With 28 wins and 4 losses, the Lakers have made the best start in history.

Even in 1972, when they won 33 consecutive games, they were bitter first and then sweet, losing many games in a row in the front, and then winning consecutive battles.

The Lakers have re-emerged as the league's focal point and have become the target of public criticism.

But the Lakers and Lakers fans have long been used to it, and they still feel uncomfortable not being enemies of the world.

Typical is not afraid of being scolded, but afraid that people will forget you, cheap bones.

After playing the game against the Clippers, the Lakers took a day off and continued to play at Stamp next.

On January 5th, Zhu Shu took Li Liang to Santa Monica Beach in Los Angeles to meet with Under Armour.

After deciding to negotiate this contract, both parties are thinking and observing.

Li Liang tried on Under Armour's sneakers, but in fact, shoes were not that important to him.

The important thing is that his stinky socks, with those socks, protect his feet better than any other shoe.

Therefore, whether to choose Under Armour or not has little to do with the quality of the shoes.

Anyway, even if you wear Nike, you will still wear out your shoes, and you won't jump higher or run faster.

Secondly, Li Liang's consideration of commerciality is not too big.

Under Armour can give him a big enough contract, but Li Liang doesn't care much about money.

Li Liang cares more about status, to be precise, how legendary he and Under Armour will gain if they can achieve each other in the future.

It's like Michael Jordan is to Nike.

The current Nike will never produce another Jordan, not even James.

Nike is already a full-fledged giant and will not raise another giant crocodile.

Under Armour is different, they are still growing, they are still swaddling babies.

From an investment perspective, the earlier you invest, the better the long-term returns.

Li Liang's legendary status is not because of his good reputation, but for a more long-term goal.

He has to really control the fate of his playing career, listen to his heart to the greatest extent, and be distracted by the outside world to the least.

Not everyone has such capital, and where a player goes, not only in his own ideas, but also in the thoughts of a large group of people behind him.

Of course, Li Liang thought this a little too early, as early as Zhu Shu and Under Armour's CEO Kevin Planck couldn't imagine that his mind was so deep.

That's right, the person who came to talk to Li Liang this time was Under Armour's CEO.

You want the CEO of Nike to negotiate a sneaker contract with Li Liang, is this possible?

Planck can, he realizes the value of Li Liang.

In the just-concluded Los Angeles derby, Li Liang appeared in Under Armour's sneakers.

His performance during the match was spectacular, with close-up shots appearing on live television on several occasions.

This has led to a significant increase in the search rate of Under Armour's sneakers on the Internet.

Now major companies are considering signing a contract with Li Liang and trying to contact Li Liang in various ways.

Under Armour's team was accurate in their knowledge that Li Liang's various affairs were mainly handled by his agent, a Chinese girl.

She is not well-known, she has just entered the circle, her fame is very small, and she is a woman and young.

Some companies didn't reach out to her, and only Under Armour took this information seriously.

They used Wasserman's connections at Sports to establish a good relationship with Zhu Shu.

It just so happens that Zhu Shu is also more concerned about Under Armour, since Li Liang first entered the league, she has been studying the trends in the field of sneaker endorsement.

Planck had wanted to negotiate a contract today and then sign it.

But Zhu Shu disagreed, and she didn't talk about all the contracts, including the basic terms and details.

"Everything has to be seen and finalized by Bruce Lee himself, I am only responsible for conveying and advising him, and I will not care about anything else."

This means that the contract will not be able to be finalized for a while.

So Planck had to come to Los Angeles in person to meet Li Liang, a hot newcomer in the NBA at the moment.

Now Li Liang has surpassed Lillard in the rookie list and is ranked first.

If he wins Rookie of the Year, it will be another second-round pick since Willis Reed in 1965, after more than 40 years.

Moreover, the second-round show of 1964-1965 is far from comparable to what it is now.

At that time, there were a total of 7 picks in the first round, and Reed was the first pick in the second round and the eighth pick overall.

Li Liang is a total of 55 picks, which is far from the difference.

There are also many people who are predicting that Li Liang will most likely enter this year's All-Star.

