390, sky-high price signing (asking for a monthly pass)
Ronaldo called in person, and Chu Ge naturally said everything......
?
Belch.
What can be said can be said, and what cannot be said is still not said.
Chu Ge and Cristiano Ronaldo confirmed the news that he will sign with Nike. However, the details of this contract are not convenient for him to disclose due to the confidentiality clause.
After spending a sky-high price to sign Chu Ge, Nike, which is good at commercial operations, made a big news all of a sudden.
Since it's big news, naturally there has to be a big scene.
To this end, Nike specially prepared a grand signing ceremony in the Huaxia Beijing City Hall.
This is the first time in the history of Nike's signing of a football star that a signing ceremony was held specifically for a player. And some of the details of their signing with Chu Ge will be announced at the press conference after this signing ceremony.
Due to the trade secrets involved in Nike, in order to ensure that this press conference was topical enough, Chu Ge had no way to tell Ronaldo everything.
Even if they have a very good personal relationship.
Cristiano Ronaldo understands this.
He will pay close attention to this press conference between Chu Ge and Nike.
Because according to the usual practice, at the end of this year, Ronaldo also needs to discuss the contract with Nike.
Judging from the current communication situation, as well as the tone leaked by Nike, Nike may prepare a lifetime contract for Ronaldo this time, similar to the basketball god Michael Jordan and the little emperor LeBron James.
Chu Ge's signing with Nike this time may be a reference for Ronaldo's next contract renewal.
Cristiano Ronaldo quickly turned his attention back to the upcoming semi-finals of the European Championships.
Portugal's journey in this year's European Championship, although there were stumbles along the way, many games were played to extra time or even penalty shootouts, but they finally reached the semi-finals.
And Ronaldo's opponent in the semi-finals was Wales, who were relatively weak.
Playing other teams, Ronaldo may not be too sure; But he still has some experience in playing Bell.
As long as he wins against Wales, Ronaldo will draw with his Portugal, and the Portuguese national team has the best record in the history of the European Championship created by Figo and other golden generations.
In this game, no matter what, Ronaldo will give it his all.
For the finals.
For Portugal!
……
"Why would Nike pay such a high price to sign a contract with Chu Ge?"
Fans all over the world are talking.
As soon as this news appeared, it immediately appeared on the hottest topic of social media in various countries.
Twitter, Weibo, lines, everywhere people are asking who Chu Ge is and why he is so "valuable".
Football fans are starting to popularize science.
Chu Ge is the youngest ever winner of the European Golden Boy Award, the youngest player to start and score in a European final, joining Inter Milan for half a year as the Italian Serie A champion and top scorer, leaving Inter Milan to join Real Madrid and successfully winning the double of La Liga and UEFA Champions League.
This past season, Chu Ge was the most eye-catching young talent in the world, both in terms of team results and personal data, reaching the point of all-time star.
In order to get this promising newcomer from Real Madrid, Manchester United brought him to Manchester with a world record of 150 million euros and a penalty for liquidated damages.
Genius, Demon, Supernova......
This series of titles is the aura on Chu Ge's body.
But even so, it is hard to believe that Nike would spend 200 million euros to complete the signing with him.
Two hundred million!
That's 200 million euros!
200 million in five years, with an average annual sponsorship of 40 million euros.
As a traditional giant, Bayern Munich, the jersey sponsorship contract they signed with Adidas is only 45 million euros.
Liverpool's shirt sponsorship with New Balance is €34 million per year.
Arsenal 36 million.
Tottenham Hotspur 3.6 million.
As for Paris Saint-Germain and Inter Milan, not to mention those alone.
The jersey sponsorship of these giant teams is not as good as a player, and it is a young player who has just turned 18 years old!
And, not just famous teams.
Even the two pride in football, Ronaldo and Messi, their sponsorship fee is only about half of the amount of Chu Ge's signing with Nike.
The two of them together are equal to one Chu Ge.
It's not that Chu Ge is not excellent,
But in order to sign Chu Ge,
The price spent by Nike may not be too great!
At this time, there were many fans of Chu Ge to explain.
Chu Ge represents hundreds of millions of Chinese fans, as well as the Chinese market in Asia and around the world.
As the only genius-level player in Chinese history and a quasi-world-class star, Chu Ge's market appeal is beyond people's imagination.
Even, there is a saying in Huaxia that Chu Ge joins which team, then all Huaxia fans will be fans of that team.
Moreover, Chu Ge is not only a football star, he is also a sought-after darling in the fashion industry.
His anti-heaven appearance makes his appeal even surpass the football field, but he exists like a pop king, with titles such as national idol and national husband. Just like David Beckham back then.
Nike didn't just look at him because of his football talent.
His undifferentiated appeal in all areas is the reason why Nike decided to put a heavy bet on him.
But.
Even so, many people still find it hard to believe that Nike will pay a historic price to complete the signing with Chu Ge.
At this time, Nike's press conference announcing the signing of the contract with Chu Ge and the signing ceremony undoubtedly became the focus of everyone's attention.
Everyone is curious about what kind of contract Chu Ge has with Nike.
……
July 6th.
Jingcheng International Airport.
Chu Ge returned to China.
As soon as he stepped out of the security channel, Chu Ge was startled by the scene in front of him.
"Chu Ge!"
"Chu Ge!"
A large number of fans, holding many flags such as "Chu Ge Global Support Association", "Chu Ge XX City Fan Association", "Chu Ge Fan Alliance" and so on, crowded in the airport and came to pick up Chu Ge.
Moreover, most of them are female fans.
As soon as they saw Chu Ge's appearance, the little girls immediately shouted excitedly.
