to the Switch.

And although the picture has been castrated, the so-called castration refers to the kind of picture that compares with the highest special effects, and their picture effect is not bad with the picture effect that players can play with the mainstream configuration back then.

Although some players with a switch and players without a switch complained about cold rice, under Yang Chen's pricing requirements, compared with the price of 3A games sold by the switch a few years ago in the dream memory that were more expensive than this generation, the price of these 'cold rice' landing on the switch, although it is higher than the historical low discount, but it will not be too high, and this is to ensure the interests of the physical cassette and the supplier.

So on the switch, these games are still very attractive to some players who have not played them, and they also have an extra portability.

You can enjoy the game while taking the high-speed train, taking the plane and squatting on the toilet.

Regarding the popularity of a game manufacturer's operation, it has only been popular for a while and has occupied some heat.

For the players, in addition to giving them a bite of melon, and mobilizing a wave of discount activities with industry peers, it did not cause too many waves.

However, the topic of "The Legend of Zelda: Breath of the Wild" is still fermenting, especially after the various promotions of Nebula Games have been released, and players who have purchased Switch have experienced the haunting game after the arrival of the game console.

even poured a pot of oil on this fire again.

There are all kinds of videos and sharing posts on the Internet, and everyone has a different way of playing.

Just as there are a thousand Hamlets in the hearts of a thousand viewers, it seems that a thousand players of The Legend of Zelda: Breath of the Wild have a thousand different ways to play this game.

In this case, designers in the major game industry at home and abroad have also begun to pay attention to some of the designs in "The Legend of Zelda: Breath of the Wild".

On a limited-performance Switch platform, how can you make such a well-received open-world game?

This is a problem that players don't pay much attention to, but it has become a concern for many game designers.