Zhen Shaolong's sports endorsement contract, the process of negotiating is not easy, the first contact was Nike, but the two sides have not been able to negotiate on the endorsement fee.

The commercial value of Zhen Shaolong is very high, he played for St. Pauli for a season, has huge popularity in Germany, and after moving to Newcastle United, his performance has been crazy.

Over the summer, Alice was in talks with Nike, which at the time was only willing to come up with a $13 million contract for four years.

Four years, $13 million, an average of only $3.25 million a year.

This price can only barely be on the 'first-line level', and there is a big gap with top stars.

Business negotiations were similar to street shopping, and bargaining was a must, and Alice's request at the time was for a $2 million increase, for a total of $15 million over four years, which Nike had been considering.

And then......

In the Premier League, Zhen Shaolong continued to score goals and keep going, especially against Arsenal and Liverpool, with extremely good performances, and Alice's asking price is getting higher and higher, from $15 million to $28 million.

Nike's bottom line also became $25 million.

At this time, rival Adidas made a move, and they immediately offered a four-year, $29 million contract, but in the process of negotiations, Zhen Shaolong scored four goals at Old Trafford, which became the focus of European football and was reported throughout Europe and even the world.

Things are no longer the case.

Alice's asking price became $40 million for four years, an average of $10 million a year, "This is in line with Zhen's performance, you should know how influential he is!" ”

Alice's 'influence' is not only in Europe, but in China, a third of the world away, Zhen Shaolong is China's leading star, the market of 1.3 billion people is what Nike and Adidas value, but only Germany, the United Kingdom, and even the European market, they do not need to give a Chinese player such a big contract, even if the other party performs well, he will only play for Newcastle United.

Newcastle United's influence is too small, and they did not hesitate to play for Manchester United and Real Madrid as early as last summer.

Now both companies regret it as well.

Alice approached the two sides separately, and in the end Adidas was more sincere, and they were willing to offer a "2+ contract", a contract worth a total of $30 million.

Adidas is also considered, and the risk lies in Zhen Shaolong's performance.

Zhen Shaolong's performance is indeed very good, and he can even be said to be the best striker in the world, he can score 27 league goals in half a season, and the Premier League Golden Boot and even the European Golden Boot Award can be said to be 'booked in advance'.

But how long will his good form last?

It's hard to say.

There are many evaluation experts within Adidas, each of which can be said to be a football expert, and his ability is no worse than that of a professional scout in Europe, and all evaluation experts cannot be sure that Zhen Shaolong can continue to be in good shape.

"If we only think about the current impact, if he is not in good shape, we will suffer a huge loss." This is the result of discussions within Adidas.

In the end, Adidas decided to sign for only two years, and in the future, depending on performance and influence, it decided to increase or reduce the endorsement fee, and the contract they came up with is called a '2+ contract'.

'2+ contract' means that the first two years will be signed, and the endorsement fee will total 25 million US dollars, and there will be a right of priority to renew the contract after two years, but the endorsement fee will be renegotiated, and it was decided not to sign two years ago, and Zhen Shaolong will not sign a competitor, and Adidas will compensate 5 million US dollars.

So the total value of the contract is $30 million.

This blockbuster endorsement contract made Zhen Shaolong a player with "commercial income higher than salary".

When the "Daily Mirror" exposed the value of the contract, the focus of public opinion in the media once again focused on Zhen Shaolong, and the annual endorsement fee of $12.5 million is really terrifying, which can be compared with the top superstars of the NBA league in the United States, far exceeding most football stars.

Many people were shocked by the news.

The media and fans are just talking about it, and analyzing the reasons why Adidas signed Zhen Shaolong, it must not only be an extremely good performance, but also inseparable from his identity as a 'Chinese football star'.

"Adidas' signing of Zhen Shaolong is equivalent to two advertisements: one in Europe and one in China."

"The Chinese market is very important to Adidas, and signing Zhen Shaolong will help them take the initiative in the competition with rival Nike."

"Zhen Shaolong's influence in Europe is also a ...... that cannot be ignored"

Some were associated with Zhen's signing, such as Newcastle United president Michael Ashrier, who was surprised to see the news and then deeply annoyed.

When talking about Zhen Shaolong's contract, Ashley was a direct participant, after all, it was a big contract of 50 million pounds, but he spent most of his time thinking about the annual salary, not much consideration in terms of image rights, and the relevant clauses in the contract were only available to the club to do relevant publicity, such as some events, such as the sale of jerseys, and so on.

In terms of advertising and sales of jerseys and supplies, Zhen Shaolong can also have a 50% revenue share.

Not the rest.

Zhen Shaolong's portrait rights are all in his own hands, he signed a blockbuster contract, and his income is naturally his own.

