In the Epex game, Ethan felt a little bad all over the place.

After the launch of "PlayerUnknown's Battlegrounds", "Star Wars" invested a lot of resources, including the follow-up hot publicity, which did not fall a little bit.

In fact, the data of "Star Wars" is indeed growing steadily, rather than games such as "Godfall" of Apex Games, which suddenly lost their voice.

Including the number of players and users, as well as the popularity of the game itself, it is actually very good.

But the key problem is that the benchmark game for Star Wars is Nebula Games' PUBG.

And what about PlayerUnknown's Battlegrounds?

At first, Ethan felt that Nebula Games secretly activated the money ability, which made its popularity remain high, but after market information investigation, he found that it was not like that for a while.

"PlayerUnknown's Battlegrounds" did not pay for third-party promotion at all, and it was completely the real popularity of the game itself.

There are even many players who don't play FPS games very much.

The most direct thing is that in the major game live broadcast platforms, many streamers who play other games have also begun to play "PlayerUnknown's Battlegrounds" together.

Extending to the entire player base, this type of people is not only not a minority, but there are many people.

And all kinds of "PUBG" videos and tips on the Internet are also spreading.

There are ordinary players, third-party media, and some video authors with a lot of fans.

'How to be an ordinary taxi driver against countless vicious gangsters in "PlayerUnknown's Battlegrounds". ’

'On a hundred ways to fish. ’

What kind of experience is it to pretend to be a foreigner in PUBG. ’

When the grenade is thrown at his feet, he can block the explosion damage by covering the pan on the grenade. ’

'A gas mask that has been refreshed in the game to reduce the damage of the poison ring. ’

All kinds of videos and news about "PUBG" are endless.

Among them, there are players with a strong competitive spirit, who are studying the skills in the game.

For example, the sound of footsteps made by putting on shoes will be a little louder than not wearing shoes, and what kind of accessories are most suitable for wearing various firearms, what kind of resource points are the fattest, or the finals in different regions, which places are battlegrounds.

These are relatively normal and serious strategy game content.

But it's more of an entertaining fancy content, after all, for current players, this game and its mode of play are still very new.

Moreover, in the game "PlayerUnknown's Battlegrounds", the operation strategy of Yang Chen and Nebula Games is still the same as the original "Overwatch", through subtle related game settings, so that players will not feel too strong about winning and losing.

For example, some interesting easter eggs in the game have been gradually unearthed by players.

For example, there were four air-raid shelters next to the prison, which was different from the original dream memory, and Yang Chen greatly strengthened the materials in the four air-raid shelters.

Basically, it will stably brush out materials such as third-level armor and third-level heads, including eight-fold mirrors, but at the same time, there are very few first-aid kits in this area, and it is easy to get in and out.

Compared with the holy places such as schools and airports in the original dream memory, the bomb shelter is not lost to other places at all.

For example, on the top of the highest building in the prison, there is a glittering chest with a pure gold handcuff, and players can get a certain amount of additional game currency rewards after picking up the handcuffs after the game is settled, and in addition to the gold handcuffs that remain unchanged in this position, three silver handcuffs will be randomly refreshed in the prison.

The same easter egg items, as well as schools, airports and other places, have a special box hidden in it, which contains the uniforms of teachers, flight attendants and student girls that will not be sold in the mall and box.

And in all corners of the map, there will also be a variety of toys to refresh.

The main thing is to add extra fun to ordinary players to dilute the sense of victory and defeat in the game itself.

Sometimes it's the same game mode, but with a little seasoning, the player's feelings and even the game's environment will change instantly.

For example, the most direct division and ladder segmentation are added, players can see the opponent's rank, including KDA, and the game's point deduction options will be based on team and individual performance, rather than purely individual performance.

Then the environment of the whole game becomes different in an instant, no matter which game it is, in fact, the ratio of casual players to pure competitive core players is about the same.

Because of this, there is a so-called ranked mode, which separates players from the two modes.

As for the game "PlayerUnknown's Battlegrounds", Yang Chen was not prepared to take the competitive route like in the dream memory from the beginning, so Yang Chen added more content unrelated to PVP than the original "PlayerUnknown's Battlegrounds", and the main purpose was to dilute the player's sense of victory and defeat.

Let the player not just eat the chicken, after all, only one player, or team, will be able to win in the end.

Why is PUBG able to attract so many people who haven't even played an FPS game to play this game?

Because to some extent, PUBG is not an FPS game in the pure sense, it is a diversified game, not only limited to the FPS genre.

On the surface, it's a tactical FPS game, but unlike hardcore tactical games like Armed Assault and SQUAD, it focuses on RPG elements.

Any type of player can actually find their own identity and sense of existence in the game.

This presence doesn't mean that you've killed an enemy or managed to eat a chicken.

It's about you really feeling like there's something to do in this game.

For example, some rookie players, if they can't hit people with guns, even if others are motionless, he has to aim for half a day.

In ordinary FPS games, there is no doubt that this level will say goodbye to the game experience, even if you play with friends, it is at best a team hindrance, in ordinary FPS games, from all aspects tell the player: you are a laggard.

Even if you play with friends who don't care at all, they can still giggle with you, but the negative personal experience is definitely very high.

In battle royale games like PUBG, it's completely different, and players can find their own existence.

For example, when I searched the house, I found a lot of accessories and a lot of medicines, which can help my teammates.

When a teamfight starts and a teammate is knocked down, you can throw smoke grenades and save them.

Although you may not hit a single shot the whole time, it's all a salute, but it's important to make the player feel engaged.

Combined with the relaxed rhythm of the whole game, this is the reason why most players who have not played FPS games much can indulge in it.

Because they don't play FPS, they don't play guns, but they play a different way.

It's fun to eat a chicken and kill someone, but it's another fun game experience to pull up a knocked down teammate and then wipe out the other side because of it.

Therefore, Yang Chen has a very clear understanding of the follow-up operation update of "PlayerUnknown's Battlegrounds".

That is to enhance the casual gameplay, such as the arcade mode similar to Overwatch, and PUBG will also introduce a different fun casual mode every week.

These modes don't have to be successful, but they serve as a supplement to make players feel different kinds of freshness, including linkages with subsequent games.

Of course, that's not to say that competitive is going to ruin the game.

Although the reason for the rapid decline in popularity of "PUBG" in the later period of the dream memory has something to do with the complete desire to engage in competitiveness.

But more of it is that he has not worked his own operation, thinking that he has a great advantage in the early stage, so big that he can win with an A face like Lu Bu, but he never expected that others in the later stage of "Fortnite" would even open three bases, sneak up three giant elephants, and then kill themselves in a wave.

And the so-called e-sports is actually a very simple point, that is, traffic.

As long as the attention of the game is high enough, it can be said that it is very easy to e-sports.

Yang Chen is very sure that even if "PlayerUnknown's Battlegrounds" itself is not ready to balance the game with competitive standards, there will definitely be no shortage of related events and clubs, as long as the game has enough traffic to attract people.