After Bezos announced that the purchase of the new Yes II limited edition sneakers will be linked to the KD generation, the release of the entire KD generation will become a real buzz.

The KD generation is really not expensive, and in this era when it is common for a pair of signature sneakers to cost $150, a pair of shoes for $100 is cheap.

What's more, it's still the golden sign of Yes Sports.

Under the marketing of Bezos, the brand of Yes Sports has been quite loud in the past two years, with a sense of design, art, science and technology, and brand benefits are very good.

If it weren't for the KD generation, no one would have believed Yes Sports to launch a $100 signature sneaker.

There's really no way, the signed sneakers are originally a commodity that collects IQ tax on fans.

The cost of any high-tech sneaker will not exceed $30, and most of the rest of the cost is a star fame bonus and a brand bonus.

The average non-fan really can't accept such a premium, it's too high.

In Bezos' plan, the main sales group of the KD generation is not Durant fans, but ordinary passers-by, and passers-by will not pay the IQ tax of fans.

$100 is a reasonable price, it's just that passers-by fans won't stare at the press conference to buy shoes, and the later sales of the KD generation will be very good, but the early sales will not be good without the support of fans.

If the sales in the early stage are not good, it will not be able to bring people a feeling of popularity, and there is no way to make those who love to join in the fun feel that this is a good thing, without the attention of these passers-by, the sales of sneakers will not be good, and the price will not be sold no matter how low it is.

It's an endless loop, and Bezos sees it, and he solves it with a whim.

This is a quite talented businessman.

Ye Si looked at the hot sales situation at the scene, and sighed secretly in his heart.

When he rejected Nike and chose to cooperate with Bezos, it was a huge success.

Yes Sports has developed very rapidly in the past two years, and he owns a very large stake in Yes Sports, even if his shares have been diluted because of Bezos' continuous investment, but it is still huge.

According to the analysis of many analysts on Wall Street, the market value of Yes Sports will not be less than $10 billion if it goes public.

Yes Sports' success has a lot to do with his influence, and Bezos is also very important to him.

Yes now doesn't just feel that partnering with Bezos to open Yes Sports is a huge success.

He bet all his cash on Amazon's stock, and he couldn't afford to fail.

Bezos is a great business partner to work with.

Amazon is not doing very well now, because of the financial turmoil, the market value has fallen from $33.7 billion at the peak last year to only $23.8 billion now, but fortunately, most of Yes's shares were bought in 2006 when Amazon's market value was $16 billion.

After Amazon's market capitalization fell to less than $25 billion, Yes took on a large amount of it.

Yes's advertising endorsement, Yes Sports's upfront dividends, Yes Sports's upfront dividends, Yes put almost all of his cash in addition to his salary.

Now his stake in Amazon stock has reached 1.5%.

Ye Si knew that when Amazon's stock price plummeted, it was not only he who was holding a large amount, but Bezos was also holding a large amount.

Even Bezos is ready to use the most high-profile star company 'Yes Sports' to raise funds to attract funds, and use these funds to invest in Amazon.

These Bezos have discussed with Yes.

Now Yes Sports' shareholding structure is about the same as Bezos's 6 into 5 and he 3 into 5.

Bezos wants to cash out with Yes Sports financing, and Yes has no opinion.

When it comes to business, he's not as proficient as Bezos, and he knows he just needs to follow in Bezos' footsteps.

According to Bezos's plan, he would take out 2-for-5 shares, and Yes would take 1-for-5 shares to finance those investment funds on Wall Street.

A 40% stake could raise almost $6 billion, which is much higher than the valuation given by Wall Street.

But demand still outstrips supply.

Yes Sports is a high-quality asset, it is an asset such as cash, not an asset such as cash, and Bezos's financing this time is not only to find cash, but also to have contacts in addition to cash.

Funds without background will not be able to enter Yes Sports, because after this financing, Yes Sports is really ready to go public.

The six billion cash raised by Yes Sports this time will all go to Amazon.

