Chapter 038: Heart Fashion Rising Star Festival
Listed in Shanghai, it is located the most well-known electronic music label in China, E Factory, which is also known as East/Records.
This label is huge, covering almost most of China's top electronic music producers/DJs, as well as a small number of top singers, and its business is extensive, which can be called a real wealthy label.
As the largest new music label in Huaxia, the new generation producer/DJ: S.T, who has been very active in the world electronic music industry in recent years, is naturally also its signed artist, and it is also the kind that the label is very optimistic about, and it is worth pouring a large amount of resources.
S.T is not very old, he is also 20 years old this year, a very talented teenager, and has been given high hopes by many people. Almost everyone thinks he will be the most promising Asian DJ in 2022 to top the world's top 100.
However, only he knows that the predicament he is facing now is unknown to outsiders, but the most helpless thing is that some of the burdens on him are too heavy, and he can't say many things at all, and he doesn't dare to say them.
Not to mention that the label let him say it, as a regular army with a lot of weight in the music scene, Factory E does not have the strange humiliating treaty of station B.
For example, some time ago, the Weibo post he supported YOYI was forced to delete it under the pressure of the company, and he apologized and turned off the Weibo comments until now.
His external personality cannot be in any crisis.
In the eyes of the outside world, a musical wizard like him is simply innate in his sensitivity to melodies and notes, and his rise is definitely inevitable, and no one can change it.
But in fact, for example, recently, S.T found a very serious problem, but there was no one to tell, which made him very helpless and aggrieved, but he could only endure it.
As for what's wrong with him?
He is facing a creative bottleneck....
Since his debut, his music style has always been a more commercial and explosive kind of work, and he is more of a big room house (mainstream electronic music style).
It's arguably the most commercial style of electronic music, designed to be used for all kinds of scenes, and is characterized by a strong emphasis on bass-heavy kicks (which can be understood as low-frequency drum kits), an emphasis on very small musical elements, and sometimes only a syncopated supersaw, or strong percussion, which will be used as soul elements.
The style is usually composed of minimalist percussion, regular beats, sub-bass and kicks, simple melodies, and synthesizer transformative breakdowns (controlled, slightly high-frequency rhythmic beats). Bigroom is characterised by its minimalism, with basslines often accompanied by one or two highs and lows to create the overall atmosphere.
And S.T, in fact, relies on this style to do it, and his on-site skills are first-class, even enough to appear on an international stage like Ultra, which can make the scene fall into a certain degree of madness and blazing.
However, his bottleneck lies in.... Although this style is the most orthodox electronic music style, it actually has obvious shortcomings.
The most criticized thing about Big Room House is that this style has no soul, it is not born for some special meaning or to express a certain core, it is just for the scene! To fry! For Hi Pi!
So he became popular, and the fire was a mess, but because of this, he was put on the iron hat of a 'commercial producer', the kind that he couldn't take off.
He seems to be the most promising Asian DJ in the top 100 right now, but because of this, he lacks a personal style that he can get his hands on, and he lacks something that can win awards, and he just can't make this kind of thing, and he finds that he is now closing his eyes to the big room method, and he can't think of anything else.
This leads to his hope of making the list, but the thing that will make him on the list is the most missing: a masterpiece.
"It's the date of the Rising Stars Gala in the near future....." S.T looked at his computer screen, and honestly, he panicked.
Founded in 2001, it has spent almost 20 years so far, and its sub-awards cover almost all mainstream music genres.
Among them is electronic music, which has been added this year.
As a producer who is about to hit the top 100, if he can win this award, then it will definitely bring him unexpected help and make his road to the list much smoother.
But the problem is, he doesn't have that confidence at all.
There is no doubt that he is more popular than any other new generation of producers in China, but this kind of music award will not depend on whether a song is popular or not, what they value is the musicality and core of a song, which is the most important element of winning the award.
Especially at the Fashion Rising Star Festival, for more than 20 years, their vision of awarding awards has been strange to death, and the winners are often some works that no one knows, but since they dug out these works that no one knows, they don't know how many shining new stars have been raised.
So, S.T was panicked, very panicked.
But some time ago, the birth of a big brother suddenly brightened his eyes.
That's YOYI, to be honest, not long after "The Name of Love" just appeared on NetEase Cloud, he had already listened to it.
It didn't matter if he heard this, his jaw was about to drop in shock.
It's not that the song hits his heart a little bit, but YOYI's unique idea, the idea of fusing Future bass with all kinds of different musical elements, makes his mind flutter slightly.
He admires such a producer!
If, he is saying if, he can have the opportunity to cooperate with YOYI?
As a veteran musician, he has a keen sense of smell.
But what I never expected was that in the end, there was such an idea that he wanted to engage in YOYI.
This made him very angry at the time, and when he was just planning how to have a wave of cooperation with YOYI, this happened to him.
Engage in YOYI? He's got a TMD banana mallet!
Not to mention that he has the idea to cooperate, the most practical thing is.... Is it necessary for him to mess with people? What's in it for him? What's in the way of other people's existence?
Just because I fell off the list?
If a place falls off the list, is he just out of money?
Oh no....
So since it's not, why is he still doing it?!
"No matter, let's sing first, let's see how this YOYI's new single performs this time....."
S.T silently looked at the original audio file on the computer screen.
《Bloods Bounce》-S.T。
At the same time, he logged on to his Weibo and posted new updates.
@王其亮//@徐海//: Phew! Come out and get beaten!
Although he knew that this thing would soon be required to be deleted by his company, he just wanted to send it!
At the same time, Wang Qiliang and Xu Hai were naturally not far behind, and they both updated their dynamics with different purposes.
[New song has been released!] Cooperation. 】
"Exotic, Swing First" - Wang Qiliang - Xu Hai.
Three singles, three genres, three styles, collided together.....
(The next plot of Tang Xiaomei, who you ask for in a private message in the group every day, is about to appear, pay attention to keep your eyes open.) Also, if you are curious about the style of Big room, you can go to NetEase Cloud to search for keywords, find the song list and listen to it yourself, and you can know a rough idea. )
(Thanks to the book friends for the reward: Qingluo You, Ziyue is in the sky, Xiang Tianwolf, is the moon asleep?) Reason. 👊)