Pick up from back:

Shengcheng Picture-in-Picture Football Club's home match against Yanbian Football Team ended with Shengcheng Team 4-0, Shengcheng Picture-in-Picture Football Club full-forward Zhang Jingyang scored one goal in each half, and the main foreign aid striker James and winger Li Qingcheng each scored one goal.

Li Jinyu, general manager of Shengcheng Picture-in-Picture Football Club, and Li Jinyu, general manager of Shengcheng Picture-in-Picture Football Club, deputy general manager of Shengcheng Picture-in-Picture Football Club, who is in charge of overseas transfer affairs, summarized the transfer progress of the club on the balcony of the box, and prepared to report the latest situation to Nuan Xiaoxi.

And Nuan Xiaoxi and Hua Kate also returned to the box after watching the Shengcheng picture-in-picture football club game on the balcony of their box. Whakette looked at the details of his contract and promotion as the club's spokesperson for next season, while Nuan Xiaoxi began work on the renewal of the club's sponsorship.

"Don't, don't, you're being too polite. I only have a sponsorship fee of 4 million a year, and you are not talking about me, did you make the wrong call? Hehe... The boss of Gougou Liquor hurriedly shirked it.

"Next season, won't you sponsor more than 10 million? Hahaha... Nuan Xiaoxi laughed into the phone. The smile is very nonsensical, and the personal feeling of laughing is inexplicable, but others have seen Nuan Xiaoxi's smile for a long time, and they can also see the confidence revealed in Nuan Xiaoxi's smile at this time.

"More than 10 million? Forget it, you can spare me, when I beg you. The boss of Gougou Liquor said with a smile.

"To be exact, it's 12 million, and I've signed a contract with that pharmaceutical company in your Xiaoxin City, and now you're the second." Nuan Xiaoxi smiled and said with a smile to the boss of Gougou Liquor on the phone.

"Are you sure I'm the second? Hehe... The boss of Gougou Liquor still kept smiling and said.

"I'm pretty sure you're the second." After all, Nuan Xiaoxi had a relationship with the boss of Gougou Liquor before, so Nuan Xiaoxi didn't go around the bend and talked about the price directly. Of course, this method can only be suitable for people who know Nuan Xiaoxi.

"I'll give you five minutes, convince me, and I'll sign up. In terms of price, you can rest assured that 12 million a year, not a penny will be less. And I promise to sign a contract with you for 3 years, is that okay? "The CEO of Gougou Liquor is also very direct. After all, a boss as big as Nuan Xiaoxi would not be so confident for no reason.

"Two weeks later, I will invite Governor Zhou to come over for the home game of our Shengcheng Picture-in-Picture Football Club, and I will bring a few entrepreneurs with me at that time, and I will leave a place for you. If you don't come here, whether it's a symposium in the main mansion or a dinner party, there will be a place for you. ”

"Uh-huh. Worth 10 million, and what about 2 million? Don't tell me. "Although the CEO of Gougou Liquor is an excellent enterprise in Xiaoxin City, the boss of Gougou Liquor always has no opportunities and bridges to participate in the bigger stage. Now it is equal to 30 million to buy a ticket, and the boss of Gougou Liquor still thinks it is worth it. Although it is only a platform opportunity, it is also a good opportunity for the future.

"Our picture-in-picture real estate company has a provincial branch that will purchase your wine, how about it?" Nuan Xiaoxi said with a smile.

"How many of you are there? How much can it use? The boss of Gougou Liquor said with a smile.

"Rest assured, we don't buy much ourselves, our suppliers will buy a lot. I will ask Manager Zhu Guangliang to arrange the following people to help you build a bridge and talk about this matter. At least in the future, our own wine will also be from your gougou wine industry, how about it? Nuan Xiaoxi said with a smile.

Regarding the corporate group purchase of liquor from Gougou Liquor, the boss of Gougou Liquor has approached Nuan Xiaoxi several times. Indeed, just like Nuan Xiaoxi himself said, there are really not many places where they use wine, so they didn't negotiate. And this time, Nuan Xiaoxi didn't think that he wanted to buy wine, it was nothing more than to let Zhu Guangliang take his subordinates to hint at one supplier after another.

