The NBA, which can never go back

People are out of town, haven't gone home yet, the recent update is not effective, I apologize to all readers in advance, and I will double the compensation after the end of the National Day, and I will do it. I rarely write testimonials for a single chapter, the author's words are rarely used, and I don't like to ask for votes because I don't want to affect the reader's reading fluency. But this incident with Morey, the general manager of the Rockets, really made me unhappy.

Those who are familiar with me will know that I was introduced to basketball and the NBA in '98, and began my career in 2002 with Yao Ming entering the NBA, and I have been playing football ever since. The first team I like and support is the Rockets, and the only home team in my heart has always been the Rockets. Halfway through, he supported the Trail Blazers because of "The Golden Age of Basketball", but the NBA's first love was always the Rockets.

Of course, as I got older and started working, like many fans, I couldn't put much passion into basketball. Writing about basketball didn't make me love the NBA any more, on the contrary, because I needed to write about basketball, the more I learned about the NBA and paid more attention, the more disgusted I became with the multifaceted and hypocritical nature of this business league.

Some readers who have supported me since reading "The Golden Age of Basketball" since 13 years ago have said that I can't write the same flavor after reading this book. In fact, my pen power has not regressed, on the contrary, it has become more mature. So, in addition to the style orientation, it is more because there have been many changes in the way of thinking about the NBA and basketball.

The fantasies, enthusiasm and passion for basketball when I was young are gradually cooled by life and reality, and the more I know about the NBA and the more I know about American society, the more I can feel the glitz and hypocrisy hidden behind the excitement and legends. Basketball, the first indoor game that was invented to exercise students' body and mind, has become an entertainment tool to satisfy tens of millions of fans with the expansion and intervention of capital and money, and the NBA is the best of many tools.

In an economical society, I think this is understandable, and the adult world needs to focus on the problem of eating, including myself who is also earning contributions by writing NBA fanfics, and I am considered a stakeholder. But I also believe that the adult world needs respect, even if it is superficial, and this is not a matter of face, but a matter of boundaries and bottom lines.

What the NBA league has done in this regard has made the Chinese angry and even disgusting.

The NBA started out as a minor league in the Northeast of the United States, and was originally formed as an organization because the owners of local hockey arenas didn't want to sit idle in the summer. After more than three decades of dismal operations, the NBA has gradually gained a foothold in the United States. But among the major professional leagues, it is still the bottom one, in the 1977 finals, and was even canceled by the TV station because of the fight. The 1980 Grand Final was recorded and broadcast late at night.

The change and turnaround came in the 1984 season when Stern took office, and his series of reforms made the NBA what it is today. One of his most talked about reforms was the NBA's globalization strategy, which opened up vast overseas markets for the NBA.

Many fans know a joke, that is, in order to open the Chinese market, Stern waited for half an hour in the cold wind at the gate of CCTV with the NBA tape, just to hand over the tape to CCTV to play and promote the NBA. Now China has to pay billions of dollars to broadcast the NBA, and the videotapes that Stern gave to CCTV were all free.

In addition to its dramatic effect, the joke went viral, but also because it embodied Stern's long-term vision of discovering a huge piece of the pie. But I think there is a deeper reason, that is, Stern's behavior is in line with our Chinese understanding of "respect", whether this is the case or not, Stern in the paragraph is with respect and humility.

In "Romance of the Three Kingdoms", Liu Bei was widely praised because of "three visits to the thatched house", and he got a sleeping dragon like Zhuge Liang; Stern is also remembered by Chinese fans for waiting in the cold wind, helping the NBA become the most recognizable basketball league brand in the world. Some people may wonder, is the Chinese market so important? I would like to say that the so-called overseas market of the NBA is globalized, rather than Chineseized and Asianized. The NBA's influence in Europe has always been limited, because Europe is the world of football, and Europe's own basketball has its own traditions and rules. Only China, infiltrated and influenced by the NBA, has become the NBA's largest "overseas colony".

However, the "colony" here is in double quotation marks, and Chinese fans are not colonized by the NBA, but the Chinese market has contributed a lot to the skyrocketing wages of those stars. But in this case, the "respect" that Stern once embodied was gone.

Far from mentioning, let's mention the past two years, Redick's chink blessing in '18, Lillard's three countries in '19, and Morey's extremely angry Twitter support for GD this time. The reason why it is disgusting is that the Rockets, as the team with the deepest feelings of Chinese fans, have been playing the card of Chinese feelings for many years. China Red, China Year, China Tour, and Zhou Qi, who does not meet the requirements of the NBA at all in addition to his Chinese identity, are all consuming the "Chinese" cultural brand left by Yao Ming.

As fans, we are in business, you provide respect and service, we give affection and money, and it is a matter of course. No one expects the Rockets to really become a Chinese team, but in the same way in front of the country and nation, the NBA team will not be worth mentioning. In the adult world, these are tacit because we respect each other. But the bottom line of this respect has been broken again and again, until this time people can completely see the ugly face of the NBA's "eat you and scold you".

The reason I want to map the entire NBA is because I know that the words of any public figure must be a reaction to the common psychology of his community. Is it really because Morey is making such a noise because he is a staunch liberal? If so, he, as the general manager of the rocket, should not pursue the "China strategy", because China has always been "unfree" in American public opinion. So is he making such remarks because he is stupid, because he is stupid? Judging by his education and work, this person is not stupid or stupid. Combined with the NBA's past handling of all kinds of insults to China, the ignorant remarks of NBA players, and the exclusion of conspiracy theories, there is only one explanation for Morey's move, that is, he does not respect or care about China at all, including the entire NBA, which also does not respect and does not care about their largest overseas market.

It can also be seen from this World Cup that a large number of NBA stars have withdrawn from the national team, is it just because the World Cup is not as influential as the Olympics? In the NBA, where capital determines the behavior of players, if they really care about the voice of the Chinese market, there will never be so many people who will quit the national team casually. This is not the first time, nor will it be the last, but it is definitely the clearest display of this disregard and contempt, so that anyone who tries to wash the floor cannot open it.

As an author who writes about eating in the NBA, it's unlikely that I'll stop writing about it, and that's not punishment for the NBA at all, and in fact I can't afford to punish the NBA. But as a casual football fan, the NBA's status as a sanctuary of basketball culture is hard to keep in my heart, and I firmly believe that there is nothing wrong with my current writing - nothing is not to be black. Since the NBA sees itself as a game of entertainment and doesn't respect their important fan base, it's not unacceptable to have them blackened in mine, and it's not impossible to even let them cease to exist.

I don't know how many of my readers are fans of basketball and the NBA, how many are fans of the Rockets, but I give a little advice as an old fan: life is bigger than basketball, and stay away from those who don't respect us, no matter how glamorous they are. If you have the ability, don't be polite and die black.