After the completion of the acquisition and integration of Amazon's large and small shareholders, Bezos's Amazon shareholding will rise to 30%, while Yes's shareholding will rise to 9%.

As long as the equity restructuring of Yes Sports and Amazon is completed, the business connection between him and Bezos will be really close to the point that you have me.

Business matters have never been the most relevant thing for Ye Si, he has his Ye team to help him deal with this part, as long as he grasps the general direction of cooperation with Bezos, there is no problem, and he will definitely not suffer.

If one day, Amazon goes out of business, Yes Sports goes out of business, he will lose a lot, but Bezos is definitely more than his loss, after all, without these assets, he still has salary income in the NBA, Bezos, there is really nothing.

The launch event of the KD generation is now really hot.

After Bezos' huge success in launching sneakers at the All-Star Game last year, Nike, the biggest competitor of Yes Sports, has put James' sixth-generation sneakers in this year's All-Star Game.

In the past two years, Nike has been beaten by Bezos and Yes Sports in the area of signed basketball shoes!

On the day of the release of Yes and Roy's second generation, Nike did not dare to take James's sixth generation to face it.

But what about the Durant generation, isn't it easy to use the James six generation to bully the Durant generation?

Originally, everything was going according to Nike's plan.

The KD generation that defeated Durant won't give Nike anything, but it can disgust Bezos and Yes Sports, and add to Yes Sports' current financing negotiations.

Originally, everything went according to plan, and although the release of James VI was far less popular than Yes II, it was not bad.

However, it has to be said that James's popularity in the last two seasons has indeed lost a lot under the impact of Yes.

Even this year's All-Star starter for James has been questioned, and Cleveland fans need to roll it out on their bikes.

However, no matter how miserable James has been in the past two years, it is not comparable to Durant.

But why is it the way it is?!

Looking at the empty front, the team of men, the person in charge of Nike who was responsible for the release of James VI this time was blinded.

"Superintendent, we've inquired about it! Bezos has announced that Durant's sneakers will be tied to Yes limited-edition sneaker eligibility! ”

What the?!

Tie Durant's junk sneakers to Yes limited edition purchase eligibility?!

Is Bezos crazy?

How dare you do such a thing?!

With such an uncontrolled development of Yes, and using this high-quality asset of Yes to bring Durant's junk asset, is he really not afraid of a rebound!

Does he really think that Yes is an inexhaustible gold mine?!

The person in charge of Nike, who originally thought he had heard it wrong, looked at the people who ran towards the Durant generation release location from all directions, and the expression on his face was no longer that he felt that Bezos was stupid, but that he felt stupid!

"Director, the first 100,000 pairs of KD generation have all been sold, and now the first edition of KD generation's sneakers has been hyped up to $300 a pair on the Internet, and it is still rising!"

"Now they are lining up to buy not the first edition of the KD generation, but the reprint of the KD generation, according to the news from the front, a month later Yes-58 on sale, during this month, the KD generation reprint will only sell 1 million pairs, 1 million pairs have 100,000 chances, because a person can only buy one pair a day, now many people are launching their relatives and friends to buy a large number of them, the popularity of the KD generation has now exploded."

The head of Nike is now a little dumbfounded.

And James, who was sitting next to him, was also dumbfounded.

In other words, Durant's KD generation will create a miracle of selling more than 1 million pairs a month?

In other words, the sixth generation of James, who was used to fight with the KD generation, will be killed by Durant in seconds?

Looking at the sneakers in his hands, James's hands holding the sneakers were trembling.

More than 1 million pairs of sneakers were sold in a single month.

Only three people have done this before in the history of basketball shoes.

Jordan, Yes, Roy, Roy are mainly bonuses to the Chinese market.

And now Durant, is this going to be the fourth player to do that?

As a rookie in 2007, he won all the monthly awards, and at the end of the season, he will be the rookie of the year.