As a salesman, Nuan Xiaoxi is still an expert, this relationship is often the key to the survival of an enterprise, and now Nuan Xiaoxi has taken out his own network to Gougou Liquor, which also makes the two companies more close. To put it simply, since this road has been passed, the future is not the cooperation between Gougou Liquor and Shengcheng Picture-in-Picture Real Estate Company, and if you change to another brand, Nuan Xiaoxi can also be directly grafted.

"Okay, let your people come over. I signed with you for three years, 12 million a year. But Klinsmann has signed a contract, do you want to come and take a look? And that James, who has been signed for so long this year, hasn't said that he will sit with me. Hehe... The boss of Gougou Liquor reminded Nuan Xiaoxi with a smile.

"Of course, even if you don't renew your contract, James will walk around you and promote it. We still have this bit of professional ethics.,Hehe.。。。 Nuan Xiaoxi also gave the CEO of Gougou Liquor a promise.

"Well, got it. You are the Klinsmann who bought us with our money, I guess I am the first stop here, and I have to pit a few companies later, right? Hehe... The boss of Gougou Liquor said with a smile.

"Well, that's not true, there are four sponsors. But I won't talk about those few directly, 12 million signed for three years, if you want to sign a contract, you can sign a contract, and if you don't want to sign a contract, you can pull it. Didn't I tell you, Governor Zhou is coming back to us, and he will bring the big enterprises in the province with him. Nuan Xiaoxi said with a smile.

"12 million a year, not just any company can afford it." The boss of Gougou Liquor kindly reminded Nuan Xiaoxi.

"Football is not something that can be done by one person, especially in the current environment. If all parties do not contribute, it is unrealistic to expect us to produce results. Our picture-in-picture group has a budget of more than 400 million yuan in the club's operating funds of 500 million yuan a year, how long can it last? This is not a public good. Hehe... Nuan Xiaoxi explained with a smile.

"Football is like that, don't tell you you didn't know about it before you bought it." The boss of Gougou Liquor said with a smile.

"Every business knows about this before it buys, so we've all seen football regress all the time. Do you remember what that big mouth said? Nuan Xiaoxi is very sad when he thinks of the regression of the national football team in recent years, and even the women's national football team has followed suit.

"Hehe... I don't watch the news, especially football. The boss of Gougou Liquor said with a smile.

"Oh." Nuan Xiaoxi also heard the cold taste from the words of the boss of Gougou Liquor. It is not only the indifference of entrepreneurs to the football project, but also the chill of the current environment.

"But I'd like to hear about it, and tell me about it, and let me be happy. Hehe... The boss of Gougou Liquor said with a smile.

"Don't say it, it's even more chilling." After Nuan Xiaoxi's heart was cold, he had no intention of communicating more.

"Well, looks like I've chilled you. But the next time James comes, you come along, and let's have some drinks. The boss of Gougou Liquor said with a smile.

"Well, it would be better if you could give me the initiative to mail it." Nuan Xiaoxi teased.

"Let the person who signed the contract drive a bigger car, and then he can pull as much as he wants." The boss of Gougou Liquor said.

"Don't worry. Xiao Sun, the boss of Gougou Liquor said, when you go to sign the contract, drive our company's largest SUV over, and he will fill me with wine, hehe... Nuan Xiaoxi smiled and said to the deputy manager of the club's external relations department, who was responsible for the sponsor's signing.

"Okay, that's it. But remember to come once. The boss of Gougou Liquor said with a smile.

"I've pulled you a cart of wine, and it's a bit unreasonable for me to go again. But I'm going to decide on the club's ambassador for next season, and then I'm going to take it with me, and I'm going to try it out with you, how about it? Nuan Xiaoxi said with a smile.

"Okay, I'm low anyway, and it's okay if I mess up. Hehe... The owner of Gougou Liquor said.

"Then it's settled, let them take care of the rest, you say." Nuan Xiaoxi is ready to end this call, after all, the sponsorship fee of 12 million has been completed, and the meeting has been confirmed, what else is there to say.

"Okay, goodbye." After speaking, the boss of Gougou Liquor hung up the phone and ended the call worth 12 million.

"Huh... Nuan Xiaoxi smiled and put away his phone.

"Wow, Mr. Nuan is really amazing, as soon as he makes a move, it is a sponsorship of 12 million." Jiang Kaile praised Nuan Xiaoxi with a smile on the side.

