Back in her office, Shen Zilan typed: "Tonight, the boss came to the lazy Internet café to inspect the work." ”

Soon Li Wei bubbled up and asked, "Really?" Then the boss must be very pleased. ”

"That's not it, who in Haicheng doesn't know about lazy Internet cafes now?" Lin Xiaohei followed,

"It's all your help." Shen Zilan was polite and then said, "But the boss made a very puzzling request. ”

"What? Does the boss want to uncover the rules for you? (dog head)" Lin Xiaohei's skin got up,

"Emmmm, I think you can think about it, the boss is single." Li Wei seconded it.

Shen Zilan: ......

"Seriously, the boss said that I was going to open a branch."

"Branch? Lazy Internet Cafe? ”

"No... Why do you choose to open a branch at this time? ”

Obviously, both of them have the same idea, and feel that this is not the best time for lazy Internet cafes to open branches.

"Yes, I think so too, but the boss didn't say anything..."Shen Zilan was a little helpless, if the boss said a few more words, maybe she could understand the boss's meaning.

"At this point in time, it will take at least three months to prepare..."

"But three months is enough time for other Internet cafes to keep up, and then it will be difficult for us to rely on uniqueness to compete with them."

Li Wei and Lin Xiaohei both talked nonsense,

"yes, I think so too, so isn't this just coming for you?"

Li Wei: "Just do what I say the boss tells me, why do you think so much." ”

Lin Xiaohei: "Senior sister's personality is like this, if you are interested, you have to break the casserole and ask to the end." ”

Shen Zilan typed and urged: "Come and help me think about it..."

At this time, Grandon, who had not been silent, finally relied on WeChat's own translation to figure out what they were talking about, and finally thought about it for a while and said a few English words with WeChat's built-in voice chat function.

"Brands, chain stores, occupy the market."

After hearing this, the three of them suddenly fell into deep thought, they couldn't understand that it was just because they had no direction, but now the three words that Grandon said seemed to have a direction all of a sudden.

"The boss wants to build his own Internet café brand?"

"When it comes to which Internet café is the best in the future, the first impression that comes to people's minds is the lazy Internet café..."

"Boss, doesn't he just want to occupy Haicheng?"

Li Wei instinctively asked three questions,

"Ah, I see!"

Lin Xiaohei quickly typed: "The boss wants to create a high-end Internet café brand and then form a complement with his own e-sports club, and then form his own industrial ecological chain!" ”

"In fact, the boss's thinking has always been so unique, but this also happens to be the reason why he can succeed, for a thing he sees is completely different from what we see!"

"Senior sister, do you remember a story in our textbooks, about a shoe merchant who went to a primitive tribe and found that the people there did not have the habit of wearing shoes, and he was different from others in that he did not give up and leave, he chose to stay and teach those natives to wear shoes."

Li Wei: ....... this story is a bit outrageous.

"It doesn't matter if the story is outrageous or not, it's important to let us know that sometimes the market is not as simple as we seem on the surface, and we have to learn to think backwards."

"Why is the boss so successful every time, in fact, the biggest reason is that he can find things that others can't see from a very tricky angle, for example, this Internet café chain, in the eyes of normal people, now that the conditions are good, basically every family has a computer, and the living space of Internet cafes will be gradually squeezed, is this statement wrong? No, it's the trend. ”

"But what the boss sees is another phenomenon, since everyone's living standards have come up, but young people like to open black together in the Internet café feeling is not available at home computers, at this time, if we launch a chain series of Internet cafes, symbolizing the high-end taste of the brand, then for those young people is very attractive [ ] gravity, which is the so-called brand effect."

"What is brand effect?" Li Wei interjected and asked,

"In layman's terms, it's a forced style, you know what I mean, others go to an Internet café for five yuan and ten yuan, but you go to a 25/hour Internet café, can this be the same?"

Li Wei: ......

It seems to be the truth.

"This is the business opportunity that the boss sees!" Lin Xiaohei said excitedly: "In fact, if you take it all together, you will find that the boss has studied the young people very thoroughly, including e-sports and the business of byte interactive entertainment, which are actually oriented to young people, including the current lazy Internet café..."

After Lin Xiaohei's analysis, Shen Zilan felt that it was quite reasonable, because this idea was very in line with Yan Yuan's needs, and from the perspective of some industries in Yan Yuan's layout, his style actually had a very strong uniqueness, that is, I don't want to do what others do, and I want to do it if others don't do it...

The Internet café market is indeed getting smaller and smaller.

But what about the high-end internet café market?

There is still a blank or even no concept at all, and once the lazy Internet café model develops, it will be all over the country at that time, and other Internet cafes can't imitate it if they want to!

At this time, Grandon silently said another word: "Join." ”

When she saw this word, Shen Zilan's eyes lit up, and she understood again!

"I understand, if the lazy Internet café model, once promoted, will inevitably squeeze the living environment of other Internet cafes to a very pitiful situation, in the face of lazy Internet cafes, they have no competitiveness, and at this time we can ask for them, only need to sign a contract, and then you can get our support to become a branch of lazy Internet cafes."

"No, the problem is that they don't have the money to upgrade the configuration, which will lead to the loss of customers, even if they join our chain store, but the hardware settings can't keep up, they will continue to lose customers."

Li Wei put forward the key point of the problem, since the franchise has become a chain store, then the configuration and decoration style and service facilities must be exactly the same.

This is hundreds of thousands of millions of investment, and ordinary Internet cafes are afraid that they can't stand it.

"We can provide funds to help solve these problems, and in exchange for a percentage of their future turnover to be handed over to us." Shen Zilan thought for a while and said: "The advantage of this is that we reduce the risk of opening our own store, and it will not cause disgust from other Internet cafes, which can be described as a win-win situation." ”