Ashley regretted it!

If the club had been able to come up with some extra funds, such as raising the annual salary by $2 million, the club would have been able to secure a certain percentage of the image rights.

Even if it's only 30 percent!

"This deal is a loss!" As a successful businessman, the saddest thing is to put money in front of you and let it drift away.

Ashley also immediately adjusted his mentality and took the initiative to let the club contact Adidas and organize the signing ceremony of Zhen Shaolong with the other party.

The signing ceremony is also the award ceremony.

The 'European Golden Boot Award' is an award sponsored by Adidas, and before Adidas made negotiations, it considered putting the award ceremony and the official signing together, and also consulted Zhen Shaolong himself.

Of course, Zhen Shaolong is indispensable.

In fact, what he hopes most is that the trophy will be mailed automatically, so he will not have to participate in any ceremonies and ceremonies, but after the contract is officially negotiated, he is still very energetic to participate in the ceremony.

That's $25 million!

Zhen Shaolong's happy mouth couldn't close, and he felt very excited when he thought that such a large sum of money was going to slowly flow into his pocket.

————

"Calm down!"

"It's nothing!"

"Adidas signed a contract with Lao Tzu, and they earned it!"

Before the signing ceremony began, Zhen Shaolong used continuous reminders to keep himself calm, and then followed the staff to the stage to meet with many media reporters in the audience.

It was like a press conference, but at Newcastle Plaza.

First of all, Zhen Shaolong received the trophy representing the 'European Golden Boot' from the guests, he kissed the trophy in public, and then made a good speech.

"Thank you St. Pauli. Even though I'm in Newcastle, I still miss St Pauli, where I started and brings me a lot of happy memories. ”

"This trophy was also won with my team-mates in St. Pauli."

“……”

Zhen Shaolong said a lot of words in the form of lines, and the award ceremony was in the past.

The next signing ceremony is important.

Although the signing ceremony was just a pen to show the contract to the audience, he shook hands with the manager of Adidas Company, which has great symbolic significance, and a large group of media have used the photos of the two shaking hands as a picture of the report, and receiving the trophy is secondary, after all, Zhen Shaolong won the European Golden Boot Award, which was determined in May.

Not to mention last season's European Golden Boot, this season's European Golden Boot will most likely belong to him.

There's nothing to report about.

After the formal signing process was completed, the ceremony came to the final stage, Zhen Shaolong answered reporters' questions in public, because there were many audiences, and when the effect of "Privilege" was activated, he showed everyone that he also has a certain degree of public relations ability, and the official speeches can also be set one after another-

"Adidas' brand philosophy is very consistent with my football beliefs, nothing is impossible, as long as you believe in yourself and work hard, you will be able to do it. So, for me personally, I feel very happy. ”

“……”

"I'm still improving, and most importantly, I'm getting more confident. When I used to play for St. Pauli, I was just starting out in the professional league, so I didn't have as much confidence as I have now. Now I have a better grasp of my own strength, and I know how to deal with some opponents in the arena! ”

“……”

"At Newcastle United, I obey the manager's arrangement, no matter what the team is like, no matter what the others do, I will use my own way to help the team as much as possible!"

“……”

"The results of the whole team are the most important, and the glory of the individual is the second......"

After the free question session, it was time for the final entertainment of the signing ceremony.

The entertainment was organized by Adidas (UK) for the purpose of promoting the Adidas brand in Newcastle, similar to PepsiCo (Germany), who also used contracted stars to organize events to promote the company's brand in Hamburg.

Adidas is a sporting goods company that has signed up for the entertainment of football stars, which is definitely related to football.

Before the start of the event, the official staff introduced the rules of the event to the media and fans, and Zhen Shaolong also listened to it on the spot, he really didn't know what the specific content of the event was.

The rules of the event are simple.

In the center, the staff hoisted a delicate metal ring with a diameter of less than half a meter, and handed Zhen Shaolong a football, "All you have to do is kick the ball into the metal ring eleven meters away, and this distance is the distance of the penalty." ”

"It's that simple?"

"Yes."

Adidas' fat manager smiled shrewdly, "As long as you can score one, you can share 20,000 pounds with the audience, you can get 10,000 pounds, and you can kick without restrictions." ”

Zhen Shaolong repeatedly confirmed, "Are you sure?" ”

"Yes." The fat manager said with a smile, "But there is also a limit to the number of times, in the first ten goals, two of them did not score, and the activity ended, and after ten goals, there was a ball error, and the activity ended." ”

"Understood."

Zhen Shaolong took a deep breath and stared at the center of the ring carefully, he liked this fat manager so much that the other party actually helped prepare Christmas gifts.