Since the establishment of the Star Group, many industries have been in decline because of the Star Group, which can be called a dimensionality reduction blow in the business field.

First of all, let's explain the dimensionality reduction strike in the business field

This attack comes from a higher dimension, somewhere you can't imagine it at all; And all your conventional means of counterattack, including price wars and quality wars, are simply ineffective.

Not long ago, there was a place to conduct a government cloud bidding

I can do it with 3 million Unicom branches

I only need 2.69 million hum for the mobile branch

A group of weak chickens in the telecom branch, I only need 1.7 million

Starry sky cloud 001 yuan

All

With the help of the group's investment and technology, in the field of cloud computing, Star Group can easily make it impossible for companies in related fields to compete.

Other companies need to invest in hardware equipment, but as long as you can connect to the Internet, Starry Sky Cloud only needs to open a port that is almost not costly.

There is also the taxi software not long ago, Uber and Star Group competition, this is a new outlet, and many companies have come in one after another, at the beginning of which everyone was fighting to promote the ability to do driver work.

Then the Star Group began to subsidize red envelopes directly, at this time there are not many companies that have the strength to follow up, and those large enterprises can follow up, at this time you 4 yuan and I 5 yuan, all the way to more than 11 yuan.

And then numerous small companies get into thinking.

Your subsidy is so high, how can you make money, and you lose money, it's not logical

"Well, the taxi software is indeed a loss, the problem is that I promote a user, and the taxi software will be given away for nothing."

These were Andy's exact words when he answered reporters' questions as CEO at the time.

Starting from the red envelope subsidy war of the taxi war, the world Internet has officially entered the era of proxy wars, and the top large companies can rely on a huge system to support agents to complete the liquidation of the entire emerging market, take a taxi, and take a takeaway.

Although it seems that the cost of opening a port is not high, it also has to be connected with local government affairs, which costs a lot of human resources, but it is also worth it to expel relevant enterprises into this industry.

Since the implementation of WeChat payment by Star Group, Alipay has followed suit, and other companies actually want to enter this industry, but it is difficult to compare with these two companies in terms of user scale and user trust.

Internet companies in the United States are not in great demand because the credit card system has been deeply popularized, and banks in the United States are going to fail, and ordinary people will not put their money into the A of Internet companies.

"They don't have offline outlets at all, the money is placed there, where do you go to get the money, isn't this nonsense?"

About two years ago, someone once commented on the era of Internet finance opened by WeChat and Alipay.

But what he can't imagine is that future transactions will not require cash.

ATs, offline outlets, banknote transportation systems, banknote counting employees, million-level tellers, the entire system that was originally proud of it was suddenly discovered after just two years that they were completely unneeded in the future.

The concept of a "cashless society" is another typical dimensionality reduction attack.

Those who do business have thought about whether there is a way to make all users in the market only buy your goods and not competitors

Bicycle manufacturers must have thought about it, so they studied the design, climbed the production capacity, and reduced the cost.

But they must not have thought that there is really an idea that users in the whole market are only allowed to ride your bicycle.

That is to put on a shared bicycle sign, and then stipulate that users are only allowed to ride their bicycles, as for the car money, starting with a down payment of 200 and charging by the number of times.

City car rentals have been available in various countries for a long time, but after the participation of Internet companies, especially after the popularization of offline payment, at the beginning of this year, a large number of Internet bike-sharing companies suddenly emerged.

From the initial deposit of 200 to 100 only

It took three months, and the deposit was reduced from 100 to 0 some say it would be fast.

In just half a year, from the charge of one yuan per time to 10 yuan per month and 3 yuan per month, after several jumps, the survival of the low-end bicycle industry was completely cut off.

In the past, there was still a market for 1,300 yuan bicycles, but now, after the cheaper and better riding shared bicycles have come in, this market has been completely occupied.

This will even affect more industries, but not many people can understand it yet.

Regarding the commercial dimensionality reduction attack of the Star Group, there is also the camera industry.

This is the easiest to understand and well-known, and it is actually very similar to the era of digital cameras.

The Kodak camera and film of the past were still the best products on the market until the last moment, but in the future world, there is no place for film at all.

And ordinary digital cameras don't have a long time to see.

"Well, we're pixel-tall"

"Hmph, we're good at imaging"

Sony and Nikon despise each other and are competing for users.

At that time, camera manufacturers still thought that the camera on the mobile phone was terrible, including countless photography enthusiasts, and even today.

The problem is that the essence of photography is insight and capture, not what you do with a wide-angle lens, half-frame full-frame.

When a communication tool also has the function of photography, and it is more convenient, the camera, as a photography tool, is already doomed to be lonely.

As for the performance, Kodak did not end because the performance was surpassed.

This question is also the hottest and most intense in various forums these days, and many people say that the current mobile phone lens is completely unable to match the performance of the camera.

However, the annual sales of digital cameras fell from 100 million units two years ago to less than 30 million units last year in just two years, and this year it is predicted that it is likely to fall below 10 million units; After all, under the leadership of the Star series of digital products, the mobile phone industry has begun to enter the field of hardware competition; For example, Nokia recently released a mobile phone that claims to be 4100 pixels, which is really murderous.

The SLR market has even been affected by this, with year-on-year sales falling by nearly 40 compared to the year before, losing more than half of the market in 2 years, and competitors from outside the camera industry.

"You want to make things clearer, but I can do it live."

This may be a magic weapon for the mobile phone industry to win, the live short video industry is now a hot emerging field in the world, the vast majority of people have a demand for attention, and the threshold of this industry is very low, a little talent, it is easy to make money.