As a rookie player, he led the team to a 60-win record in his rookie season, and he will be at least the best second-team player at the end of the season.

As a rookie player, he became a scoring champion in his first season and was selected as a starting All-Star as a rookie freshman.

As a player who has just joined the NBA, just by releasing his first pair of sneakers, he has reached a monthly score of more than one million?!

As the former chosen son, James has always regarded Yes as his biggest competitor, but now he suddenly finds that his current competitor has become the little Lala with the explosive temperament of the migrant worker next to Yes!

He's the rookie of the best and Durant is the rookie of the best!

He's an All-Star starter, Durant is also an All-Star starter, and he's a rookie All-Star starter!

He's on the All-NBA Team, Durant is on the All-NBA Team, and he's on the All-NBA Team as a rookie!

He's led the team to the playoffs, Durant has led the team to the playoffs, and he's a rookie, and he's about to enter with a 60-win record, but what about him? I haven't even won fifty victories so far!

At the same time, Durant has the scoring champion, he doesn't, Durant has sneaker sales of more than one million in a single month, and he doesn't either.

He has always regarded Yes as his goal, but in the end, he found that Yes's little brother is no less glorious than him now!

What's more, this is not the honor that Durant has won with his own strength!

All the glory that Durant is about to get is yes leaking through his fingernails!

In other words, yes, all this glory that leaks through his fingernails can make a player no less than him!

He wants to compete with Yes.

But Yes can make one at your fingertips!

And it's not about making a genius into him, it's about making a garbage into him!

Yes It's not just telling the world that anyone can be Pippen by his side.

Criticism doesn't sell sneakers.

Yes today this is telling the world that as long as he is around, everyone can be him LeBron James!

Even a person at the level of Grandma O'Neal like Durant can be LeBron James!

He worked hard for so long to defeat Yes, only to find out that he couldn't even compare to that little trash next to Yes?!

There was a vertigo sensation in James' head.

Isn't Yes really someone I can defeat alone?

Is my career just a game of contrast to Durant's?

The Christmas war was lost, and he still had the courage.

Became the backdrop for Yes's streak kills, and he also forced himself to look courageous.

Right now......

Cleveland, Emperor, Honor, Glory, and Myself......

James's eyes slowly lost focus, and his eyebrows seemed to be covered with layers of black horizontal bars.

Franklin: Fifteen brothers, fifteen bosses, can you sell all of your KD generation first editions to your brothers, two hundred dollars, no, according to the current online quotation, three hundred dollars!

Trevor: What three hundred dollars, fifteen, Franklin, this kid is cheating on you, now it's three hundred dollars, wait a minute, it's going to be three hundred and one, fifteen, we're brothers, brothers can't pit brothers, four hundred dollars, I'll take it all for my brothers!

Brother Nima!

Durant looked at this group of 'traitors' with disdain, if it weren't for the fact that no one was available, he would have kicked these cats and dogs' brothers a long time ago.

Not fifteen is second: five hundred dollars, no two prices.

There was a brief silence.

Franklin: Brother 15 is bright, and the sneakers I bought here, my brother wants them all.

Trevor: Brother 15 is bright, and so is my side!

……

……

Hundreds of the same replies in a row.

In just one day, his $5 million turned into $25 million?

Durant was in a daze.

Looking at the endless queue of fans, they are waiting in such a long line, just to buy a proof of purchase from the staff for the KD generation.

Durant looked mechanically to the other side, and the man he deserved his life's loyalty was now 'talking and laughing' with Bezos.

Glory, aura, money......

It's all from him!

Rookie All-Star starters.

Rookie 60 wins in the playoffs.

Rookie scoring champion.

Rookie sneakers sold more than one million pairs in the first month.

The second-highest single-game score of a rookie is 65 points.

The second-highest rookie averaged 35 points per game.

……

……

By his side, his first season of Kevin Durant's career was more brilliant than Jordan's!

I could die for him!

If he needs it......

That's the only thing on Durant's mind right now.