"There will be less sycophants between us, and the follow-up task of 12 million is not small. You also recorded that we all have to honor it for others. Nuan Xiaoxi pointed to the two people in front of him, one was his secretary Jiang Kaile, and the other was Xiao Sun, the deputy manager of the External Relations Department.

"Got it." The two of them nodded, and both took out their notepads.

"First, after the spokesperson signed, organize a promotion activity for Gougou Liquor. The location is in Xiaoxin City, and by the way, I will arrange one for Xiaoxin City Pharmaceutical Factory by the way. Nuan Xiaoxi thought for a while and said.

"Okay, got it." Jiang Kaile recorded quickly.

"Second, this interaction James must be going, Klinsmann is not in a hurry. Klinsmann will be at the end of the year, attend once or twice, and we will only guarantee his activities once in the future, too much, I'm afraid Klinsmann will not be able to talk about it. When Nuan Xiaoxi said this, he still felt that James was more easy-going. Every time the club has this kind of promotion, especially the campus promotion activity, James will actively participate, so the attendance rate of this year's Shengcheng Picture-in-Picture Football Club has also increased a lot. Among them, many students asked their parents to come and watch the game, and James was a great contributor.

"Hmm." The two nodded.

"There are also the remaining four companies, if I need to come forward, I will come forward, and if there is no need, forget it. I thought about it this way, and when I met with Governor Zhou on Monday, I had a direct showdown and let the province come forward to find five to ten companies for us. The first is to increase the number of sponsorships by reducing the size of the billboards, and the second is that I think there are still 2 to 4 billboards projected on the lawn on both sides of the goal, right? Nuan Xiaoxi asked Xiao Sun, the deputy manager of the External Relations Department.

"Now our technique, the sides of the goal seem to be choking enough. Unless it's a night show, and this requires the cooperation of the TV station. Xiao Sun said seriously.

"Oh, let's reduce the size of the billboard first. How many more ad slots can we add so that? Nuan Xiaoxi asked Xiao Sun seriously.

"A conservative estimate is 3 to 6." Xiao Sun said.

"What if it's too much?" Nuan Xiaoxi asked.

"That will affect the visual effect of the advertisement, if it is 6 relative, it should be about the same." Xiao Sun analyzed.

"Six?" Nuan Xiaoxi thought to herself, "6, it seems that we can't find it either." It would be nice to add three sponsors this time, after all, there are still four that may not be signed. Nuan Xiaoxi said seriously.

"The probability of the remaining 4 signing is not large, after all, there is no idea of the current price of several million, let alone 3 times 12 million yuan." Xiao Sun said seriously.

At this time, it is Xiao Sun. If it was the original manager of the external relations department, Manager Sun, I am afraid it would not be so direct, after all, Xiao Sun has been with Nuan Xiaoxi for almost three years, and he has eaten breakfast together for two years.

"It's true, but we can't improve to the standard of the first-class team in the top league in China in an all-round way, and we have to take a few more detours. Even if it hurts a little bit now, it will be better in the future. Besides, under what circumstances can it compare to the exposure of Klinsmann that we have just signed now? At this time, we can't take the opportunity to make more money, and there will be not many opportunities in the future. Hehe... In Nuan Xiaoxi's smile, he also revealed a lot of helplessness.

After all, Nuan Xiaoxi knows that the current sponsorship of football projects is really not easy to pull. The general environment is not good, and all walks of life are not easy to do, especially when the tide recedes, everyone will see clearly who is swimming naked. Unfortunately, the football industry is the sport of naked swimming, and clubs are in danger of going bankrupt at any time. And practitioners who have seen this crisis clearly have varying degrees of worry, especially Nuan Xiaoxi. This can be done by themselves, but people who have a strong sense of responsibility for public welfare do feel a lot of pressure.

"Well, that's true." Xiao Sun also sighed.

"Hehe... Do you still think sponsors are easy to talk about? Nuan Xiaoxi smiled and looked at his new secretary Jiang Kaile.

"Huh... Although Jiang Kaile did not personally participate in today's busyness, he also felt that sponsors were really difficult to talk about.

