Regarding the promotion of "Wasteland", NetDragon can be said to have made great efforts, and all major videos and media websites are full of relevant information about "Wasteland".

As for the player rating of "Wasteland", although it has dropped a little compared to before, it is also in the normal category.

But in NetDragon's conference room, Ma Lei couldn't understand it a little.

What's the situation?

What's going on?

Why didn't the sales of "Wasteland" grow much?

The publicity is enough, and the reputation of the game is also very good, how can this sales be the same as the sales on the first day?

The sales volume is the same as the first day, which is equivalent to a decline in sales.

Could it be that the publicity has not yet been converted into sales, and we need to wait?

Looking at the statistics below, Ma Lei couldn't help but feel a wave of doubt.

However, to Ma Lei's surprise, with the advancement of time, the sales of "Wasteland" did not explode as he thought, but began to fall off a cliff.

If it weren't for the fact that there are no other types of games in the near future, specifically avoiding their "Wasteland" and Nebula Games' "Watch Dogs", according to this data, "Wasteland" is estimated to be unable to maintain this first place.

It shouldn't be!

Everyone is obviously satisfied, huh?

This popularity is also maintained very well, and the reputation is also quite good, why does this sales continue to decline?

This kind of cliff-like sales decline rate basically appears in those games that have exploded in word-of-mouth, and the player reputation of "Wasteland" is obviously very good!

What's going on?

NetDragon immediately started to conduct market research, and at the same time, it also sent out a corresponding questionnaire to some players who purchased the game, but only refunded it.

In the end, I got a lot of answers: the lack of surprise, and the "Watch Dogs" that I was ready to buy Nebula Games.

In an instant, Ma Lei was a little dumbfounded.

Missing a sense of surprise? Ready to buy Watch Dogs from Nebula Games?

How so?

In fact, the performance of "Wasteland" can be said to be quite good.

The most critical point is still that sentence.

This is due to the limitations of the meta game itself.

Especially in this information age, almost a game has just been launched, live broadcasts, videos, and communities, unless you don't pay attention to the game's information at all, you can always be spoiled from just a few words.

And the core fun of meta elements is the shock of the unknown when it unfolds in front of you.

If the answer had been known in advance, this kind of shock would have been impossible to talk about.

When Wasteland was first released, all players maintained a sense of unknown, so it was a 100% game experience, which can be said to be a pretty good game.

But with the promotion of the popularity of "Wasteland", it also made many players who are still waiting, or players who have just purchased it, know the direction of the follow-up plot.

If "Wasteland" is a game that focuses on gameplay experience, this is actually not a big deal, but "Wasteland" focuses on the experience of meta elements, that is, the sense of surprise brought to players by the reversal of the plot.

And in this case, knowing in advance, this experience disappeared without a trace in an instant.

At the same time, there is a more crucial point, that is, players actually have choices.

"Watch Dogs" was also released recently, and for most ordinary players, it is obvious that the sense of anticly given by "Wasteland" after knowing some of the content in the game is not enough to satisfy them.

This is also the main reason why the sales of "Wasteland" did not explode as NetDragon expected.

………………

Through the market and questionnaire survey, after coming to this conclusion, Ma Lei and the operation team of "Wasteland" in NetDragon were stunned.

How is this going on!?

It's not a problem with the game itself!

It's a problem with the player!

Players know the key plot of the game in advance and reduce their desire to buy, what can be done?

They can't just put a knife on the player's neck and let them buy the game!?

But this is not the most uncomfortable part of Ma Lei.

If it is normal, in fact, although the sales of "Wasteland" did not meet expectations, it is not bad.

After all, the sales can't compare to the popular FPS and open world games, but the game's rating can't stand up.

The media and players have given praise, although the money did not make much, but at least the reputation was bought.

We don't sell sales of this game, let's win prizes!

The reputation is relatively good, and the score is relatively high, which should be regarded as the only good news.

After all, looking at NetDragon's games in recent years, it is not without high sales, but there are almost no games with high player ratings.

Although the appearance of "Wasteland" is not very profitable, it can be regarded as making up for a small shortcoming of NetDragon.

This is still acceptable.

But if it's normal, it's nothing.

The key is the most uncomfortable place for Ma Lei, that is, he is ambitious and wants to take the lead and do a vote for "Watch Dog".

And now, it is estimated that he will be trampled on the head again.

…………

…………

With the launch of "Wasteland", Nebula Games' promotional warm-up for "Watch Dogs" is also progressing step by step.

Many game manufacturers who have been paying attention to NetDragon's movements are also very surprised.

The sales of "Wasteland" are so low?

Million-level sales are an unattainable goal for most game manufacturers.

But considering the scale of resources invested in this game and NetDragon's efforts, including follow-up advertising, this achievement is obviously a little bit bad.

Although it must have been influenced by Nebula Games' "Watch Dogs", the word-of-mouth of "Wasteland" itself is still promoted, but it is all the beginning of Tianxiu.

In this case, no matter how you think about the subsequent sales, it shouldn't be like this.

Could it be that meta games are not suitable for this kind of big production?

Looking at the somewhat sluggish performance of "Wasteland", this makes many game manufacturers who are ready to step into the category of meta games a little dilemma.

Especially UEgame and Apex, a manufacturer that has already established a project, is extremely entangled.

Is this already started project a timely stop loss, or is it going to continue?

Tangled!

However, this has little to do with Yang Chen, the test of "Watch Dogs" and the popularity promotion in the early stage have also been completed.

After this period of warm-up, players' expectations for "Watch Dogs" have also reached their peak, and as an open-world game, the player base itself is also large enough.

In the anticipation of countless players, the day of the launch of "Watch Dogs" has officially arrived.