When the game exhibition was in full swing, the game developers and senior management of major game manufacturers had already left the development area and entered the hall of the International Expo Center. 126shu

The hall was divided into several areas, and because of the limited stage, Yang Chen's speech was scheduled for the afternoon.

Yang Chen, who has a representative company and identity tag around his neck, listens to the speeches of industry leaders in each exhibition area, and can be regarded as learning from experience.

Although it won't be too detailed, it is more about the overall situation, but Yang Chen also wants to see if he can learn some.

Unlike the crowded exhibition area outside, the inside of the guild hall is not so crowded, and there are still many empty seats inside the guild hall.

Some of the game designers I know are in groups with people I know in the industry.

On the stage, with the PPT speech, is Ji Chuan, the chief designer of the Fire Phoenix Studio under Phoenix, which is mainly responsible for mobile games and client online games.

Although it has been seven years since his famous work "Dream Legend", it still maintains a terrible data of an average daily active 1 million, and in the early years at the peak of this game, 40% of Phoenix's annual revenue and profits were contributed by this game.

That is, this game has long been the legend of Himekawa under the banner of Phoenix, although in recent years he has not come up with any achievements worth boasting about.

But I have to say that one "Dream Legend" is enough for him to eat for a lifetime.

Vanity and Cost

This is the main content of Ji Chuan's speech on stage, and it doesn't sound like an explanation of a game, but like an explanation of psychology and human nature.

"When developing and designing a game, we first have to understand what players need, or what kind of content they will pay for."

"Hardcore players are a minority, and more players are semi-lightweight players, and the social element is their main way of playing, whether it is the daily gameplay of the game or the dungeon gameplay, they are actually owned for the purpose of maintaining the social element."

"And the gameplay of social elements brings another point, that is, vanity, leaderboards, announcement horns, including special fashions, these are all taking advantage of the player's vanity points."

"It's also not just limited to vanity points, including the PK and equipment drop mechanics of early games, which make use of hatred points, while the gameplay of case opening and card drawing takes advantage of the player's greed and luck gambler psychology."

"The greed for discounts, such as limited-time discounts; The probability of drawing a card, these are the points that attract players to pay. ”

"But while using the negative psychology of players to expand revenue, we also need to pay attention to one point, that is, the value and economic chain in the game."

"Taking the Dream Legend that I developed as an example, I can say without modesty, at least so far in the game industry, there is no game that has the economic balance of the game that can reach the level of Dream Legend, ten years ago a 12-skill baby in the game was worth 100,000, and now it can be worth 100,000!"

"Nowadays, the players in "Dream Legends" are only divided into three types of people, one of which is our core players, the second is players who want to make money in the game, and the third is nostalgic players; But the turnover of the game has never dropped by more than 0.5% every month"

Ji Chuan stood on the stage and said very confidently.

Listening to Ji Chuan's words, Yang Chen in the audience kept a denial attitude towards this concept of game development in his heart, but he had to face a fact.

That is, the other side is very right, not all players want to play a fun game.

Most of them are still lightweight players, they care about what kind of social atmosphere the game can provide, and they don't play the game itself, but who the game is played with.

Recalling the game in the dream memory, Yang Chen combined what Ji Chuan said before, and there was a trance in his heart.

"There's nothing high or low, it's just a difference in user groups." Yang Chen said secretly in his heart, smiled and looked at Ji Chuan, who continued to explain on the stage, and turned to leave.

Let's take a look at something else while we still have time.

The whole hall is divided into many areas, and Yang Chen wandered around two areas, respectively, the chief designer of a second-tier game manufacturer from New York to talk about the idea of game level design.

and the Head of Games from UEgame, who introduced their newly developed engine, as well as the main image conversion processing and AI logic behavior.

This part of the thing is a little more hardcore, and the ideas about game design that I heard before, from the UEgame speech, Yang Chen listened to it at a loss.

…………

In the afternoon, in the special session of the independent game area, Yang Chen inserted the prepared USB flash drive into the interface and opened the finished PPT document.

The special session is not big, at least much smaller than the special session of Ji Chuan that Yang Chen went to see in the morning, but there are many people listening to the lecture below, including Lin Jiayi and Wang Changan, these people in the game industry that Yang Chen knows are sitting below.

Although playing the cards of the independent game area, there are many well-known domestic and foreign gamers below, including some well-known first- and second-tier manufacturers overseas such as UEgame.

"Hello everyone, about the introduction, I believe everyone has also learned about it before the special session, so I won't make more introductions and go straight to the topic." Yang Chen smiled and opened the first page of the PPT.

The Core Choices Game Designers Need to Face

"First of all, one of the most overlooked aspects of game designers is that they don't figure out what the core experience they want to create is, it's not just a matter of addition and subtraction, it's just the right and the bad." Yang Chen stood on the stage and gave a speech.

"Taking "Resident Evil" as an example, if you look at the additive elements alone, the design idea of "Resident Evil" should be like this, a third-person over-the-shoulder action shooter, a zombie theme with horror elements, a tense atmosphere where materials will be in short supply, a level that players need to decipher, and a dynamic difficulty that determines the difficulty of the game according to the player's performance."

"It sounds like it's really Resident Evil, but I have to say that a game with such a design idea would be a terrible mess."

"You have to know what your core gaming experience is!"

Accompanied by Yang Chen's speech, some of the people in the audience were stunned, and then fell into deep thought.

However, there are still some people who are a little disappreciative and disappointed, who wouldn't say these big things?

What they want to know more is the details, such as how to design the pay points in the game.

At the end of Yang Chen's speech, there were 15 minutes left for the audience to ask questions.

"Hello, I would like to ask how to run the popularity of the game well?"

There were audience members in the audience who asked Yang Chen questions.

There was something strange in his heart about how to ask such a question, but how did he answer it? He didn't understand operation, and Yang Chen shook his head at the moment: "I'm sorry, I may not be able to answer this question, because I don't know how to operate the popularity of the game." ”

Listening to Yang Chen's words, the expressions of the group of people in the audience suddenly became strange.

After answering a few more questions, Yang Chen walked off the stage, and then was stopped by Lin Jiayi.

The latter looked at Yang Chen speechlessly: "You Nebula hype hot spots are really good hands!" This can also make you on the hot search! ”

Jody:????

Yang Chen looked at Lin Jiayi with a confused expression.

What's wrong with me?