For the promotion of "League of Legends", although Yang Chen did not carry out a lot of offline promotion like the previous games.

But that doesn't mean there aren't a lot of resources to be invested.

Major media promotion on the Internet, including some video UP host video advertisements.

These are the most basic.

In addition to these, there is also the traditional entertainment of Nebula Games, the linkage between games and games.

Of course, this kind of game linkage is certainly not as simple as saying the skin.

Yang Chen felt that he was still quite considerate of the players, so in order to promote the "League of Legends", the linkage benefits this time can be said to be very large.

Players who complete a normal match game every day after the game is launched for a week, including human-computer matching, will receive a 60% discount coupon on the Nebula game platform, which can be used to purchase all games under the platform.

In addition, players who reach level 10 within a week will also receive a game of Nebula Games for free.

Of course, players will not be able to choose to get these games, but instead get a discount coupon that allows them to purchase all Nebula Games' games, and even make purchases on the Switch platform.

In addition to these, there are also some skin benefits of League of Legends itself, which can be said to be very exciting when it was first announced.

However, when the players saw the game pool where they could get Nebula games for free, they fell silent again.

The prize pools are: Escape, Silent Hill, Wolf: Shadow Twice, and Dark Souls.

You say that these games are not good, but these games have won awards from major games in the world, and the evaluation is very high.

But if you want to say okay, just looking at the names of these four games, you can feel Mr. Yang's smile across the screen.

In the face of such a big move as Nebula Games and "League of Legends", some other domestic game companies that borrowed the previous "DOTA" and "Dynasty Warriors" are very calm.

What else can you do if you are not calm?

Nervous?

Does it work?

Can you beat others?

Since you can't beat it, it's better to take the opportunity to stabilize your own users, or just choose to cut a wave of leeks and then move on to the next new project.

…………

In the face of the large-scale publicity of Nebula Games, many first-tier and second-tier game manufacturers such as NetDragon also paid attention to this game on the day the game was launched.

At first, everyone thought that this should be a training exercise or a small action of Nebula Games.

But as soon as this propaganda battle came out, everyone instantly understood that it seemed that it was more than that simple!

Nebula Games: It's playing for real!

The scale and scale of this publicity battle are not much different from the previous "Red Dead Redemption".

Under the huge publicity battle, some players who were not interested in "Warcraft" and its DOTA and this kind of game also downloaded the game one after another.

Wang Xun is one such player.

He had bought "Warcraft" before, but after clearing the plot, the game was dusted, and it wasn't until more and more RPG maps later that he found fun.

Among them, DOTA and Dynasty Warriors are two RPG maps, he came into contact relatively late, and when he entered the game, most of the players who entered the game for the first time basically understood how to play this kind of game.

And then his gaming experience is simply not to talk about.

Complex equipment, as well as the mechanics of positive and negative compensation, as well as a particularly large map in itself, as well as the choice of equipment, although there are also some beginner tutorials, but he is dizzy to see.

The most important thing is that when he entered the game, he asked his friend what hero was the most suitable for novices to play, and the other party actually told him that Shadow Fiend was the most suitable for novices to play, and he could quickly understand the skills of other heroes;

What else is Carl is not bad, you don't need to buy supplies when you add a skill back to the blood line, you can't catch a second skill if you run fast, and it is easy to attack a high replenishment knife with a third skill; And what is the divination of someone else and a hero, you have several heroes to fight more and less casually.

The point is that he was naïve at the time and actually believed it.

After that, he was a little bit autistic about the game.

If it weren't for the League of Legends crossover, he wouldn't have had any interest in this type of game, even though Nebula Games has said that the game will be less difficult to play than DOTA.

It's just that the reward of this linkage feels a bit snakeskin!

Giving away any game for free sounds great, but none of the four games in this pool feel like it's the kind of game that makes it fun to play.

You can give some old games, even if it's Octopath Traveler or The Elder Scrolls Online: Skyrim!

However, Wang Xun still downloaded "League of Legends" for the first time.

After all, don't give away the game for free, and you can not play the game after you get it, but I can't do without.

Soon the game was installed, and Wang Xun entered the game and entered his Nebula game account password.

is different from the dream memory in which it is divided into various regions, because the setting of runes has been canceled, and the hero Yang Chen in the game has also chosen to make all players free to play, so there is no need to play any partitions.

And the interface in the game, Yang Chen also tends to be concise, in addition to introducing the third-party links between the mall and game activities, he did not add some messy things.

Access to the game, career data, mall, loot center, very concise and clear.

After entering the ID in the game and creating the character, with a sound effect like the impact of gold and iron, Wang Xun found himself directly forced into a level taught by novices.

Regarding allowing players to choose to enter the teaching level, or they can choose to refuse to enter the teaching level, Yang Chen thought about this carefully, and then chose to let the new number enter the game and force them to accept the novice teaching level of the game.

New to the tutorial level? Is it useful or not?

The answer given by Yang Chen was quite useful, and it was not generally useful.

Some mobile games have so-called beginner tutorials, which can even allow ordinary players to click for more than ten minutes or even half an hour in a row.

For players who play a lot of mobile games, it's just stinky, long, and unskippable.

But for players who are new to mobile games, it is still very interesting to learn about the mechanics of the game by the way.

There's no doubt that League of Legends is a whole new genre, although the gameplay is the same as the previous DOTA.

However, it has a big role to play, and that is to attract players who can't play DOTA.

For most players who can play well, as well as the cumbersome novice tutorials in the eyes of advanced players, it is actually the best teaching tool for those who are newbies.

And not only according to the company's internal statistics of big data, from Yang Chen alone, as a rogue in the mouths of players, Yang Chen still understands how important a game's novice tutorial is.

Another point is that Yang Chen is completely clear from the company's internal big data, especially when it comes to competitive games.

The largest proportion is not the so-called middle level, but the bottom players!

Including the ladder data in DOTA on the "Warcraft" platform, the largest proportion belongs to the lowest level of rookies, accounting for about 45%.

It can be said that the so-called rookie is the most critical point in deciding whether a game is a niche game, or a popular game.

For "League of Legends", it is to let these novice players stay in "League of Legends".

Therefore, the beginner's tutorial and various details can be said to be a very crucial point.