"Actually, sponsorship is something that is getting easier and easier to talk about, but there are two points that we can't grasp. One is the service of sponsors, many football clubs don't pay attention to this now, as long as the money arrives, then nothing is left. If the exposure rate of the sponsor's own needs cannot be reached, or the company's performance is not improved accordingly, why should people continue to sponsor you? Therefore, many football clubs can only rely on the policy tilt and support of the local government to go to the 'pit' one after another. The result is that the road is getting narrower and narrower, and the main sponsor is getting more and more tired. Nuan Xiaoxi said with emotion.

"Indeed." Xiao Sun has been following Nuan Xiaoxi in the past few years to contact the sponsor negotiation work, so he has a certain understanding of these situations, and he is more or less dissatisfied with the work of the External Relations Department of Shengcheng Picture-in-Picture Football Club to serve sponsors. Now Nuan Xiaoxi is looking for an opportunity to change the person he trusts, and when he is saying this at this time, he is clearly asking Xiao Sun. "Don't worry, Mr. Nuan, our External Relations Department will definitely serve the sponsor well in the future." Xiao Sun said solemnly assured.

"The second is that the exposure rate of our Shengcheng Picture-in-Picture Football Club is a bit fluctuating now. Previously, when Li Xinyi was there, the exposure increased, and that was the first time we had the peak of sponsorship. Later, Li Xinyi's effect was buffered, and then we didn't have any advantage when we talked about sponsors. The situation is similar at the moment, one is that when James signed, we had a good contract extension. In addition, Klinsmann's signing at this time suddenly increased our exposure. So what are the means by which we increase our exposure in the future? Or do you rely on this signing effect? Nuan Xiaoxi said and thought.

"Hmm." Xiao Sun and they nodded.

"So in the future, there are still many things that need to be improved in the work of our External Relations Department, and you need to work hard." Nuan Xiaoxi looked at Xiao Sun and said.

"Don't worry, I've seen a lot of problems while working with you in the past few years. Now that I am in charge of the work, I will definitely improve and improve it in an all-round way. Xiao Sun reassured.

"In terms of personnel, if you should move, you must move, and if you should leave, you must leave. We are an enterprise that consumes hundreds of millions of dollars a year, and because of which person... Nuan Xiaoxi wanted to speak and stopped. But Nuan Xiaoxi's meaning is very clear, he must use his dead hands to deal with the work of the External Relations Department.

"Don't worry, Mr. Nuan." Xiao Sun also said seriously.

"Let go and do it boldly, and say that this is still a warm industry. I can still decide what to do, so don't be afraid, don't worry. I just want the results, remember, I only look at the results. Process? If the result is right, the process doesn't matter, who will remember? Hehe... Nuan Xiaoxi said coldly.

Xiao Sun also nodded seriously at Nuan Xiaoxi, Nuan Xiaoxi knew, Xiao Sun understood.

Predict what will happen next, and listen to the next breakdown.

End of this chapter.

Postscript (illustrations, tidbits, extras):

A few months later, several important personnel changes took place in the External Relations Department of Shengcheng Picture-in-Picture Football Club.

First of all, Zhu Guangliang, the general manager of the department, announced the reform of the department and subdivided several management project teams. Subsequently, all the work assignments and specific personnel arrangements of the project team were handled by Xiao Sun, the deputy manager of the External Relations Department.

Secondly, the Department of Outreach began to work on large-scale business trips. This is something that has not happened to the External Relations Department before, from the previous telephone service of the External Relations Department staff waiting at home, to the current door-to-door communication service with sponsors. And what has changed along with it is that the players and especially the stars have more player promotion work.

A series of service changes have brought another unexpected result, that is, the home attendance rate of Shengcheng Picture-in-Picture Football Club has quietly increased.

Of course, Nuan Xiaoxi is most concerned about the attitude of the sponsors. Although the sponsor was not particularly pleased with the current service change, it did not raise any more grievances as before.

However, Nuan Xiaoxi still found a little change, and he received more gifts from sponsors during the New Year's holidays, while the External Relations Department received more gifts from sponsors. Regarding the problem of the External Relations Department, Nuan Xiaoxi turned a blind eye and did not pay too much attention to it. It's just that Nuan Xiaoxi occasionally nodded to Xiao Sun, the deputy manager of the External Relations Department, to pay attention to personal integrity.