With Eden surpassing three weightlifting world records in one competition, Eden's popularity has reached an unimaginable level.

In the streets and alleys, there are countless billboards printed with the signboard of Eden, even people who are not interested in sports at all will definitely not be unfamiliar with the name of Eden and the face of Eden!

has really reached the point where no one in the world knows the king.

The ten manufacturers that Yidun signed before spent a lot of money, so they had to make the money effective.

So they have increased their advertising efforts more and more, which is equivalent to helping Yidun make a name for himself.

The endorsements of these manufacturers did not waste much energy on Yi Dun, and they generally took a few photos and recorded a few videos like Adidas, and then the manufacturers took them back for post-production.

On November 3, Yi Dun received a call from Xia Jiuli.

"Yi Dun, you are so hot these days, everyone says that you are not human, you are an alien!" Xia Jiuli said excitedly on the phone.

As Yi Dun's agent, the more famous Yi Dun is, the higher the commercial value, and the more Xia Jiuli can earn, Xia Jiuli is naturally very happy at the moment.

"What words? You're not human. Eden replied speechlessly.

"Yi Dun, if you don't go directly to football in your next project, I can guarantee that your popularity can be ten times higher!"

"As the largest ball game and the sport with the largest audience in the world, if you can make Chinese football win the championship, even if it is just an Asian Cup champion, you will definitely be developed." Xia Jiuli's tone was full of anticipation.

"Do you really think I'm a god? What role can I play in a competition of more than 10 people? ”

"You don't think about these unreliable ideas, is there anything wrong with this call?" Eden asked.

"If you don't tell me, I'll forget about it."

"Puma contacted me and said she wanted to talk to you."

"They also know that your contract with Adidas is very short, and the contract will expire in just over a year, I think they mean to cut off the beard."

"If you're willing to leave Adi and choose Puma when your contract expires, they're willing to give you $10 million a year, and that's from this year."

Yi Dun frowned after hearing this, this Puma is really wilted enough, and he actually wants to cut off Adidas.

However, the West always likes to say that business is business, and I guess Puma doesn't feel that there is anything inappropriate about this approach.

Listening to Xia Jiuli's meaning, he estimated that he wanted to promote Yi Dun to sign a contract with Puma, after all, for 10 million US dollars a year, he could get a commission of 780,000 yuan.

But Yi Dun has no idea about this at all, if the price given by Adidas is right, he will definitely renew his contract with Adidas.

The main reason is that Adidas's reward terms are very appropriate, with an Olympic gold medal of $3 million, and a record-breaking additional $3 million.

Thinking about the number of events Eden has at hand now, in the next Olympics, he is confident that he will win eight gold medals, how can he break five or six records.

This will allow EDUN to get about 40 million US dollars, which is much more cost-effective than Puma's contract.

Moreover, the scale of Adidas is much larger than Puma, and the investment in advertising is far beyond Puma's ability to catch up.

Under the bombardment of advertising, Eden is definitely also beneficial.

Of course, if Adidas wants to renew its contract with itself, even if the reward terms remain unchanged, the annual salary of the endorsement must be raised.

Now Eden is not what it used to be, and Adidas will no longer be able to use that measly $2 million annual salary to sign Eden.

You must know that now with the continuous improvement of Yi Dun's fame, his appearance fee for a game starts at least 100,000 US dollars!

This is still the price of the previous Shanghai Grand Prix, after the Shanghai Grand Prix, EDUN's global popularity has been completely opened.

Usain Bolt's appearance fee is now about $300,000, and if Eden is not as good as Bolt now, it will definitely not be less than $200,000.

For a game, the appearance fee alone is 200,000 US dollars, and the 2 million annual salary on Adidas's side is really unacceptable.

And this is still the price of Yi Dun not participating in the London Olympics at the moment, and when Yi Dun finishes participating in the London Olympics, at least eight gold medals will be won, and Yi Dun can be said to be a god at that time.

It's not just athletics and weightlifting, it's sports.

……

"Lao Xia, refuse Puma's side, and then if Adidas contacts you to discuss the early renewal, you can tell them that they can come to Beijing in the near future, and we will discuss it in person." Yi Dun said to Xia Jiuli.

Xia Jiuli nodded, he is now completely obedient to Yi Dun's command, since Yi Dun has no idea of signing a contract with Puma, then he will definitely not mention this stubble again.

After Yi Dun hung up the phone with Xia Jiuli, he was about to go to bed, but when he was in a daze, Xia Jiuli's phone called again.

"Yi Dun, I received two calls just now, both of them were from foreign countries." Xia Jiuli had a hint of showing off in his tone.

He used to work as a translator, so he was naturally able to communicate with foreigners without barriers.

"What foreigner? What are you looking for? Eden was curious.

"One is that the Vietnam Athletics Federation called, of course, whether they are called the Athletics Federation, it is not clear."

"They invited you to participate in the Asian Athletics Grand Prix in Hanoi, Vietnam, on November 20, and gave you an appearance fee of $100,000."

"The other one is from Spain, inviting you to participate in the Madrid Championship on December 7th, and there is no appearance fee."

"By the way, I just chatted with the Vietnamese track and field official, and said that the track and field points rules will be changed next year, and the five races with the highest scores by the athlete will be averaged, even if it is the athlete's annual points." Xia Jiuli said as if offering a treasure again.

The previous two Grand Prix were not unexpected by Yi Dun, and the news of the track and field points restructuring from Xia Jiuli at the moment surprised Yi Dun.

The previous track and field points system was too complicated, in fact, it did not reflect the strength of athletes, it can only be said that athletes with high points are more diligent.

Usain Bolt, for example, has a terrible world ranking, and many Grand Prix tournaments don't qualify for him at all if he doesn't get a wild card.

Eden is in a similar situation.

Now, with such a change, this points rule can generally prove the true level of athletes.

With only an average of five games a year, Eden feels that he really needs to hit the world No. 1 in each event from next year.

The reason why Yi Dun didn't have this idea before was mainly because there were too many projects, it was too troublesome, and this ranking had no gold content.

Now the calculation of points is much simpler, only five games a year is needed, even if there are more projects, Yidun will definitely be able to have five games per project.