You must know that behind Li Liang are hundreds of millions of Chinese fans, and Yao Ming was carried into the Western All-Star starter by Chinese fans back then, and the scene of squeezing out the big shark is vivid.

If that happens again, the NBA and American fans will be in a state of shame.

I also have to experience the fear of being dominated by many powerful Chinese fans.

At that time, Arenas also said that the first thing he did when he woke up in the morning was to open the webpage to vote for his All-Star, and as soon as he saw Yao Ming's votes, he gave up.

But for Under Armour, this is a good thing, the cake of the Chinese market, who doesn't want to share?

At the beginning, Yao Ming signed a contract with Reebok, which did not bring much benefit to Reebok, mainly because Yao Ming was a traditional insider, and the shoes were the most difficult to sell.

Li Liang is different, he is an outside lineman, although his style of play is not elegant, but Planck is optimistic about his future.

Because Planck feels that no one can compare with Nike's Jordan and James in creating "superheroes".

In the eyes of ordinary people, they are like Heracles who can only look up, worthy of worship, but far away.

Planck argues that what they need is not a superhero who stands tall in the sky, but the kind of civilian hero that can be touched.

You see, I feel like this guy, he can call the wind and rain in the NBA, so I can wear his shoes.

Although this is impossible, marketing is all about creating such psychological cues and feelings to guide consumers to choose.

Li Liang is not ordinary in height, but he is a 55th pick, and he doesn't look as weird as those black players overall.

The arms are huge, the jumps are huge, the muscles are huge, and the growth is huge......

Li Liang is still relatively handsome.

Considering all kinds of conditions, Planck has been mentally prepared, no matter what harsh conditions Li Liang proposes, he will try his best to accept them.

But when the two actually met and sat down at a seafood restaurant in Santa Monica Beach, Li Liang was unexpectedly good at talking.

Planck was a handsome white man, very young, who founded Under Armour in '03.

It was not easy to bring Under Armour from an underground studio to the current situation.

Planck listed the various conditions put forward by Under Armour, and Li Liang just nodded, basically without any objections.

In the end, he only made one condition: I want to be Under Armour's top brand, and the company will do its best to help promote him.

To tell the truth, Planck can agree to 10,000 at any time on this condition.

But Li Liang then said: "This article should be added to the contract, if I think you have not done enough, I can terminate this contract at any time, and I do not need to pay liquidated damages." ”

Planck was a little embarrassed, and immediately figured it out.

There are no celebrities in his hands at all, who is not to praise him?

Besides, they didn't mention the previous opinion, so this one, it doesn't matter.

That's good for small companies, where they can talk about it and their contracts are more flexible.

Then, all the specific details were handed over to Zhu Shu and the lawyer to deal with, and Li Liang only cared about eating seafood.

Tonight it was Planck's treat, and Li Liang ordered all the most expensive seafood in the store and ate it happily.

Planck was a little skeptical that he had to make an appointment to talk, whether it was just to eat him.

This Bruce Lee can really eat, how many lobsters have you eaten?

There are also large sea crabs, which are bundled up with waist poles.

This is certainly not the case...... Well, before he came, Li Liang did threaten to eat Planck's meal, and he was hungry for lunch.

Another reason is actually very simple, that is, Zhu Shu respects Li Liang.

Even if Li Liang said "listen to you for everything", Zhu Shu still has to hand over all the decisions to Li Liang.

This is also a reflection of her little Chinese woman's wisdom.

When Planck paid, the credit card was swiped, and as a CEO, I was a little distressed.

It seems that if you can't sell sports equipment in the future, you can sell seafood.

More guests like Li Liang can return to their capital in half a year, earn money in one year, buy a house in three years, and repay the loan in 30 years.

Li Liang touched his belly, and sighed, feeling almost full.

On the way back, Li Liang drove his Ford, and Zhu Shu asked on the side: "I feel like you're just going to eat, why don't you seem to care at all." ”

Li Liang said: "I care, it's just that the things I care about are not the same as ordinary people." ”

"For example?" Zhu Shu asked.

"I care about you."

“… Nonsense again..."Zhu Shu pursed her lips, but the corners of her mouth turned up uncontrollably.