They crowded forward frantically, shouting Chu Ge's name.
Among them, there are even many people who call their husbands directly......
This exciting scene made the airport's security personnel feel like they were facing a great enemy, and they joined hands to form a human wall, trying to maintain order at the scene.
Generally speaking, when Chu Ge meets his fans, he will have a very good attitude and take the initiative to take photos with them and sign autographs.
But this time, the security at the airport stopped Chu Ge from doing this.
Because there are so many people.
Even some big stars, when they arrived at this airport, the fans who came to pick them up were less than half of Chu Ge.
If there are too many people, it becomes unrealistic to sign, and it may cause chaos on the scene, resulting in safety accidents. Therefore, after the persuasion of the security personnel, Chu Ge had no choice but to give up the idea of signing a group photo for them, waving his hand and apologizing.
At the same time, Chu Ge instructed the accompanying assistants.
After Chu Ge leaves, there will be staff members who will apologize to the fans and communicate.
Fans who came to the scene today, whether they were fans or fans, could receive a signed photo of Chu Ge and a beautiful small gift.
Chu Ge has always been grateful to those who love him.
Without their praise and support, and power generation with love, there would be no Chu Ge today.
You can't forget your roots.
"Chu Ge's popularity is simply the arrival of the Heavenly King."
Zhong Dajun, an entertainment reporter who captured the scene, couldn't help but sigh.
Many colleagues frantically pressed the shutter at Chu Ge and nodded in agreement.
And this section of the pick-up picture was quickly made into a video and uploaded to the Internet.
The news of "Chu Ge's arrival at Beijing International Airport" suddenly became a hot spot on Weibo and directly appeared on the hot search list.
And then Chu Ge's entourage came out to apologize to fans and give out gifts, which was again to praise no one.
"Such a high-quality and considerate idol, I'm going to become a fan!"
Many people have commented like this.
However.
Soon, someone revealed the truth.
"It's not because he's handsome!"
……
Chu Ge returned to China this time, and the first major event was the signing ceremony with Nike.
After getting off the plane, he took a short rest, and then accompanied by the assistant to the president of Nike Asia Pacific, went to the Huaxia Beijing City Hall to participate in the signing ceremony.
At this signing ceremony, Nike made a bloody investment.
Before arriving at the venue, hot air balloons and banners can be seen everywhere, all of which are promoting today's marriage between Nike and Chu Ge.
The highest price in history, two billion level contracts, the strongest genius in history, Chinese pride, Asian star and other advertising words can be seen everywhere. And Chu Ge's large-scale portrait and Nike's advertising slogans have long been pasted all over the streets and alleys, as well as various landmark buildings.
"Today's ordinary students, tomorrow's superstars, you can be amazing if you have dreams. Just do it! ”
Nike's copywriting is still as high as ever.
This is also one of the important reasons why Chu Ge chose Nike.
In the field of business promotion, Nike can be said to be the most effective.
Hundreds of domestic and foreign journalists, including sports reporters, social news and entertainment reporters, waited early at the signing ceremony.
Walking into the Great Hall, which he had heard of for a long time but was still the first time to come, Chu Ge couldn't help but feel a little excited.
It's very rewarding to be able to complete a world-renowned signing with Nike here.
I have to say that Nike does understand the minds of Chinese people very well.
The signing ceremony held here is simply full of ceremony and full of force.
The spotlight flickered frequently, and the reporters were full of interest.
In the eyes of the audience, Chu Ge received a pair of sneakers specially tailored for Chu Ge by Nike, Fengwang No. 1, from Phil Knight, the founder of Nike, who came from the US headquarters.
This represents the official signing of Chu Ge and Nike.
The audience applauded.
At the subsequent press conference.
The most interesting thing is undoubtedly the sponsorship contract between Nike and Chu Ge.
And Nike didn't sell off.
They openly admit that 200 million euros in five years is not a rumor.
Everything is true.
Of course, this contract is not what people think, just a simple endorsement, but an all-round cooperation.
Everyone knows that the most valuable endorsements in football are usually jersey contracts.
Football boots are not as common as basketball shoes because they are too professional, so the market is relatively narrow.
Therefore, in addition to Ronaldo, Messi, and Neymar, the amount of personal endorsement contracts of football stars is often not as good as that of basketball stars.
Now, Chu Ge has also joined the ranks of these three people, Nike will not only launch Chu Ge's endorsed sneakers, but also casual shoes, sneakers, quality sports and a series of products, the scope of cooperation is not only limited to the football field, but also the pan-sports field.
The sponsorship contract itself is actually a tiered clause.
Guaranteed for 5 years and 60 million euros.
Within two years
Winning the Premier League title increased by 10 million.
Get the Premier League's top scorer and increase by 10 million.
Get the Premier League's Most Valuable Player and increase by 20 million.
The final list of three finalists for the European Golden Globe Awards, an increase of 40 million.
Won the Golden Globe Award in three years, an increase of 60 million.
Or win the Golden Globe in five years, an increase of 30 million.
The contract value is up to 200 million euros!
At the press conference, a Nike spokesperson praised Chu Ge as the most talented young player on the planet, saying that Nike is confident that Chu Ge will definitely become the best player in the world.
They have the confidence and ability to accompany the world's best young people to grow together and reach the top of the world.
Nike also revealed that Chu Ge's idea for this ladder contract was proposed by Chu Ge himself.
These reward terms fully prove Chu Ge's confidence in himself and his vision of becoming a legendary superstar.
Nike is willing to pay for Chu Ge's dream.
"Today is the beginning of this great one!"
Streamers fly.
Brilliant gold.
Chu Ge and Nike's hand-in-hand is officially completed!