There is also the game industry, in the past, it took countless industry people to make large-scale games, but since the launch of the Nomad Star platform, starting from RG games, relying on the adaptation of many online texts, a series of large-scale games with beautiful graphics and smooth all aspects have been launched; Then it entered various fields, an emerging platform, and in just two generations of products, it became the first in the industry.

There is a topic on Weibo that I thought was the beginning of a new era, but I didn't expect it to be a peak example

Until 2007, Nokia's market share was still a terrifying 475.

But the moment Apple's 3GS came out, everyone knew that Nokia's era was over.

The various functions and concepts of smart phones are all-round to Nokia, and a communication tool cannot compete with a computer that can communicate.

But after that, and Apple 4 a few days in advance released the star gaxys1 let Apple also taste this taste, for a while, all Apple's previous praise turned to the upstart of the mobile phone industry, and although Apple tried his best, Jobs racked his brains, after the star gaxys2 appeared on the market, it can only declare failure, can only compete for the second place in the market.

Although Nokia, the former giant, has struggled several times, the companies that have not grasped the wind are destined to be eliminated by the times.

This market is different from the traditional sales market, digital products have a price market, some people pay attention to the price, and some people only value the expensive.

This is the same as the problem of physical sales stores

Unlike our prices, our prices are low enough, and you can see the physical fitting, why do people love to go to the online store

The problem with them is that online stores don't require rent, and you can never compare prices with them.

And price is almost the most important weapon in their business model; Digital products are different, although the price has an impact, but the quality, brand also has an impact, and even more focused.

A strategic investment made by Star Group last year also destroyed a hot industry of instant noodles.

Instant noodle sales have fallen across the board since the middle of last year, and economists have sold 8 billion fewer packs year-on-year.

Is it because the taste is wrong, is everyone paying attention to nutrition, or is it because young people don't like to eat it?

Neither.

Master Kong Group and Uni-President Group have been fighting for many years, but they didn't expect to be defeated by a mobile phone software in the end.

Star Group made a strategic investment in Ele.me last year, opened up WeChat payment channels, Star Cloud port, and carried out nationwide promotion, in just a few months, the market value of the two giants of convenience food shrank by half, and Andy didn't even spend much money in it, she saw the consequences of the two groups after the rise of this market, and directly shorted the market, and the money earned was similar to the money invested in Ele.me's promotion.

Mobile companies certainly can't imagine that it's not the same industry that will kill them, but something else.

For example, something that allows users to neither call nor text.

As for the circle of friends, mini programs or something, it is even more unimaginable.

It's actually quite similar to traffic radio.

In the past, drivers listened to various radio stations while driving, but now, they all listen to voice dispatches and navigation on their mobile phones.

The traffic radio station must not have imagined how a taxi-hailing software would come and interfere with my business

This is the same as car navigation, the previous car navigation price is about 2000, and you still need to go to a special service store to update, but since the smart phone came out, the star map acquired the industry in related fields, with updates, and can also automatically switch the voice of a star, directly is a comprehensive crushing, not long after, car navigation will be withdrawn from the market.

Although mobile communication companies and traffic radio stations will not withdraw from the market for the time being, it is impossible to be as beautiful as before, and in the future, it is not impossible to withdraw from the market directly like car navigation.

When the concept of dimensionality reduction was proposed, it referred to the fact that an industry was suppressed by another unrelated field, from a generalized industry to a professional field or completely extinct.

Nowadays, most of the time it refers to the Star Group, from mobile phones, game industries to communications, taxis and even convenience food, involving various fields of clothing, food and travel.

For example, cameras in the broad sense of the word are now only left in the professional field, such as text messages that were used for communication in the past

From a global perspective, many countries do not know that they have been left behind, and everyone used to play together on the same planet, but some players are already preparing to leave this home at this time.

Now ordinary people just feel why the rocket launch centers have been very busy recently, and there are rockets constantly being launched, from the Kennedy Space Center in the United States, the West Los Angeles Space Missile Test Center; Jiuquan Satellite Launch Center and Xichang Satellite Launch Center in Huaguo; Baikonur cosmodrome and Plesetsk base in the former Soviet Union countries; the European Orbital Centre (ESN) and the San Marco launch site in the European Union; Chen Guo's Tianzhou Aerospace Experimental Base.

It hasn't stopped for almost a year, and the two major international space stations are in full swing to expand, and now there are more than 500 astronauts in space, and the number is still increasing.

The European Union gave up its Galileo navigation satellite project and began to cooperate with GS and Beidou, in the interstellar era, the navigation project on Earth is naturally useless for them, after all, if you continue to invest now, it is almost useless.

Around the world, universities have tacitly increased scholarships for astronautics-related disciplines and reduced tuition fees and credits.

And in this silent war, more than half of the countries on the planet have returned

I didn't know anything about it, and I was abandoned like this, which is another typical dimensionality reduction blow.

As the world's second most populous country, there will always be some elites among the more than one billion people, and Indians are very famous talents in the fields of pharmaceuticals and software.

However, since the popularization of longevity genes, India's pharmaceutical industry has suffered a major blow, and the inventory of drugs sold to various countries is piling up at this time; One of the pillars of India's economy collapsed.

A large number of Indian elites began to flow out, most of them went to the United States, the Chinese can be self-sufficient, Europe is chaotic by refugees at this time, only the Americans need a large number of elite talents to supplement, it is foreseeable that India will not be able to catch this star express.